Sproutman

What Sproutman does

Sproutman is a family-owned, direct-to-consumer e-commerce business founded in 1977 that sells organic sprouting seeds, starter kits, growing equipment, and nutritional supplements through its Shopify storefront. The company sells individual seed varieties (alfalfa, broccoli, mung bean), pre-mixed blends (Salad Mix, Power Protein), starter kits, and proprietary equipment including the original Sprout Bag (a hemp sprouting bag invented in 1977 by founder Steve Meyerowitz), glass sprouting jars, and an automatic sprouter. The catalog has expanded under second-generation ownership into supplements including Wheatgrass Juice Capsules, Blue Glow, Chai Balance, and Green Fuel powders.

Revenue comes from one-time product purchases, a Subscribe & Save subscription program offering a 15% recurring-order discount, and a wholesale program for retailers. Distribution is anchored on a DTC Shopify storefront with content marketing support via the Sprout Lab blog and an interactive "Sproutman" quiz used to convert browsers into buyers. The customer base is primarily health-conscious individuals, sprouting beginners, urban dwellers without garden space, and food-insecure communities in the US market.

The company is bootstrapped and privately held by the Meyerowitz family — the founder's sons Ari and Noah ("The Sprout Brothers") took over leadership in 2015 following Steve Meyerowitz's passing. No external funding, headcount, or revenue figures are disclosed. Founder Steve Meyerowitz authored 11 books on sprouting and nutrition, which have been published in 15 languages, providing an evergreen content and SEO asset base that supports the brand's category authority.

Name

Sproutman

Legal name

Sproutman

Website

https://sproutman.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned DTC e-commerce brand, founded in 1977, selling organic sprouting seeds, starter kits, growing equipment, and supplements to health-conscious US consumers via a Shopify storefront with subscription and wholesale channels.

Ownership category

akta.pro rank

Product category

Organic Sprouting Products

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)

akta.pro secondary industries

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Nursery & Greenhouse Seeding/Transplanting Equipment (Seeders, Plug Transplanters) (AFAAABAE)

Keywords

• Organic sprouting seeds
• Home sprouting kits
• Home sprouting equipment
• Wheatgrass supplements
• Sprout powders

Headquarters

HQ city

Great Barrington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of sprouting kits, seeds, growers, superfood solutions, books, and apparel through the Sproutman website. Products sold include starter kits, individual seed packets, sprout bags, jars, sprout powders, and wheatgrass capsules.
2. Subscription / Subscribe & Save: Subscribe & Save program offering 15% discount on regular purchases. Customers can set delivery frequency (30, 60, or 90 days) for recurring orders of seeds and products.
3. Wholesale Program: B2B wholesale program for retailers and distributors to carry Sproutman products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sproutman sells organic sprouting seeds, seed blends, and beginner sprouting kits (hemp Sprout Bags, glass jar kits, sampler packs) that let consumers grow fresh, nutrient-dense sprouts at home in 3-7 days using only water. The company also sells growing equipment (jars, automatic sprouters) and a small line of nutritional supplements — Wheatgrass Juice Capsules plus three functional sprout powders (Blue Glow, Chai Balance, Green Fuel) — distributed through its own e-commerce site, wholesale partners, and a Subscribe & Save recurring program.

Product overview

Sproutman is a family-run e-commerce company founded in 1977 offering organic sprouting seeds, sprouting kits, equipment, and nutritional supplements. The product portfolio centers on enabling customers to grow their own nutrient-dense sprouts at home through three main grower types: Sprout Bags (hemp bags), Jars (glass containers), and Trays (for vertical sprouts). The core offering includes individual seed varieties (Alfalfa, Broccoli, Mung Bean, Fenugreek, Red Clover, etc.), pre-mixed seed blends (Salad Mix, Power Protein, Beans + Greens), and complete starter kits for beginners. Supplement offerings include Wheatgrass Juice Capsules and three specialized sprout powder blends (Blue Glow, Chai Balance, Green Fuel) featuring functional ingredients like cordyceps mushroom, rhodiola, and spirulina. The company was founded by Steve Meyerowitz and is now run by his sons Ari and Noah.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprout Bag Starter Kit Beginner kit containing Power Protein organic sprouting blend (16 oz), Salad Mix organic sprouting blend (8 oz), Mung bean organic sprouting seeds (16 oz), and 2 Sprout Bags for growing organic supergreens in less than a week.
• Single Jar Sprouting Starter Kit Beginner kit featuring a glass jar with mesh lid for growing organic sprouts at home with easy drainage and airflow.
• Double Jar Sprouting Starter Kit Kit with two glass jars and mesh lids for growing multiple batches of sprouts simultaneously, with easy drainage and airflow design.
• Sulforaphane Superstar Kit Specialized kit featuring broccoli and other sulforaphane-rich seeds for growing nutrient-dense sprouts known for their powerful phytonutrients.
• The Trio Starter Kit Comprehensive starter kit containing three different sprouting products for users wanting to try multiple varieties.
• The Trio Refill Kit Refill package for The Trio Starter Kit containing seeds and supplies to continue sprouting after the initial kit is used.
• Sproutman Sampler Pack Variety pack allowing customers to try multiple seed varieties before committing to larger quantities.
• Value Pack Sprouting Seeds Bulk value pack of sprouting seeds offering cost savings for regular sprouting enthusiasts.
• Organic Alfalfa Sprouting Seed Classic mild and nutty sprouting seeds rich in B vitamins, vitamin C, and vitamin K that support hormonal balance and immune health. Ready in 5-6 days.
• Organic Alfa-Broc Sprouting Seed Hybrid seed blend combining alfalfa and broccoli benefits, offering nutrient density and sulforaphane content.
• Organic Salad Mix Sprouting Seed Pre-mixed organic seed blend of alfalfa, broccoli, red clover, and radish for growing a diverse salad of nutritious sprouts.
• Organic Mung Bean Sprouting Seed Easy-to-grow sprouts containing B vitamins, amino acids, antioxidants, and magnesium that support energy, metabolism, and mental clarity. Ready in 3-5 days.
• Organic Beans + Greens Sprouting Seed Special blend containing alfalfa, broccoli, adzuki beans, red lentils, and mung beans for growing leafy green sprouts with crunchy bean toppings.
• Organic Fenugreek Sprouting Seed Uniquely flavored sprouts with mapley and bitter notes, rich in zinc, magnesium, and iron with digestive and hormone-balancing benefits. Ready in 6-7 days.
• Organic Red Clover Sprouting Seed Mild and crunchy sprouts containing highly bioavailable calcium and magnesium along with isoflavones for balanced energy and hormone health. Ready in 5-6 days.
• Organic Power Protein Sprouting Seed Protein-focused blend of garbanzo, pea, red lentil, and green lentil organic sprouting seeds for plant-based protein. Ready in 3-5 days.
• Organic Broccoli Sprouting Seed Top-selling broccoli sprouting seed in the US, rich in glucoraphanin (precursor to sulforaphane) with antioxidants supporting brain health, radiant skin, and detoxification. Ready in 5-6 days.
• Wheatgrass Juice Capsules 150 capsules of 100% organic, raw, dehydrated wheatgrass juice powder in vegetarian capsules. 3 capsules equal one shot of fresh wheatgrass juice, providing a 50-day supply with cold-pressed and freeze-dried nutrients.
• Blue Glow Sprout Powder Skin-loving formula featuring broccoli sprouts and blue butterfly pea flower, with supporting ingredients including wheatgrass juice powder, baobab, and tremella mushroom; usable as a smoothie/latte addition or face mask.
• Chai Balance Sprout Powder Caffeine-free chai and golden milk formula powered by alfalfa sprouts, rhodiola, and cordyceps mushroom, with warming spices including turmeric, black pepper, cinnamon, cardamom, and ginger.
• Green Fuel Sprout Powder Energizing blend of wheatgrass juice, alfalfa sprouts, spirulina, and chlorella for chlorophyll-rich green smoothies and alkalizing benefits.
• Sproutman's Sprout Bag Natural hemp bag with breathable weave that mimics the sprout's natural environment (dark soil). Hang above sink to grow almost any sprout variety with easy maintenance.
• Sprouting Jar - 32 oz 32-ounce glass jar with mesh lid for sprouting, designed to be slightly inverted to encourage proper drainage and airflow.
• Freshlife 3000 Automatic Sprouter Automatic sprouting device capable of growing vertical sprouts such as sunflower, pea shoots, and wheatgrass with minimal manual intervention.

Quantifiable outcome

• Gram for gram, sprouts can contain up to 40x more vitamins and minerals than full-grown counterparts
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mumm's Sprouting Seeds: Canadian-based organic sprouting seed specialist offering a broad seed catalog plus sprouters and supplies. Mumm's is a direct peer in the organic sprouting seed category with overlapping product breadth and a similar health-conscious consumer base.
• True Leaf Market: A direct-to-consumer purveyor of organic sprouting, microgreens, and garden seeds along with sprouting equipment (jars, trays, automatic sprouters). True Leaf Market is the closest direct competitor to Sproutman in terms of product catalog, channel mix (DTC + wholesale), and target customer.
• Handy Pantry: Long-standing retailer of sprouting seeds, sprouters, and home growing supplies. Handy Pantry is a direct competitor targeting home sprouters with overlapping SKU structure and DTC e-commerce.
• Living Whole Foods: Family-run online retailer offering organic sprouting seeds, grains, beans, and sprouting equipment. Comparable in size, organic positioning, and product breadth to Sproutman.
• Sprout House: Online retailer specializing in organic sprouting seeds, microgreens, and sprouting kits. Direct competitor in the same niche product category with a similar DTC-first model.

Broad incumbents

• Botanical Interests: Established organic and heirloom seed company with a broad garden seed catalog including sprouting varieties. Broader incumbent operating across garden seeds with sprouting as a sub-category, but comparable in seed quality positioning and DTC retail.
• Eden Brothers: Large online seed retailer offering flower, herb, and vegetable seeds with growing sprouting/microgreens SKUs. A broader incumbent with growing overlap in the sprouting seed category, competing on price and assortment breadth.
• Burpee: Iconic home garden seed brand with national retail distribution and a much wider product portfolio than Sproutman. Broad incumbent in the same home-gardening/seed category whose catalog overlaps with home sprouting.

Emerging players

• Mountain Rose Herbs: Organic herb, spice, and botanical product retailer with some overlap in the supplement and botanical ingredient category. Comparable to Sproutman's Wheatgrass Capsules and functional sprout powders in target customer and organic positioning.
• WheatgrassKing: Specialty retailer of wheatgrass juicers, seeds, and related supplements. Comparable to Sproutman's wheatgrass capsule and greens product line, with overlap in the wheatgrass-adjacent consumer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sproutman