What Stofa does

Stofa is a Denmark-headquartered provider of cable TV, broadband, and telephony services to residential customers, founded in 1959 and based in Horsens. The firm appears to operate under or be closely affiliated with Norlys, a Danish energy and telecommunications cooperative (andelsselskab); the Norlys domain resolves Stofa referrals (URL parameter stofaref=true), indicating Stofa functions as a brand within the Norlys platform. Across this platform, the product portfolio centers on five consumer pillars: Mobil (mobile subscriptions with family/children's plans and device financing), Internet (fiber and 5G with security packages and cyber insurance), Tv & streaming (streaming, cable, and antenna TV via the Norlys Play platform), El (electricity supply via FlexEl and MånedsEl plans, plus solar surplus sales), and Naturgas. Add-on categories include Opladning (home EV chargers with installation, a public charging network, charging app, and roadside assistance) and an accessories webstore carrying Apple, Samsung, OPPO, and gaming hardware. The enterprise (Erhverv) arm extends the same infrastructure into business internet (Sikker/Pro tiers), unified communications (Touchpoint, Teams Phone Mobile, SIP trunk/IP telephony), an IoT Platform with Crowd Insights analytics, business energy solutions including PPAs, and destination/fleet EV charging. Revenue mechanics rely on subscription billing across bundled consumer and B2B contracts, device/accessory sales through shop.norlys.dk, and enterprise project-based revenue for energy procurement and charging infrastructure. Distribution is omnichannel and Denmark-only: own e-commerce, self-serve customer portals, physical retail stores, inside sales for mid-market, and direct enterprise field sales. No revenue, headcount, or pricing figures are disclosed in the available source material.

Name

Stofa

Legal name

Norlys

Website

https://stofa.dk

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stofa delivers cable TV, broadband, and telephony services to Danish residential users and is affiliated with the Norlys cooperative, which bundles energy, internet, mobile, TV, and EV charging for consumers and businesses across Denmark.

Ownership category

akta.pro rank

Product category

Telecommunications and Energy Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Electric Services (4911)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industry

Customer Grid-Edge Enablement Services (HEMS/DR Device Integration, VPP Enablement) (EUAEANAL)

Keywords

• Telecommunications services
• Broadband internet
• Cable television
• Electricity supply
• EV charging solutions

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels4 records

Core offering

Stofa provides bundled telecommunications, energy, and EV charging services to Danish residential and business customers. Its portfolio includes mobile subscriptions, fiber and 5G internet, cable and streaming television, electricity and natural gas supply, home and public EV charging, and enterprise unified communications and IoT platforms. Services are sold directly to consumers via the norlys.dk webshop and to businesses via dedicated sales teams.

Product overview

Norlys (operating under Stofa) is a Danish telecommunications and energy company offering a bundled multi-service platform combining connectivity, entertainment, and utilities. The portfolio centers on five core consumer products: Mobil (mobile services), Internet (fiber/5G broadband), Tv & streaming (television with Norlys Play platform), El (electricity supply with FlexEl/MånedsEl plans), and Naturgas. Add-on services include EV charging solutions (Opladning) for home and public charging. Business offerings span Erhvervsinternet (Sikker/Pro tiers), Telefoni & Omstilling (with Touchpoint, Teams Phone Mobile, SIP Trunk, IP telephony), an IoT Platform with Crowd Insights analytics, business energy solutions including PPA, and enterprise EV charging infrastructure. Accessories include smartphones, tablets, wearables, and smart home products.

Differentiator

Problem solved

Functional benefit

Brands

• Norlys Play: Streaming TV platform for watching TV via app
• FlexEl
• MånedsEl
• Touchpoint
• Norlys Erhverv

Products and services

• Mobil (Mobile Services) Mobile telecommunications subscriptions for residential and business customers, including family plans, children's plans, device financing, mobile insurance, international roaming, eSIM support, and handset sales (Apple, Samsung, OPPO).
• Internet (Broadband) Residential and small-business internet services delivered over fiber and 5G fixed wireless, with WiFi equipment, security packages, and cyber insurance add-ons.
• TV & Streaming Television services delivered via streaming, cable, or antenna including access to sports content and multiple streaming platforms such as the Norlys Play streaming app.
• El (Electricity Supply) Residential electricity supply contracts including fixed-rate FlexEl and MånedsEl plans, solar panel surplus energy sales, heat pump solutions, and household energy savings guidance.
• Naturgas (Natural Gas) Residential natural gas supply contracts including biogas origin guarantees, service agreements, and partner services.
• Erhvervsinternet (Business Internet) Dedicated business internet service for companies including Sikker and Pro tiers, 5G fixed wireless access, employee broadband benefits, network security packages, and L2/L3 VPN solutions.
• Telefoni & Omstilling (Business Telephony & Switchboard) Enterprise telephony portfolio including mobile plans, switchboard and operator services, country packages, SIP trunk telephony, IP telephony, Teams Phone Mobile integration, Touchpoint cloud PBX, ACE switching, and managed services for larger businesses.
• Touchpoint Cloud-based business phone system and switchboard enabling unified communications, call management, and operator services for small and mid-sized businesses.
• Touchpoint Experience Advanced unified communications platform integrating Microsoft Teams Phone Mobile for enhanced business communications and collaboration, targeted at larger enterprises.
• Teams Phone Mobile Microsoft Teams-integrated mobile-first business phone system providing native telephony capabilities inside the Teams environment for enterprise customers.
• IoT Platform Internet of Things platform offering device connectivity, data management, and IoT consulting services for digitalizing business operations and sensor-driven use cases.
• Crowd Insights Data analytics service providing anonymized crowd movement and behavioral insights using IoT sensor data for business intelligence and traffic/mobility planning.
• Energiløsninger (Business Energy Solutions) Business energy supply contracts including electricity supply, power purchase agreements (PPA), renewable origin guarantees, biogas options, and solar surplus production agreements.
• Ladeløsninger (Business EV Charging) Enterprise EV charging infrastructure solutions covering destination charging, company fleets, heavy transport, small businesses, large enterprises, housing associations, and parking facilities.
• Opladning (EV Charging) Residential EV charging offering including home charging stations with installation, the public Oplad Ude charging network, charging app, roadside assistance for empty batteries, and insurance discounts for EV owners.
• Norlys Play Streaming television platform and app enabling Norlys customers to watch live TV, on-demand content, and sports via norlysplay.dk.
• Norlys App Mobile application for managing energy services, tracking consumption, controlling smart home devices, and accessing customer account self-service.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• TDC NET: Danish incumbent telecom and broadband operator offering mobile, internet, TV and unified communications. Closest direct competitor to Norlys/Stofa in the Danish residential and SMB connectivity market.
• YouSee: Consumer-facing broadband, TV and mobile brand owned by TDC. Competes head-to-head with Stofa in cable TV, broadband and mobile bundles for Danish households.
• Telenor Denmark: Major Nordic mobile and broadband operator with significant Danish retail presence across consumer mobile, internet and TV/streaming. Direct competitor across all core product lines.
• Telia Denmark: Pan-Nordic operator with Danish mobile, broadband and business unified communications offerings. Competes with Norlys/Stofa across both consumer and enterprise segments.
• SE (Syd Energi): Ditto
• Waoo: Danish fiber broadband consortium backed by multiple regional utilities including competitors of Norlys. Direct competitor in fiber broadband and bundled TV/streaming services.
• GlobalConnect: Major Nordic fiber and data center operator with Danish B2B and consumer footprint. Competes with Norlys Erhverv in enterprise internet, dark fiber and managed services.

Regional players

• NRGi: Danish consumer-owned energy utility that also sells broadband and EV charging to members in Jutland. Comparable cooperative-style energy-plus-connectivity model to Norlys/Stofa.
• Trefor: Danish utility and broadband provider on Funen and southern Jutland offering bundled energy, fiber and TV services. Comparable consumer energy-plus-connectivity bundle to Norlys/Stofa.

Emerging players

• Hiper: Danish broadband provider offering consumer fiber with no-frills pricing. Indirect competitor in residential broadband where Norlys/Stofa bundle competes on simplicity rather than headline price.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stofa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stofa