What Valley Sleep Center does

Valley Sleep Center is an Arizona-based, privately held sleep health management company founded in 2002 by Lauri and Glenn Leadley. The firm operates a network of nine sleep clinic locations across Arizona — Chandler, Glendale, Goodyear, Mesa, Prescott, Scottsdale, Sun City, and Tucson (with a Phoenix location forthcoming) — and a wholly-owned e-commerce subsidiary, Valley Sleep Therapy (valleysleeptherapy.com), that sells CPAP, Auto CPAP, Bilevel machines, masks, and accessories directly to consumers with prescription upload. The company also runs a home sleep test microsite (homesleeptest.shop) and a patient portal (vsc.imscare.com).

The core service offering is end-to-end sleep disorder management: in-lab polysomnography and home sleep testing for diagnosis of sleep apnea, snoring, insomnia, narcolepsy, and restless leg syndrome, followed by treatment across three modalities — CPAP/BIPAP therapy, oral appliance therapy (provided through partner Dr. Barry Freydberg, DDS, at Mesa and Scottsdale), and Inspire upper airway stimulation (an FDA-approved surgical implant for CPAP-intolerant obstructive sleep apnea patients). Supporting features include a sleep apnea prediction tool used to triage candidates for oral appliance therapy, an SMS reminder service, and an extensive content marketing and community education program led by founder Lauri Leadley.

Valley Sleep Center generates revenue primarily through insurance-reimbursed diagnostic and physician services across its clinics, supplemented by cash-pay packages for uninsured patients, third-party credit financing, and self-pay hardware and consumables sales through ValleySleepTherapy.com. Patient acquisition is sales-led, driven by physician referrals, self-referrals, organic search/content marketing, community health talks, and the public profile of its founder as a credentialed sleep educator (CCSH, RPSGT). The company is founder-controlled, has no disclosed external institutional investors, and operates exclusively in Arizona.

Name

Valley Sleep Center

Legal name

Valley Sleep Center

Website

https://valleysleepcenter.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley Sleep Center is a privately held Arizona sleep health provider operating nine clinics that diagnose and treat sleep disorders via in-lab studies, home sleep tests, CPAP, oral appliances, and Inspire Therapy, serving adult patients and referring physicians across the state.

Ownership category

akta.pro rank

Product category

Sleep Diagnostic and Treatment Services

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ambulatory Sleep Medicine Centers (HLAFABAJ)

akta.pro secondary industries

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Sleep Surgery & Snoring (ENT) (HLAKAMAH), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Sleep & Airway Dental Imaging Centers (HLABAIAG)

Keywords

• Sleep diagnostic services
• Sleep disorder treatment
• CPAP therapy supplies
• Oral appliance therapy
• Sleep clinic services

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Sleep Diagnostic Testing: In-lab polysomnography (sleep studies) and home sleep tests billed to insurance or paid via cash packages, forming the core diagnostic revenue stream.
2. CPAP Supplies & Equipment: Sale of CPAP, Auto CPAP, Bilevel machines, masks, and accessories through the ValleySleepTherapy.com e-commerce platform. Orders require a prescription and are primarily self-pay, with insurance billing available via a 24-hour resupply phone line.
3. Oral Appliance Therapy: Custom-fitted oral appliances for sleep apnea and snoring, provided by Dr. Barry Freydberg at Mesa and Scottsdale clinics. Free initial consultation after physician referral; appliance fees are separate.
4. Inspire Therapy: FDA-approved surgical implant treatment for obstructive sleep apnea for patients who cannot tolerate CPAP. Provided as a clinical service at Valley Sleep Center clinic locations.
5. Insurance-Reimbursed Physician Services: Sleep physician consultations and follow-up appointments billed through health insurance plans accepted by Valley Sleep Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Valley Sleep Center operates nine Arizona-based sleep clinic locations providing diagnostic sleep studies (in-lab polysomnography and home sleep tests) and treatment of sleep disorders including sleep apnea, snoring, insomnia, and narcolepsy. Treatment offerings include CPAP/BIPAP therapy, custom oral appliance therapy (provided by Dr. Barry Freydberg in Mesa and Scottsdale), and Inspire Therapy (FDA-approved surgical implant for obstructive sleep apnea). The company also operates a wholly-owned CPAP supplies e-commerce platform (ValleySleepTherapy.com).

Product overview

Valley Sleep Center is a sleep health management company providing complete diagnostic and treatment services for sleep disorders. The core offering consists of sleep studies and diagnostics conducted at their Arizona clinic locations. Treatment options include Inspire Therapy (FDA-approved sleep apnea surgery) and oral appliance therapy provided by Dr. Barry Freydberg. The company operates ValleySleepTherapy.com as an e-commerce retail platform for CPAP, Auto CPAP, and Bilevel machines plus masks and accessories. Additional services include home sleep tests (homesleeptest.shop), a patient portal (vsc.imscare.com), free sleep apnea risk assessments, and clinical sleep coaching/education by certified sleep educators.

Differentiator

Problem solved

Functional benefit

Brands

• Valley Sleep Therapy: Retail brand for CPAP equipment and supplies, operated as a separate e-commerce platform at ValleySleepTherapy.com

Products and services

• Sleep Studies and Diagnostics In-lab polysomnography (sleep studies) and home sleep tests that diagnose sleep disorders including sleep apnea, snoring, insomnia, and narcolepsy for adult patients in Arizona; insurance-billed with cash-pay packages also available.
• Inspire Therapy FDA-approved upper airway stimulation surgical implant treatment for obstructive sleep apnea provided as a clinical service at Valley Sleep Center locations for patients who cannot tolerate CPAP therapy.
• Oral Appliance Therapy Custom-fitted dental appliances that reposition the jaw to prevent airway collapse during sleep, provided by Dr. Barry Freydberg, DDS at Mesa and Scottsdale clinics for sleep apnea and snoring patients under American Academy of Sleep Medicine guidelines.
• ValleySleepTherapy.com CPAP Supplies Online retail website (valleysleeptherapy.com) selling CPAP, Auto CPAP, and Bilevel machines plus masks and accessories; requires prescription upload and supports self-pay purchases with insurance billing available via a 24-hour resupply phone line.
• Home Sleep Test At-home sleep testing service (homesleeptest.shop) that allows patients to conduct sleep studies from home as an alternative or complement to in-clinic polysomnography.
• Free Sleep Apnea Risk Assessment Free online screening tool to help individuals determine if they are at risk for sleep apnea, supporting patient acquisition for Valley Sleep Center diagnostic services.

Quantifiable outcome

• 70 million Americans suffer from a sleep disorder; approximately 95% remain undiagnosed and untreated.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Swan Sleep MedicineminorStrategic or Co-development Partner · 31 May 2024Valley Sleep Center announced the acquisition of Swan Sleep Medicine on May 31, 2024, expanding its footprint in the Tucson, Arizona market. This acquisition brought Swan Sleep Medicine's patient base and operations under the Valley Sleep Center brand.
• Newman ChiropracticminorStrategic or Co-development Partner · 18 September 2019Valley Sleep Center partnered with Newman Chiropractic to host a Yoga Nidra class led by Lauri Leadley on September 18, 2019, as a community health event to promote sleep education and wellness.
• Dr. Barry Freydberg, DDScoreTechnology or IntegrationDr. Barry Freydberg provides oral appliance therapy at Valley Sleep Center's Mesa and Scottsdale locations. He is internationally recognized for teaching dentists the science, protocols, and practice of Dental Sleep Medicine. Under the guidelines of the American Academy of Sleep Medicine, Dr. Freydberg offers oral appliances as an alternative or adjunct to CPAP for appropriate candidates, including patients with mild/moderate sleep apnea who prefer oral appliances, severe sleep apnea patients who cannot tolerate CPAP, and patients seeking portable treatment for travel.
• Inspire Medical SystemscoreTechnology or IntegrationValley Sleep Center offers Inspire Therapy, an FDA-approved upper airway stimulation treatment for obstructive sleep apnea, as an alternative for patients who cannot tolerate CPAP. The company hosts free community health information events to educate patients about Inspire Therapy and conducts free consultations for qualified candidates.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BetterNight: National independent sleep medicine provider offering home sleep testing, CPAP setup, and virtual care across multiple states. Directly competes with Valley Sleep Center for OSA patients using a hybrid in-home + telehealth model.

Regional players

• Banner Health Sleep Centers: Arizona-based integrated health system operating accredited sleep disorder centers across the Phoenix metro and statewide. Competes with Valley Sleep Center for PCP referrals and insurer contracts in the same geography.
• HonorHealth Sleep Medicine: Major Arizona health system with dedicated sleep medicine services in the Phoenix/Scottsdale market. Competes for the same adult sleep-disorder patient population through hospital-employed sleep physicians.

Broad incumbents

• Dignity Health / CommonSpirit Sleep Centers: National non-profit health system operating sleep labs across Arizona (including Tucson). Overlaps with Valley Sleep Center's diagnostic and treatment services as part of a broader service portfolio.
• Cleveland Clinic Sleep Disorders Center: Academic multi-specialty sleep disorders center offering in-lab polysomnography, CPAP, and surgical OSA treatments. Comparable service mix to Valley Sleep Center though operating at much larger academic scale.
• Mayo Clinic Sleep Medicine: Multi-site academic sleep medicine program providing full diagnostic and treatment services for sleep apnea, narcolepsy, and complex sleep disorders. Comparable comprehensive offering at enterprise scale.

Others

• Apria Healthcare: Large national DME provider supplying CPAP machines, masks, and resupply services. Direct overlap with Valley Sleep Therapy's e-commerce CPAP supply business rather than clinical services.
• Rotech Healthcare: National home medical equipment company with a sleep therapy / CPAP resupply line. Competes with ValleySleepTherapy.com for ongoing mask and machine replacement revenue.
• ResMed: Global manufacturer of CPAP, BiPAP, and masks plus the myAir patient engagement platform. Indirectly comparable as the dominant upstream equipment supplier and connected-care platform in the same OSA treatment chain.
• Inspire Medical Systems: Manufacturer of the FDA-approved Inspire hypoglossal nerve stimulation implant offered at Valley Sleep Center. Strategic partner and upstream technology provider rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ValleySleepCtr
• Facebookfacebook.com/ValleySleepCenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Sleep Center