Usertimes Solutions GmbH

What Usertimes Solutions GmbH does

Usertimes Solutions GmbH is a Karlsruhe-based UX research and usability testing firm founded in 2017 that helps enterprise and consumer-facing companies integrate user feedback into digital product development. The company delivers professional services spanning user testing, qualitative and quantitative research, usability reviews and audits, UX workshops, participant recruiting, and "Research as a Service" for in-house teams, alongside Kano+ — a proprietary SaaS tool for creating, running, and analyzing Kano studies to prioritize product features as must-have, performance, or attractive/delight factors.

The underlying technology centers on remote usability testing infrastructure with automated self-moderated test capabilities, web-based eye tracking (historically developed by the founders before company formation), and the Kano+ online platform. This stack enables large-scale quantitative studies — the company cites a project with 55 randomized question pairs completed with more than 3,000 participants within four days for Hubert Burda Media.

Usertimes operates a hybrid business model combining project-based and recurring professional services revenue with subscription/usage-based SaaS revenue from Kano+. It serves B2B and B2C enterprise clients primarily across the DACH region and broader Europe, with a visible customer base that includes Hubert Burda Media, EnBW, Xing, Knuddels, Yello, Netzstrategen, Sovendus, NetDoktor, and Flinc. The business is operated under Starke Füchse GbR, a German civil law partnership headquartered at Weinbergweg 39, 74670 Forchtenberg, with three co-founders — Jonas Fuchs (CEO), Timo Schneider (CTO), and Dominic Staub (Head of Research) — retaining operational control. A single early-stage funding round from First Momentum Ventures was closed in September 2018; no subsequent institutional capital is disclosed.

Name

Usertimes Solutions GmbH

Legal name

Starke Füchse GbR

Website

https://usertimes.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Usertimes is a Karlsruhe-based UX research and usability testing firm that helps B2B and B2C enterprises in DACH and Europe integrate user feedback into digital products, delivering project-based services and the Kano+ SaaS tool for feature prioritization.

Ownership category

akta.pro rank

Product category

UX Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• UX research services
• Usability testing
• User experience consulting
• Kano model analysis
• Remote user testing

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. UX Research & Usability Testing Services: Professional services including user testing, user research, usability reviews, audits, UX workshops, qualitative and quantitative studies. Delivered as project-based work ranging from part-service to full-service engagements.
2. Kano+ SaaS Tool: Online platform for Kano studies - subscription or usage-based access to create, run, and analyze feature prioritization studies.
3. Research as a Service: Ongoing research support for in-house teams, including project input and direct researcher support for research activities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Usertimes delivers professional UX research and usability testing services—including user testing, usability audits and reviews, UX workshops, qualitative and quantitative studies, and participant recruiting—delivered as project-based engagements ranging from part-service to full-service. Complementing the services, the company operates Kano+ (kano.plus), a self-service SaaS tool for creating, running, and analyzing Kano studies that prioritize product features based on customer feedback.

Product overview

Usertimes is a UX research and usability testing company that provides a dual offering: (1) Kano+, an online SaaS tool for creating, running, and analyzing Kano studies to evaluate and prioritize product features based on customer feedback, and (2) professional UX research services including user testing, qualitative and quantitative studies, usability audits, workshops, and research management support. The company operates from Karlsruhe, Germany, serving both B2B and B2C clients internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Kano+: An online tool for creating, running, and analyzing Kano studies to assess product features based on customer feedback. Helps identify vital and delightful features for product decisions.

Products and services

• Kano+ Online SaaS tool that lets product teams create, run, and analyze Kano studies to assess and prioritize product features (must-have, performance, attractive/delight factors) based on customer feedback. Targets UX researchers, product managers, and product teams needing evidence-based feature prioritization.
• UX Research and Usability Testing Services Comprehensive UX research services including user testing, user research, usability reviews and audits, UX workshops, and various qualitative and quantitative study formats. Delivered as part-service to full-service engagements for enterprise and consumer clients.
• Research as a Service Ongoing research support delivered as input for project teams or direct support for in-house researchers, covering essential research activities and product accompaniment throughout the development lifecycle.
• Participant Recruiting Recruitment of test participants tailored precisely to project needs and target group requirements, sourced via international panel providers in compliance with ESOMAR guidelines.

Quantifiable outcome

• 9% increased sign-up rate
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Y1 GroupcoreStrategic or Co-development PartnerStrategic partnership with Y1 Group, an agency for valuable and sustainable digital commerce projects with over 100 Digital Natives, strategists, designers, and developers across multiple German locations. Enables extended project capabilities and access to additional experts for client deliverables.
• International Panel ProvidersminorOthersPartnership with multiple international panels for participant recruitment, all operating in accordance with ESOMAR guidelines for market research.
• Full-Service UX/Digital AgenciesminorChannel Partner/ Reseller/ DistributorPartnership network of full-service UX and digital agencies for ideation and implementation services, enabling comprehensive project delivery beyond core research capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Great Question: Great Question is a participant recruitment and research operations platform aimed at product teams, overlapping Usertimes' participant recruiting and research-as-a-service offerings.
• UserTesting: UserTesting is the leading remote usability testing platform with a managed participant panel and enterprise sales motion, directly competing with Usertimes' core service of running remote user tests for product teams.
• Maze: Maze is a self-serve, product-led remote user research and unmoderated testing platform aimed at product teams — the closest SaaS competitor to Usertimes' Kano+ tool and self-moderated testing capabilities.
• Optimal Workshop: Optimal Workshop is an established UX research platform that already offers a dedicated Kano-model feature alongside card sorting, tree testing and first-click tests — making it a direct feature-overlap competitor to Kano+.
• Dovetail: Dovetail is a user research repository and analysis tool for storing, tagging, and synthesizing qualitative insights — competing for the same UX research ops budgets that Usertimes targets with its research-management services.
• Lookback: Lookback offers moderated and unmoderated remote user research with video capture, comparable to Usertimes' self-moderated remote testing offering for product and design teams.

Broad incumbents

• Qualtrics: Qualtrics is the broad experience-management incumbent whose XM platform includes survey, VoC, and product-research capabilities — it competes with Usertimes at the larger end of the enterprise market where Kano and usability studies run inside multi-workflow suites.
• Hotjar: Hotjar combines on-site behavior analytics (heatmaps, session replays) with user feedback widgets, making it an adjacent but broader incumbent Usertimes competes against for product-team UX research budgets.

Others

• Prolific: Prolific is a participant recruitment platform used by academic and product researchers — a key upstream supplier that competes with Usertimes' own participant recruiting service for B2B/B2C panel needs.
• Respondent.io: Respondent.io is a marketplace for recruiting research participants, particularly B2B and professional respondents — competing with Usertimes' recruiting arm for the same customer insights budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usertimesHQ
• Facebookfacebook.com/usertimesHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usertimes Solutions GmbH