Atlas Party Rentals

What Atlas Party Rentals does

Atlas Party Rentals is a privately held, full-service event equipment rental company founded around 1948 and headquartered in Mount Vernon, New York, with a secondary office in Manhattan. The company rents a comprehensive portfolio of event goods — tents (white frame, clear top, and popup), tables, chairs, dinnerware, flatware, glassware, linens, bar and barware, flooring and staging, audio/visual equipment, heating/cooling equipment, pipe & drape, stanchions, and miscellaneous supplies — spanning 30+ product categories. It serves customers across all five NYC boroughs, Westchester County, Nassau County, Long Island, Fairfield County, and parts of New Jersey and Connecticut, using in-house trucks for delivery, setup, and pickup.

The business operates on a rental (transaction-fee) revenue model in which items are delivered to and retrieved from event venues for a defined event period. Pricing is quote-based and not publicly disclosed, with free estimates provided by phone or an online form, a small deposit for tent site inspections, variable delivery fees, and a low minimum order to accommodate both small and large events. Go-to-market is direct: three phone lines with live answering, an online quote request form, and an in-person showroom, supplemented by heavy reliance on referrals, repeat customers, and organic discovery via wedding platforms (The Knot, WeddingWire), Instagram, and Google/Yelp reviews (4.6 stars across 73+ reviews).

Customer segments are horizontal, spanning weddings and private celebrations, corporate events, community/municipal events, and nonprofit organizations, with named clients including Carnegie Hall, Big Apple Circus, Apple Computer, CBRE, City Winery, and the Cathedral of St. John the Divine. The company is co-owned and actively managed by Scott (Scott Gorky) and Gary, offers bilingual (English/Spanish) service, and merged operations with Best Chair in 1999 to expand capacity for large-scale events. It operates a new warehouse and showroom and provides emergency/rush delivery. There is no proprietary technology, API, or AI capability; operations center on inventory management and event logistics.

Name

Atlas Party Rentals

Legal name

Atlas Party Rentals

Website

https://atlaspartyrentals.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Party Rentals is a Mount Vernon, NY-based full-service event equipment rental company renting tents, tables, chairs, dinnerware, glassware, linens, and staging with delivery and setup across NYC and the tri-state area for weddings, corporate, community, and nonprofit events.

Ownership category

akta.pro rank

Product category

Party and Event Equipment Rentals

NAICS

All Other Consumer Goods Rental (532289), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Party equipment rentals
• Event furniture rentals
• Tent rental services
• Wedding rental supplies
• Table and chair rentals

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Atlas Party Rentals generates revenue through renting event equipment including tents, tables, chairs, dinnerware, flatware, glassware, linens, barware, staging, audio/visual equipment, and more. Revenue is rental-based (one-time use per event period). Items are delivered to and picked up from event venues. No washing required from customers (dishes must be food-free, liquids poured from glasses).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Atlas Party Rentals rents event equipment including tents, tables, chairs, dinnerware, flatware, glassware, linens, barware, flooring, staging, audio/visual equipment, and accessories. The company provides full-service delivery, setup, and pickup across the NYC metro and tri-state area for weddings, corporate events, private parties, and community gatherings. Pricing is quote-based with free estimates.

Product overview

Atlas Party Rentals is a full-service party rental company offering a comprehensive portfolio of rental products for events across the NYC metro area. The core offering centers on large equipment rentals—primarily tents (white frame, clear top, and popup varieties), tables, and chairs—which form the foundation of most event setups. These are complemented by tabletop essentials including dinnerware, flatware, glassware, and linens that complete dining presentations. Additional specialty categories include bar and barware rentals, audio/visual equipment, staging and flooring, heating/cooling equipment, and miscellaneous supplies like podiums and easels. The company also offers children's furniture for family events and pipe & drape solutions for space division. All products are available with delivery, setup guidance, and pickup services across the five NYC boroughs and the tri-state area.

Differentiator

Problem solved

Functional benefit

Products and services

• Tent Rentals

Quantifiable outcome

• 4.6 out of 5 stars from 73+ customer reviews
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• The KnotcoreGTM or Marketing PartnerListed as a recommended wedding vendor on The Knot platform, driving discovery and bookings from engaged couples planning weddings in the NYC/Westchester area. The listing includes a vendor badge on the Atlas website.
• WeddingWirecoreGTM or Marketing PartnerListed as a recommended wedding vendor on WeddingWire platform, providing visibility to couples planning wedding events. Logo displayed on the Atlas website.
• Best ChairflagshipStrategic or Co-development PartnerBest Chair merged operations with Atlas Party Rentals in 1999, creating a combined entity capable of handling the largest events while maintaining friendly, personal service. The merged brand operates under the Atlas Party Rentals / Best Chair name.
• Green BuildingminorGTM or Marketing PartnerEvent venue partner listed in the Party Planning Resources section, referring clients for event rentals.
• Fireman HospitalityminorGTM or Marketing PartnerEvent venue and hospitality group listed as a trusted partner and customer. Also listed as a testimonial customer.
• Three's BrewingminorGTM or Marketing PartnerEvent venue partner listed in the Party Planning Resources section.
• The BordoneminorGTM or Marketing PartnerEvent venue partner listed in the Party Planning Resources section.
• Frankies 457minorGTM or Marketing PartnerRestaurant/event venue partner listed in the Party Planning Resources section.
• Local Food MavenminorGTM or Marketing PartnerCatering partner listed in the Party Planning Resources section, recommending Atlas for event rentals.
• Juste Hors d'oeuvres CateringminorGTM or Marketing PartnerCatering partner listed in the Party Planning Resources section.
• ApiaryminorGTM or Marketing PartnerCatering partner listed in the Party Planning Resources section.
• King Cole AudiominorGTM or Marketing PartnerAudio and sound partner listed in the Party Planning Resources section.
• Canal Light & SoundminorGTM or Marketing PartnerAudio and sound partner listed in the Party Planning Resources section.
• Color Pop EventsminorGTM or Marketing PartnerEvent planning partner listed in the Party Planning Resources section.
• The Privilege is MineminorGTM or Marketing PartnerEvent planning partner listed in the Party Planning Resources section.
• Oma Loves FunminorGTM or Marketing PartnerEvent planning partner listed in the Party Planning Resources section.
• Hector Rojas EventsminorGTM or Marketing PartnerEvent planning partner listed in the Party Planning Resources section.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Party Rental Ltd: Long Island-based full-service party and event rental company offering tents, tables, chairs, linens, dinnerware, and A/V across the NYC metro. Closely mirrors Atlas's product mix, full-service model, and geographic footprint.
• Marbella Event Furniture & Rentals: New York-area event furniture and rental house offering tables, chairs, lounge furniture, bars, and tabletop, often co-supplying large weddings and corporate events alongside tent and A/V vendors.
• EventSource: NYC-based event rental provider supplying tents, furniture, lighting, staging, and tabletop to corporate, social, and nonprofit events in the same tri-state market Atlas serves.

Broad incumbents

• Bright Event Rentals: Large national event rental company with tent, furniture, tabletop, and A/V offerings serving corporate, social, and large-scale event clients; broader portfolio and geographic reach than Atlas, making it a broader-incumbent comparator.

Regional players

• Taylor Rental: Connecticut-based general rental center offering party, tool, and equipment rentals; overlaps with Atlas in the CT party-rental segment while also serving a broader rental customer base.
• Big Sky Tent and Event Rentals: Tent and full-service event rental operator with a similar tents-furniture-tabletop product mix, but serving a different U.S. region; useful for benchmarking operating model and pricing economics outside NYC.

Emerging players

• Smarty Had A Party: Online-first party rental brand offering tables, chairs, dinnerware, linens, and event décor with transparent pricing and direct booking; an emerging digitally native counterpart competing for the same SMB and consumer wedding/party buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/atlaspartyrentals
• Xx.com/AtlasRentals
• Facebookfacebook.com/AtlasPartyRentals
• LinkedInlinkedin.com/company/atlas-party-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Party Rentals