SWANN SLEEP LTD

What SWANN SLEEP LTD does

Swann Sleep Ltd is a UK-based private manufacturer of rolled mattresses, toppers and pillows, founded in March 2017 and headquartered at 19 Clothier Road, Brislington, Bristol. The company designs and supplies six mattress collections (Thrive Kids, Everyday Sleep, Ortho Sleep, Cool Sleep, Hybrid Performance and Premium Graphite) alongside a range of toppers (Classic, Deluxe, Enhance, including the Laytech Enhance 5) and pillows (Memory Flake, Super Support Fibre, Pure Luxury, Deep Sleep and Graphite Moulded Jumbo). Its core products are engineered specifically for compression, rolling and boxed delivery while preserving comfort and durability once opened, supported by a 5-year warranty across the range.

The underlying technology centres on in-house UK manufacturing capability: foam blocks are cut to size, mattress layers built up, covers stitched and every unit finished internally, with international supply partners augmenting material sourcing. Notable technical specifications include the Harmony 2000 hybrid construction (foam-encapsulated 18cm pocket springs, 3cm Eco foam base and 2cm memory, reflex or CoolBlue foam top layer in a 24cm profile). The company has 11-50 employees and is led by a team with 20+ years of UK sleep and furniture industry experience.

The business model is B2B trade-focused, generating revenue through one-time product sales of mattresses, toppers and pillows to retailers, distributors and online partners, plus contract and volume orders into the hospitality and property sectors, with white-label and own-brand opportunities available. Pricing is not publicly disclosed and operates on a quote basis. Go-to-market combines direct sales outreach via phone (0117 427 0102) and email ([email protected], [email protected]), digital presence through the company website, social channels (Facebook, Instagram, X) and email newsletter, plus a direct-to-consumer e-commerce storefront. Distribution is nationwide in the UK through third-party logistics partners handling compression, rolling, boxing and last-mile delivery, with limited international market activity indicated.

Name

SWANN SLEEP LTD

Legal name

Swann Sleep Ltd

Website

https://swannsleep.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Swann Sleep Ltd is a UK-based manufacturer of rolled mattresses, toppers and pillows, supplying retailers, distributors, online partners, hospitality and property clients through in-house UK production, white-label and contract supply.

Ownership category

akta.pro rank

Product category

Bedding and Mattress Manufacturing

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Rolled mattress manufacturing
• Sleep products wholesale
• Mattress topper supply
• White label bedding
• Hospitality mattress supply

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mattress Sales: One-time product sales of rolled mattresses across six collections (Cool Sleep, Everyday Sleep, Hybrid Performance, Ortho Sleep, Premium Graphite, Thrive Kids). Products sold to retailers, distributors, and online partners with white-label and own-brand opportunities available.
2. Topper Sales: Sale of mattress toppers (Classic, Deluxe, Enhance) as standalone products or add-on items.
3. Pillow Sales: Sale of pillows (Standard, Jumbo sizes) including Memory Flake, Super Support Fibre, Pure Luxury, and Deep Sleep varieties.
4. Contract and Volume Orders: Bulk and repeat orders with consistent quality, dependable lead times, and scalable production for contract supply to hospitality, property, and retail sectors.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Swann Sleep designs, develops, and manufactures rolled mattresses, mattress toppers, and pillows for trade customers. The company operates in-house UK manufacturing from foam cutting through cover stitching and finishing, and compresses, rolls, and boxes every unit for efficient logistics and home delivery. Products are sold in six mattress collections plus topper and pillow ranges, with white-label and own-brand options available to retailers, distributors, online partners, and contract supply customers.

Product overview

Swann Sleep Ltd is a UK-based manufacturer of rolled mattresses, toppers, and pillows serving retailers, distributors, and online partners. The company operates dedicated UK manufacturing capability alongside trusted international supply partners. Their mattress collections include Thrive Kids (children's mattresses), Everyday Sleep (value mattresses), Ortho Sleep (orthopaedic support), Cool Sleep (temperature-regulating), Hybrid Performance (pocket sprung/foam hybrids), and Premium Graphite (advanced graphite materials). The product range spans pocket sprung mattresses (Harmony series with Memory, Support, and Cool Blue variants), pillows (Memory Flake, Super Support Fibre, Pure Luxury, Deep Sleep, and Graphite Moulded Jumbo), and toppers (Classic, Deluxe, and Enhance including Laytech Enhance 5). All products are designed for compression, rolling, and boxed delivery, optimized for efficient logistics from factory floor to customer door.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrive Kids Mattress Collection A rolled mattress collection designed for comfort and support for growing bodies, engineered for modern retail sale.
• Everyday Sleep Mattress Collection Dependable, great-value rolled mattresses for everyday adult comfort, designed for consistent supply and reliable quality.
• Ortho Sleep Mattress Collection Firmer, posture-focused rolled mattresses for added support and alignment, suitable for users seeking orthopaedic-grade comfort.
• Cool Sleep Mattress Collection Temperature-regulating rolled mattresses designed for a fresher night's sleep, addressing thermal comfort during rest.
• Hybrid Performance Mattress Collection Foam and spring combination rolled mattresses offering responsive, step-up comfort, including pocket sprung variants with foam encapsulation.
• Premium Graphite Mattress Collection Advanced graphite-material rolled mattresses for enhanced comfort and performance, positioned as a premium tier offering.
• Harmony Memory Pocket Sprung 2000 Mattress 24cm hybrid rolled mattress featuring foam-encapsulated 18cm pocket springs, 3cm Eco foam base, and 2cm memory foam top layer; medium/regular comfort with zip cover, UK manufactured.
• Harmony Support Pocket Sprung 2000 Mattress 24cm hybrid rolled mattress with foam-encapsulated 18cm pocket springs, 3cm Eco foam base, and 2cm reflex foam top layer; provides balanced support with gentle cushioning.
• Harmony Cool Blue Pocket Sprung 2000 Mattress 24cm hybrid rolled mattress featuring foam-encapsulated 18cm pocket springs, 3cm Eco foam base, and 2cm CoolBlue memory foam top layer; offers cooling comfort and enhanced edge support.
• Luxury Memory Flake Pillow Memory foam flake pillow with 700g quilted cover, available in Standard and Jumbo sizes for tailored support and plush comfort.
• Super Support Fibre Pillow Conjugated hollow fibre pillow with 700g polyester quilted cover; soft, lightweight, hypoallergenic, and suitable for all sleeping positions, maintaining shape and resilience over time.
• Pure Luxury Pillow Conjugated hollow fibre pillow with 600g polyester stripe cover; soft, supportive, and hypoallergenic with a durable and stylish design.
• Deep Sleep Pillow (Pack of 2) Hollow fibre pillows with 600g polyester cover, sold as a convenient pack of 2 for comfort and value.
• Graphite Moulded Pillow (Jumbo) Moulded memory pillow with graphite-infused cover that keeps users cool, available in Original and Jumbo sizes for tailored fit.
• Laytech Enhance 5 Topper 5cm Laytech foam mattress topper designed to adapt to body while providing durability and breathability, includes removable cover.
• Classic Topper Collection Entry-level mattress topper collection designed for rolled packaging and efficient delivery.
• Deluxe Topper Collection Mid-tier mattress topper collection positioned between Classic and Enhance in the rolled topper range.
• Enhance Topper Collection Premium mattress topper collection within the rolled topper range, including the Laytech Enhance 5 as a featured product.

Quantifiable outcome

• 5-year warranty across the entire product range

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• OTTY Sleep: UK-based direct-to-consumer hybrid and memory foam mattress brand with rolled delivery. Comparable product category and UK customer base, though leaner scale than Swann Sleep and primarily DTC.
• Brook + Wilde: UK premium hybrid mattress DTC brand offering rolled pocket-sprung mattresses, toppers and pillows. Overlaps with Swann Sleep's Premium Graphite and Hybrid Performance tiers in the higher-end UK consumer segment.

Broad incumbents

• Sealy UK: Established global mattress manufacturer with substantial UK production and B2B retail supply. Overlaps with Swann Sleep on UK manufacturing, multi-channel distribution and broad mattress range.
• Silentnight: Largest UK mattress manufacturer with broad portfolio across innerspring, foam and rolled formats, supplying multiple retailers. Overlaps with Swann Sleep on UK manufacturing scale and B2B retail supply, but with far broader brand presence.
• Dreams: UK's largest specialist mattress and bed retailer, selling own-brand and third-party mattresses including rolled formats. Comparable because it is both a major buyer of rolled mattresses and a competing own-brand manufacturer.
• IKEA: Global furniture retailer with significant UK mattress range, including rolled foam and pocket-sprung options. Comparable as a large UK distributor and private-label competitor in the value and mid-tier mattress segments.

Direct peers

• Eve Sleep: UK-based rolled mattress brand selling direct-to-consumer with hybrid foam/spring construction. Direct competitor in the same UK rolled-mattress category as Swann Sleep, though operating primarily DTC rather than B2B trade.
• Harrison Spinks: UK-based mattress and bedding manufacturer producing pocket-sprung, natural-fill and rolled mattresses for trade and own brands. Highly comparable on UK-based manufacturing, B2B trade supply and premium-tier construction capabilities.
• Emma Sleep: European rolled mattress brand with strong UK presence, offering foam mattresses, toppers and pillows. Comparable product mix and B2C plus retail distribution model targeting UK consumers.
• Simba Sleep: UK-founded hybrid mattress brand with foam-and-spring constructions, sold through own DTC channels and retail partners. Comparable product format (rolled, hybrid mattresses, toppers, pillows) and overlapping UK customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swannsleepltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWANN SLEEP LTD