Incolink
- Company typePrivate
- Founded1988
- HeadquartersCarlton, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Incolink firmographics
Firmographics- Name
- Incolink
- Legal name
- Redundancy Payment Central Fund Ltd
- Website
- https://incolink.org.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Incolink industry classification
Industry- Product category
- Worker Entitlements Management
- NAICS
- Health and Welfare Funds (525120), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Vocational Rehabilitation Services (6243)
- SIC
- Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Disability & Leave Administration (STD/LTD/FMLA/Paid Leave) (HLAEALAM)
- akta.pro secondary industries
- Workers’ Compensation & Occupational Health TPA (HLAEALAL), Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK), Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH)
Keywords
Where Incolink is headquartered
LocationHeadquarters
- HQ city
- Carlton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Incolink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Employer Contributions Administration: Incolink administers redundancy, portable sick leave, and income protection insurance schemes. Employers make contributions on behalf of workers, and Incolink manages these funds, holding and disbursing entitlements as needed.
- Insurance Premiums: As part of membership, employer contributions may provide access to certain insurance cover depending on contribution type. Insurance options include Discretionary Cover, Leisure Time Injury, and other coverage types.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Incolink product offering
Product offeringCore offering
Incolink administers worker entitlement schemes for Australia's building and construction industry, including redundancy accounts, portable sick leave, and income protection insurance funded by employer contributions. It operates as a joint enterprise of employer associations and industry unions, providing integrated wellbeing services such as 24/7 counselling, suicide prevention training (Bluehats), onsite health services via a mobile Health Bus, financial counselling, and training support. Services are delivered through proprietary online portals (WorkerLink, EmployerLink, ComplianceLink) and a mobile app across Victoria, Tasmania, South Australia, and New South Wales.
Product overview
Incolink operates as a comprehensive safety net platform for Australia's building and construction industry, functioning as a multi-portal ecosystem. The core product suite includes WorkerLink (worker self-service portal), EmployerLink (employer account management), ComplianceLink (contribution compliance checking), and a dedicated mobile app. These digital platforms are supported by a range of entitlement services including redundancy accounts, insurance products, and income protection schemes. The company also provides extensive wellbeing and support services including the Bluehats Suicide Prevention Program, 24/7 counselling support, onsite health services via a mobile Health Bus, financial counselling, job search support, training programs, and educational toolboxes. The interconnected platform enables workers to access entitlements, make claims, and receive support services while allowing employers to manage contributions and workforce compliance.
Differentiator
Problem solved
Functional benefit
Brands
- WorkerLink: Online account management system for worker members to access accounts, make claims, and view membership details.
- EmployerLink
- ComplianceLink
- Incolink Assist
- Bluehats
- Women in Construction (WiC)
- PAWS4
Products and services
- Incolink Redundancy Account
Quantifiable outcome
- 270% increase in presentations of suicidal ideation handled by Bluehats program
- +2 more outcomes
Companies that use Incolink
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Incolink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Incolink partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, innovation, regional, core and minor.
- WorkSafe VictoriamajorWorkSafe Victoria is a key supporter of the Bluehats suicide prevention program. The program is part of the joint commitment of industry and the state government, responding to key recommendations in the Royal Commission into Victoria's mental health system.
- CbusmajorCbus Superannuation is a generous supporter of the Bluehats suicide prevention program. Cbus CEO David Atkin has publicly supported Incolink initiatives including COVID-19 testing on construction sites.
- Deakin UniversityinnovationDeakin University partnered with Incolink to conduct a world-first trial using wearable sensors in safety gear (hard hats and vests) to monitor worker temperatures for signs of fever. Industry Professor Tony Arnel leads the research team.
- Tasmanian GovernmentregionalTasmanian Government partnered with Incolink to extend COVID-19 testing services to Tasmanian construction sites, with testing managed by Incolink and the Australian Prostate Centre.
- Victorian State GovernmentcoreVictorian State Government approved and supported the Incolink Health Bus COVID-19 testing initiative, which helped the state exceed its initial 100,000 testing targets.
- CEPU (Tasmania)minorCEPU Tasmania supported the COVID-19 testing initiative in partnership with Incolink.
- TasBuildminorTasBuild invested in the COVID-19 testing initiative as part of efforts to keep the construction industry safe.
- Australian Prostate CentrecoreIncolink's existing healthcare partner that provides GPs and nurses to deliver mobile health services including COVID-19 testing, health checks, and other wellbeing services through the Incolink Health Bus. The partnership was leveraged for rapid deployment of COVID-19 testing during the pandemic.
- CoINVESTminorCoINVEST co-funded the COVID-19 testing initiative on construction sites. CEO John Hartley confirmed investment in keeping construction workers safe during the pandemic.
- ETU (Electrical Trades Union)minorETU has supported the COVID-19 testing initiative and encouraged members to participate. State Secretary Troy Gray confirmed union support for the initiative.
- CFMEU VIC/TAScoreCFMEU VIC/TAS is a strong partner providing logistical and promotional support for health initiatives. Secretary John Setka has encouraged members to participate in testing programs.
- Master Builders VictoriacoreMaster Builders Victoria is a strong partner encouraging members to facilitate testing on site in a way that promotes compliance, safety and efficiency. CEO Rebecca Casson has highlighted importance of collaborative efforts.
- PPTEU (Plumbers Union)minorPPTEU is a partner providing support for COVID-19 testing initiatives on construction sites.
- Master PlumbersminorMaster Plumbers is a partner organization supporting Incolink initiatives.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Incolink competitors and assessment
Company assessmentDirect peers
- CoINVEST: CoINVEST is Victoria's other major construction industry redundancy and entitlements fund, administering redundancy and long service leave for Victorian construction workers. Direct peer competing for the same employer contribution pool and worker entitlements.
- Cbus Superannuation: Cbus is Australia's leading industry super fund for the building, construction and allied industries. While focused on superannuation rather than entitlements, it serves the same construction employer/worker base, with overlapping partnership and member relationships (e.g., supported Incolink's COVID-19 testing).
Broad incumbents
- AustralianSuper: AustralianSuper is Australia's largest super fund with a sizable construction industry member base following the merger with CBIS (Construction & Building Industry Super). Competes broadly for the same construction worker retirement savings that complement Incolink's entitlements focus.
- icare NSW: icare (Insurance & Care NSW) is a state government-owned insurer providing workers' compensation, dust disease care, and injury management to NSW employers and workers — directly comparable to Incolink's Work Injury Management Service (WIMS) as a state-level alternative.
- WorkSafe Victoria: WorkSafe Victoria is the state's workers' compensation authority and a major institutional partner of Incolink's Bluehats program. Comparable as the broader occupational health and injury regulator/administrator that Incolink's WIMS service operates alongside.
Emerging players
- ActivateWork (CBUS Health & Wellness): Construction industry wellness and mental health initiative serving construction workers with comparable mental health support, counselling, and wellbeing programs — emerging competitor in the wellbeing layer of Incolink's service stack.
- MATES in Construction: MATES in Construction is an industry-led suicide prevention program for the Australian construction sector. Directly comparable to Incolink's Bluehats program as a peer mental health intervention focused on the same construction worker population and pain point.
Others
- Beyond Blue: Australia's leading mental health organisation providing counselling, peer support and information services. Comparable as a provider of mental health support services that partially overlap with Incolink's 24/7 counselling and Bluehats offerings.
- Lifeline Australia: National crisis support and suicide prevention service providing 24/7 phone counselling. Comparable to Incolink's 24/7 counselling and crisis intervention services in terms of crisis-line capability for the same population.
- Headspace Australia: National youth mental health foundation providing mental health, physical health, and wellbeing services for young Australians. Relevant peer given Incolink's apprentice and Women in Construction programs targeting younger and entry-level construction workers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Incolink social profiles
Digital presenceIncolink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incolink leadership team
Management profileNumber of profiles
Profiles1 record
Incolink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incolink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incolink
What does Incolink do?
Incolink administers worker entitlement schemes for Australia's building and construction industry, including redundancy accounts, portable sick leave, and income protection insurance funded by employer contributions. It operates as a joint enterprise of employer associations and industry unions, providing integrated wellbeing services such as 24/7 counselling, suicide prevention training (Bluehats), onsite health services via a mobile Health Bus, financial counselling, and training support. Services are delivered through proprietary online portals (WorkerLink, EmployerLink, ComplianceLink) and a mobile app across Victoria, Tasmania, South Australia, and New South Wales.
Is Incolink a public or private company?
Incolink is a private company. It is classified as corporate owned and is currently operating.
When was Incolink founded?
Incolink was founded in 1988. It employs 101 to 250 people.
Where is Incolink based?
Incolink is headquartered in Carlton, Australia, in the Oceania region.
How does Incolink make money?
Two revenue lines are on record. Employer Contributions Administration is the primary driver. The others are insurance Premiums.
Who are Incolink's main competitors?
Direct peers on record are CoINVEST and Cbus Superannuation. Broad incumbents are AustralianSuper, icare NSW and WorkSafe Victoria. Emerging players are ActivateWork (CBUS Health & Wellness) and MATES in Construction. Others are Beyond Blue, Lifeline Australia and Headspace Australia.
Does Incolink have an API?
No public API is recorded for Incolink.
What industry is Incolink in?
Incolink's product category is Worker Entitlements Management. Its primary akta.pro industry code is HLAEALAM, Disability & Leave Administration (STD/LTD/FMLA/Paid Leave), with a secondary code of HLAEALAL, Workers’ Compensation & Occupational Health TPA. Its NAICS code is 525120 and its SIC code is 6321.