Rocket Park

What Rocket Park does

Rocket Park LLC is a privately held, founder-led digital agency headquartered in the Dallas/Fort Worth area of Texas, operating as a fully remote team of approximately eight employees under Creative Director and Owner Jonathan Matlock. The firm was founded in 2005 and provides custom web design, web development, e-commerce, and digital marketing services to small and mid-sized businesses, as well as select nonprofits and mid-market clients across the United States. Its core service offering is a full-service agency model that combines website design and build with ongoing SEO, paid media, email marketing, and conversion optimization, sold through consultative inside sales anchored by a free website audit lead magnet.

The company's technical foundation centers on Craft CMS, where it holds official partner status, with capabilities spanning custom design, Craft Commerce e-commerce builds, plugin development, and CMS migration from platforms such as WordPress. Service delivery integrates design, development, project management, QA, and marketing under a single team structure, supported by third-party integrations with Algolia (site search), HubSpot, ActiveCampaign, Mailchimp (marketing automation), and Google Ads, Facebook, and Instagram (paid distribution). Revenue is generated through a combination of one-time project-based design and development engagements and ongoing retainer-based digital marketing contracts, with no publicly disclosed pricing tiers. The customer mix is horizontal, spanning religious education nonprofits, music and entertainment, e-commerce, and public safety, with the firm emphasizing long-term client relationships that average more than two years.

Name

Rocket Park

Legal name

Rocket Park LLC

Website

https://rocketpark.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocket Park is a privately held, founder-led digital agency in Dallas/Fort Worth that designs, develops, and markets websites for small and mid-sized US businesses, specializing in Craft CMS builds and ongoing SEO, paid media, and conversion optimization under long-term retainer relationships.

Ownership category

akta.pro rank

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services, including responsive design, mobile-first approach, and conversion optimization. One-time project-based engagements with ongoing support options.
2. Digital Marketing Services: Ongoing digital marketing services including SEO, paid advertising (Google Ads, Facebook, Instagram), email marketing, social media marketing, and marketing automation. Typically retainer or ongoing engagement model.
3. Craft CMS Development & Support: Craft CMS website development, e-commerce solutions using Craft Commerce, plugin development, CMS migration services, and ongoing maintenance and support contracts.
4. Website Optimization Services: Performance optimization, SEO audits, site speed improvements, UI/UX optimization, and conversion strategy services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Rocket Park is a full-service digital agency that designs, builds, and markets conversion-focused websites for small to mid-sized businesses. Core offerings include custom web design and development, e-commerce website builds on Craft Commerce, Craft CMS development and migration, and ongoing digital marketing services covering SEO, paid advertising, email marketing, and social media.

Product overview

Rocket Park is a full-service digital agency offering a unified suite of web and marketing services. The core offerings include Web Design & Development (custom websites built for conversion), E-Commerce Websites (powered by Craft Commerce), Digital Marketing (SEO, paid ads, email, social), Craft CMS Web Development, and Website Optimization services. These services are delivered as integrated agency services rather than a modular SaaS product, with ongoing support and optimization built into client relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development
• E-Commerce Websites
• Digital Marketing
• Craft CMS Web Development
• Website Optimization
• Free Website Audit

Quantifiable outcome

• 60% yearly sales increase for publishing client
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Craft CMScoreTechnology or IntegrationOfficial Craft CMS Partner with years of experience since the platform's early days. Specializes in custom Craft CMS development, Craft Commerce e-commerce solutions, plugin development, and CMS migration services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebFX: WebFX is a digital marketing agency providing web design, SEO, content, and conversion optimization services, with a comparable SMB-to-mid-market GTM and similar consultative-sales approach.
• Straight North: Straight North is a digital agency offering web design, SEO, and internet marketing to SMB and mid-market clients, with a similar long-term partnership and lead-generation focus.
• SmartSites: SmartSites is a full-service digital agency offering web design, SEO, PPC, and digital marketing to SMB and mid-market clients, closely mirroring Rocket Park's service mix and target customer.
• Lounge Lizard: Lounge Lizard is a web design and digital marketing agency serving SMB and mid-market clients with custom websites and ongoing marketing services, comparable in scope and delivery model.
• Craft CMS Agency Partners (Pixel & Tonic ecosystem): Other official Craft CMS Partner agencies compete directly for the same custom-Craft Commerce and Craft CMS migration work that anchors Rocket Park's technical differentiator.
• Coalition Technologies: Coalition Technologies is a digital agency providing web design, SEO, and e-commerce development with a focus on conversion-driven results, comparable to Rocket Park's positioning and client outcomes.
• EIGHT25MEDIA: EIGHT25MEDIA is a web design and digital marketing agency focused on custom websites and full-funnel marketing for SMB and mid-market clients, similar in scope and approach.
• Huemor: Huemor is a web design and development agency building custom B2B and e-commerce websites, overlapping with Rocket Park's Craft CMS-driven custom development positioning.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, and social media marketing to SMB clients with a similar relationship-based, retainer-driven business model.

Broad incumbents

• Blue Fountain Media: Blue Fountain Media is a larger digital agency offering web design, branding, and digital marketing at broader enterprise scale, competing for the same mid-market segment as Rocket Park but with significantly more resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/rocketparkllc
• Instagraminstagram.com/rocketparkagency
• Xx.com/rocketparkllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Park