SnowWorld

What SnowWorld does

SnowWorld N.V. is a publicly listed (Euronext Amsterdam, ISIN: NL0010627865) Dutch leisure company that operates Europe's largest network of indoor winter sports resorts, with 9 locations across the Netherlands, Belgium, France, and Germany. Its core offering is real-snow indoor ski and snowboard slopes maintained at approximately -5°C year-round, supported by chairlifts, conveyor belts, practice slopes, and funparks. Around this core, SnowWorld has built a multi-product resort ecosystem: the Alpine Hotel at Landgraaf for ski-in/ski-out accommodation, Adventure Valley outdoor climbing parks (25,000 m² in Landgraaf plus Zoetermeer), Indoor Skydive Roosendaal, IceKart Rucphen-Breda, professional ski schools, F&B outlets (Almhütte, Bierstube, Snowfriends, Off-Piste, Chalet 55°), and Duijvestein Winterstore retail with 3D foot-scan boot fitting.

The company generates revenue through seven distinct streams: usage-based ski passes and lift tickets, ski school lessons, hotel accommodation, food and beverage, subscriptions and memberships (annual, 3-month, monthly, summer), group and corporate events, and adventure activities. Pricing is segmented by season, location, and bundle — summer ski passes start at €26.95 with equipment, hotel packages range from €163 to €317, annual subscriptions are €815, and corporate/filming fees run €3,000–€5,000 per half/full day. GTM is direct-to-consumer through both physical resort counters and a centralized online booking platform (shop.snowworld.com), supplemented by A-brand partnerships (Sinner, Burton, Atomic, TUI) and tourism partnerships (Filzmoos, SalzburgLand). The company is governed by a One Tier Board, is ~95% owned by Alychlo NV, is Green Key Gold certified across all locations, and has committed to climate neutrality by 2030.

Name

SnowWorld

Legal name

SnowWorld N.V.

Website

https://snowworld.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

SnowWorld N.V. is Europe's largest indoor winter sports provider, operating 9 real-snow ski and snowboard resorts across the Netherlands, Belgium, France, and Germany, complemented by hotel, climbing, ice-karting, skydiving, ski school, and retail. It serves individual consumers, families, corporate groups, and ski learners year-round.

Ownership category

akta.pro rank

Product category

Indoor Ski Resort

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Traveler Accommodation (7211), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Luxury Resorts (THAGACAB), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Indoor ski slopes
• Ski school lessons
• Alpine hotel accommodation
• Adventure climbing parks
• Ski equipment rental

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Passes and Lift Tickets: Core revenue from time-based ski passes for indoor slopes, including options for 1-hour, 2-hour, 4-hour, evening passes, and day passes. Equipment rental can be bundled.
2. Ski School and Lessons: Revenue from group lessons, private lessons, trial lessons, and multi-session courses for skiing and snowboarding for all ages and skill levels
3. Hotel Accommodation: Overnight stays at Alpine Hotel Landgraaf with various packages including ski passes, meals (fondue, BBQ), and adventure activities
4. Food and Beverage: On-site restaurants and bars including Almhutte, Bierstube, Snowfriends, Off-Piste, and Chalet 55° offering Alpine cuisine, fondue, BBQ, and après-ski experiences
5. Subscriptions and Memberships: Annual, 3-month, monthly, and summer subscriptions providing unlimited access to all Dutch and Belgian locations with additional benefits like parking discounts and bring-a-friend offers
6. Group and Corporate Events: Team building events, corporate outings, birthday parties, and group bookings at all locations
7. Adventure Activities: Revenue from climbing parks, Alpine Coaster rides, tubing, ice karting, and indoor skydiving at partner locations
8. Retail and Equipment: Duijvestein Winterstore offers ski and snowboard equipment sales, rental, testing services, boot fitting with 3D foot scanning, and maintenance services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SnowWorld operates Europe's largest chain of indoor ski and snowboard resorts with real snow maintained year-round at -5°C across 9 locations in the Netherlands, Belgium, France, and Germany. Its core offering includes time-based ski slope access, professional ski and snowboard instruction, equipment rental and retail, on-site Alpine hotel accommodation, outdoor climbing parks (Adventure Valley), and adjacent leisure activities such as tubing, ice karting, and indoor skydiving.

Product overview

SnowWorld is Europe's largest indoor winter sports provider, operating as a unified hospitality and leisure resort concept. The core product is the indoor ski and snowboard slope experience, supported by the Alpine Hotel Landgraaf accommodation, Adventure Valley outdoor climbing parks (Landgraaf and Zoetermeer), professional ski school instruction, equipment rental, and diverse food & beverage outlets. The company offers related adventure activities including IceKart racing and Indoor Skydive Roosendaal. Additional services include ski passes (time-based with equipment options), subscriptions/memberships, group and corporate event packages, retail through Duijvestein Winterstore, wall climbing, tubing, and SnowWorld Giftcards. Summer packages like Ski Pass & BBQ extend the offering beyond winter months. Locations span the Netherlands (Zoetermeer, Landgraaf, Amsterdam, Rucphen-Breda, Terneuzen), Belgium (Antwerp), France (Amnéville), and Germany (Bispingen, Neuss).

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Valley: Outdoor climbing parks offering activities including climbing routes, zip lines, and Alpine Coaster toboggan runs in Landgraaf and Zoetermeer.
• Alpine Hotel Landgraaf

Products and services

• Indoor Ski & Snowboard Slopes

Quantifiable outcome

• Europe's largest indoor winter sports provider with 9 locations
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• SinnercoreGTM or Marketing PartnerHelmet partner providing safety equipment. SnowWorld provides free SINNER helmets to all guests on the slopes. Long-standing partnership ensuring quality safety gear availability.
• BurtoncoreGTM or Marketing PartnerSnowboard partner providing equipment for customers. Major international snowboard brand offering quality boards at SnowWorld locations.
• AtomiccoreGTM or Marketing PartnerSki partner providing equipment for rental and sales. Leading ski manufacturer with full product range available at SnowWorld.
• TUIminorGTM or Marketing PartnerTravel partner connecting SnowWorld with winter sports travelers who have booked holidays. TUI customers introduced to SnowWorld for pre-trip training or year-round practice.
• Intersport RentminorGTM or Marketing PartnerSki rental partner offering equipment services. Network of rental shops providing gear to winter sports enthusiasts.
• AB INBEVminorGTM or Marketing PartnerBeverage supplier for all SnowWorld restaurants. Provides beer and other beverages for on-site consumption.
• GEAcoreTechnology or IntegrationCold technology supplier for ski slopes. Provides and maintains refrigeration systems essential for indoor ski slope operation.
• SHOScoreStrategic or Co-development PartnerNon-profit ski and snowboard school specialized in teaching people with physical, intellectual, sensory, or multiple disabilities. Makes winter sports accessible to everyone.
• Bibian Mentel FoundationcoreStrategic or Co-development PartnerFoundation providing equal opportunities for people with physical challenges through their Re-abled program. Offers better guidance and appropriate prosthetics/orthotics for those with physical challenges.
• Bliss to ShineminorStrategic or Co-development PartnerCharity creating priceless moments for children from families affected by cancer. Organizes annual Shine Day and fulfills wishes during Blissi Special Days.
• Make-A-Wish NetherlandsminorStrategic or Co-development PartnerWish-granting organization for children with severe or life-threatening illnesses. Creates unforgettable Wish Journeys providing positive energy for children and their families.
• Duijvestein WinterstorecoreStrategic or Co-development PartnerOn-site winter sports retail partner offering ski/snowboard sales, rental, test center, and boot fitting with 65 years of experience. 3D foot scan technology introduced in 2019 for custom boot fitting.
• HolmenkolminorGTM or Marketing PartnerTechnical partner for ski maintenance clinics and workshops. Collaborates with Duijvestein stores to offer free clinics teaching sharpening and waxing techniques.
• Nederlandse Ski Vereniging (NSkiV)minorStrategic or Co-development PartnerDutch Ski Association partnership to elevate winter sports in the Netherlands. Collaboration to promote and develop skiing and snowboarding in the region.
• RedBullminorGTM or Marketing PartnerBeverage supplier and event partner organizing cool events on SnowWorld slopes. Provides energy drinks and organizes promotional activities.
• FilzmoosminorGTM or Marketing PartnerDestination partner for ski resort connections. SnowWorld Amsterdam features Filzmoos partnership linking to Austrian ski destination.
• SalzburgLandminorGTM or Marketing PartnerAustrian destination partner promoting alpine winter sports experiences. Links Dutch indoor skiers to real alpine destinations.
• Park-SpotminorOthersParking management partner for SnowWorld Landgraaf and Antwerpen locations. Provides online parking reservations, day tickets, and subscription services.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Snowplanet: Snowplanet is an indoor ski centre near Auckland, New Zealand, with a single slope, ski school, and snow play. It is a niche direct competitor in indoor-ski business model but smaller scale and geographically distant from SnowWorld's core European footprint.

Direct peers

• Chill Factore: Chill Factore is an indoor ski and snow centre in Manchester, UK, offering a 180m main slope, ski school, equipment hire, and leisure activities. It competes for European indoor skiing demand and is the most directly comparable UK indoor ski facility.
• SnowDome: SnowDome in Tamworth, UK, offers indoor real-snow skiing, snowboarding, ice skating, and snow play. It targets similar customer segments as SnowWorld — beginners, families, and ski teams — making it a directly comparable indoor ski centre.
• The Snow Centre: The Snow Centre in Hemel Hempstead, UK, is a real-snow indoor ski slope featuring two main slopes, ski school, and equipment retail. It directly competes with SnowWorld for European ski lessons, family visits, and team training.
• Ski Dubai: Ski Dubai operates one of the world's largest indoor ski resorts inside the Mall of the Emirates, offering year-round real-snow skiing, snowboarding, and related activities. It is the closest global analog to SnowWorld in terms of indoor ski slope operations, lift systems, and integrated retail/F&B offerings.

Broad incumbents

• Compagnie des Alpes: Compagnie des Alpes operates major French outdoor ski resorts (e.g., Paradiski, Tignes, La Plagne) and theme parks. As the operator of the Amnéville thermal resort where SnowWorld France sits, it is a relevant incumbent in both lodging and ski leisure.
• SkiStar AB: SkiStar is a publicly listed Scandinavian operator of alpine ski resorts in Sweden, Norway, and Austria. While it operates outdoor rather than indoor ski destinations, it competes for European ski vacation spending and represents a broader incumbent in the same customer category.

Regional players

• Skydome (Oberstdorf) / German Indoor Ski Halls: Independent German indoor ski halls such as SnowValley and Alpenpark Neuss compete for German indoor ski demand adjacent to SnowWorld's German sites (Bispingen, Neuss). They are regional peers with overlapping offerings but smaller scale.

Others

• Intersport (retail partner): Intersport is a partner of SnowWorld for ski rental services and a global sporting-goods retailer. It is an ecosystem participant in ski equipment distribution rather than a direct competitor, but its retail scale and rental network benchmark SnowWorld's on-site Duijvestein stores.
• iFLY Indoor Skydiving: iFLY operates a global network of vertical-wind-tunnel indoor skydiving facilities, directly comparable to SnowWorld's Indoor Skydive Roosendaal subsidiary. It is an adjacent leisure activity that shares the same family/entertainment customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/snowworld_nl
• Facebookfacebook.com/SnowWorldNL
• LinkedInlinkedin.com/company/snowworld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnowWorld