Datalink Technologies

What Datalink Technologies does

Datalink Technologies Pty Ltd is an Australian privately-held company founded circa 1998, headquartered at 733 Burwood Road, Hawthorn East, Victoria, with a Rowville technical/operations site. The company provides integrated voice, wireless data, and GPS tracking solutions, spanning GPS vehicle tracking and fleet management, battery-powered asset tracking, Bluetooth (eziFind) and RFID indoor tracking, two-way radio and Push-to-Talk over Cellular (PoC) communications, and mobile digital video recording (MDVR) for fleets.

Its technology stack combines in-house proprietary hardware (IP67-rated enclosures, Low Noise Amplifier GPS modules, adaptive-tracking firmware, AES-256 security, 4G Cat-M1/NB-IoT cellular IoT) with three proprietary software platforms — OEM Server for device management and OTA updates, DAMS for tracking visualization, and DFMS for fleet mapping and reporting. Datalink distributes and integrates third-party PoC hardware from Telo, Kenwood, Kirisun, TAIT, and TASSTA under premium dealer arrangements with Telstra Fleetcoms and Vertel Digital Networks, and holds a strategic partnership with RFiD Discovery for RFID/BLE/UWB solutions across Australasia.

The business generates revenue through hardware sales (GPS trackers, radios, cameras), recurring software subscriptions on OEM Server/DAMS/DFMS, and professional services including installation, on-site repair, project management for fleet-wide deployments, and custom software development. Go-to-market is sales-led with direct field sales engineers, free first consultations, and national on-site service support. End customers span transport and logistics fleets, agriculture and farming operations, security and asset-recovery use cases, healthcare facilities, and lone-worker safety programs in Australia and Australasia.

Name

Datalink Technologies

Legal name

Datalink Technologies Pty Ltd

Website

https://datalinktech.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Datalink Technologies is an Australian provider of GPS vehicle and asset tracking, Bluetooth/RFID indoor tracking, two-way radio, and Push-to-Talk over Cellular solutions, serving transport, fleet, agriculture, security, healthcare, and safety customers across Australasia via proprietary hardware and software platforms.

Ownership category

akta.pro rank

Product category

Fleet Management & GPS Tracking Solutions

NAICS

Support Activities for Transportation (488)

SIC

Transportation Services (4700), Computer Communications Equipment (3576)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Incident Detection, Claims & Evidence Management (TLAEANAE), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)

Keywords

• GPS tracking solutions
• Asset tracking devices
• Fleet management software
• Push-to-talk communications
• Two-way radio systems

Headquarters

HQ city

Rowville

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Tracking Hardware Sales: Sale of GPS tracking devices including wired trackers, battery-powered asset trackers, and vehicle-powered trackers. Devices include D01, D02, DR1 series with various cellular options (2G, 4G Cat-M1, NB-IoT).
2. Two-Way Radio and PTT Equipment: Sales of two-way radios, Push-to-Talk over Cellular (PoC) devices, and accessories including Kenwood, Kirisun, Telo, and TAIT branded products.
3. Software and Subscription Services: Recurring software services through OEM Server device management platform, DAMS tracking platform, and DFMS fleet management system with potential subscription components.
4. Professional Services and Installation: Installation, servicing, on-site repairs, project management for fleet-wide deployments, and custom software development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Datalink Technologies designs, sells, and supports GPS vehicle and asset tracking hardware, Bluetooth/RFID indoor tracking solutions, and two-way radio/Push-to-Talk over Cellular (PoC) communication equipment for Australian transport, logistics, agriculture, security, healthcare, and safety operations. The company pairs in-house manufactured and branded GPS tracking devices with proprietary software platforms (DFMS, DAMS, OEM Server) for real-time fleet management, asset visibility, and driver behaviour monitoring, complemented by installation, project management, and on-site national service support.

Product overview

Datalink Technologies offers an integrated portfolio of GPS tracking, asset management, and two-way radio/Push-to-Talk (PoC) communication solutions. The core offering includes hardware devices (GPS trackers, PoC radios) paired with proprietary software platforms (DFMS, DAMS, OEM Server) for real-time tracking, reporting, and fleet management. The product ecosystem combines Datalink's own hardware and software development with branded third-party PoC devices (Telo, Kenwood, Kirisun) and strategic technology partnerships (RFiD Discovery, TASSTA, Vertel) to deliver voice, wireless data, and GPS tracking solutions across fleet management, asset location, security, farming, and safety applications.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS Vehicle Tracking & Fleet Management Real-time GPS tracking and location management solution for vehicle fleets, providing live or passive reporting for vehicle productivity, driver behaviour, scheduled maintenance, and FBT reporting. Targeted at transport and logistics fleet operators.
• GPS Asset Tracking & Management Battery-powered and wired GPS tracking solution for non-powered assets, equipment, trailers, shipping containers, and mobile assets with 2-5 years battery life and IP67-rated durable enclosures.
• Bluetooth Indoor Tracking (eziFind) Bluetooth-based indoor tracking solution using beacons, relays/zones, and a cloud platform for real-time asset, stock, or people location in office buildings, warehouses, hospitals, yards, or farms, with floor-plan mapping and historical tracking.
• RFID Tracking Devices RFID-based asset tracking solutions serving healthcare, manufacturing, retail, logistics, managed service, and aviation industries, provided through partnership with RFiD Discovery.
• Two-Way Radios / Push-to-Talk (PTT) Two-way radio and Push-to-Talk over Cellular (PoC) communication solutions for instant team and group communications, distributed via authorized dealer relationships with Kenwood, TAIT, Telo, Kirisun, TASSTA, and Telstra Fleetcoms.
• D02 Battery-Powered GPS Tracker IP67-rated rugged GPS asset tracker with 2G or 4G Cat-M1/NB-IoT modem, up to 7 years battery life, adaptive tracking technology, and AES-256 security, designed for long-term non-powered asset tracking.
• Vehicle Camera System (MDVR) Mobile digital video recording (MDVR) equipment for fleet operators, ranging from small to large fleet solutions, provided as part of the integrated fleet offering.
• Datalink Fleet Management System (DFMS) Proprietary geographic mapping and reporting software developed in-house that supports the Megatrak V4 GPS Tracking System, providing fleet visualization and reporting capabilities.
• DAMS (Device Asset Management System) Intuitive proprietary GPS tracking platform featuring Google Maps, customizable reporting and alerts, and remote device health monitoring for asset visibility.
• OEM Server Device Management Platform Cloud-based proprietary device management platform for OTA configuration, firmware updates, GPS parameter settings, geo-fence syncing, remote debugging, and device health monitoring of Datalink devices.
• Telo TE590 Ultra Rugged PoC Mobile Radio IP68 and MIL810G rated Android-based Push-to-Talk over Cellular handheld with 4G LTE connectivity, 3.5 inch HD screen, 4200mAh battery, GPS, and Bluetooth/WiFi support.
• Telo TE580 Rugged PoC Mobile Radio IP67-rated Push-to-Talk over Cellular handheld with GSM/3G/4G LTE support, Android 5.1 OS, 2.4 inch capacitive touchscreen, SOS/Emergency key, and expandable SD card.

Quantifiable outcome

• Battery-powered devices offer 2-5 years battery life for asset tracking applications
• +2 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RFiD DiscoverycoreStrategic or Co-development Partner · 18 September 2023Strategic partnership celebrating continued success since 2023. RFiD Discovery develops cutting-edge track and trace IoT solutions using RFID, BLE, UWB, GPS and other technologies. Datalink Technologies provides system integration expertise and data solutions. Partnership enhances integrated identification and location tracking solutions across Australasia, bringing together technology solutions with local implementation capabilities. First healthcare installation completed as part of the partnership.
• VertelcoreChannel Partner/ Reseller/ Distributor · 4 August 2019Datalink Technologies is a premium dealer for Vertel Digital Networks. Vertel is Australia's largest privately owned telecommunications carrier with over 40 years experience delivering critical network infrastructure. Vertel partnered with TASSTA to develop PoC (Push-to-Talk over Cellular) voice, data and video messaging services for mission-critical operations.
• TASSTAcoreTechnology or Integration · 4 August 2019TASSTA is a Push-to-Talk over Cellular (PoC) solution provider. Founded in 2013, TASSTA specializes in professional mobile radio (PMR) market providing voice communications, messaging and data solutions. TASSTA's PoC solution integrates with existing LMR networks to extend coverage using mobile broadband capabilities.
• TelstracoreChannel Partner/ Reseller/ DistributorDatalink Technologies is a Telstra Fleetcoms Premium Dealer providing mobile fleet and portable handheld communication solutions using Telstra network infrastructure.
• TAITminorChannel Partner/ Reseller/ DistributorAuthorized TAIT dealer specialist providing TAIT radio equipment alongside Kenwood and other brands.
• KenwoodminorChannel Partner/ Reseller/ DistributorAuthorized Kenwood dealer including Kenwood KWSA80K Ultra-rugged PoC Smartphone Device.
• TelominorChannel Partner/ Reseller/ DistributorDistributor of Telo PTT devices including TE590, TE580, TE390, M5 Smart LTE Vehicular Communicator for Push-to-Talk over Cellular solutions.
• KirisunminorChannel Partner/ Reseller/ DistributorDistributor of Kirisun PoC mobile two-way radios including M50, W65, W60 models.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samsara: Global fleet telematics and IoT platform with strong ANZ expansion. Comparable across vehicle GPS, asset tracking, video telematics and SaaS subscription model — but at vastly larger scale.
• Verizon Connect: Global telematics provider (formerly Fleetmatics) with ANZ operations. Comparable fleet GPS, asset tracking and SaaS offering, with the backing of a major telecom and broader product portfolio.
• Geotab: Global fleet telematics incumbent with growing Australia presence. Direct overlap on GPS vehicle tracking, fleet dashboards and driver behavior, but at enterprise scale with broader OEM integrations.
• Trimble Transportation: Large telematics and transportation management player. Comparable across fleet visibility and telematics, but serves enterprise fleets with a much broader TMS-oriented portfolio.

Direct peers

• Fleet Complete: Fleet and asset tracking platform serving commercial fleets with GPS hardware and software subscriptions. Comparable business model and target customer segments across mid-market fleets.
• MiX Telematics: Global fleet and asset telematics SaaS provider with strong presence across Australia, Africa and EMEA. Direct peer in commercial vehicle telematics, driver behavior and fleet management software.
• GPS Tracking Australia: Australian fleet and asset GPS tracking provider offering hardware + subscription platform services. Direct competitor serving overlapping fleet management and asset tracking customers in Australia.
• BlackBox Control: Australian fleet telematics and GPS tracking provider serving small-to-mid fleets. Direct competitor with overlapping product suite (in-vehicle GPS, fleet reporting, driver behavior).
• iTrax Asset Tracking: Australian GPS and IoT asset tracking specialist focused on non-powered equipment and trailers. Direct peer with comparable battery-powered tracker offerings and ANZ customer base.

Emerging players

• RFiD Discovery: Australian track-and-trace specialist (RFID, BLE, UWB, GPS) and Datalink's strategic partner. Highly comparable technology stack and overlapping vertical reach in healthcare, aviation and enterprise asset tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DatalinkTechno1
• Facebookfacebook.com/DLT228
• LinkedInlinkedin.com/in/datalink-technologies-465058164
• Instagraminstagram.com/datalinktech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datalink Technologies