ORDE Financial
ORDE Financial is an Australian non-bank mortgage lender that provides flexible property-backed residential, commercial, SMSF and SME loans through a broker-only distribution model, serving self-employed borrowers and SME owners underserved by traditional banks.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ORDE Financial does
ORDE Financial Pty Ltd is an Australian non-bank mortgage lender founded in 2019 and headquartered in Melbourne, operating under Australian Credit Licence 522079 and AFSL 523150. The company provides flexible property-backed lending across residential, commercial, SMSF, residential construction, bridging, prestige, expat, non-resident, vacant land and SME lending products, delivered exclusively through accredited mortgage brokers rather than direct-to-consumer channels. Its underwriting model is deliberately human-centred rather than credit-scoring-driven, accepting non-standard income documentation (BAS, bank statements, accountant declarations) and assessing complex borrower profiles such as self-employed individuals, SME owners, SMSF trustees, expats and borrowers with past credit events.
The company distributes through six major aggregator panels providing access to 18,000+ brokers nationally, with a national distribution team across Melbourne and Sydney offices. Revenue is generated primarily through net interest income on its mortgage loan portfolio, funded via warehouse facilities from local and global banks and institutional investors. ORDE has established an institutional-grade capital markets platform, completing three successive $1 billion RMBS transactions in 2024, 2025 and March 2026, with the inaugural deal recognised as the largest non-bank debut RMBS in Australian history and awarded the 2024 KangaNews Deal of the Year. Since launch in late 2020, ORDE has supported over $10 billion in settled loans for more than 16,000 borrowers and is self-positioned as Australia's fastest-growing non-bank lender. Its My ORDE digital portal supports loan servicing, and the company is developing an ORDE Income Fund to extend the platform into asset management.
ORDE Financial firmographics
Firmographics- Name
- ORDE Financial
- Legal name
- ORDE Financial Pty Ltd ACN 634 779 990
- Website
- https://orde.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ORDE Financial is an Australian non-bank mortgage lender that provides flexible property-backed residential, commercial, SMSF and SME loans through a broker-only distribution model, serving self-employed borrowers and SME owners underserved by traditional banks.
- Ownership category
- akta.pro rank
ORDE Financial industry classification
Industry- Product category
- Non-Bank Mortgage Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Balance-Sheet / Portfolio CRE Lending (FSALADAG)
Keywords
Where ORDE Financial is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
ORDE Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mortgage Lending Interest Income: ORDE generates revenue through interest income on its mortgage loan portfolio, which includes residential, commercial, SMSF, construction, bridging, and vacant land loans. The company is funded through a mix of institutional investors and warehouse facilities provided by local and global banks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Variable rate mortgage products across residential, commercial, SMSF, construction, bridging, and vacant land categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ORDE Financial product offering
Product offeringCore offering
ORDE Financial is an Australian non-bank mortgage lender that provides flexible property-backed loans across residential, commercial, SMSF, construction, bridging, prestige, expat, non-resident, vacant land, and SME lending products. Loans are delivered exclusively through a national network of accredited mortgage brokers, with ORDE applying a human, commonsense credit assessment approach rather than relying purely on automated credit scoring.
Product overview
ORDE Financial is a non-bank mortgage lender offering a portfolio of flexible property-backed loan products delivered exclusively through accredited mortgage brokers. The product suite includes Residential, Commercial, SMSF, Construction, Bridging, Prestige, Expat, and Non-Resident Loans, plus SME Lending and Vacant Land Loans. The company operates through its proprietary My ORDE digital platform for loan management and an upcoming ORDE Income Fund for investors. ORDE positions itself as supporting borrowers underserved by traditional banks, including self-employed individuals and those with complex income structures.
Differentiator
Problem solved
Functional benefit
Brands
- Building Futures: Research initiative in partnership with Bernard Salt AM and The Demographics Group, providing demographic and economic trend analysis for brokers
- Outlook Australia
- ORDE Income Fund
Products and services
- Residential Loans
Quantifiable outcome
- 2-day average SLA for loan approvals
- +3 more outcomes
Companies that use ORDE Financial
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
ORDE Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ORDE Financial partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ConnectivecoreORDE Financial joined the Connective lending panel with focus on commercial lending for SME and business owner clients. The partnership brings together two like-minded organisations committed to supporting brokers as commercial property continues to play a central role in SME growth, investment and long-term financial security. The appointment formalises existing relationships with many Connective brokers who had already accredited with ORDE.
- Bernard Salt AM and The Demographics GroupcoreORDE Financial partnered with leading demographer Bernard Salt AM and The Demographics Group to deliver 'Outlook Australia' research - a practical, data-driven view of Australia's future created for brokers and their businesses. The research combines demographic analysis, economic data, and statistical insights to map trends shaping the next decade of lending in Australia.
- Six Major Aggregator PanelscoreORDE is a proud partner of some of Australia's largest aggregator panels, providing access to over 18,000 brokers nationwide. ORDE's full product range is accessible through a single accreditation for brokers on these panels.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
ORDE Financial competitors and assessment
Company assessmentDirect peers
- Resimac: Australian non-bank lender issuing RMBS, distributing predominantly through mortgage brokers, and offering residential and commercial property-backed loans to non-standard borrowers. Highly comparable business model, funding structure, and target customer as ORDE.
- Pepper Money: Specialist non-bank lender focused on non-conforming and self-employed borrowers across residential, commercial, and SMSF products. Distributes through brokers and uses RMBS funding. Closely aligned with ORDE's specialist positioning and alt-doc credit approach.
- Liberty Financial: Major Australian non-bank lender offering residential mortgages, commercial, SMSF, and asset finance through broker and direct channels. A leading RMBS issuer with overlapping target customers and product breadth as ORDE.
- La Trobe Financial: Large Australian non-bank lender and fund manager offering residential, commercial, and SMSF loans plus a flagship credit fund. Comparable scale, RMBS/fund funding model, and broker distribution as ORDE.
- Bluestone Home Loans: Australian non-bank lender specialising in residential mortgages for self-employed, complex-income, and near-prime borrowers. RMBS-funded with broker distribution; directly comparable niche focus and customer segment as ORDE.
- Firstmac: Long-standing Australian non-bank lender issuing RMBS and distributing residential, investment, and asset finance loans through brokers. Comparable funding architecture, broker-led model, and target borrower mix.
- Athena Home Loans: Digital-first Australian non-bank mortgage lender funded by RMBS and warehouse facilities, offering residential and investor loans through broker and direct channels. Comparable alternative-lender positioning and capital-markets funding approach.
Broad incumbents
- Macquarie Bank: Major Australian bank with an active mortgage and commercial property lending business, as well as a major warehouse provider to non-banks including RMBS issuers like ORDE. Overlaps with ORDE in commercial and residential lending and is a funding counterparty.
- Commonwealth Bank of Australia: Australia's largest mortgage lender by book. Competes with ORDE for prime residential and commercial borrowers, while ORDE's specialist positioning targets segments CBA declines. Useful comparator for the addressable market ORDE is shifting into.
Emerging players
- Aussie / Lendi Group: Large Australian mortgage broker network (Aussie Home Loans) merged with Lendi. Comparable broker-first distribution philosophy and aggregator relationships that ORDE leverages, though not a direct lender. Useful proxy for broker-channel economics and reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ORDE Financial social profiles
Digital presenceORDE Financial compliance and trust
Trust signalCompliance4 records
ORDE Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORDE Financial leadership team
Management profileNumber of profiles
Profiles6 records
ORDE Financial subsidiaries and ownership
Company hierarchySubsidiaries2 records
ORDE Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORDE Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORDE Financial
What does ORDE Financial do?
ORDE Financial is an Australian non-bank mortgage lender that provides flexible property-backed loans across residential, commercial, SMSF, construction, bridging, prestige, expat, non-resident, vacant land, and SME lending products. Loans are delivered exclusively through a national network of accredited mortgage brokers, with ORDE applying a human, commonsense credit assessment approach rather than relying purely on automated credit scoring.
Is ORDE Financial a public or private company?
ORDE Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ORDE Financial founded?
ORDE Financial was founded in 2019. It employs 11 to 50 people.
Where is ORDE Financial based?
ORDE Financial is headquartered in Melbourne, Australia, in the Oceania region.
How does ORDE Financial make money?
One revenue line is on record: mortgage Lending Interest Income.
Who are ORDE Financial's main competitors?
Direct peers on record are Resimac, Pepper Money, Liberty Financial, La Trobe Financial, Bluestone Home Loans, Firstmac and Athena Home Loans. Broad incumbents are Macquarie Bank and Commonwealth Bank of Australia. Aussie / Lendi Group is listed as an emerging player.
Does ORDE Financial have an API?
No public API is recorded for ORDE Financial.
What industry is ORDE Financial in?
ORDE Financial's product category is Non-Bank Mortgage Lending. Its primary akta.pro industry code is FSALADAG, Balance-Sheet / Portfolio CRE Lending. Its NAICS code is 522 and its SIC code is 6162.