RWZ

Name

RWZ

Legal name

Raiffeisen Waren-Zentrale Rhein-Main AG

Website

https://rwz.de

Company type

Public

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RWZ (Raiffeisen Waren-Zentrale Rhein-Main AG) is one of Germany's oldest and largest agricultural traders, headquartered in Cologne, providing wholesale commodity trading, retail agricultural supplies, energy distribution, and agricultural technology services to farmers, winemakers, gardeners, and forest owners across Germany, France, Austria, and Benelux.

Ownership category

akta.pro rank

Product category

Agricultural Trading

NAICS

Farm Product Raw Material Merchant Wholesalers (4245), Grain and Field Bean Merchant Wholesalers (424510), Farm Supplies Merchant Wholesalers (42491), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL)

akta.pro secondary industries

Farm Supply Retail (Independent Dealers) (AFABAJAA), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Agricultural commodities trading
• Agricultural retail supplies
• Agricultural input distribution
• Mineral oil distribution
• Agricultural machinery services

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Agricultural Commodity Trading: Wholesale trading of agricultural commodities including grain, rapeseed, and potatoes. The company bundles purchasing and sales volumes in the agricultural value chain.
2. Agricultural Retail: Retail sales of agricultural inputs and supplies to farmers, winemakers, gardeners, and forest owners. Provides everything needed for agricultural production.
3. Energy Business: Mineral oil business including heating oil, diesel, and gasoline distribution through the newly formed Raiffeisen Energie Köln GmbH subsidiary.
4. Agricultural Technology: Agricultural machinery and technology services through the Raiffeisen Technik joint venture combining the agricultural technology operations of RW and RWZ.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RWZ is an agricultural trading cooperative that wholesales grains, oilseeds, and feedstuff (Agrarhandel), distributes mineral oil products such as heating oil, diesel, and wood pellets via Raiffeisen Energie Köln GmbH, retails agricultural inputs including seeds, fertilizers, and crop protection products alongside gardening supplies (Einzelhandel), and provides agricultural machinery sales and workshop services (Agrartechnik). Customers are farmers, winemakers, gardeners, and forest owners across Germany, France, Austria, and the Benelux region.

Product overview

RWZ (Raiffeisen Waren-Zentrale Rhein-Main AG) operates as one of Germany's oldest and largest agricultural traders with a diversified portfolio of products and services. The company operates through several interconnected business units: Agrarhandel serves as the core agricultural trade operations bundling wholesale purchasing and sales; Einzelhandel provides retail offerings for farmers, winemakers, gardeners, and forest owners; Energie manages the energy business including mineral oil products through Raiffeisen Energie Köln GmbH; Agrartechnik (being consolidated into Raiffeisen Technik joint venture) provides agricultural technology products and services. Additionally, the Saatgutzentrum Meckenheim serves as a seed competency center. The company also publishes the RWZ-agrarReport. Operations span Germany, France, Austria, and Benelux.

Differentiator

Problem solved

Functional benefit

Products and services

• Agrarhandel (Agricultural Trading) Wholesale trading of agricultural commodities including grains, oilseeds, and feedstuff, sold to mid-market agricultural businesses, processors, and exporters across Germany and neighboring European markets.
• Einzelhandel (Retail Agricultural Supplies) Retail supply of agricultural inputs (seeds, fertilizers, crop protection products) and gardening supplies/equipment sold to individual farmers, winemakers, gardeners, and forest owners through physical retail locations.
• Energie / Raiffeisen Energie Köln GmbH Distribution of mineral oil products including heating oil, diesel, gasoline, lubricants, AdBlue, and wood pellets to commercial and consumer customers via the subsidiary Raiffeisen Energie Köln GmbH.
• Agrartechnik (Agricultural Technology / Machinery Services) Agricultural machinery sales, workshop services, and equipment support sold to farmers and agricultural businesses through subsidiary Raiffeisen Technik Rhein-Main GmbH.
• LIMERA Gartenbauservice GmbH Specialized horticultural and gardening services operated through subsidiary LIMERA Gartenbauservice GmbH, serving niche customer needs in the gardening and horticulture segment.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Raiffeisen Waren GmbH (RW)coreStrategic or Co-development Partner · 1 May 2026Joint venture partner for agricultural technology operations. The two companies are merging their agricultural technology divisions to form 'Raiffeisen Technik' effective May 1, 2026. This is a significant strategic consolidation combining the agricultural technology expertise of both Raiffeisen organizations.
• LIMERA Gartenbauservice GmbH & Co. KGminorOthersSubsidiary operating in the horticulture/garden services sector, part of the RWZ group of companies.
• Raiffeisen Agrarhandel Pfalz GmbHminorOthersRegional subsidiary in the Palatinate region handling agricultural trading operations.
• Raiffeisen AgriTrading Rhein-Main GmbH & Co. KGminorOthersSubsidiary focused on agricultural trading operations in the Rhine-Main region.
• Raiffeisen Energie Köln GmbHcoreOthers100% subsidiary formed April 2026 to bundle energy activities including mineral oil business with heating oil, diesel, gasoline, tanker logistics, and filling station infrastructure.
• Raiffeisen Enterprise Services Köln GmbHminorOthersShared services subsidiary providing enterprise-level services to the RWZ group.
• Raiffeisen Technik Rhein-Main GmbHcoreOthersAgricultural technology subsidiary operating workshops and services as part of the Raiffeisen Technik network.
• Wilhelm Weuthen GmbH & Co. KGminorOthersPotato wholesale partner company associated with the RWZ group.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BayWa AG: Largest German agricultural trader and one of RWZ's closest direct competitors. BayWa operates wholesale agricultural trading, retail farm supply, agricultural technology, energy, and building materials across Germany and internationally, with a DAX/MDAX-listed AG structure directly comparable to RWZ.
• AGRAVIS Raiffeisen AG: Major German Raiffeisen-affiliated agricultural cooperative and wholesale trader operating in grains, animal feed, agricultural inputs, and crop protection. Direct peer to RWZ's Agrarhandel and Einzelhandel businesses, with comparable product breadth and farmer customer focus in northern and western Germany.
• Raiffeisen Waren GmbH (RW): RWZ's JV partner in the 'Raiffeisen Technik' agtech joint venture. RW is a central Raiffeisen agricultural trading company operating in Hesse, Thuringia, and Saxony with overlapping wholesale trading, retail, and agtech service offerings — the most direct operational peer in the German Raiffeisen system.

Regional players

• ATR Landhandel: Regional agricultural commodity trader in northern and eastern Germany focused on grain, rapeseed, and agricultural inputs. Comparable to RWZ in product range but operates in a different regional footprint, making it a regional peer rather than direct competitor.
• HaGe Nord (Hauptgenossenschaft Nord AG): Northern German agricultural cooperative and wholesale trader in grains, animal feed, seeds, and farm inputs. Comparable to RWZ in product mix and cooperative heritage but operates primarily in Schleswig-Holstein, Hamburg, Mecklenburg-Vorpommern, and northern Lower Saxony.
• Heliag (HELIAG Holding GmbH): German agricultural and energy company operating agricultural trading, energy distribution, and logistics assets. Comparable to RWZ on the agricultural trading and energy side, but with a regional footprint focused on the Heligoland/Ammerland area, making it a regional peer rather than a head-to-head competitor.

Broad incumbents

• Cargill: One of the world's largest agricultural commodity traders, operating globally across grains, oilseeds, and animal nutrition. Broad incumbent with much greater scale than RWZ; relevant as a global benchmark for commodity-trading economics and competitive dynamics rather than as a direct local competitor.
• Louis Dreyfus Company: Global merchant and processor of agricultural commodities including grains, oilseeds, and coffee. Operates across the same value chain as RWZ's agricultural commodity trading business but at vastly greater scale and with origination assets worldwide; useful as a comparable for trading-segment economics.
• ADM (Archer Daniels Midland): Global agricultural processor and trader with significant grain and oilseed operations in Europe. Comparable to RWZ on the commodity trading and processing side, though ADM's scale, integrated processing assets, and global origination footprint far exceed RWZ's regional focus.

Others

• Bayer Crop Science (Division of Bayer AG): Global crop protection and seed company with deep relationships to the same farmer customer base RWZ serves. Not a direct trading competitor, but a key upstream supplier and a useful comparable for understanding the agronomic-advisory and seed-competence positioning RWZ is building at its Meckenheim seed center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTCsIUQTTrciLQTOU5KNpgQ
• Facebookfacebook.com/RWZ.Rhein.Main.AG
• LinkedInlinkedin.com/company/raiffeisen-waren-zentrale-rhein-main-eg-rwz-
• Instagraminstagram.com/rwz.rhein.main.ag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RWZ