sariayu
Sariayu is a privately held Indonesian takeout center and event catering service operating from a single storefront in Amersfoort, Netherlands, serving individual local consumers and private/corporate event clients with authentic Indonesian meals, rijsttafel, and warm-delivery buffets for groups of 20+.
- Company typePrivate
- Founded-
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What sariayu does
Sariayu (legal name: Indonesisch Afhaalcentrum Sari Ayu) is a privately held Indonesian takeout center and catering service operating from a single physical location at Utrechtseweg 64, 3818 EN Amersfoort, Netherlands. The business sells ready-to-eat Indonesian dishes — including complete meals priced €13.95-€15.95, rijsttafel for two at €39.95, individual meat and vegetable dishes sold per 100 grams, Indonesian snacks at €3.00 each, and a dedicated vegetarian sub-menu — directly to local consumers who collect orders from the storefront. Operating hours are Tuesday-Saturday 15:00-20:00 and Sunday 16:00-20:00, with the business closed on Mondays; the phone line is currently unavailable and all orders must be submitted via email or the website's online order form.
The company's revenue model combines transaction-based takeout food sales with one-time event catering contracts. Catering services target private parties and corporate events for groups of 20 or more persons, with warm food delivery in au bain marie containers, optional serving staff in traditional Indonesian dress at €17.50 per person per hour, and tiered menus priced at €20 (Medium) and €24 (Large) per person. Ancillary upsells include warm holders (€10 supplement) and plates/cutlery at €2 per person. All prices are stated to be inclusive of Dutch VAT (BTW).
From a technology and organizational standpoint, Sariayu operates with no proprietary technology platform, no mobile app, no API, and no third-party software integrations beyond standard Jimdo CMS website tooling and Google reCAPTCHA on contact forms. The firm is privately held with no disclosed investors, parent company, subsidiaries, or funding history; ownership is not publicly identified. The company has 36 employees on its roster, no AI/ML capabilities, no patents or trademarks on record, and serves exclusively the Dutch market with no global footprint claim. No public revenue, ARR, or GMV figures are disclosed.
sariayu firmographics
Firmographics- Name
- sariayu
- Legal name
- Indonesisch Afhaalcentrum Sari Ayu
- Website
- https://sariayu.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sariayu is a privately held Indonesian takeout center and event catering service operating from a single storefront in Amersfoort, Netherlands, serving individual local consumers and private/corporate event clients with authentic Indonesian meals, rijsttafel, and warm-delivery buffets for groups of 20+.
- Ownership category
- akta.pro rank
sariayu industry classification
Industry- Product category
- Indonesian Takeout & Catering
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Caterers (72232)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
- akta.pro secondary industry
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where sariayu is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
sariayu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Food and Beverage Sales: One-time food sales from takeout menu including complete meals, snacks, and individual dishes. Customers pay per order at time of collection.
- Catering Services: Catering for private and corporate events with full buffets starting at 20 persons. Warm delivery in au bain marie containers. Optional staff hire for serving in traditional Indonesian dress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete meals priced €13.95 - €15.95 |
| Unit Pricing | Pay-as-you-go | Rice table for 2 persons at €39.95 |
| Unit Pricing | Pay-as-you-go | Individual dishes per 100g: €1.50 - €3.50 |
| Unit Pricing | Pay-as-you-go | Snacks priced at €3.00 each |
| Unit Pricing | Multi-year contract | Medium catering menu: €20.00 per person (minimum 20 persons) |
| Unit Pricing | Multi-year contract | Large catering menu: €24.00 per person (minimum 20 persons) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
sariayu product offering
Product offeringCore offering
Sariayu operates an Indonesian takeout center in Amersfoort that sells ready-to-eat Indonesian meals by weight (per 100g), fixed-price complete meals priced €13.95–€15.95, a rice table for two at €39.95, and individual snacks at €3 each. The business also provides Indonesian catering packages at €20–€24 per person for groups of 20 or more, with orders placed by email during posted opening hours (Tue–Sat 15:00–20:00, Sun 16:00–20:00).
Product overview
Sariayu is an Indonesian takeout center and catering service based in Amersfoort, Netherlands. The company operates as a single-location food service business offering ready-to-eat Indonesian dishes through takeout and catering channels. Their core product offerings include Complete Maaltijden (complete meals with rice and various toppings), Rijsttafel Sariayu (traditional Indonesian rice table for two), individual Maaltijd Sariayu dishes (meat and vegetable entrees served with rice), Diverse Snacks (Indonesian appetizers), and Catering Services for private and business events. Products are categorized into takeout meals (priced per portion or per 100 grams for certain dishes) and catering packages (starting at €20 per person with a 20-person minimum). The business does not operate a platform or digital product; all offerings are food service oriented.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Indonesian Meals Fixed-price Indonesian main courses priced €13.95–€15.95 per person, sold as ready-to-eat takeout plates for local customers in Amersfoort.
- Rice Table for 2 A multi-dish Indonesian rice table package for two people priced at €39.95, intended for couples or small households sharing a variety of dishes.
- Individual Dishes (Per 100g) Indonesian meat, vegetable, and vegetarian dishes sold by weight at €3.95 per 100g, allowing customers to build customized takeout plates.
- Diverse Snacks A selection of Indonesian snacks sold at €3 each, designed as add-on items accompanying a takeout order.
- Indonesian Event Catering Catered Indonesian meal packages for parties and events priced at €20–€24 per person, available for groups of 20 or more, ordered via email during opening hours.
Companies that use sariayu
Customer profileSegments3 records
Ideal customer profiles2 records
sariayu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
sariayu partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
sariayu competitors and assessment
Company assessmentBroad incumbents
- Wagamama: UK-founded pan-Asian fast-casual chain offering noodle/rice bowls and Asian catering. Comparable as an established Asian fast-casual operator with both dine-in and event-catering exposure, though at vastly greater scale than Sariayu.
- Domino's Pizza Netherlands: Major international QSR/takeaway/delivery franchise operating in the Netherlands. Comparable as a scaled takeaway operator with delivery infrastructure Sariayu currently lacks.
- De Beren: Dutch casual dining restaurant chain with broad menu and event/private dining capabilities. Comparable as a Dutch multi-site foodservice operator with both restaurant and group/catering demand.
Direct peers
- Itsu: Asian QSR chain specializing in sushi, noodles, and healthy Asian bowls across the UK and Europe. Comparable in offering Asian cuisine through a quick-service/takeout-led model with broad menu depth and per-item pricing.
- Sumo Sushi & Grill: Dutch Asian (sushi/Asian) restaurant chain operating across the Netherlands. Comparable as an Asian-cuisine casual dining operator in the same Dutch market, with broader multi-site footprint.
- Pho: Vietnamese QSR/casual chain offering rice, noodle, and curry bowls across the UK and parts of Europe. Comparable as an ethnic-cuisine quick-service operator with a single-cuisine focus and similar unit economics profile.
- Yo! Sushi: Asian QSR/casual chain with broad pan-Asian menu (rice, noodles, sushi, hot dishes). Comparable in format and cuisine breadth, with both in-store and takeaway channels.
Regional players
- New York Pizza: Largest Dutch pizza takeaway/delivery chain. Comparable as a Dutch single-cuisine QSR/takeaway operator in the same local market, though cuisine and price point differ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
sariayu social profiles
Digital presencesariayu financial estimates
Financial estimateRevenue estimate
Valuation estimate
sariayu leadership team
Management profileNumber of profiles
sariayu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sariayu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sariayu
What does sariayu do?
Sariayu operates an Indonesian takeout center in Amersfoort that sells ready-to-eat Indonesian meals by weight (per 100g), fixed-price complete meals priced €13.95–€15.95, a rice table for two at €39.95, and individual snacks at €3 each. The business also provides Indonesian catering packages at €20–€24 per person for groups of 20 or more, with orders placed by email during posted opening hours (Tue–Sat 15:00–20:00, Sun 16:00–20:00).
Is sariayu a public or private company?
sariayu is a private company. It is classified as unknown and is currently operating.
When was sariayu founded?
sariayu was founded in -1. It employs 11 to 50 people.
Where is sariayu based?
sariayu is headquartered in Amersfoort, Netherlands, in the Europe region.
How does sariayu make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services.
Who are sariayu's main competitors?
Broad incumbents on record are Wagamama, Domino's Pizza Netherlands and De Beren. Direct peers are Itsu, Sumo Sushi & Grill, Pho and Yo! Sushi. New York Pizza is listed as a regional player.
Does sariayu have an API?
No public API is recorded for sariayu.
What industry is sariayu in?
sariayu's product category is Indonesian Takeout & Catering. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean), with a secondary code of THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 722513 and its SIC code is 5812.