San Antonio Magazine

What San Antonio Magazine does

San Antonio Magazine is a regional lifestyle publication founded in 2005 that serves readers and advertisers in San Antonio, Texas, the sixth-largest city in the United States. The company publishes a bimonthly print magazine, a continuously updated website at sanantoniomag.com, and the Weekend Best Bets newsletter, and maintains a complete editorial archive dating back to its founding year. The publication is owned by Hearst Newspapers, LLC, a subsidiary of Hearst Corporation, and operates with a small team of between 11 and 50 employees.

The product set is anchored by the bimonthly print magazine plus dedicated editorial verticals and recurring special issues including the Mi Casa Home & Design Issue, Dining Guides, an Education Guide, an Active Living Guide, and Travel Guides. The company runs a multi-product annual directory franchise — Top Doctors, Top Dentists, Top Attorneys, Top Mortgage Professionals, and Top Mental Health Professionals — that monetizes professional-services advertising through paid listings. The technology stack is a standard WordPress-based content management system for the website and event calendar, with no disclosed proprietary platform, AI, or data-infrastructure components.

Revenue is generated across four streams: (1) print and digital subscriptions, (2) display and sponsored-content advertising on the website and in the magazine, (3) paid listings in the annual professional directories, and (4) ticketing and sponsorship revenue from live events such as the Best New Restaurants event, the inaugural Burger Bash, the Mi Casa Home & Design Issue Release Party, and partnered programs such as a $65 Texas Hill Country Wineries pass. Customer mix spans SMB advertisers (principally local restaurants and hospitality) and enterprise/larger advertisers in healthcare, legal, real estate, and mortgage services, distributed across many local accounts rather than concentrated in a small number of large enterprise contracts.

Name

San Antonio Magazine

Legal name

Hearst Newspapers, LLC

Website

https://sanantoniomag.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

San Antonio Magazine, founded in 2005 and owned by Hearst Newspapers, is a regional lifestyle publication serving San Antonio, Texas via a bimonthly print magazine, a website, and the Weekend Best Bets newsletter, monetized through subscriptions, advertising, annual professional directories, and live events.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Regional lifestyle magazine
• Local digital media
• Print publishing
• Professional directories
• Community events

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print and Digital Subscriptions: Reader subscription revenue from print magazine issues delivered bimonthly and digital access. Subscriptions are available through the magazine's website with options for new subscribers and renewals.
2. Advertising: The magazine generates revenue from display advertising, sponsored content, and directory listings (Top Doctors, Top Dentists, Top Attorneys, Top Mental Health Professionals, Top Mortgage Professionals). Advertisers include local businesses, healthcare providers, legal professionals, and financial services companies.
3. Event Tickets and Sponsorships: Revenue from ticketed events such as the Burger Bash inaugural event at St. Paul Square, plus event sponsorships from partners like Lonestar Beer and National Financial Alliance.
4. Sponsored Content: Paid sponsored content articles featured on the website and within the magazine, covering topics like UTSA Culinary Medicine, education guides, and local business features.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

San Antonio Magazine is a bimonthly regional lifestyle publication serving the San Antonio, Texas market with a print magazine, a digital website (sanantoniomag.com), email newsletters, annual professional directories (Top Doctors, Top Dentists, Top Attorneys, Top Mortgage Professionals, Top Mental Health Professionals), themed special issues (Mi Casa, Education Guide, Active Living Guide), and signature community events (Best New Restaurants Party, Burger Bash). Content covers local dining, culture, travel, home and design, real estate, and community events.

Product overview

San Antonio Magazine is a regional lifestyle publication operating as a print magazine and digital platform. The core product is its bimonthly print magazine (6 issues per year), complemented by the sanantoniomag.com website which serves as a digital content hub. The magazine produces themed special issues including Mi Casa (home and design), annual directories for Top Doctors, Top Dentists, Top Attorneys, Top Mortgage Professionals, and Top Mental Health Professionals, plus the Education Guide and Active Living Guide. Signature events include the Best New Restaurants Party and the inaugural Burger Bash. The publication also offers a Weekend Best Bets email newsletter and maintains an Issue Archive. The products work together as a comprehensive lifestyle resource for San Antonio residents covering dining, culture, travel, real estate, education, and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• San Antonio Magazine (Print) A bimonthly lifestyle magazine (6 issues per year) covering San Antonio events, dining, culture, travel, and local features, published in print format and delivered to subscribers via mail.
• sanantoniomag.com (Website) The online digital companion to the print magazine featuring articles, event calendars, dining guides, professional directories, and interactive content for San Antonio residents.
• Weekend Best Bets Newsletter

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Lonestar BeerminorGTM or Marketing Partner · 24 October 2026Lonestar Beer is a sponsor of San Antonio Magazine's inaugural Burger Bash event, providing beer offerings at the October 24 event at St. Paul Square. The partnership supports the magazine's community event initiative.
• National Financial AllianceminorGTM or Marketing Partner · 24 October 2026National Financial Alliance (TNFA) is a sponsor of San Antonio Magazine events including the Burger Bash and Mi Casa Issue Release Party, supporting the magazine's community engagement initiatives.
• Briscoe Western Art MuseumcoreStrategic or Co-development Partner · 21 July 2026Briscoe Western Art Museum is a key venue partner for San Antonio Magazine events including the Best New Restaurants dinner and other cultural events, representing a strategic partnership for reaching the magazine's cultured audience.
• North Park VolkswagenminorGTM or Marketing Partner · 25 June 2026North Park Volkswagen sponsored the Mi Casa Issue Release Party on June 25 at The Continental Residences, supporting the magazine's home and design issue launch event.
• Two Men and A TruckminorGTM or Marketing Partner · 25 June 2026Two Men and A Truck is a sponsor of the Mi Casa Issue Release Party, contributing to the magazine's event celebrating its annual home and design issue.
• Texas Hill Country WineriescoreStrategic or Co-development PartnerThe trade association representing 35+ wineries in Fredericksburg, Johnson City, Dripping Springs, and Hill Country towns. Featured in San Antonio Magazine's Wineries Summer Pass promotion, offering $65 individual passes to magazine readers.
• Hearst NewspaperscoreOthersSan Antonio Magazine is owned and operated by Hearst Newspapers, one of the largest newspaper publishing companies in the United States. Hearst provides corporate infrastructure, resources, and brand affiliation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Philadelphia Magazine: Regional lifestyle magazine for Greater Philadelphia covering dining, culture, Top Doctors, Top Lawyers, and home/design — same directory-plus-events-plus-print business mix.
• Atlanta Magazine: Long-established regional lifestyle magazine covering metro Atlanta with dining, culture, Top Doctors, and home/design verticals — directly comparable city-magazine business model.
• D Magazine: Long-running Dallas-Fort Worth regional lifestyle magazine covering dining, culture, home, and professional directories. Closely comparable city-magazine format with a strong events business and professional directories.
• Tampa Magazine: Regional lifestyle magazine serving the Tampa Bay area with dining guides, professional directories, and themed special issues — comparable city-magazine format in another Sun Belt metro.
• Austin Monthly: Hearst-owned monthly lifestyle magazine covering Austin, Texas. Same parent company and nearly identical business model (bimonthly/monthly print + digital + directories + events) in a comparable Texas metro market.
• San Diego Magazine: Regional city lifestyle magazine in San Diego with dining guides, Top Doctors directories, signature events, and themed issues — a structurally similar business targeting an affluent metro audience.
• Boston Magazine: Established regional lifestyle magazine covering the Boston metro with comparable content verticals (dining, culture, home, Top Doctors/Top Lawyers directories) and an active events business.
• Phoenix Magazine: Regional lifestyle magazine covering Phoenix metro with dining, culture, home, and Top Doctors directories. Comparable bimonthly/regional print + digital + events model in a Sun Belt growth market.
• Houstonia Magazine: Hearst-owned regional lifestyle magazine serving the Houston metro. Closest comparable by parent company, format, and content mix (dining, culture, Top Doctors directories).

Others

• Hearst Newspapers: Parent organization of San Antonio Magazine and several other regional lifestyle publications. Relevant as the corporate parent providing infrastructure, content sharing, and portfolio synergies across the regional magazine business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sanantoniomag
• Xx.com/SanAntonioMag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Antonio Magazine