Selles Automatisering

What Selles Automatisering does

Selles Automatisering is a Netherlands-based Managed Services Provider founded in 1992 in Genemuiden, serving small and medium-sized businesses primarily in the Zwolle/Overijssel region. The company delivers integrated IT services across three stated pillars: productivity (Microsoft Office 365, Workspace 365, IP telephony), continuity (cloud servers, cloud desktops, cloud backup, 99.98% uptime SLA), and risk reduction (security services, YourSafetynet GDPR/AVG compliance software, Awaretrain security awareness training). Its customer base exceeds 100 organizations, with named accounts spanning agriculture, construction, technology, and other SMB sectors (e.g., Buitink, Breman, Agriver, Raak Group, fortop, ITC).

The company packages its offering into three subscription tiers — Blijven werken (basic maintenance), Veilig werken (security-focused), and Succesvol werken (fully outsourced IT management including servicedesk and on-site support) — supported by proprietary tooling (YourSafetynet) and partner relationships (Microsoft SPLA, Workspace 365). Revenue is generated predominantly through recurring managed-service subscriptions complemented by professional services for cloud migration, security assessments, and training. In June 2024 Selles joined Futureproof Group while retaining its brand and team under founder Berthran Selles, and in May 2024 it obtained ISO27001 certification covering its full service delivery, strengthening its credibility for security-sensitive SMB and mid-market contracts.

Name

Selles Automatisering

Legal name

Selles Automatisering BV

Website

https://selles.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Selles Automatisering is a Netherlands-based Managed Services Provider founded in 1992, serving 100+ SMB and mid-market customers in the Zwolle region with Microsoft 365, Workspace 365, cloud infrastructure, IP telephony, cybersecurity, and GDPR compliance services delivered via subscription-based managed-service tiers.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAMAC

Cloud Operations Outsourcing (Cloud Managed Operations)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring Services

Keywords

• Managed IT services
• Cloud hosting
• Cybersecurity solutions
• VoIP telephony
• IT consulting

Headquarters

HQ city

Genemuiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services (Subscription): Selles offers three managed service packages (Blijven werken, Veilig werken, Succesvol werken) on a subscription basis, providing ongoing IT management, support, and monitoring. The 'Succesvol werken' package includes servicedesk and on-site support for fully outsourced IT management.
2. Cloud Infrastructure (Hosting): Revenue from cloud services including Cloud Servers, Cloud Desktop, Cloud Backup, and Cloud Telephony (IP telefonie). Customers pay for hosted infrastructure, virtual desktops, and telephony services, typically on a monthly subscription basis.
3. Consulting and Implementation: Fees for consulting on cloud migration (to Office 365 and other platforms), security assessments, and implementation services. Also includes IT outsourcing advisory and strategic IT partnership services.
4. Training Services: Revenue from training programs including Awaretrain (security awareness), 5MOT (online training with 400+ topics), and OfficeDrops (micro-learning). Training is delivered online and in Dutch, with sessions lasting 15-30 minutes each.
5. YourSafetynet (GDPR/AVG Compliance): YourSafetynet is a proprietary software tool for GDPR/AVG compliance, available as part of Selles' service offerings. It includes an AVG-Wizard, document management, and compliance workflow tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Selles Automatisering is a Managed Services Provider (MSP) that delivers subscription-based IT management packages to Dutch SMBs across three pillars: productivity (Microsoft Office 365, Workspace 365, IP Telefonie), continuity (Cloud Server, Cloud Desktop, Cloud Backup), and security (Veilig Werken, YourSafetynet GDPR compliance, Awaretrain security awareness training). The company bundles these capabilities into three service tiers (Blijven werken, Veilig werken, Succesvol werken) with servicedesk and on-site support, and is ISO27001 certified as of May 31, 2024.

Product overview

Selles Automatisering is an IT managed services provider (MSP) offering a portfolio of integrated cloud-based productivity, security, and communication solutions. The core offering centers on Microsoft Office 365 and Workspace 365 for productivity and collaboration, complemented by hosted IP telephony (VoIP) and cloud infrastructure services (Cloud Server, Cloud Desktop, Cloud Backup). Security offerings include the Veilig Werken service package, YourSafetynet (GDPR/AVG compliance software), and security awareness training platforms (Awaretrain, Phishingsimulatie). Training products include OfficeDrops and 5MOT microlearning. All services are delivered through three managed service tiers (Blijven werken, Veilig werken, and Succesvol werken), with the company operating as a Microsoft SPLA partner and ISO27001-certified managed services provider since 1992.

Differentiator

Problem solved

Functional benefit

Brands

• YourSafetynet: A proprietary software program helping organizations achieve GDPR/AVG compliance through a wizard, document management, and workflow tools.

Products and services

• Microsoft Office 365 Microsoft's cloud productivity suite providing Office applications, email via Exchange Online, video conferencing, document sharing, and collaboration tools delivered as a subscription service to SMB customers.
• Workspace 365 Browser-based online workplace providing a user-friendly interface around Office 365, combining email, document management, and Single Sign-On access to approximately 3,100 applications in one customizable start page.
• IP Telefonie (Hosted VoIP) Cloud-based IP telephony service offering HD voice quality, flexible scalability, lower costs than traditional telephony, with integrations to more than 20 CRM packages and Outlook, plus mobile apps for SMB customers.
• Cloud Server Hosted Windows server infrastructure with 99.98% uptime guarantee, scalable computing power, A-grade hardware, full datacenter redundancy, and managed services by Selles system administrators.
• Cloud Services Comprehensive cloud solutions including Cloud Desktop (hosted Windows virtual desktops accessible from any device), Cloud Backup (automated nightly backup to secure external locations), and Cloud Phone (IP telephony with HD quality, extensive features, and per-usage billing).
• YourSafetynet Proprietary GDPR/AVG compliance software providing an adaptable AVG-Wizard, document management, and workflow tools to help organizations achieve and maintain privacy compliance, with content and web filters and compliance dashboards.
• Veilig Werken (Safe Working Package) Comprehensive security service package including email protection with thorough click checking, anomaly detection on PCs/laptops, continuous security policy monitoring, and e-learning for employee security awareness training.
• Awaretrain Security awareness and phishing simulation platform with more than 45 training modules and periodic phishing simulations designed to train and test employees on cybersecurity awareness.
• 5MOT (5 Minutes Online Training) Online training collection of over 400 microlearning topics enabling efficient knowledge building and productivity improvement in 15-30 minute sessions, available on various devices.
• OfficeDrops Microlearning content delivery system providing short 2-5 minute tips on productivity topics (including Microsoft 365 and Teams), delivered 1-2 times monthly over a 12-month period.
• AccountView Online Cloud-hosted AccountView accounting software providing access from anywhere, with daily automated backups and automatic updates managed by Selles.
• Managed IT Service Packages (Blijven werken, Veilig werken, Succesvol werken) Three structured service tiers for IT management: Blijven werken (basic PC/laptop and email maintenance), Veilig werken (security-focused with monitoring and e-learning), and Succesvol werken (complete outsourced IT management with servicedesk and on-site support).

Quantifiable outcome

• 99.98% uptime guarantee for cloud servers
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Futureproof GroupcoreStrategic or Co-development Partner · 6 June 2024On June 6, 2024, Selles Automatisering announced its affiliation with Futureproof Group, a Dutch ICT infrastructure and cloud environment provider. Futureproof Group designs, delivers, and manages ICT infrastructures and cloud environments for primarily SMB customers across the Netherlands. The affiliation is part of Futureproof Group's growth strategy to expand coverage in the Zwolle region. Selles retains its own brand identity and name, and continues to serve customers with the same team, while gaining access to Futureproof Group's expertise, experience, and partner network. Berthran Selles remains responsible for daily leadership, supported by Futureproof Group.
• MicrosoftcoreTechnology or IntegrationSelles is a Microsoft partner offering Office 365/M365 implementations, Workspace 365, cloud servers, and related services. They are also a Microsoft SPLA (Services Provider License Agreement) partner, providing Windows Server, Office, and Remote Desktop on a monthly subscription basis. They offer Microsoft 365 training programs for customers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wortell: Dutch managed services provider and Microsoft-focused cloud partner serving SMB and mid-market customers. Directly comparable to Selles in customer segment, Microsoft ecosystem focus, and managed-service subscription model.
• Cegeka: Benelux-headquartered IT solutions provider offering managed services, cloud, and workplace productivity (including Microsoft 365 and Workspace 365 distribution in Benelux). Comparable to Selles across managed IT, cloud infrastructure, and SMB/mid-market focus.
• Solvinity: Dutch managed cloud services and IT outsourcing provider with strong Microsoft/cloud posture. Operates a similar service-managed model serving Dutch enterprises and mid-market — a directly comparable competitor in the regional managed-cloud market.
• Conclusion: Dutch IT consultancy and managed services firm with expertise across cloud, security, and workplace. Comparable to Selles along SMB IT outsourcing and managed-service subscription lines, with broader service-line depth.
• Computest: Dutch IT services firm providing managed services, cloud and security testing to mid-market and enterprise clients. Adjacent in operating geography and customer type, sharing the Netherlands MSP competitive frame.
• SLTN: Dutch IT solutions and managed services provider with Microsoft, cloud, and cybersecurity offerings serving Dutch SMBs and mid-market. Closely comparable to Selles in service portfolio and customer profile.

Broad incumbents

• KPN: Largest Dutch incumbent telecom and IT services provider with a managed-services division (KPN ICT) targeting SMBs. Competes with Selles broadly in Dutch SMB managed IT but as part of a much larger portfolio spanning connectivity, cloud, and security.

Regional players

• Bechtle: Large German-headquartered IT services and managed services company with European footprint. Comparable in managed IT, Microsoft, and cloud infrastructure stacks but primarily serves the DACH region rather than the Netherlands SMB market directly.
• Devoteam: European IT consultancy with strong cloud, cybersecurity, and managed-service practices across multiple geographies. Comparable along cloud and security service lines, though skewed toward larger enterprise rather than Dutch SMB.

Others

• Workspace 365: Vendor of the Workspace 365 employee-experience platform that Selles resells and integrates with Microsoft 365. Comparable as an ecosystem partner (and partial competitor in workplace productivity), but its business model is software/SaaS rather than managed IT services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selles-automatisering
• Xx.com/SellesICT

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selles Automatisering