The Heat Pump Store

What The Heat Pump Store does

The Heat Pump Store is a privately held specialty HVAC contractor founded in 2007 by Jeff and Jan Pratt in Monmouth, Oregon, through a pilot program with the Bonneville Power Administration. The company exclusively focuses on the sale, installation, and maintenance of ductless heat pump systems, including mini-splits, ceiling cassettes, mini-ducted units, and whole-home ducted systems sourced from manufacturer partners such as Daikin, Fujitsu, Mitsubishi Electric, Payne, and Ruud. Its go-to-market combines direct-to-consumer field sales through in-home consultations, showroom-based retail across four locations (Portland, Eugene, Salem in Oregon, and Wheat Ridge/Denver in Colorado), a parallel DIY e-commerce channel, and a dedicated commercial division (About Mechanical) serving institutional and contractor clients. Revenue is generated through hardware sales, professional installation services, recurring maintenance via the Ductless Care Plan, and financing partnerships with Synchrony Financial and GreenSky, supplemented by utility rebate administration through partnerships with Portland General Electric and Energy Trust of Oregon.

Name

The Heat Pump Store

Legal name

The Heat Pump Store

Website

https://theheatpumpstore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

The Heat Pump Store is a specialty HVAC contractor founded in 2007 that sells, installs, and maintains ductless heat pump systems for residential and commercial customers across Oregon and Colorado through showrooms, in-home consultations, and a DIY channel.

Ownership category

akta.pro rank

Product category

Ductless Heat Pump Sales and Installation

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Mini-Split (Ductless) HVAC Installation (HSAOAGAD)

akta.pro secondary industries

Mini-Split / Ductless HVAC Service & Repair (HSAOAHAH), Heat Pump Repair & Maintenance (HSAOAHAD)

Keywords

• Ductless heat pumps
• Heat pump installation
• Mini-split systems
• HVAC services
• Heat pump sales

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Heat Pump Equipment Sales: Sales of ductless heat pumps, mini-splits, ceiling cassettes, and related HVAC equipment from preferred manufacturer brands including Daikin, Fujitsu, Mitsubishi Electric, Payne, and Ruud
2. Installation Services: Professional installation of heat pump systems by trained technicians, including site assessment, mounting, refrigerant line installation, electrical work, and system testing
3. Maintenance and Repair Services: Annual ductless care plans, repair services, and ongoing maintenance programs delivered by factory-trained technicians
4. Financing Partnerships: Revenue generated through financing partnerships with Synchrony Financial and GreenSky, including promotional financing plans and interest-bearing installment options

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Heat Pump Store specializes exclusively in the sale, professional installation, and ongoing maintenance of ductless heat pump systems for residential and commercial customers. The company offers mini-split, ceiling cassette, mini-ducted, and whole-home ducted heat pump configurations from preferred manufacturers including Daikin, Fujitsu, Mitsubishi Electric, Payne, and Ruud, complemented by factory-trained installation services, an annual Ductless Care Plan, repair services, indoor air quality solutions, and electrical services, with financing facilitated through Synchrony Financial and GreenSky.

Product overview

The Heat Pump Store is a specialized ductless HVAC company offering a comprehensive portfolio of heat pump products and services. Their core product lineup consists of ductless mini-split systems, ceiling cassettes, mini-ducted systems, and whole-home ducted systems, with specific brands like Daikin Atmosphera. They complement these products with professional installation, maintenance (via the Ductless Care Plan), repair services, indoor air quality solutions, and electrical services. Financing is available through Synchrony Financial and GreenSky, and they facilitate customer access to utility rebate programs from Portland General Electric and Energy Trust of Oregon. The company primarily serves residential customers in Oregon and Colorado through company-owned showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Ductless Heat Pumps (Mini-Split Systems) Mini-split ductless heat pump systems providing efficient heating and cooling without ductwork. Wall-mounted indoor units paired with outdoor compressors deliver zonal climate control. Available through preferred manufacturers including Daikin, Fujitsu, Mitsubishi Electric, Payne, and Ruud. Targeted at residential and commercial customers seeking energy-efficient HVAC solutions.
• Ceiling Cassettes Ceiling-mounted indoor units paired with outdoor heat pump units. The indoor components are concealed in the ceiling with only a grille visible, making them unobtrusive while distributing conditioned air. Ideal for spaces where wall units are not suitable.
• Mini Ducted Systems Mini-ducted units using short, high-efficiency duct runs to move air to adjacent rooms. Typically hidden with only grill covers visible, ideal when wall units are not suitable. Combines concealed installation with multi-room air distribution.
• Whole Home Ducted Systems Slim, quiet alternatives to traditional cube-style systems using existing or new ductwork. Products like the Daikin FTQ Ducted line offer whole-home heating and cooling with or without individual zone control, suitable for system replacements or new construction.
• Daikin Atmosphera Mini Split Specific Daikin Atmosphera mini-split heat pump product line featuring high-efficiency heating and cooling for residential applications, offered as part of the preferred product lineup.
• Ductless Mini Split Installation Service Professional installation services including site assessment, mounting, drilling conduit holes, running lines, setting up outdoor units, vacuum and seal procedures, electrical connections, and final system testing. Delivered by factory-trained technicians across Oregon and Colorado.
• DIY Ductless Heat Pump Program Self-installation program allowing homeowners to purchase ductless heat pump equipment directly with remote technical support. Designed for cost-conscious DIY customers who want to install on their own schedule and save on labor costs.
• Ductless Care Plan Annual maintenance program covering regular maintenance and inspections for ductless heat pump systems. Creates ongoing customer relationships and recurring service revenue while ensuring optimal system performance and longevity.
• Heat Pump Service and Repair Factory-trained technicians providing service, maintenance, and repair for ductless heat pump systems to ensure optimal performance and longevity. Available to existing customers and other installed systems.
• Indoor Air Quality Solutions Solutions to improve indoor air quality, addressing concerns such as wildfire smoke, allergens, and general air quality issues in homes and businesses.
• Electrical Services Electrical services related to heat pump installation, including dedicated 220-volt circuit installation and other electrical work required for proper system setup.
• Commercial Heat Pump Installation (About Mechanical) Dedicated commercial division providing heat pump installations for offices, schools, churches, assisted living facilities, and mechanical contractors. Serves commercial businesses across Oregon and Colorado.
• Ductless Heat Pump Activator Program Program facilitating customer access to utility rebates including Portland General Electric ($200 instant rebate for ductless installations) and Energy Trust of Oregon (up to $2,000 for replacing electric furnaces, baseboard heaters, or electric wall heaters).
• Manufactured Home Discount Program Special discount program for manufactured and mobile home owners purchasing ductless heat pump installations. Designed to address the unique HVAC needs and pricing considerations of manufactured housing.

Quantifiable outcome

• 30% reduction in energy loss through ductwork elimination
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DaikincoreTechnology or IntegrationPreferred product partner supplying ductless heat pumps, mini-splits, and HVAC equipment. The Heat Pump Store offers Daikin Atmosphera systems and full installation services.
• FujitsucoreTechnology or IntegrationPreferred product partner providing ductless heat pump equipment through The Heat Pump Store's distribution network in Oregon and Colorado.
• Mitsubishi ElectriccoreTechnology or IntegrationDiamond Dealer partner offering Mitsubishi Electric heat pump products. Diamond status represents highest level of dealer expertise and volume.
• Portland General ElectriccoreGTM or Marketing PartnerUtility partnership offering $200 instant rebates on ductless heat pump installations for PGE customers. The Heat Pump Store is a preferred PGE contractor for heat pump installations.
• Energy Trust of OregoncoreGTM or Marketing PartnerTrade ally partnership administering utility rebates up to $2,000 for customers replacing electric heating systems with ductless heat pumps. Trade ally certification required to participate in program.
• Habitat for HumanityminorStrategic or Co-development PartnerCorporate sponsor of Habitat for Humanity ReStores, supporting affordable housing initiatives in the communities served.
• Better Built NWminorGTM or Marketing PartnerRegional partner organization supporting energy efficiency programs. Trade Ally logo displayed indicating participation in regional energy conservation initiatives.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GreenSavers: Portland-based home-performance and electrification contractor serving the same Pacific Northwest geography as The Heat Pump Store, with overlapping utility-program access (e.g., Energy Trust of Oregon). The closest like-for-like specialty installer in the anchor's home market.

Broad incumbents

• Mitsubishi Electric Trane HVAC US: The U.S. joint venture that distributes and supports Mitsubishi Electric ductless systems nationwide - directly relevant as The Heat Pump Store's highest-tier OEM partner (Diamond Dealer). Operates a much broader manufacturing-and-distribution footprint but anchors the same ductless technology ecosystem.
• Carrier Global Corporation: One of the largest traditional HVAC incumbents in North America with a full ducted-and-ductless product portfolio. Comparable as a broad-based alternative to The Heat Pump Store for residential climate-control buyers, though less specialized in ductless.
• Trane Technologies: Global HVAC incumbent serving residential and commercial markets with ducted systems and a growing heat-pump lineup. Provides a broader-portfolio benchmark against which a ductless specialist's depth and regional concentration can be evaluated.
• Daikin Comfort Technologies: U.S. arm of global HVAC manufacturer Daikin and a preferred product partner of The Heat Pump Store (carrying the Daikin Atmosphera line). Comparable as an upstream supplier that also competes at the installer channel through its dealer program.

Emerging players

• Sealed: Home-electrification company that bundles envelope, insulation and heat-pump retrofits for U.S. homeowners. Comparable as a non-traditional channel competing for the same electrification-driven projects, particularly where utility incentives fund whole-home upgrades.
• BlocPower: Climate-tech company financing and delivering building decarbonization retrofits, including heat-pump installations, at scale for residential and small-commercial customers. Operates a software-plus-financing layer similar in spirit to how The Heat Pump Store leverages Synchrony/GreenSky financing.
• EnergySage: Online marketplace that connects homeowners with heat-pump and solar installers, including in Oregon and Colorado. Adjacent channel partner/potential competitive route to the same end-customer considering a ductless upgrade.

Others

• Rewiring America: Non-profit electrification advocacy organization shaping IRA-driven heat-pump incentives and consumer demand. Relevant as an ecosystem shaper whose policy and consumer-facing work directly expands the demand environment for ductless specialists.
• Northwest Energy Efficiency Alliance (NEEA): Regional utility-funded alliance driving ductless heat-pump adoption across the Pacific Northwest. Compares as the program-administrator counterpart to The Heat Pump Store's Trade Ally role, setting the standards and incentives that shape the company's market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCeS0h-_mQNwQy67SapOCQ_w
• Facebookfacebook.com/TheHeatPumpStore
• Instagraminstagram.com/theheatpumpstore
• Xx.com/NWHeatPumpStore

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heat Pump Store