Thompson & Prince

What Thompson & Prince does

Thompson & Prince is a founder-owned brand strategy and design consultancy established by Chris Gorges in New York City in 2018 and operating as Thompson & Prince, LLC. The firm offers three integrated service pillars: Verbal (naming, brand strategy, positioning and messaging), Visual (logo and visual identity, brand and style guidelines, marketing collateral and presentations), and Digital (website design and development). Clients range from single-founder startups and bootstrapped ventures to growing mid-market companies, Fortune 500 corporations, and US government agencies, with named engagements spanning insurance (Allied American), HR consulting (Human Results), digital development (Fabrika), and blockchain-based renewable energy (Novasec). Delivery is executed through a small core team — the firm self-describes as a 'small independent firm' with 1–10 employees — supplemented by a curated on-demand network of freelance designers, developers, and strategists, plus an Agency Connections referral network for adjacent capabilities such as SEO/SEM, PR, mobile app development, and video production.

The business model is project-based professional services with custom quote-based pricing per engagement. Pricing is structured around project flat rates to control scope, with fees intentionally set at levels described as 'attainable for early-stage ventures,' and no publicly disclosed pricing or revenue figures. The firm operates from offices in New York, NY (headquarters) and Raleigh, NC (regional), serving primarily US-based clients. Go-to-market is direct engagement via website, phone, and email, supplemented by ecosystem-based client acquisition through founder mentorship across more than ten NYC and Triangle-area startup organizations, including The Loading Dock, Launch Chapel Hill, WeWork Labs, Carbon Ventures, and XRC Labs. The firm holds no patents, no institutional funding, and no parent company, and was recognized by Expertise.com in 2021 as one of the 'Best Branding Agencies in Raleigh.'

Name

Thompson & Prince

Legal name

Thompson & Prince, LLC

Website

https://thompsonandprince.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Thompson & Prince is a founder-owned brand strategy and design consultancy offering verbal, visual, and digital services — including naming, identity design, and website development — to early-stage startups, growing businesses, Fortune 500 companies, and US government agencies from offices in New York and Raleigh.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Project-based Professional Services: Custom project engagements for brand strategy and design services. Pricing is quote-based and dependent on each client's unique needs. They set project flat rates to control scope creep and create custom pricing packages. Services include Naming, Brand Strategy, Positioning & Messaging, Logo & Visual Identity, Brand/Style Guidelines, Marketing Collateral, Website Design, and Website Development.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Thompson & Prince is a brand strategy and design consultancy that helps early-stage startups, growing companies, and large organizations build unique, sustainable brands. Services span three pillars — Verbal (naming, brand strategy, positioning & messaging), Visual (logo & visual identity, brand/style guidelines, marketing collateral/presentations), and Digital (website design and development) — delivered through a small in-house team augmented by an on-demand curated network of freelance designers, developers, and strategists.

Product overview

Thompson & Prince is a brand strategy and design consultancy offering three integrated service pillars: Verbal (naming, brand strategy, positioning & messaging), Visual (logo & visual identity, brand/style guidelines, marketing collateral/presentations), and Digital (website design and development). These services are offered as a unified consultancy engagement rather than a modular software product. Additionally, the firm maintains an Agency Connections network of curated partners for extended capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Verbal Brand Strategy
• Visual Identity Design
• Digital Website Design & Development Digital services covering website design (discovery, experience mapping, content strategy, and UI design) and website development across various content management systems and custom platforms. Used by clients to build or evolve their primary digital presence.
• Agency Connections Referral Network A curated network of freelance and agency partners providing complementary services including SEO/SEM, digital marketing, executional advertising, public relations, mobile app / digital product development, social media strategy/management/content, and video production, for clients whose needs exceed Thompson & Prince's core offerings.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Creative Hub / Agency NetworkminorOthersThompson & Prince maintains a curated network of freelance and agency talent referred to as the 'Creative Hub' or 'Agency Connections'. This network includes partners for SEO/SEM, Digital Marketing, Executional Advertising, Public Relations, Mobile App/Digital Product Development, Social Media Strategy/Management/Content, and Video Production. The relationship is a referral system where Thompson & Prince directs clients to these partners when their needs exceed Thompson & Prince's scope.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landor & Fitch: Global brand consulting and design network covering strategy, identity, and experience design across categories. Comparable on integrated brand strategy and visual identity, with broader geographic footprint and enterprise scale.
• Saffron Brand Consultants: Global brand consultancy working on brand strategy, naming, and identity for corporate clients. Comparable on the brand strategy and naming pillar of T&P's 'Verbal' offering, with much deeper enterprise consulting roots.
• Lippincott: Global brand strategy consultancy combining research, positioning, and identity work for large enterprise and consumer brands. Comparable on the brand strategy and positioning offering but much larger and oriented toward enterprise transformation mandates.
• Pentagram: Largest independent design consultancy in the world with a partner-led model across NYC, London, and other cities. Comparable as an independent, multi-disciplinary brand/identity/design firm but operates at significantly greater scale and geographic reach than T&P.

Direct peers

• Mast: Brooklyn-based brand and digital design studio serving startups and established companies with naming, identity, and website work. Comparable scale, multi-vertical client base, and integrated verbal/visual/digital service model.
• Character: NYC brand strategy and design studio working with founders, startups, and Fortune 500s on identity systems. Closely comparable positioning to T&P as a small, founder-led studio combining strategic positioning with high-end visual design.
• Manual: Brooklyn creative studio providing branding, identity, and digital design for startups and growth-stage companies. Directly comparable boutique scale, founder-driven culture, and cross-vertical client mix.
• Gander: Independent brand strategy and design studio working with consumer and tech startups on positioning, identity, and digital presence. Comparable as a small, founder-led firm serving early-stage ventures with integrated strategy plus execution.
• &Walsh: Independent creative agency offering brand strategy, identity, and digital design with a small senior team structure. Comparable as a lean, founder-led studio combining strategy and creative for growth-stage clients.
• Red Antler: Brooklyn-based brand strategy and design agency founded in 2007, focused on launching and scaling startup brands. Directly comparable as a boutique firm targeting venture-backed and high-growth startups with end-to-end naming, identity, and website work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thomprincenyc
• LinkedInlinkedin.com/company/thompsonandprince
• Instagraminstagram.com/thompsonandprince

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thompson & Prince