BoatMate Trailers
BoatMate Trailers is a Maryville, Tennessee-based custom boat trailer manufacturer that builds year/make/model-specific trailers for 20+ boat brands and sells exclusively through a worldwide authorized dealer network, with aftermarket parts via BoatMateParts.com.
- Company typePrivate
- Founded1996
- HeadquartersMaryville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BoatMate Trailers does
BoatMate Trailers (legal entity Boatmate Trailers, LLC) is a Maryville, Tennessee-based manufacturer of custom-fit boat trailers, founded in 1996 and operating through a worldwide authorized dealer network that serves individual boat owners and boat dealerships. The company builds each trailer to the exact year, make, and model of the target boat, supporting more than 20 boat brands including Malibu, Mastercraft, Nautique, Sea Ray, Centurion, and others. Its product portfolio spans inboard, IO, pontoon, nostalgic, bass, and race boat trailers, with optional Technology Packs that add TPMS sensors, RGB lighting, a Wi-Fi transmitter, and a reverse camera, plus a proprietary Vault lubrication system and surge brake architecture marketed as differentiating features. A 5-year limited warranty covering frame, tongue, actuators, torsion suspension, wiring harness, and LED lights is positioned as the 'strongest warranty in the business.'
The company's go-to-market is exclusively indirect: BoatMate does not sell direct to consumers, and customers configure their trailer through an online 'Build Your Own Trailer' tool before being routed to a local authorized dealer for pricing and fulfillment. Aftermarket parts and service run through a separate BoatMateParts.com channel. Compliance is anchored in the National Association of Trailer Manufacturers (NATM) and National Marine Manufacturers Association (NMMA) Compliance Verification Programs, with NATM Board participation by President Owen Shelton since 2012. Revenue mechanics are entirely dealer-driven hardware sales at undisclosed ASPs, with no disclosed financial figures, no external funding history, and a privately held ownership structure led by long-tenured insiders including President Owen Shelton (since 2000), VP Daniel Luby (since 2012), and Transportation Manager Todd Scott (since 2007).
BoatMate Trailers firmographics
Firmographics- Name
- BoatMate Trailers
- Legal name
- Boatmate Trailers, LLC
- Website
- https://boatmatetrailers.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BoatMate Trailers is a Maryville, Tennessee-based custom boat trailer manufacturer that builds year/make/model-specific trailers for 20+ boat brands and sells exclusively through a worldwide authorized dealer network, with aftermarket parts via BoatMateParts.com.
- Ownership category
- akta.pro rank
BoatMate Trailers industry classification
Industry- Product category
- Boat Trailers
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Trailer & Transport Equipment Retail (CRAMAIAL)
Keywords
Where BoatMate Trailers is headquartered
LocationHeadquarters
- HQ city
- Maryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BoatMate Trailers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Boat Trailer Manufacturing and Sales: BoatMate Trailers manufactures custom boat trailers designed for specific year, make, and model boats. Revenue is generated through sales to authorized dealers who then sell to end consumers. The company also sells parts and services through BoatMateParts.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Trailer Build - Quote-based through dealers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BoatMate Trailers product offering
Product offeringCore offering
BoatMate Trailers designs, manufactures, and distributes custom-built boat trailers engineered for specific year, make, and model of boats, including inboard, IO, pontoon, bass, race, and nostalgic boat types. The company also sells optional technology packs and replacement parts through its dealer network and BoatMateParts.com. Sales occur exclusively through authorized dealers worldwide; the company does not sell direct to consumers.
Product overview
BoatMate Trailers manufactures custom premium boat trailers built exclusively for specific year, make, and model boats. The core product line includes trailers designed for various boat types such as inboard, IO (inboard/outboard), pontoon, nostalgic, bass, and race boats. The company offers customization options through their 'Build Your Own Trailer' online tool, where customers can configure trailers with specific options and colors. Optional Technology Packs are available, including TPMS, RGB lights, Wi-Fi transmitter, and reverse cameras. Parts and service are provided through BoatMateParts.com and authorized dealers. The product portfolio supports major boat brands including Malibu, Mastercraft, Nautique, Sea Ray, Centurion, and many others.
Differentiator
Problem solved
Functional benefit
Brands
- BoatMateParts.com: Parts and service website operated by the company for replacement parts and technical information
Products and services
- BoatMate Custom Boat Trailers Custom-built boat trailers engineered and manufactured to the exact specifications of a specific boat year, make, and model. Each trailer features frame assembly, tongue, bow/winch stand, rollers, actuators, torsion suspension, and brake calipers, with optional surge brake systems and engineered wiring harness. Available for over 20 boat brands including ATX, Axis, Bryant, Centurion, Chaparral, Chris Craft, Cobalt, Lund, Malibu, Mastercraft, MB, Monterey, Moomba, Nautique, Pavati, Regal, Sea Ray, Supra, Supreme, Tige, Varatti, and Pontoon.
- Trailer Technology Packs Optional add-on technology packages available on BoatMate trailers, including Tire Pressure Monitor Sensors (TPMS), RGB Lights, Wi-Fi transmitter, RGB Control box, and Reverse Camera. These packs are sold as upgrades to the base custom trailer and are covered under a 2-year warranty.
- Trailer Parts and Services Replacement parts and service support for BoatMate trailers, offered through the BoatMateParts.com website and authorized dealers. Provides technical information, maintenance guidance, and replacement components such as seals, bearings, brake parts, and other trailer components.
Companies that use BoatMate Trailers
Customer profileSegments2 records
Ideal customer profiles2 records
BoatMate Trailers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BoatMate Trailers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Water Sports Industry Association (WSIA)minorBoatMate Trailers is listed as a 'Proud Partner' of WSIA, indicating membership and support for the water sports industry organization.
- National Association of Trailer Manufacturers (NATM)coreBoatMate participates in NATM's Compliance Verification Program, which verifies compliance with Federal Motor Vehicle Safety Standards and industry best practices on a biennial basis. This is a mandatory component of NATM membership.
- National Marine Manufacturers Association (NMMA)coreBoatMate participates in NMMA's Compliance Verification Program, which verifies compliance with Federal Motor Vehicle Safety Standards and industry best practices on a biennial basis. This is a mandatory component of NMMA membership.
- Boat Manufacturers (ATX, Axis, Bryant, Centurion, Chaparral, Chris Craft, Cobalt, Lund, Malibu, Mastercraft, MB, Monterey, Moomba, Nautique, Pavati, Regal, Sea Ray, Supra, Supreme, Tige, Varatti, Pontoon)coreBoatMate builds custom trailers exclusively designed for specific year, make, and model boats from these manufacturers. The company offers trailers for over 20 boat brands and supports additional brands not explicitly listed.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BoatMate Trailers competitors and assessment
Company assessmentDirect peers
- ShoreLand'r Trailers: One of the largest dedicated boat trailer manufacturers in North America, producing galvanized and painted trailers for fishing, pontoon, and recreational boats. Directly comparable to BoatMate as a similarly sized custom-fit boat trailer OEM selling through marine dealers.
- Karavan Trailers: Manufacturer of galvanized and painted boat trailers sold through marine dealers and OEMs across the U.S. Competes with BoatMate in pontoon, fishing, and ski/wake boat trailer categories with a similar custom-fit, dealer-distributed model.
- Magic Tilt Trailers: Florida-based custom boat trailer manufacturer producing aluminum trailers for a range of hull types. Directly comparable to BoatMate in custom-fit aluminum construction and dealer channel distribution.
- Load Rite Trailers: Multi-decade boat trailer manufacturer producing galvanized and aluminum trailers for fishing, pontoon, and ski boats. Comparable to BoatMate in product range, dealer distribution, and customization approach.
- EZ Loader Boat Trailers: Established boat trailer OEM producing adjustable and custom-fit trailers for powerboats, pontoons, and personal watercraft. Directly comparable to BoatMate in product, channel, and customer base.
- Venture Trailers (Worthington Industries): Galvanized and painted boat trailer brand owned by Worthington Industries, sold through marine dealers nationally. Directly comparable to BoatMate in product offering and channel, but backed by a much larger industrial parent.
- Trailmaster Trailers: Manufacturer of custom-fit aluminum boat trailers for ski, wake, pontoon, and fishing boats. Comparable to BoatMate in custom-fit approach and dealer-channel distribution to marine OEMs.
- Yacht Club Trailers (HOYEA): Custom aluminum boat trailer manufacturer serving pontoon, bass, and ski/wake segments. Directly comparable to BoatMate in product mix and OEM/dealer distribution model.
- Continental Trailers: Custom boat trailer manufacturer serving pontoon and aluminum boat markets. Comparable to BoatMate in build-to-order approach and dealer-led sales, though typically positioned at lower price points.
Broad incumbents
- MasterCraft Boat Company: Major premium towboat OEM (and an explicit BoatMate partner). While not a trailer manufacturer in-house, MasterCraft represents a key customer and a competitive threat if it elects to vertically integrate trailer sourcing away from BoatMate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BoatMate Trailers social profiles
Digital presenceBoatMate Trailers compliance and trust
Trust signalCompliance2 records
BoatMate Trailers financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoatMate Trailers leadership team
Management profileNumber of profiles
Profiles12 records
BoatMate Trailers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoatMate Trailers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoatMate Trailers
What does BoatMate Trailers do?
BoatMate Trailers designs, manufactures, and distributes custom-built boat trailers engineered for specific year, make, and model of boats, including inboard, IO, pontoon, bass, race, and nostalgic boat types. The company also sells optional technology packs and replacement parts through its dealer network and BoatMateParts.com. Sales occur exclusively through authorized dealers worldwide; the company does not sell direct to consumers.
Is BoatMate Trailers a public or private company?
BoatMate Trailers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BoatMate Trailers founded?
BoatMate Trailers was founded in 1996. It employs 11 to 50 people.
Where is BoatMate Trailers based?
BoatMate Trailers is headquartered in Maryville, United States, in the North America region.
How does BoatMate Trailers make money?
One revenue line is on record: boat Trailer Manufacturing and Sales.
Who are BoatMate Trailers's main competitors?
Direct peers on record are ShoreLand'r Trailers, Karavan Trailers, Magic Tilt Trailers, Load Rite Trailers, EZ Loader Boat Trailers, Venture Trailers (Worthington Industries), Trailmaster Trailers, Yacht Club Trailers (HOYEA) and Continental Trailers. MasterCraft Boat Company is listed as a broad incumbent.
Does BoatMate Trailers have an API?
No public API is recorded for BoatMate Trailers.
What industry is BoatMate Trailers in?
BoatMate Trailers's product category is Boat Trailers. Its primary akta.pro industry code is CRAMAIAL, Marine Trailer & Transport Equipment Retail. Its NAICS code is 33621 and its SIC code is 3730.