What YouSee does

YouSee is a Denmark-focused residential telecommunications brand and subsidiary of the Nuuday group, headquartered at Teglholmsgade 1, Copenhagen (CVR: 40 07 52 91). The company delivers mobile subscriptions, home internet (fiber, coaxial, and 5G mobile broadband), and TV/streaming services to Danish consumers and households, primarily through its own e-commerce storefront at yousee.dk, a network of physical retail stores across Denmark, and phone/chat customer service. Its core products — Mobilabonnement mobile plans, YouSee Internet, YouSee Play (an aggregated streaming platform bundling Netflix, Disney+, HBO Max, Prime Video, Viaplay, TV 2 Play, and SkyShowtime), YouSee Musik (music streaming with 100M+ tracks), and YouSee Renew (refurbished phones) — are sold as bundled subscriptions under multi-product discount schemes such as Samlefordele and Samlerabat.

The underlying technology stack is largely network-as-a-service: YouSee's mobile services run on TDC NET's mobile network infrastructure, which the company markets as Denmark's best based on a Teknologisk Institut report on download speeds, while home internet is delivered over TDC-owned fiber and coaxial assets. Value-added layers include the YouSee Mesh WiFi product, MobilSikker mobile security add-on, and eSIM-capable smartwatch subscriptions. Device financing is provided through a partnership with Resurs Bank offering 0% interest installments over 12 or 24 months, subject to a minimum 1,200 DKK purchase and tied to a YouSee mobile subscription with a 6-month device binding.

YouSee's revenue model is built primarily on monthly recurring subscriptions across mobile, internet, and TV/streaming, supplemented by hardware sales (smartphones, tablets, smartwatches, accessories, and refurbished devices via YouSee Renew), and transaction-fee income from installment financing arrangements with Resurs Bank. Pricing is in Danish Kroner (DKK) across tiered mobile data packages, fiber speed tiers (with introductory promotional pricing such as 99 DKK/month for 6 months on 1000/1000 Mbit fiber), and device unit pricing with trade-in bonuses. The go-to-market is direct-to-consumer with a horizontal segmentation across residential individuals, households/families, and a minor associations/groups tier; no enterprise or B2B segment is disclosed. YouSee is a private company with no public ticker, operating as a brand within the Nuuday parent group.

Name

YouSee

Legal name

YouSee

Website

https://yousee.dk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

YouSee is a Denmark-focused residential telecommunications brand under the Nuuday group, offering mobile, internet, and TV/streaming subscriptions — bundled via YouSee Play and YouSee Musik — to Danish consumers and households over TDC NET's network infrastructure.

Ownership category

akta.pro rank

Product category

Consumer Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Electronics and Appliance Retailers (4492)

SIC

Cable & Other Pay Television Services (4841), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF)

akta.pro secondary industries

Telecom/Device/ISP Bundled Music Subscriptions (MPAIACAK), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Mobile telecommunications
• Home internet services
• TV streaming bundles
• Consumer electronics retail
• Mobile subscriptions

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Mobile Subscriptions: Monthly recurring subscription fees for mobile services including voice, SMS/MMS, data, and roaming. Packages include various data allowances and benefits like YouSee Musik access.
2. Internet Subscriptions: Monthly fees for home internet services including fiber (fibernet), coaxial cable (coax), and mobile 5G internet. Pricing varies by speed tier.
3. TV and Streaming Subscriptions: YouSee Play and fixed TV package subscriptions providing access to streaming content and TV channels.
4. Device Sales: Sales of mobile phones, tablets, smartwatches, and accessories, including both new and refurbished (Renew) devices. Devices can be purchased outright or with installment plans.
5. Installment Financing: Partnership with Resurs Bank providing 0% interest installment plans over 12 or 24 months for device purchases, generating financing-related revenue.
6. Accessories and Add-ons: Sales of phone accessories including covers, chargers, headphones, speakers, and gaming equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YouSee provides bundled telecommunications subscriptions to Danish residential consumers, including mobile phone plans operating on TDC NET's network, home internet (fiber, coaxial, and 5G), and TV/streaming services through its YouSee Play platform. The company also retails mobile phones, smartwatches, tablets, and accessories, with add-on services including YouSee Musik (music streaming), YouSee Mesh (WiFi extension), and MobilSikker (mobile security). Device purchases can be financed via a Resurs Bank 0% interest installment partnership.

Product overview

YouSee is a Danish telecommunications company offering a comprehensive suite of connected services. The core offering consists of mobile subscriptions (Mobilabonnement), home internet (YouSee Internet with Fibernet, coax, and 5G options), and TV/streaming (YouSee Play with bundled streaming services). These are complemented by connected device retail including mobile phones (iPhone, Samsung Galaxy, Google Pixel, Motorola), smartwatches (Apple Watch, Samsung Galaxy Watch, Garmin), tablets (iPad, Galaxy Tab), and accessories. Value-added services include YouSee Musik (music streaming), YouSee Mesh (mesh WiFi), MobilSikker (mobile security), and YouSee Renew (refurbished devices). YouSee Play bundles multiple streaming platforms (Netflix, TV 2 Play, Viaplay, Disney+, HBO Max, Prime Video, SkyShowtime) into the subscription ecosystem. The company operates on TDC NET's mobile network infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• YouSee Musik: Music streaming service offering access to over 100 million music tracks included with select YouSee mobile subscriptions.
• YouSee Play
• YouSee Premiere
• YouSee Renew

Products and services

• YouSee Mobilabonnement Mobile phone subscription service operating on TDC NET's mobile network, including voice, SMS/MMS, data, and roaming. Some packages include unlimited calls/SMS and YouSee Musik access. Targeted at Danish individual consumers and households for personal mobile connectivity.
• YouSee Internet Home internet service offered via three access technologies: Fibernet (fiber to the home with symmetric speeds up to 1000/1000 Mbit), Internet via antennestikket (coaxial cable), and Mobilt 5G internet. Includes an automatic home network security solution. Targeted at Danish households needing residential broadband.
• YouSee Play Streaming and live TV subscription service that bundles multiple third-party streaming platforms (Netflix, TV 2 Play, Viaplay, Disney+, HBO Max, Prime Video, SkyShowtime) along with live TV channels and the YouSee Play app. Targeted at Danish consumers seeking consolidated entertainment access.
• Fast Tv-pakke Traditional fixed TV package subscriptions providing curated channel bundles delivered alongside streaming capabilities. Targeted at Danish households preferring linear TV channel packages.
• Mobiltelefoner Retail sale of mobile phones from brands including Apple iPhone, Samsung Galaxy, Google Pixel, Motorola, Nokia, HMD, and Emporia, available for purchase outright or bundled with a YouSee mobile subscription. Includes entry-level and premium models, with trade-in bonus and 0% installment financing via Resurs Bank.
• YouSee Renew Refurbished mobile phone program offering quality-tested, restored pre-owned devices with Class A+ grading, minimum 80% battery capacity, and the same 24-month warranty as new devices. Targeted at Danish consumers seeking more affordable smartphone purchases.
• Smartwatches Retail of smartwatches including Apple Watch, Samsung Galaxy Watch, and Garmin devices, with eSIM support enabling standalone connectivity on Apple and Samsung models via dedicated smartwatch subscription plans. Targeted at Danish consumers seeking connected wearables.
• Tablets Retail sale of tablets including iPads and Samsung Galaxy Tab models, available with optional mobile data connectivity. Targeted at Danish consumers seeking connected tablet devices.
• Tilbehør (Accessories) Retail of mobile and device accessories including covers, wallets, screen protectors (PanzerGlass), powerbanks, chargers, cables, and MagSafe products from brands such as Apple, Samsung, Essentials, and Deltaco. Targeted at Danish consumers purchasing add-ons for their mobile devices.
• Lyd og underholdning (Audio and Entertainment) Retail of audio and entertainment hardware including headphones (AirPods, Sony WH-1000XM5), speakers (JBL Charge, Partybox), and gaming equipment (PlayStation 5, PlayStation 5 Pro, PlayStation Portal). Targeted at Danish consumers purchasing audio and entertainment electronics.

Quantifiable outcome

• Over 100 million music tracks available via YouSee Musik subscription
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TDC NETcoreTechnology or IntegrationYouSee operates on TDC NET's mobile network infrastructure, which provides the network services for YouSee's mobile subscriptions. According to reports from Teknologisk Institut, TDC NET provides Denmark's best mobile network with the highest download speeds.
• NetflixminorGTM or Marketing PartnerYouSee Play integrates Netflix as part of its streaming platform, allowing subscribers to access Netflix content through the YouSee service.
• Disney+minorGTM or Marketing PartnerDisney+ is available through YouSee Play streaming platform, integrated into the YouSee service offering.
• HBO MaxminorGTM or Marketing PartnerHBO Max content is accessible through YouSee Play streaming platform as part of the bundled entertainment offering.
• Prime VideominorGTM or Marketing PartnerPrime Video streaming service is available through YouSee Play platform.
• ViaplayminorGTM or Marketing PartnerViaplay streaming service is included in YouSee Play platform offerings.
• TV 2 PlayminorGTM or Marketing PartnerTV 2 Play is available as part of YouSee Play streaming platform.
• SkyShowtimeminorGTM or Marketing PartnerSkyShowtime streaming service is available through YouSee Play.
• NuudaycoreStrategic or Co-development PartnerYouSee is a brand under Nuuday (A Nuuday Company), which is the parent company overseeing multiple telecommunications brands in Denmark. Nuuday serves as the parent organization for YouSee's operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Norlys: Large Danish energy and broadband conglomerate controlling Stofa and Waoo; competes with YouSee/Nuuday in residential fiber and TV across Denmark as a broader incumbent utility-telco group.

Direct peers

• Oister: Danish mobile brand under Nuuday offering low-cost mobile subscriptions on TDC NET — direct peer to YouSee Mobilabonnement with similar MVNO economics.
• Hiper: Danish budget mobile and broadband brand under Nuuday, competing directly with YouSee on price-sensitive mobile and internet subscribers in Denmark.
• Waoo: Danish fiber-to-the-home ISP consortium (under Norlys) selling high-speed residential broadband and TV bundles — comparable to YouSee's Fibernet and YouSee Play offerings in the same household segment.
• Telia Denmark: Major Danish telecom operator with mobile, broadband, and TV offerings under a single brand, competing head-to-head with YouSee in residential convergence and network quality.
• Telenor Denmark: One of the largest mobile and broadband operators in Denmark, offering converged mobile, internet, and TV services to residential consumers — directly comparable to YouSee's bundle strategy and customer base.
• Stofa: Danish cable broadband and TV operator (under Norlys) serving residential households with coax/fiber internet and TV packages — directly comparable bundled offering to YouSee's internet and TV products.
• Telmore: Sibling consumer mobile brand also under Nuuday, running as a digital-first MVNO on TDC NET — competes directly with YouSee on mobile subscriptions, pricing, and content add-ons.
• 3 Denmark (Three): Danish mobile operator (Hutchison) targeting residential and SMB customers with mobile subscriptions and 5G home internet — direct competition for YouSee's mobile and FWA offerings.

Emerging players

• CBB Mobil: Smaller Danish MVNO targeting value-seeking residential mobile customers, partly comparable to YouSee's entry-tier and Renew-driven positioning within the Danish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3p7fPsSYAFRI1gY95ktxkQ
• Facebookfacebook.com/youseedanmark
• Xx.com/youseedk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouSee