Maximum Henry
Maximum Henry is a privately held, founder-operated leather goods brand that handcrafts premium belts, wallets, cardholders, key accessories, and pet products to order in its Long Island City studio, selling direct-to-consumer online and through a curated network of independent stockists across North America, Asia, and Europe.
- Company typePrivate
- Founded2012
- HeadquartersLong Island City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maximum Henry does
Maximum Henry is a premium leather goods company founded in 2012 by Maximum Henry Cohen and operated from a single handcraft studio in Long Island City, New York. The company designs, cuts, dyes, stitches, and waxes belts, wallets, cardholders, key accessories, and pet products to order, using full-grain vegetable-tanned leather sourced from tanneries in Belgium and Italy, with suede variants from a U.S.-based tannery. Pricing is positioned in the premium tier, with belts at $140-$210, a bifold wallet at $190, cardholders at $70-$180, and pet products at $60-$170, supported by a heat foil-stamp monogramming add-on priced $10-$20 and digital gift cards ranging from $100 to $500.
The business model is a hybrid direct-to-consumer and selective wholesale operation. The primary channel is the company's own Shopify storefront at maximumhenry.com, where each order is built to specification with lead times of 10-14 business days for belts and 14-18 days for accessories, producing no inventory in advance. A curated set of independent stockists in the United States, Canada, Japan, South Korea, Denmark, and Sweden — including Goodfight, Wittmore, Alex Mill, J. Crew, Palmes Center Court, and Nitty Gritty — provides physical retail access without diluting the brand. Customer acquisition relies principally on organic reach and a newsletter signup, with no paid advertising channels disclosed.
The company is privately held and founder-controlled, with no external institutional investment, no subsidiaries, no headcount disclosed, and no public revenue figure. A single collaboration with vintage menswear influencer Albert Muzquiz (EdgyAlbert) has produced a small line of Albert-branded belts. The made-to-order, no-returns policy (exchanges allowed on belts within 30 days with a 10% restocking fee) signals a deliberate low-volume, high-margin posture rather than a scale-driven model.
Maximum Henry firmographics
Firmographics- Name
- Maximum Henry
- Legal name
- Maximum Henry
- Website
- https://maximumhenry.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maximum Henry is a privately held, founder-operated leather goods brand that handcrafts premium belts, wallets, cardholders, key accessories, and pet products to order in its Long Island City studio, selling direct-to-consumer online and through a curated network of independent stockists across North America, Asia, and Europe.
- Ownership category
- akta.pro rank
Maximum Henry industry classification
Industry- Product category
- Premium Leather Goods & Accessories
- NAICS
- Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (316990)
- SIC
- Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Leather Belts & Straps (CRAKAEAD)
- akta.pro secondary industries
- Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)
Keywords
Where Maximum Henry is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maximum Henry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Leather Goods Sales: Direct-to-consumer sales of premium leather goods including belts, wallets, cardholders, and accessories. Products are made to order with lead times of 10-18 business days.
- Monogramming Service: Personalization service adding custom monograms to products. Priced at $10-$20 depending on character count.
- Gift Cards: Digital gift cards available in denominations of $100, $150, $200, $250, and $500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Belt products ranging from $140 to $210 |
| Unit Pricing | Pay-as-you-go | Cardholder products ranging from $70 to $180 |
| Unit Pricing | Pay-as-you-go | Bifold Wallet at $190 |
| Unit Pricing | Pay-as-you-go | Monogramming service at $10-$20 |
| Unit Pricing | Pay-as-you-go | Key Clip at $60 |
| Unit Pricing | Pay-as-you-go | Pet products ranging from $60 to $170 |
| Unit Pricing | Pay-as-you-go | Gift cards in $100-$500 denominations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Maximum Henry product offering
Product offeringCore offering
Maximum Henry handcrafts premium leather belts, wallets, cardholders, key accessories, pet collars/leashes, and related goods to order in its Long Island City, NY studio using full-grain vegetable-tanned leather sourced from Belgium and Italy. Each piece is cut, dyed, stitched, and waxed individually, with most products customizable through custom heat foil-stamp monogramming. Pricing ranges from $60 (Key Clip) to $210 (Studded Standard Belt), with digital gift cards available in $100–$500 denominations.
Product overview
Maximum Henry is a premium leather goods company founded in 2012, specializing in handcrafted leather belts, wallets, cardholders, and accessories made to order in their Long Island City, NY studio. Their core product lineup includes various belt styles (Standard, Slim, Wide, Studded, Braided, and Suede variants) in multiple widths ranging from 0.75" to 1.75", along with bifold wallets, cardholders, vertical stitched cardholders, key accessories (Key Clip, Key Tether), and pet products (collars, leashes). The company offers personalization through monogramming services using heat foil-stamp embossing. All products are crafted from full-grain vegetable-tanned leather sourced from Belgium and Italy, with suede products from USA-based tanneries. The company also sells digital gift cards in denominations from $100 to $500. A notable collaboration is the Albert Belt line designed with vintage menswear influencer Albert Muzquiz (EdgyAlbert).
Differentiator
Problem solved
Functional benefit
Products and services
- Double Eyelet Belt - 1.5" Full-grain vegetable-tanned leather belt featuring a roller buckle and two rows of hand-set eyelets, with squared tip and softly rounded edges. Available in Brass or Silver hardware.
- Studded Slim Standard Belt - 1" 1" wide belt featuring bestselling standard buckle with hand-set rivets and signature arrow tip. Crafted from full-grain vegetable-tanned leather.
- Slim 3 Piece Belt - 1" Signature Maximum Henry style featuring a three-piece tipped buckle set for a subtle western feel, crafted from full-grain vegetable-tanned leather.
- Wide Standard Belt - 1.5" Part of core collection, this 1.5" belt features the bestselling buckle in a more substantial proportion with signature arrow tip. Crafted from full-grain vegetable-tanned leather.
- Suede Standard Belt - 1.25" Developed with USA-based tannery, this suede belt balances softness with lasting structure, finished with signature craftsmanship. Available in Dark Brown and Charcoal.
- Very Wide Standard Belt - 1.75" Bestselling Standard belt reimagined in a dramatic 1.75" width, crafted from full-grain vegetable-tanned leather with signature arrow tip.
- Suede Eyelet Very Slim Standard Belt - 0.75" 0.75" wide suede belt featuring one row of hand-set eyelets, developed with USA-based tannery for softness and lasting structure.
- Slim Standard with Metal Keeper Belt - 1" Bestselling Standard buckle reimagined with a refined single metal keeper, crafted from signature full-grain vegetable-tanned leather.
- Studded Standard Belt - 1.25" 1.25" belt featuring bestselling standard buckle with hand-set rivets, alternating large and small studs, and signature arrow tip.
- Double Studded Slim Standard Belt - 1" 1" wide belt with bestselling standard buckle accented with hand-set rivets, eyelets at each notch, and signature arrow tip.
- Braided Belt Collection Collection of braided leather belts including Braided Slim Standard, Braided Standard, Braided Wide Standard, Braided Oval, and Braided Wide Oval. Braided leathers sourced from European tannery. Offers versatile fit as buckle prong can be inserted anywhere within woven material.
- Wide Industrial Belt - 1.5" Defined by utilitarian silhouette and substantial proportion with keeper-less construction and signature arrow tip. Crafted from full-grain vegetable-tanned leather with Solid Brass buckle.
- Double Keeper Standard Belt - 1.25" 1.25" belt featuring bestselling Standard buckle with two stacked metal keepers with beveled corners for clean silhouette and secured belt tip.
- Very Slim Western Belt - 0.75" 0.75" western-inspired belt with 3-piece buckle set featuring engraved detailing. Crafted from full-grain vegetable-tanned leather with Silver-plated hardware.
- Black Buckle Standard Belt - 1.25" Bestselling Standard belt reimagined in all-black with PVD plated solid brass buckle for high scratch and tarnish resistance.
- Slim Albert Belt - 1" (EdgyAlbert Collaboration) Collaboration with Albert Muzquiz (EdgyAlbert) featuring a square center bar buckle in a narrower 1" width, designed for vintage menswear enthusiasts.
- Wide Albert Belt - 1.5" (EdgyAlbert Collaboration) Collaboration with Albert Muzquiz featuring a Garrison center-bar buckle in 1.5" width. Available in Black or Dark Brown with Silver hardware.
- Bifold Wallet Constructed from one piece of leather, cut, dyed, folded inside out and stitched, then molded and pressed flat. Features 2 card slots holding cash and several cards. Priced at $190.
- Cardholder Spacious cardholder with brass button stud closure in brass or silver finish. Made from 100% Italian vegetable-tanned leather. Priced at $70.
- Vertical Stitched Cardholder Constructed from one piece of high-quality full-grain leather with curved cutout for easy card access and brass or silver snap closure. Holds up to 8 cards and cash. Priced at $180.
- Key Clip Clip designed to attach to belt loop and secure keys in pocket with button stud closure. Available in 15 colors with brass or silver hardware. Priced at $60.
- Key Tether Leather strap with two small brass clips for attaching keys to belt loop or bag. Full length 10" leather strap with hand-set rivets.
- AirPods Case Leather case for AirPods, crafted from full-grain vegetable-tanned leather.
- Pet Collar Made from vegetable-tanned leather with solid brass buckle and D ring. Available in sizes XS through XL with various color options. Priced at $90.
- Pet Leash 48" vegetable-tanned leather leash with solid brass swivel snap. Available in sizes from 5/8" to 1" width. XS/S+M: 3/4" W x 48" L, L+XL: 1" W x 48" L.
- Pet Collar and Leash Set Complete set of collar and leash made from vegetable-tanned leather with solid brass hardware. Available in sizes XS through XL. Priced at $170.
- Monogramming Service Personalization service using custom heat foil-stamp embossing available on most products except braided belts, key accessories, and AirPods case. Available in Brass or Silver foil colors, 1–25 characters. Priced at $10–$20 depending on character count.
- Digital Gift Cards Digital gift cards available in $100, $150, $200, $250, and $500 denominations.
- Fiebing's Snow Proof Polish (Leather Care Product) Recommended leather care product for maintaining Maximum Henry leather goods. Apply polish, let dry 24 hours, then buff with dry cloth.
Quantifiable outcome
- Vegetable tanning creates the least waste of all leather production types
Companies that use Maximum Henry
Customer profileSegments2 records
Ideal customer profiles1 record
Maximum Henry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maximum Henry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Albert Muzquiz (EdgyAlbert)minorCollaborative design partnership creating belt designs such as the Slim Albert and Wide Albert collections. Albert Muzquiz, known for vintage menswear, teamed up with Maximum Henry to offer classic Garrison belt styles.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Maximum Henry competitors and assessment
Company assessmentOthers
Broad incumbents
- Filson: Heritage American outdoor brand with extensive leather goods line including belts, wallets, and bags. Shares the premium, durable, heritage-positioning but operates at much larger scale with broader apparel and outdoor product categories.
- Frank Clegg Leatherworks: Established Massachusetts-based maker of premium leather bags, briefcases, and accessories with decades of heritage. Comparable materials and quality positioning but broader portfolio and longer operating history than Maximum Henry.
- Ghurka: American heritage leather goods brand offering handcrafted bags, belts, and accessories with classic styling. Comparable in craftsmanship positioning and premium American-made story, though broader assortment than Maximum Henry's belt-first focus.
- Mark Cross: Heritage luxury leather goods house with handcrafted belts, small leather goods, and bags positioned at higher price points. Comparable in craftsmanship and premium materials ethos but operates as a luxury maison with broader assortment than Maximum Henry.
- Bosca: Long-established American leather goods maker specializing in belts, wallets, bags, and small accessories. Comparable product mix and materials but more mass-market distribution and heritage/wholesale-driven model than Maximum Henry's premium DTC focus.
Direct peers
- WP Standard: Direct-to-consumer maker of leather bags, belts, and small leather goods emphasizing handmade construction and vegetable-tanned materials. Comparable in DTC-first model, premium price positioning, and core belt/small leather goods mix.
- Satchel & Page: Heritage-inspired leather goods brand offering belts, bags, and small accessories made from full-grain leather. Comparable in target customer (heritage/classic menswear enthusiasts), premium positioning, and craftsmanship-focused brand story.
- Tanner Goods: Portland-based maker of premium handcrafted leather belts, wallets, and small accessories using vegetable-tanned leather. Highly comparable in product mix, materials ethos, made-in-America positioning, and price points to Maximum Henry.
- Lotuff Leather: New England-based maker of handcrafted vegetable-tanned leather bags, belts, and accessories with strong focus on craftsmanship and heritage materials. Closely mirrors Maximum Henry's premium positioning, materials, and made-in-USA approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maximum Henry social profiles
Digital presenceMaximum Henry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maximum Henry leadership team
Management profileNumber of profiles
Profiles1 record
Maximum Henry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maximum Henry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maximum Henry
What does Maximum Henry do?
Maximum Henry handcrafts premium leather belts, wallets, cardholders, key accessories, pet collars/leashes, and related goods to order in its Long Island City, NY studio using full-grain vegetable-tanned leather sourced from Belgium and Italy. Each piece is cut, dyed, stitched, and waxed individually, with most products customizable through custom heat foil-stamp monogramming. Pricing ranges from $60 (Key Clip) to $210 (Studded Standard Belt), with digital gift cards available in $100–$500 denominations.
Is Maximum Henry a public or private company?
Maximum Henry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maximum Henry founded?
Maximum Henry was founded in 2012. It employs 1 to 10 people.
Where is Maximum Henry based?
Maximum Henry is headquartered in Long Island City, United States, in the North America region.
How does Maximum Henry make money?
Three revenue lines are on record. Leather Goods Sales are the primary driver. The others are monogramming Service and gift Cards.
Who are Maximum Henry's main competitors?
Shinola is listed as an others. Broad incumbents are Filson, Frank Clegg Leatherworks, Ghurka, Mark Cross and Bosca. Direct peers are WP Standard, Satchel & Page, Tanner Goods and Lotuff Leather.
Does Maximum Henry have an API?
No public API is recorded for Maximum Henry.
What industry is Maximum Henry in?
Maximum Henry's product category is Premium Leather Goods & Accessories. Its primary akta.pro industry code is CRAKAEAD, Leather Belts & Straps, with a secondary code of CRAKAEAB, Small Leather Goods (Wallets, Cardholders, Keyholders). Its NAICS code is 316 and its SIC code is 3100.