Shots
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Shots firmographics
Firmographics- Name
- Shots
- Legal name
- Extreme Reach UK Ltd
- Website
- https://shots.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Shots is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership subscriptions: Shots operates a membership model providing access to shots Vault (video database and full credits), Treatments, Reels, and the Unsigned archive. The membership is described as offering insight, inspiration, and tools to transform workflow. The Terms of Service reference Order Forms and Fees charged to clients.
- shots Vault: Vault provides searchable access to every video, company, and credit, serving as the world's most comprehensive advertising database. Available to shots Vault members as a premium product tier.
- shots Reels and Treatments products: Professional tools for storing, organizing and sharing advertising work (Reels), and for planning and delivering treatments (Treatments). Offered as part of the product suite to paying members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | New client first-month free trial |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Shots product offering
Product offeringCore offering
Shots is a global creative advertising platform that combines daily editorial curation of advertising work with a suite of subscription-based professional tools (shots Vault for searchable video/credit database, shots Treatments for treatment planning, shots Reels for showreel creation). It also operates the shots Awards program across the Americas, EMEA, and Asia Pacific, the shots Unsigned talent showcase, and live industry events including the shots Cannes Party, targeting advertising agencies, brands, production companies, and directors worldwide.
Product overview
shots is a comprehensive creative advertising suite comprised of multiple integrated products: the Editorial platform (shots.net) provides daily curation of creative advertising work; Vault offers a searchable database of videos, companies and credits; Treatments enables collaborative planning and presentation of creative concepts; Reels allows rapid creation and sharing of showreels with built-in tracking; Awards celebrates creative excellence globally; Out of the Box hosts one-day craft events; Unsigned showcases emerging director talent; and The Focus delivers monthly thematic digital magazines. The platform is provided by Extreme Reach UK Ltd.
Differentiator
Problem solved
Functional benefit
Brands
- shots Awards: Global awards program celebrating inspirational creative work, with categories for Americas, EMEA, and Asia Pacific regions.
- shots Unsigned
- shots Out of the Box
- shots Reels
- shots Vault
- shots Treatments
Products and services
- shots Editorial Daily editorial platform curating the world's most creative advertising, featuring curated campaigns, Q&As, behind-the-scenes content, and industry news covering commercials, shorts, and music videos. Used by advertising professionals for inspiration and industry intelligence.
- shots Vault Searchable advertising database providing access to every video, company, and credit in the industry. Available to shots Vault members for full credits, contact information, and company details. Used by agencies, brands, and production companies for talent and work discovery.
- shots Treatments Collaborative platform enabling users to plan, design and deliver treatment presentations for creative projects, integrated with the video library for streamlined deck creation. Used by agencies to produce pitch materials for advertising campaigns.
- shots Reels Tool for creating professional showreels quickly by finding videos in a content library, dragging and dropping to create reels, and sharing via link with built-in tracking and statistics for measuring client engagement. Used by directors, agencies, and production companies.
- shots Awards Global awards program celebrating the world's most inspirational creative advertising work, operated regionally across the Americas, EMEA, and Asia Pacific with paid entry submissions. Used by brands, agencies, and production companies seeking industry recognition.
- shots Out of the Box One-day events exploring the craft of creativity within the advertising industry. Ticketed events bringing together creative professionals for talks and discussion.
- shots Unsigned Director showcase platform for discovering emerging and unsigned directorial talent, featuring monthly curated compilations and global screening events. Used by agencies and production companies to discover new directorial talent.
- shots The Focus Monthly digital magazine providing in-depth coverage of specific territories, techniques, and themes within the advertising industry. Distributed to advertising professionals as part of the shots content offering.
Quantifiable outcome
- 1,800 industry attendees at Cannes Party 2026
- +1 more outcomes
Companies that use Shots
Customer profileSegments2 records
Ideal customer profiles2 records
Shots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shots partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PrizePicksminorPrizePicks, a sports entertainment operator, and media company SHOTS announced a multi-year partnership extension through 2028. The partnership includes exclusivity across sports entertainment categories, sponsorships, integrations, and a Responsible Gaming initiative featuring Theo Von and other content. This partnership falls under SHOTS (media company) as the brand partner/ licensee, while PrizePicks is the sports entertainment operator sponsor.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shots competitors and assessment
Company assessmentEmerging players
- D&AD: D&AD is a global creative awards and education body running the D&AD Pencils awards program. It overlaps with shots Awards in celebrating creative advertising work and shares the same brand/agencies/production-company target audience.
- Boards Magazine: Boards is a global source for advertising and creative work, with curated campaigns and director showcases—comparable to Shots' editorial and talent discovery offerings in the same niche.
- Promo News: Promo News is a music video and commercial industry news platform run by contributor David Knight. It overlaps with Shots' coverage of music videos and creative advertising craft.
- Contagious Communications: Contagious is a marketing intelligence platform covering creative advertising with editorial content, insights, and trend analysis—competing with Shots for attention from brand marketers and creative agencies.
Direct peers
- Lürzer's Archive: Lürzer's Archive is a long-established print and digital archive of advertising creativity, with curated campaigns, photographer/director profiles, and industry awards—directly comparable to Shots' editorial and curation model.
- Campaign Magazine: Campaign is a global advertising industry publication with editorial coverage, awards (Campaign Awards), and events. It targets the same advertising professionals and brands as Shots, making it a direct competitor in trade media.
- Little Black Book (LBB): LBB is an advertising industry platform combining editorial coverage with a searchable company directory and credits database—closely mirroring Shots Vault's value proposition for agencies and brands.
- The Drum: The Drum is a global marketing and advertising media platform with editorial content, awards programs, and events. It overlaps with Shots in coverage of agencies, brands, and creative work.
- Adweek: Adweek is a leading advertising trade publication covering creativity, agencies, and brand marketing. It competes directly with Shots for advertising industry readership, awards mindshare, and event sponsorship dollars.
- SourceCreative: SourceCreative is Extreme Reach's own advertising creative database and platform, sitting under the same parent company as Shots. It competes with shots Vault for the same advertising video/credits database use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Shots social profiles
Digital presenceShots compliance and trust
Trust signalCompliance3 records
Shots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shots leadership team
Management profileNumber of profiles
Profiles9 records
Shots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shots
What does Shots do?
Shots is a global creative advertising platform that combines daily editorial curation of advertising work with a suite of subscription-based professional tools (shots Vault for searchable video/credit database, shots Treatments for treatment planning, shots Reels for showreel creation). It also operates the shots Awards program across the Americas, EMEA, and Asia Pacific, the shots Unsigned talent showcase, and live industry events including the shots Cannes Party, targeting advertising agencies, brands, production companies, and directors worldwide.
Is Shots a public or private company?
Shots is a private company. It is classified as corporate owned and is currently operating.
When was Shots founded?
Shots was founded in 1990. It employs 1 to 10 people.
Where is Shots based?
Shots is headquartered in London, United Kingdom, in the Europe region.
How does Shots make money?
Three revenue lines are on record. Membership subscriptions are the primary driver. The others are shots Vault and shots Reels and Treatments products.
Who are Shots's main competitors?
Emerging players on record are D&AD, Boards Magazine, Promo News and Contagious Communications. Direct peers are Lürzer's Archive, Campaign Magazine, Little Black Book (LBB), The Drum, Adweek and SourceCreative.
Does Shots have an API?
No public API is recorded for Shots.