Erigo

Name

Erigo

Legal name

Erigo

Website

https://erigostore.co.id

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Casual Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

akta.pro secondary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

• Casual apparel
• Fashion retail
• Esports merchandise
• Indonesian clothing
• Unisex fashion

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices56 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Apparel Product Sales: Erigo generates revenue through direct sales of casual fashion products including T-shirts, shirts, pants, jackets, and accessories. Products are sold at one-time purchase prices ranging from approximately Rp 73,000 to Rp 800,000. Revenue is realized at point of sale through e-commerce, retail stores, and marketplace channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Erigo designs, manufactures, and sells trendy unisex casual apparel — T-shirts, shirts, pants, jackets, hoodies, and accessories — targeted at Indonesian urban youth aged 17–30. The brand operates an omnichannel distribution model spanning its own e-commerce site (erigostore.co.id), Shopee and TikTok Shop marketplaces, and a network of 50+ physical retail stores and in-store shops across Indonesia. Signature offerings include the proprietary Movease Interlock activewear line and themed collaboration collections with esports properties (MPL Indonesia, M6 World Championship, EVOS, ONIC) and entertainment IP (JKT48, MS Glow).

Product overview

Erigo is an Indonesian fashion brand (established 2013, originally named 'Selected and CO') that provides high-quality trendy casual clothing targeting young urban consumers. The product portfolio consists of a core clothing line organized around tops (T-Shirts in oversize, graphic, contrast stitch, embroidered, Japan series, and adventure variants; Oxford and flannel shirts; short-sleeve rayon shirts; Koko traditional shirts; hoodies) and bottoms (Chino pants in regular, flexi fit anti-wrinkle, and relaxed-fit variants; cargo pants; jogger pants; denim pants; five-pocket pants). The brand extends into outerwear (flight jackets, bomber jackets, parka jackets, coach jackets, varsity jackets, ultra-lightweight jackets), accessories (perfume, daypacks, tote bags, snapback and five-panel caps, waist bags), and esports/gaming collaborations (Movease activewear series with interlock technology; MPL Indonesia, M6 World Championship, JKT48, EVOS, ONIC, and MS Glow collaboration collections). All products are marketed as unisex and primarily sold through the erigostore.co.id website, Shopee, and TikTok marketplaces, with over 60 offline store locations across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Movease: Performance clothing line featuring interlock technology for comfort and flexibility during activities. Part of ERIGO's #BergerakBebas campaign.

Products and services

• T-Shirts (Oversize HD, Contrast Stitch, Embroidered, Active Tees) Unisex casual T-shirts in oversize, HD graphic print, contrast-stitch, embroidered, and active jersey styles, sold in Indonesian Rupiah at entry-level and mid-range price points. Designed for urban Indonesian youth and everyday casual wear.
• Shirts (Oxford, Flannel, Koko, Short Shirt Rayon, Short Shirt Pocket) Unisex shirts spanning Oxford cloth long-sleeve, classic flannel, traditional Indonesian koko shirts in short and long sleeve, and short-sleeve rayon shirts with and without pocket details. Sold in Indonesian Rupiah at mid-range price points.
• Pants (Chino, Cargo, Jogger) Unisex casual pants including regular and relaxed-fit chinos with Flexi Fit anti-wrinkle and stretch technology, twill cargo pants with multiple utility pockets, and jogger pants in regular and super-stretch variants. Designed for everyday urban and active wear.
• Jackets (Flight, Bomber, Parka, Denim) Unisex outerwear including classic flight jackets, sporty bomber jackets, lightweight breathable parkas for travel and adventure, and denim jackets with pocket details. Price points span entry to premium (up to Rp 800,000 for denim).
• Hoodies Unisex casual hoodies available in typography and embroidered styles, priced at mid-range to premium tiers for everyday casual outerwear.
• Movease Series (Interlock Technology Activewear) Performance clothing line made with proprietary Movease interlock technology that delivers enhanced comfort, strength, flexibility, and moisture-wicking for active wear in tropical climates. Includes raglan short-sleeve tops and is positioned for consumers with active lifestyles.
• Perfume Fragrance products designed to accompany daily activities, sold alongside Erigo's apparel catalog as a lifestyle complement.
• Bags (Daypack, Totebag) Everyday carry bags including Oxford fabric daypacks and street-style or college tote bags, sold as part of Erigo's accessories range.
• Erigo X MPL Indonesia Collaboration Collection Exclusive collaboration apparel and jerseys with the Mobile Legends Professional League (MPL) Indonesia, including the Erigo X MPL Jungler jersey, targeted at the Indonesian Mobile Legends esports fan base.
• Erigo X M6 World Championship Collection Exclusive Erigo X M6 collaboration T-shirts and apparel featuring Mobile Legends: Bang Bang M6 World Championship branding, including tournament-themed character designs such as Claude.
• Erigo X JKT48 Collection Exclusive Erigo X JKT48 collaboration apparel and T-shirts, including the Final Dance themed merchandise, targeted at JKT48 fans and the Indonesian idol fan community.
• Erigo X EVOS Esports Collection Collaboration apparel and merchandise with EVOS esports, extending Erigo's reach to the EVOS fan community in Indonesia's esports scene.
• Erigo X ONIC Esports Collection Collaboration apparel and merchandise with ONIC esports, combining Erigo's fashion line with the ONIC fan community in Indonesia.
• Erigo X MS Glow Collection Collaboration apparel and merchandise with MS Glow (skincare and beauty brand), offering cross-brand lifestyle products to Erigo and MS Glow customer bases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Mobile Legends: Bang Bang (M6 World Championship)coreGTM or Marketing PartnerErigo collaborated with Mobile Legends esports for the M6 World Championship, releasing exclusive Erigo X M6 T-shirts featuring championship branding with characters like Claude. This partnership targets the massive Mobile Legends player base in Indonesia.
• MPL Indonesia (Mobile Legends Professional League)coreGTM or Marketing PartnerErigo partnered with MPL Indonesia (Mobile Legends Professional League) for exclusive merchandise collaboration including the Erigo X MPL Jersey Jungler. The collaboration merges fashion and esports culture.
• ONIC esportsmajorGTM or Marketing PartnerErigo collaborated with ONIC esports in early 2024, combining fashion and gaming communities through exclusive merchandise. This was followed by collaborations with other esports teams.
• EVOS esportsmajorGTM or Marketing PartnerErigo continued its esports journey by partnering with EVOS esports after the ONIC collaboration, extending its reach to the EVOS fan community.
• JKT48majorGTM or Marketing PartnerErigo collaborated with JKT48, Indonesia's popular idol group, releasing exclusive merchandise including Erigo X JKT48 Final Dance collection featuring T-shirts and apparel inspired by the idol group.
• MS GlowminorGTM or Marketing PartnerErigo has a collection collaboration with MS Glow (skincare/beauty brand), though this collaboration currently shows no active products on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pomelo Fashion: Pomelo is a Thailand-based fast fashion brand operating in multiple Southeast Asian markets including Indonesia. It is a comparable trend-led omnichannel fashion player, though it is headquartered regionally and has a broader international footprint than Erigo.

Broad incumbents

• H&M: H&M is a global fast fashion retailer with operations in Indonesia. It competes with Erigo for the same value-conscious, trend-driven Indonesian youth shopper and benefits from global supply chain and brand scale.
• Shein: Shein is a global ultra-low-price fast fashion e-commerce platform with strong penetration in Indonesia. It is a direct competitive threat on price and SKU breadth in the entry-level casual apparel segment where Erigo's core T-shirts and chinos compete.
• Uniqlo (Fast Retailing): Uniqlo is a global specialty retailer of casual apparel with a major Indonesia store presence. It is a broad incumbent in the same basic-casual category Erigo competes in, offering a wider assortment and supply-chain scale that dwarfs Erigo's.

Direct peers

• Nojek: Nojek is an Indonesian casual fashion and streetwear brand that sells T-shirts, outerwear, and accessories. It targets a similar young Indonesian consumer base and competes with Erigo on price and trend responsiveness.
• Cardinal (Indonesia): Cardinal is a long-established Indonesian casual apparel brand selling T-shirts, shirts, and outerwear through retail stores. It overlaps with Erigo on the unisex casual segment at similar price points, making it a direct domestic comparable.
• Roughneck 1991: Roughneck is an Indonesian streetwear and casual fashion brand offering graphic tees, hoodies, and accessories. It overlaps directly with Erigo on unisex casual wear targeted at the same urban youth demographic in Indonesia.
• Heymale: Heymale is an Indonesian men's casual fashion brand that sells T-shirts, shirts, and outerwear through e-commerce and physical stores. It competes head-to-head with Erigo in the male urban youth segment using a comparable affordable-trendy positioning.
• Cottonink: Cottonink is an Indonesian women's fashion brand selling trendy casual apparel online and through its own retail stores. It is a direct peer to Erigo in the Indonesian DTC fast-fashion category with a similar omnichannel and trend-led playbook, though it skews more female-centric.

Others

• Map Active / Planet Sports: Map Active is an Indonesian multi-brand sports and lifestyle retail operator (parent of Planet Sports). It is an adjacent, ecosystem-level peer that sells comparable casual and active apparel brands and is one of the wholesale channels through which Indonesian fashion brands reach consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ErigoOfficial
• Facebookfacebook.com/erigostoreapparel
• Instagraminstagram.com/erigostore
• TikToktiktok.com/@erigo.store
• Xx.com/erigostore
• LinkedInlinkedin.com/company/ideasretail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erigo