7D Vision Tech
7D Vision Tech is a Beijing-based provider of real-time video graphics and XR virtual production software, built on a proprietary 3D graphic engine. Its ViCave XR system serves enterprise clients across media, entertainment, sports broadcasting, education, simulation, and digital cultural tourism.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What 7D Vision Tech does
7D Vision Tech (Beijing 7D Vision Technology Co., Ltd.) is a Beijing-based private company founded in 2014 that develops real-time video graphics and live production software for the virtual production and extended reality (XR) market. Its flagship product, ViCave XR, is an LED-enclosed stage system that combines augmented reality, virtual reality, and mixed reality on a proprietary 3D graphic engine, delivering real-time immersive content for broadcast, sports, concerts, and corporate presentations. Technical differentiators include automatic camera calibration, 3D LUT-based automatic color correction and grading, GPU-accelerated rendering with PBR materials, global illumination, ray tracing, and particle effects, DMX protocol integration with lighting consoles, and external API data visualization within 3D environments. The company holds 55+ patents and 75+ software copyrights.
The company serves enterprise clients across media, entertainment, education, simulation, and digital cultural tourism, with marquee reference accounts including FIFA World Cup, the Olympic Games, UEFA Champions League, China Media Group, HKTV, and Arsenal FC. Its commercial reach has expanded into adjacent verticals via partnerships with Volkswagen, Geely, JD.com, and China Mobile, while a Tsinghua University partnership supports ongoing R&D and talent pipeline. Go-to-market is direct enterprise sales via website inquiry, with no public pricing and project-based contract mechanics typical of large broadcast and event productions. AI capabilities are embedded primarily as computer vision features for calibration and color management rather than as standalone AI products.
7D Vision Tech firmographics
Firmographics- Name
- 7D Vision Tech
- Legal name
- Beijing 7D Vision Technology Co., Ltd.
- Website
- https://7d-vision.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 7D Vision Tech is a Beijing-based provider of real-time video graphics and XR virtual production software, built on a proprietary 3D graphic engine. Its ViCave XR system serves enterprise clients across media, entertainment, sports broadcasting, education, simulation, and digital cultural tourism.
- Ownership category
- akta.pro rank
7D Vision Tech industry classification
Industry- Product category
- Virtual Production Software
- NAICS
- Audio and Video Equipment Manufacturing (33431), Computer Systems Design Services (541512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
- akta.pro secondary industries
- In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE), Virtual Production Stages & LED Volume Operators (MPAHADAA), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where 7D Vision Tech is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
7D Vision Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels7 records
7D Vision Tech product offering
Product offeringCore offering
7D Vision Tech develops and sells the ViCave XR immersive virtual production system, built on a proprietary 3D graphic engine that combines AR, VR, and MR for real-time content creation on LED walls. The system integrates AI-driven automatic camera calibration, automatic color correction, GPU-accelerated VFX, DMX lighting sync, and external API data integration to serve enterprise clients in media, entertainment, education, simulation, and digital cultural tourism.
Product overview
7D Vision Tech is a leading provider of real-time video graphics and live production software in Asia, established in 2014. The company offers a unified product platform centered around ViCave XR—an extended reality virtual production system that integrates AI technology with proprietary 3D graphic engines. The portfolio includes advanced features for 3D rendering, automatic camera calibration, color correction/grading, and external data integration. With 75+ software copyrights and 55+ patents, the company serves clients across media, entertainment, education, simulation, and digital cultural tourism sectors.
Differentiator
Problem solved
Functional benefit
Brands
- ViCave XR: Cutting-edge XR virtual production system built upon 7D Vision's proprietary 3D graphic engine technologies. Delivers real-time immersive interactive experiences on LED walls.
Products and services
- ViCave XR Immersive System ViCave XR is an extended reality (XR) virtual production system for enterprise clients in media, entertainment, education, simulation, and digital cultural tourism. It delivers real-time immersive interactive experiences on LED walls, combining AR, VR, and MR to create 3D virtual content around presenters, with automatic camera calibration, automatic color correction and 3D LUT-based color grading, GPU-accelerated VFX, PBR materials, ray tracing, particle effects, DMX lighting integration, and external API data integration.
Companies that use 7D Vision Tech
Customer profileSegments5 records
Ideal customer profiles4 records
7D Vision Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
7D Vision Tech partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and flagship.
- China Media GroupcorePartnership with China's national media broadcaster for content production and broadcast graphics solutions.
- HKTV (Hong Kong Television)coreCollaboration with Hong Kong Television for entertainment content production and virtual studio solutions.
- Arsenal Football ClubmajorPartnership with the English Premier League football club for broadcast graphics and virtual production.
- UEFA Champions LeagueflagshipOfficial partnership for Europe's premier club football competition providing live broadcast graphics solutions.
- Olympic GamesflagshipPartnership with the Olympic Games for immersive broadcast and production technology.
- FIFA World CupflagshipPartnership with FIFA World Cup for global football tournament broadcast graphics and XR technology.
- VolkswagenmajorCorporate partnership with Volkswagen for brand activations and immersive presentation technology.
- GeelymajorPartnership with Chinese automotive manufacturer Geely for virtual presentation and product launch solutions.
- China MobilecoreStrategic partnership with China's largest mobile operator for integrated communication and broadcast solutions.
- JD.commajorPartnership with Chinese e-commerce giant JD.com for digital commerce and immersive shopping experiences.
- Tsinghua UniversitycoreAcademic partnership with China's leading university for research, development, and talent development in XR technology.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
7D Vision Tech competitors and assessment
Company assessmentDirect peers
- disguise: London-based provider of integrated virtual production and LED stage solutions for live events, broadcast, and immersive experiences. Direct competitor to ViCave XR in combining LED-volume staging with real-time graphics pipelines for major entertainment and sports productions.
- Pixotope: Real-time virtual production and broadcast graphics platform specializing in XR/AR for live sports, news, and entertainment. Competes head-to-head with ViCave XR on Unreal Engine-based workflows and is used by similar marquee broadcasters and sports leagues.
- ROE Visual: Leading manufacturer of LED volume panels widely used in virtual production stages globally. While ROE is primarily a hardware vendor, its LED stages are deployed alongside (and sometimes in competition with) software-defined stage solutions like ViCave XR.
- Mo-Sys Engineering: UK-based provider of camera tracking, virtual production, and broadcast graphics solutions. Closely comparable in technical scope (camera tracking + virtual production) and target customers (broadcasters, virtual production studios) to 7D Vision's ViCave XR.
- Brompton Technology: Provides LED video processing technology (Tessera) used in nearly all major virtual production LED volumes. Sits at a similar layer of the stack as ViCave XR's rendering pipeline and competes for influence over the ICVFX workflow.
- Zero Density: Provides real-time broadcast graphics and virtual production systems based on Unreal Engine, focused on live news, sports, and events. Closely comparable to ViCave XR in target customer (broadcasters, sports leagues) and feature set (ICVFX, AR graphics, LED volumes).
Broad incumbents
- Epic Games (Unreal Engine): Unreal Engine is the dominant 3D engine underlying most ICVFX pipelines, including Pixotope, Zero Density, and many in-house broadcaster systems. While Epic is not a turnkey competitor, its free / low-cost engine commoditizes the rendering layer that 7D Vision's proprietary engine competes against.
- ARRI: Major incumbent in professional film, broadcast, and lighting equipment. While primarily a hardware/camera company, ARRI has expanded into virtual production solutions (e.g., AMIRA Multicam, SkyPanel lighting integrated with virtual stages) and competes for the same enterprise broadcast customer base.
- Vizrt: Established broadcast graphics and live production software vendor serving news, sports, and entertainment. Broader than 7D Vision's XR focus, but overlaps on live broadcast graphics for major sports and media properties.
- Sony (Virtual Production / Crystal LED): Sony's Crystal LED volumes and professional broadcast division offer end-to-end virtual production solutions (hardware + software). While not a like-for-like software competitor to ViCave XR, Sony's vertical integration and brand create a strong incumbent threat at the high end of the LED volume market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
7D Vision Tech social profiles
Digital presence7D Vision Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
7D Vision Tech leadership team
Management profileNumber of profiles
Profiles1 record
7D Vision Tech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7D Vision Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7D Vision Tech
What does 7D Vision Tech do?
7D Vision Tech develops and sells the ViCave XR immersive virtual production system, built on a proprietary 3D graphic engine that combines AR, VR, and MR for real-time content creation on LED walls. The system integrates AI-driven automatic camera calibration, automatic color correction, GPU-accelerated VFX, DMX lighting sync, and external API data integration to serve enterprise clients in media, entertainment, education, simulation, and digital cultural tourism.
Is 7D Vision Tech a public or private company?
7D Vision Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 7D Vision Tech founded?
7D Vision Tech was founded in 2014. It employs 51 to 100 people.
Where is 7D Vision Tech based?
7D Vision Tech is headquartered in Beijing, China, in the Asia region.
Who are 7D Vision Tech's main competitors?
Direct peers on record are disguise, Pixotope, ROE Visual, Mo-Sys Engineering, Brompton Technology and Zero Density. Broad incumbents are Epic Games (Unreal Engine), ARRI, Vizrt and Sony (Virtual Production / Crystal LED).
Does 7D Vision Tech have an API?
No public API is recorded for 7D Vision Tech.
What industry is 7D Vision Tech in?
7D Vision Tech's product category is Virtual Production Software. Its primary akta.pro industry code is MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking), with a secondary code of MPAHADAE, In-Camera VFX (ICVFX) Systems Integration & Workflows. Its NAICS code is 33431 and its SIC code is 7812.