What Workspace 365 does

Workspace 365 (operated by New Day at Work B.V.) is a Netherlands-based SaaS company founded in 2010 that builds an adaptive digital workplace platform on Microsoft Azure for mid-market and enterprise organizations. The platform unifies applications, documents, communications, intranet, and workflows into a single role-personalized workspace, with deep Microsoft 365 integration and proprietary components including the Integration Builder, Global Search, Activity Feed, The Hub intranet, and Kelly — an AI digital guide built on permission-bound retrieval-augmented generation using Azure OpenAI and Google Gemini Vertex AI within the customer's data region.

The company sells per-seat subscriptions (£6.80 Simplify / £10.20 Connect per user per month, with 50% non-profit discounting and a usage-based Kelly credit layer), distributes primarily through a partner channel of resellers and system integrators alongside direct enterprise sales, and serves 2,500 organizations across Healthcare, Education, Legal, Government, Construction, and Manufacturing verticals in the Netherlands and United Kingdom. Workspace 365 is ISO 27001:2022 certified and GDPR-compliant, employs 51-100 people, and operates without disclosed external venture capital beyond a 2013 Value Creation Capital round.

Name

Workspace 365

Legal name

New Day at Work B.V.

Website

https://workspace365.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Enterprise Digital Workplace Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)

akta.pro secondary industries

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL), IT Workflow Automation & Orchestration Platforms (HDAEALAF)

Keywords

• Digital workplace platform
• Intelligent workspace software
• Enterprise intranet software
• Employee experience platform
• Application integration software

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing (Simplify & Connect): Workspace 365 generates revenue primarily through SaaS subscription licensing on a per-user-per-month basis. Two primary packages are offered: Simplify at £6.80/user/month and Connect at £10.20/user/month, with discounted non-profit pricing at half the standard rate. Annual billing is implied by the pricing structure. The subscription includes the core platform plus AI functionality (Kelly) and varies based on the depth of integrations and features required.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Workspace 365 sells a cloud-based intelligent digital workplace platform, operated by New Day at Work B.V., that consolidates business applications, documents, intranet, communications, and notifications into a single adaptive workspace for employees. The platform is sold as SaaS subscriptions (Simplify at £6.80/user/month and Connect at £10.20/user/month) and includes Kelly, a permission-bound AI digital guide that answers employee questions using LLMs hosted inside the customer's Azure region. The Integration Builder connects legacy systems and SaaS applications (CRM, ERP, HR, ITSM, education, document management) into the workspace via APIs.

Product overview

Workspace 365 is an intelligent digital workplace platform that provides a unified, adaptive workspace for organizations. The core platform (Workspace 365) serves as the central hub where employees access all applications, documents, and information tailored to their role. The product architecture consists of two pricing tiers: the Simplify package (foundation with basic integrations at £6.80/user/month) and the Connect package (advanced with unlimited integrations via the Integration Builder at £10.20/user/month). Kelly, the AI-powered digital guide, is included by default in both packages as a core capability. Key integrated modules include: The Hub (intranet and communication), Global Search (enterprise-wide search), Activity Feed (real-time notifications and task management), Knowledge Base, Communities, Documents App, Email App, Calendar, Address Book, and the Integration Builder for connecting external systems. Additional features include Single Sign-On, Conditional Access, Clientless RDP, App Store, Mobile App, Narrowcasting, and the Customer Programme for ongoing support. The platform recently launched its V4 interface redesign (November 2026) featuring a new navigation paradigm and enhanced user experience.

Differentiator

Problem solved

Functional benefit

Brands

• Kelly: AI-powered digital guide that assists employees with day-to-day work tasks, answering questions and providing information across connected applications.

Products and services

• Workspace 365 Platform The intelligent digital workplace platform that brings together all applications, documents, and information in one central place. The platform simplifies access, streamlines communication, and enables employees to find information quickly, complete tasks, and stay connected with colleagues from any device or location. Sold as SaaS subscriptions (Simplify and Connect packages) on Microsoft Azure infrastructure.
• Kelly (Digital Guide) AI-powered digital guide that supports employees in their day-to-day work. Not a chatbot, but a smart assistant that answers questions, summarizes documents, and provides contextual support by searching across all connected organizational applications (within permission-bound access), the Knowledge Base, the intranet, and the public internet when enabled. Powered by commercial LLMs hosted in the customer's Azure region with no training on customer data.
• Integration Builder Visual integration framework that connects all business applications, from legacy systems to modern SaaS platforms, directly via APIs. Enables building smart tiles that display relevant information from connected systems, bringing CRM, ERP, HR, document management, education, and ITSM data into the unified workspace view.
• Workspace 365 APIs Suite of APIs including Azure AD Sync API for seamless user provisioning and identity management, User Apps API for integrating the digital workplace from an intranet, Announcements API for displaying news from SharePoint or other sites directly in Workspace 365, and Activity Feed API for bringing notifications or actions from any system directly into the digital workplace.
• Workspace 365 Mobile App iOS and Android mobile applications enabling employees to access the digital workplace from smartphones and tablets. Available on Apple App Store (id 1605987701) and Google Play Store.

Quantifiable outcome

• Organizations report improved focus and reduced digital chaos
• +2 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Partner EcosystemcoreChannel Partner/ Reseller/ DistributorWorkspace 365 operates a partner program where resellers and system integrators sell and implement the platform to end customers. Partners have access to a dedicated Partner Portal, technical documentation, training resources, and support. The company actively recruits partners to expand reach and delivery capacity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unily: UK-based employee experience platform focused on large enterprises, providing intranet, communications, and integrations with Microsoft 365, Google Workspace, and other SaaS systems. Comparable mid-market and enterprise target customer base, with similar partner-led GTM in Europe.
• LumApps: European-headquartered digital workplace and employee experience platform serving enterprises with intranet, communications, and integrations. Direct competitor to Workspace 365 in the same vertical mix (healthcare, government, manufacturing) with comparable Microsoft 365 integration depth.
• Powell Software: European-based intranet and digital workplace solution built on Microsoft 365. Comparable target customer (mid-market and enterprise), similar Microsoft-centric architecture, and direct overlap in healthcare, government, and financial services verticals.
• Igloo Software: Digital workplace and intranet platform that centralizes communications, document management, and integrations. Directly comparable offering to Workspace 365's Hub + Global Search + Integration Builder combination, with overlap in regulated-industry verticals.
• Bonzai Intranet: Intranet and digital workplace platform targeting Microsoft 365 environments. Directly comparable offering to Workspace 365's Hub/intranet component, with similar enterprise vertical focus and mid-market pricing model.

Emerging players

• Workgrid (by Liberty Mutual): Employee experience and conversational AI platform focused on simplifying the digital workplace through a single conversational interface. Comparable to Workspace 365's Kelly AI approach, with similar Microsoft Teams/M365 integration story.

Broad incumbents

• Citrix Workspace: Enterprise digital workspace platform providing app virtualization, single sign-on, and content collaboration. Broad incumbent in the digital workplace category with substantially larger scale and broader capability footprint, overlapping on SSO, conditional access, and Clientless RDP that Workspace 365 also offers.
• Workplace by Meta: Meta's enterprise collaboration and communication platform. Broad incumbent competing for the same digital workplace and intranet consolidation budget, particularly in mid-market where Workspace 365 sells the Simplify tier.
• Microsoft Viva: Microsoft's employee experience platform bundled with Microsoft 365, integrating with Teams, SharePoint, and Outlook. It is the most direct competitive threat because it targets the same digital workplace consolidation problem Workspace 365 solves, while being included in existing Microsoft enterprise licenses.

Regional players

• AvePoint: Microsoft 365 data governance, migration, and management platform. Comparable in target buyer (Microsoft-centric enterprises) and vertical mix, with adjacent rather than overlapping functionality on workspace optimization and Microsoft data management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@workspace_365
• LinkedInlinkedin.com/company/new-day-at-work
• Instagraminstagram.com/workspace.365
• Xx.com/workspace_365

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workspace 365