Spinneys Egypt
Spinneys Egypt is a Cairo-based omnichannel grocery and general merchandise retailer operating 30+ hypermarkets and supermarkets across Egypt alongside an e-commerce platform with home delivery, serving general Egyptian consumers with fresh food, groceries, household, electronics, and private label products.
- Company typePrivate
- Founded1924
- HeadquartersCairo, Egypt
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Spinneys Egypt does
Spinneys Egypt is an omnichannel grocery and general merchandise retailer operating across Egypt under a private, for-profit structure with a Cairo headquarters. Its functional offering combines a chain of 30+ physical hypermarkets and supermarkets — located in Cairo, Giza, Alexandria, New Cairo, Sheikh Zayed, 6th of October, Hurghada, Tanta, Mansoura, New Minya, the North Coast, and Ain Sokhna, among others — with a proprietary e-commerce platform and mobile app (iOS and Android) supporting home delivery with a 300 EGP order minimum and click-and-collect services. The product catalog spans fresh foods (fruits, vegetables, dairy, eggs, meat, poultry, seafood, bakery), groceries (rice, pasta, oils, coffee, tea, packaged foods), frozen foods, beverages, beauty and personal care, household cleaning, electronics and appliances, baby products, and pet care. The company also operates private label sub-brands Spinneys Supreme (premium meat and personal care) and Spinneys Products (instant coffee, bakery, household), and runs the Spinneys Plus loyalty program with Silver and Gold tiers offering points-based rewards.
Spinneys Egypt firmographics
Firmographics- Name
- Spinneys Egypt
- Legal name
- Spinneys Egypt
- Website
- https://spinneys-egypt.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Spinneys Egypt is a Cairo-based omnichannel grocery and general merchandise retailer operating 30+ hypermarkets and supermarkets across Egypt alongside an e-commerce platform with home delivery, serving general Egyptian consumers with fresh food, groceries, household, electronics, and private label products.
- Ownership category
- akta.pro rank
Spinneys Egypt industry classification
Industry- Product category
- Supermarket and Hypermarket Retail
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Halal & Middle Eastern Grocery Stores (CRAHAFAC)
Keywords
Where Spinneys Egypt is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices32 records
Markets served
Spinneys Egypt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales - Physical Stores: Revenue from sales through hypermarkets and supermarkets across Egypt, offering fresh foods, bakery, groceries, textiles, electronics, and household products
- Online Shopping Platform: Revenue from online orders delivered to customers' homes or available for click-and-collect
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Order Minimum |
| Subscription | Annual | Silver Membership - Basic Loyalty Tier |
| Subscription | Annual | Gold Membership - Premium Loyalty Tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Spinneys Egypt product offering
Product offeringCore offering
Spinneys Egypt operates a chain of hypermarkets and supermarkets across Egypt complemented by an owned e-commerce platform and mobile app that sell fresh foods, bakery, groceries, frozen foods, beverages, household cleaning, beauty and personal care, electronics and appliances, baby products, and pet care. Customers can shop in-store, online for home delivery (300 EGP minimum), or use click-and-collect, and earn points through the Spinneys Plus loyalty program. The company also sells private-label ranges under the Spinneys Products and Spinneys Supreme brands.
Product overview
Spinneys Egypt operates as an online grocery and general merchandise retailer with a hybrid business model combining e-commerce platform and physical store network. The core offering includes the Spinneys Online Shopping Platform for home delivery alongside physical hypermarkets and supermarkets across Egypt. The product portfolio spans fresh foods (fruits, vegetables, dairy, eggs, meat, poultry, seafood), grocery staples (rice, pasta, oils, coffee, tea), frozen foods, bakery items, beauty and personal care, household cleaning, electronics and appliances, baby products, and pet care. Spinneys also offers private label products under brands including Spinneys Supreme (premium meat and personal care) and Spinneys Gold (instant coffee). The company operates a loyalty program called Spinneys Plus with Silver and Gold tiers that allows customers to earn and redeem points on purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Spinneys Supreme: Premium beef and meat products brand sold at Spinneys
- Spinneys Products
Products and services
- Spinneys Online Shopping Platform E-commerce platform enabling Egyptian consumers to browse and order fresh food, grocery goods, and household products for home delivery or click-and-collect across Spinneys' delivery areas in Egypt.
- Spinneys Hypermarkets and Supermarkets Chain of physical hypermarkets and supermarkets across Egypt offering in-store shopping for fresh foods, bakery, groceries, deli, frozen, beverages, household, electronics, baby, and pet products.
- Spinneys Plus Loyalty Program Tiered points-based loyalty program for Spinneys Egypt shoppers, with Silver tier earning 1 point per 10 EGP and Gold tier earning 2 points per 10 EGP; points are valid for 12 months and redeemable at 1 point = 0.10 EGP in-store or online.
- Spinneys Products Private Label Own-brand private-label assortment sold through Spinneys stores and online, including Spinneys Gold Instant Coffee, Spinneys Supreme shower gels and hand washes, Spinneys Meringue, and Spinneys fresh bakery items.
- Spinneys Supreme Private Label Sub-Brand Premium private-label sub-brand sold at Spinneys Egypt covering beef (entrecote, silverside) and premium personal care items such as shower gels and hand washes.
Companies that use Spinneys Egypt
Customer profileSegments1 record
Ideal customer profiles1 record
Spinneys Egypt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Spinneys Egypt partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Spinneys Egypt competitors and assessment
Company assessmentDirect peers
- Carrefour Egypt: Operates hypermarkets and supermarkets across Egypt under the Carrefour banner, directly competing with Spinneys in fresh foods, groceries, electronics, and household goods, including a parallel online grocery platform.
- Lulu Hypermarket Egypt: GCC-headquartered hypermarket chain expanding aggressively in Egypt with multi-category grocery, fresh, electronics, and household assortments plus online ordering — directly comparable to Spinneys' format and target customer.
- Metro Markets Egypt: Egyptian hypermarket operator with a multi-category assortment (fresh, groceries, household, electronics) and online delivery — competes head-to-head with Spinneys in Cairo, Giza, and Alexandria.
- Seoudi Supermarket: Established Egyptian supermarket chain with comparable product breadth across fresh, grocery, and household categories plus online ordering — competes for the same middle-class Egyptian household shopper.
- Oscar Hypermarket: Egyptian hypermarket chain offering groceries, fresh foods, and household items across multiple Egyptian cities, with a comparable mid-market positioning to Spinneys.
Emerging players
- Kazyon: Egyptian discount grocery chain expanding rapidly across Egypt. While positioned as a value player rather than premium, it overlaps Spinneys on essential grocery categories and constrains Spinneys' pricing power on staples.
- BIM Egypt: Turkish-origin hard-discount chain expanding in Egypt. Competes on price for basic grocery and household categories; relevant as a downside trade-down scenario for Spinneys' mid-premium customer base.
- Amazon Egypt: Operates e-commerce in Egypt including grocery-adjacent categories (household, baby, pet, pantry). Represents the emerging competitive threat to Spinneys' online grocery channel and could escalate delivery-time expectations.
- Noon Egypt: Regional e-commerce marketplace with growing grocery and household assortment in Egypt. Adjacent competitor for Spinneys' online channel and benchmark for digital-grocery unit economics in the Egyptian market.
Broad incumbents
- Hyperpanda (Majid Al Futtaim): Hypermarket arm of MAF (Carrefour franchise partner in MENA). The parent group competes with Spinneys regionally and through scale advantages in sourcing and private label — relevant for benchmarking against the broader MENA grocery incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Spinneys Egypt social profiles
Digital presenceSpinneys Egypt compliance and trust
Trust signalCompliance1 record
Spinneys Egypt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinneys Egypt leadership team
Management profileNumber of profiles
Spinneys Egypt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinneys Egypt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinneys Egypt
What does Spinneys Egypt do?
Spinneys Egypt operates a chain of hypermarkets and supermarkets across Egypt complemented by an owned e-commerce platform and mobile app that sell fresh foods, bakery, groceries, frozen foods, beverages, household cleaning, beauty and personal care, electronics and appliances, baby products, and pet care. Customers can shop in-store, online for home delivery (300 EGP minimum), or use click-and-collect, and earn points through the Spinneys Plus loyalty program. The company also sells private-label ranges under the Spinneys Products and Spinneys Supreme brands.
Is Spinneys Egypt a public or private company?
Spinneys Egypt is a private company. It is classified as unknown and is currently operating.
When was Spinneys Egypt founded?
Spinneys Egypt was founded in 1924. It employs 501 to 1,000 people.
Where is Spinneys Egypt based?
Spinneys Egypt is headquartered in Cairo, Egypt, in the Africa region.
How does Spinneys Egypt make money?
Two revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are online Shopping Platform.
Who are Spinneys Egypt's main competitors?
Direct peers on record are Carrefour Egypt, Lulu Hypermarket Egypt, Metro Markets Egypt, Seoudi Supermarket and Oscar Hypermarket. Emerging players are Kazyon, BIM Egypt, Amazon Egypt and Noon Egypt. Hyperpanda (Majid Al Futtaim) is listed as a broad incumbent.
Does Spinneys Egypt have an API?
No public API is recorded for Spinneys Egypt.
What industry is Spinneys Egypt in?
Spinneys Egypt's product category is Supermarket and Hypermarket Retail. Its primary akta.pro industry code is CRAHAFAC, Halal & Middle Eastern Grocery Stores. Its NAICS code is 4451 and its SIC code is 5331.