What Mission Measurement does

Mission Measurement is a Chicago-based for-profit company founded in 2005 that operates the Impact Genome Registry, a standardized measurement, verification, and benchmarking platform for the social sector. The registry provides funders (corporations, foundations, and government entities) and program operators (nonprofits, government programs, and social enterprises) with comparable, investor-grade social impact data that can be aggregated, reported, and audited against common standards. Founder Jason Saul is listed as Founder and Chairman; the company is privately held and not publicly listed.

The platform is built on 132+ evidence-based, peer-reviewed Impact Standards (an outcomes taxonomy) aligned with the UN Sustainable Development Goals and covering 12 distinct impact areas. Programs register for free, select the outcome they want to claim, and use their own evidence to satisfy threshold criteria, which is then independently verified under the registry's verification process. As of the latest disclosed figures, the registry contains 2.2 million registered programs, 3,900+ searchable programs, 7,000+ independently verified programs, and $37 billion+ in verified social spend.

Mission Measurement monetizes through five streams: Impact Genome Registry Subscription (recurring data and analytics access for funders), IG Membership (recurring nonprofit membership), Grant Portfolio Impact Analysis (recurring portfolio benchmarking for grantmakers), Outcome Transactions (transaction fees on a marketplace for verified impact credits), and Impact Services (professional services covering Advanced Analytics, Impact Diligence™, Portfolio Optimization, and Impact Strategy). Pricing is not publicly disclosed and is delivered through enterprise field-sales CTAs (Request a Demo, Contact Us), with free self-serve registration available for grassroots programs. Distribution is digital and claimed to be global, with no satellite offices disclosed beyond Chicago.

Name

Mission Measurement

Legal name

Impact Genome

Website

https://missionmeasurement.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Measurement operates the Impact Genome Registry, a Chicago-based platform that provides standardized, independently verified social impact measurement and benchmarking for corporations, foundations, government, and nonprofits across 12 impact areas aligned with UN SDGs.

Ownership category

akta.pro rank

Product category

Social Impact Measurement Software

NAICS

Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Monitoring, Evaluation, Research & Learning (MERL) (BPADAEAB)

akta.pro secondary industries

Monitoring, Evaluation, Reporting & Compliance (Grant Oversight) (HLAJALAN), Humanitarian Coordination, Information Management & Needs Assessment (BPADADAL)

Keywords

• Social impact measurement
• Impact analytics platform
• Outcomes verification
• ESG reporting software
• Grant portfolio analysis

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Impact Genome Registry Subscription: Subscription-based access to impact data and analytics tools for optimizing social impact portfolios. Targeted at funders including corporations, foundations, and government entities.
2. IG Membership: Membership program for nonprofits to improve program impact and increase funding chances. Provides access to the Impact Genome Registry and Verified Impact reporting capabilities.
3. Grant Portfolio Impact Analysis: Professional service for measuring, reporting, and benchmarking the impact of community investment portfolios. Sold as a product/service to grant-making organizations.
4. Outcome Transactions: Service enabling buying, selling, and indexing of impact assets in portfolios. Creates a marketplace for verified impact credits similar to carbon units.
5. Impact Services: Professional services including Advanced Analytics, Impact Diligence, Impact Strategy, and Portfolio Optimization services for organizations seeking deeper engagement with impact measurement.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mission Measurement operates the Impact Genome Registry, a cloud-based platform that standardizes, measures, and verifies the impact of social programs using peer-reviewed Impact Standards covering 132+ outcomes across areas such as Education, Public Health, Critical Human Needs, Economic Development, and Arts & Culture. It sells subscription-based access to its registry and analytics tools, grant portfolio benchmarking, and membership services to funders (corporations, governments, foundations) and nonprofit program providers, complemented by professional services such as Impact Diligence, Advanced Analytics, Impact Strategy, Portfolio Optimization, and Outcome Transactions.

Product overview

Mission Measurement operates the Impact Genome Registry as a unified platform for social impact measurement, reporting, and evaluation. The core offering consists of the Impact Genome Registry™ Subscription for data and analytics access, supplemented by the Grant Portfolio Impact Analysis tool for benchmarking community investments, and the IG Membership program for nonprofits. The platform verifies 132+ common social outcomes across areas including Education, Public Health, Critical Human Needs, Economic Development, Arts and Culture, and is aligned with UN Sustainable Development Goals. All outcomes are achieved by programs satisfying threshold criteria using their own evidence, which is then independently verified.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Genome Registry Subscription Subscription-based access to the Impact Genome Registry's impact data and analytics tools, enabling funders and organizations to optimize their social impact portfolio, search over 3,900+ verified social programs, and benchmark cost per result.
• Grant Portfolio Impact Analysis Analytics product enabling grant makers and community investors to measure, report, and benchmark the impact of their community investment portfolio by cost per result and program effectiveness.
• IG Membership Membership program for nonprofits providing access to the Impact Genome Registry, Verified Impact reporting capabilities, and tools to improve program impact and increase chances of being funded.
• Impact Diligence Professional diligence service that increases confidence in social impact investments for funders and investors evaluating programs and portfolios.
• Advanced Analytics Custom analytics service mapping everything from intervention to beneficiaries to help organizations explore different program design decisions and outcomes pathways.
• Outcome Transactions Service enabling the buying, selling, and indexing of verified impact assets within portfolios, creating a market for impact credits similar to carbon units for ESG investors and social enterprises.
• Portfolio Optimization Service helping funders optimize their social impact investment portfolios using verified impact data and benchmarking.
• Impact Strategy Consulting service that helps organizations put outcomes at the center of their work, building internal impact measurement and reporting strategy.

Quantifiable outcome

• Over 3,900+ social programs available for benchmarking in the registry
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benevity: Benevity operates a corporate impact/CSR platform used by enterprises to manage donations, volunteering, and reporting. Comparable because it serves the same corporate CSR/ESG buyer with measurable impact data, though it sits more on the program delivery side while Mission Measurement sits on the measurement side.
• Foundant Technologies: Foundant provides cloud-based grant management and community foundation software, serving similar foundation customers with reporting and benchmarking workflows. Closely comparable on buyer segmentation, less so on impact measurement depth.
• Candid: Candid (formed from Foundation Center and GuideStar) provides nonprofit intelligence, transparency data, and impact reporting tools to funders and nonprofits. Directly comparable to Mission Measurement as a data-and-research backbone for the social sector, with overlapping buyer personas.
• Fluxx: Fluxx provides grant management software to foundations and nonprofits, sharing the foundation buyer persona with Mission Measurement. Comparable because it digitizes funder workflows, though the emphasis is on grantmaking process rather than outcome verification.
• Submittable: Submittable is a grant and application management platform used by foundations, governments, and corporations to review applications and grantees. Comparable as an enterprise platform serving foundations and government funders with reporting needs.
• 60 Decibels: 60 Decibels (now part of Acumen) specializes in impact measurement for impact investors, funds, and social enterprises. Comparable in approach — independently verifying outcomes with standardized surveys — though narrower geographic and sectoral focus.
• True Impact: True Impact provides outcomes measurement and impact analytics for foundations, nonprofits, and corporations. Closely comparable as an impact measurement SaaS targeting the same funder/producer personas.

Broad incumbents

• Salesforce.org / Salesforce Nonprofit Cloud: Salesforce.org offers the Nonprofit Cloud and ESG reporting solutions used by large nonprofits and corporations for program management, reporting, and stakeholder engagement. Comparable as an enterprise platform serving the same buyer base with broader CRM/ERP functionality.
• Bonterra (formerly Social Solutions): Bonterra is a large platform serving the social sector with case management, outcomes tracking, and grant management software. Comparable in solving similar nonprofit impact-measurement problems, but operating as a broader social-services software portfolio rather than a measurement specialist.

Regional players

• Devex: Devex provides data, news, and intelligence on international development funding and aid projects, including monitoring and evaluation context. Comparable as a data provider for development-sector funders, though primarily a media/intel platform rather than outcome verification infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/missionmeasure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Measurement