The Sprout House

Name

The Sprout House

Legal name

Sprout House

Website

https://sprouthouse.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Sprouting Seeds

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)

Keywords

• Organic sprouting seeds
• Microgreen seed mixes
• Home sprouting supplies
• Non-GMO sprouting seeds
• Certified Organic seeds

Headquarters

HQ city

Saugerties

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Seed Sales: Direct e-commerce sales of organic sprouting seeds, microgreen seeds, and seed mixes to consumers. Products are sold as one-time purchases with prices ranging from $7.99 to $27.99 per unit. No subscription or recurring revenue model is evident.
2. Supplies Sales: Sale of sprouting supplies and accessories such as airtight storage lids. One-time product purchases through the same e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Sprout House sells Certified Organic and non-GMO sprouting seeds, microgreen seeds, and curated seed mixes — including Alfalfa, Arugula, Barley, Mung Beans, Lentils Together, Red Clover, and mixes such as Andrea's Mix, Jill's Mix, Sol's Higher Protein, Holly's Mix, and Veggie Queen — alongside sprouting supplies such as airtight storage lids. Products are sold as one-time unit purchases priced from $7.99 to $27.99, intended for home growers who sprout in mason jars without soil or special equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Alfalfa Sprouting Seeds Certified Organic and non-GMO alfalfa sprouting seeds (16 oz resealable food-grade bag, $16.99) for home growers sprouting in jars or growing as microgreens on trays.
• Arugula Sprouting Seeds Certified Organic and non-GMO arugula sprouting seeds ($27.99) for home growers seeking a peppery microgreen or sprout.
• Barley Sprouting Seeds Certified Organic barley sprouting and grass seeds ($7.99) used for sprouted grain and homegrown barley grass juicing.
• Mung Bean Sprouting Seeds Certified Organic mung bean sprouting seeds ($11.99) for home growers producing bean sprouts in jars.
• Lentils Together Sprouting Seeds Certified Organic lentil sprouting seeds sold as a blend ($15.99) for home sprouting.
• Red Clover Sprouting Seeds Certified Organic red clover sprouting seeds ($17.99) for home sprouting in jars.
• Andrea's Mix Sprouting Seeds Certified Organic and non-GMO curated sprouting seed mix (16 oz, $10.99) combining Broccoli, Red Clover, Fenugreek, and Daikon Radish for a mild-to-spicy flavor profile, sprouted in jars or grown as microgreens.
• Jill's Mix Sprouting Seeds Certified Organic curated sprouting seed mix ($8.99) from the Sprout House catalog.
• Sol's Higher Protein Sprouting Seed Mix Certified Organic higher-protein sprouting seed mix ($9.99) targeted at consumers seeking higher-protein sprout blends.
• Holly's Mix Sprouting Seeds Certified Organic curated sprouting seed mix ($13.99) from the Sprout House catalog.
• Veggie Queen Sprouting Seed Mix Certified Organic curated sprouting seed mix ($20.99) from the Sprout House catalog.
• White Tough Top Airtight Lids White Tough Top airtight lids ($14.99) used as a sprouting supply/accessory for mason-jar sprouting.

Quantifiable outcome

• Sprouts ready in 3-7 days depending on variety
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers The Sprout House's e-commerce platform, enabling their online sales operations. The privacy policy states 'Sprout House is powered by Shopify, which enables us to provide the Services to you.' Shopify provides payment processing, order fulfillment, and the underlying storefront technology.
• Small Family FarmscoreStrategic or Co-development PartnerCompany sources organic seeds directly from small family farms. This is a core part of their value proposition - they emphasize direct sourcing relationships with these farms as part of their Certified Organic supply chain.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• True Leaf Market: True Leaf Market is the most direct competitor: a DTC retailer specializing in sprouting seeds, microgreens seeds, wheatgrass, and sprouting supplies, with a comparable product catalog, organic certification emphasis, and home-grower target customer. Overlaps directly with The Sprout House in nearly every SKU category.
• Johnny's Selected Seeds: Johnny's is a major DTC and wholesale seed company with a dedicated microgreens and sprouting seed category alongside broader vegetable, herb, and flower seeds. It targets both home growers and small commercial growers and competes on certified organic seed quality.
• Sproutpeople: Sproutpeople is a long-standing DTC organic sprouting seed specialist with deep educational content (FAQ-driven site, growing instructions) and a similar direct-to-consumer model. It competes for the same health-conscious home sprouter audience and overlaps strongly on product range.
• Mountain Rose Herbs: Mountain Rose Herbs sells certified organic seeds (including sprouting and microgreen varieties), herbs, and botanical ingredients direct to consumers with a strong Certified Organic and sustainability narrative - highly comparable positioning to The Sprout House.
• Terrritorial Seed Company: Territorial Seed is a long-established DTC and catalog seed company offering organic vegetable, herb, and microgreen seeds aimed at home gardeners and small farmers. Comparable product mix and customer base to The Sprout House.
• Baker Creek Heirloom Seeds: Baker Creek is a prominent DTC heirloom and organic seed retailer known for content marketing, catalogs, and a strong brand in the home-gardener community. Comparable to Sprout House as a content-led DTC seed brand serving hobbyist growers.
• Seed Savers Exchange: Seed Savers Exchange is a non-profit DTC seed retailer focused on heirloom and organic seeds with strong content, education, and community. It competes for the same health- and sustainability-minded home grower, though it leans more heirloom than sprouts-specific.
• Botanical Interests: Botanical Interests is a DTC and retail-distributed organic and heirloom seed company with strong educational packaging and content marketing. It overlaps with Sprout House in organic vegetable/sprouting seeds and the home gardener health-conscious segment.

Broad incumbents

• Burpee (W. Atlee Burpee & Co.): Burpee is the established incumbent in home garden seeds with broad vegetable, herb, and flower seed lines plus some sprouting/microgreen offerings. It is not specialized like Sprout House but competes for the same home-grower shelf and search traffic.

Emerging players

• MIgardener: MIgardener is an emerging DTC seed and garden supply brand with strong YouTube and social-driven content marketing. It competes for the younger, content-first home-grower segment with overlap in organic vegetable and sprouting-style seeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-sprout-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sprout House