What Aldeia does

Aldeia is a Brazilian creative agency founded in 1996 and headquartered at Coletivo.cc co-working space in Porto Alegre, Rio Grande do Sul. The firm provides an integrated portfolio of communication and marketing services organized around five practice areas: strategy/presence/innovation, identity/branding, experience/interaction, campaigns/actions, and content/marketing. Concrete offerings include Digital First strategy consulting, visual identity development, UX/UI design, websites and landing pages, MVP prototyping, advertising campaigns, influencer casting, social media content, paid media management, content marketing, innovation workshops, and a "Small & Special" track for compact engagements. The firm's core technology is methodological rather than software-based: a "Digital First Strategy" framework, the "pensamento projetual" (design thinking) methodology that integrates multiple knowledge disciplines with human relations and networks at the center, and a co-design/co-creation approach that emphasizes "projecting WITH clients" rather than "for clients."

Aldeia delivers work through diverse, hybrid, and distributed teams. It has "design" in its legal name since inception, no published software platform, API, or SDK, and its revenue model is traditional professional services — bespoke, quote-based project and retainer engagements with no publicly disclosed pricing. Its go-to-market combines sales-led direct engagement (website forms, phone, WhatsApp) with community-led positioning as a co-founder of Abradi-RS (Brazilian Digital Marketing Association, Rio Grande do Sul chapter) and recurring chief-curator presence at the FIC Festival of Interactivity and Communication.

The customer base spans 50+ cumulative organizations across fashion, retail, wine and spirits, technology, healthcare, agriculture, tourism, fitness, beauty, government, and association sectors. Named enterprise logos include Irani, Casa Valduga, Varig, Coca-Cola Clothing, Forum, Piccadilly, Credeal, South System, DBC, Dinamize, Timac Agro, Insemine, Imuno Biotech, Seb

Name

Aldeia

Legal name

Aldeia

Website

https://aldeia.biz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Aldeia is a Brazilian design-driven creative agency founded in 1996 and headquartered in Porto Alegre. It delivers strategic consulting, branding, digital marketing, UX/UI design, campaigns, and content services to enterprise and mid-market clients across fashion, retail, wine, technology, and other sectors.

Ownership category

akta.pro rank

Product category

Marketing & Design Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Digital marketing services
• Brand identity design
• User experience design
• Strategic design agency
• Content marketing services

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting and Agency Services: Aldeia generates revenue by providing strategic consulting, design, communication, and marketing services to organizations. The agency offers services across strategy, branding, UX/UI, campaigns, and content marketing, likely billed on a project or retainer basis as a professional services firm.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aldeia is a Brazilian design-driven agency that helps organizations build sustainable, innovative businesses through strategy, branding, digital presence, UX/UI design, websites and landing pages, MVP prototypes, advertising campaigns, influencer activations, social media, paid media and content marketing. Its work is organized into five practice areas (Strategy Presence and Innovation; Identity and Branding; Experience and Interaction; Campaigns and Actions; Content and Marketing) plus a Small & Special offering for compact projects. Services are guided by the firm's pensamento projetual / Digital First methodology and delivered to client organizations on a project or retainer basis.

Product overview

Aldeia is a professional services firm offering an integrated suite of design, communication, and marketing services. The company operates as a unified service portfolio organized around five core practice areas: Estratégia, presença e inovação (Digital First Strategy, Digital Presence Planning, Innovation Workshops); Identidade e branding (Visual Identity, Collection Concept, Graphic Design); Experiência e interação (User Experience, User Interface, Websites/Landing Pages, MVP Prototypes); Campanhas e ações (Advertising Campaigns, Promotional Actions, Influencer Casting); and Conteúdo e Marketing (Social Media Content, Sponsored Links, Paid Media Boosting, Content Marketing). The firm also offers a specialized 'Small & Special' division for compact projects. Founded in 1996, Aldeia emphasizes design-driven thinking as the organizing principle across all services, delivered by diverse hybrid teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Estratégia, Presença e Inovação (Strategy, Presence and Innovation) Practice area covering Digital First strategic consulting, digital presence planning and innovation workshops for organizations seeking sustainable business growth.
• Identidade e Branding (Identity and Branding) Practice area delivering visual identity (logo, guidelines, visual systems), collection concept development for fashion/retail brands, and graphic design across print and digital assets.
• Experiência e Interação (Experience and Interaction) Practice area providing User Experience research and design, User Interface design, website and landing page development, and MVP prototyping to validate product concepts.
• Campanhas e Ações (Campaigns and Actions) Practice area for advertising campaign planning and execution across digital and traditional channels, promotional action design and influencer identification, casting and management.
• Conteúdo e Marketing (Content and Marketing) Practice area covering social media content creation, paid search and sponsored link management, social media boosting/paid amplification, and broader content marketing strategy and execution.
• Small & Special A specialized track for compact projects covering social media management, website development, visual identity and mentorship; designed for clients needing focused, smaller-scope engagements.

Quantifiable outcome

• 50+ client organizations served across fashion, wine, technology, retail, beauty, fitness, tourism, and other sectors.

Named customers49 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Abradi-RS (Brazilian Digital Marketing Association)flagshipStrategic or Co-development PartnerAldeia is a co-founder of Abradi-RS, the Rio Grande do Sul chapter of the Brazilian Digital Marketing Association. This strategic partnership positions the firm as a pillar of the regional digital marketing community and facilitates industry collaboration, event curation, and thought leadership.
• Grupo AustralflagshipStrategic or Co-development PartnerGrupo Austral was a key collaborating partner in organizing the FIC 2019 Festival of Interactivity and Communication, alongside Abradi-RS and Aldeia's own Director of Innovation Melissa Lesnovski as chief curator.
• Coletivo.ccminorOthersAldeia operates from the Coletivo.cc co-working space in Porto Alegre, representing an office infrastructure partnership rather than a commercial or strategic alliance.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Accenture Song (formerly Accenture Interactive): Global experience and marketing services arm of Accenture, with significant Brazilian operations. Competes with Aldeia for digital transformation, brand, and customer-experience engagements, especially from large enterprise clients seeking a strategic-consulting-led partner.
• Dentsu: Japanese-headquartered global advertising and communications group with significant Brazilian presence through Dentsu Creative and Dentsu Media. Competes with Aldeia for digital-first strategy and creative mandates from multinational and large Brazilian advertisers.
• Publicis Groupe: Global marketing services holding company operating Leo Burnett, Publicis, Saatchi & Saatchi, and Digitas in Brazil. Broad incumbent competing for integrated creative, digital, and media engagements overlapping with Aldeia's portfolio.
• Omnicom Group: Holding company of BBDO, DDB, TBWA, and other major agency networks with substantial Brazilian operations. Overlaps significantly with Aldeia on full-service advertising, branding, and digital strategy for large Brazilian advertisers.
• WPP plc: World's largest advertising holding company, with deep Brazilian operations across Ogilvy, VMLY&R, Grey, and GroupM. Competes for the same enterprise creative, branding, and digital marketing budgets that Aldeia targets, but at vastly greater scale and with global reach.

Direct peers

• Africa (Africa Creative): Brazil's largest independent creative and digital agency, headquartered in São Paulo. Operates in the same space as Aldeia—full-service advertising, branding, digital, and content for Brazilian enterprises—and competes for many of the same fashion, retail, and consumer clients.
• Gut: Independent creative agency founded in Buenos Aires with offices in Brazil, the U.S., and Europe. Comparable to Aldeia as a fast-growing, design-and-strategy-led agency serving major regional brands and global accounts with digital-first work.
• AlmapBBDO: Long-standing São Paulo-based creative agency (BBDO/Omnicom network). Comparable to Aldeia as a full-service Brazilian creative and digital agency serving enterprise clients across multiple verticals.
• DPZ&T: One of Brazil's most awarded independent creative agencies, offering advertising, branding, digital, and content services. Direct peer to Aldeia on full-service campaign and brand work for mid-market and enterprise Brazilian clients.

Emerging players

• Rock Content: Brazilian content marketing and digital agency with operations across Latin America. Comparable to Aldeia on the content marketing and digital-first strategy side, with a more productized/tech-enabled delivery model than a typical creative agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aldeiabiz
• LinkedInlinkedin.com/company/aldeia
• Instagraminstagram.com/aldeiabiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldeia