THE PRIVILEGE IS MINE

What THE PRIVILEGE IS MINE does

THE PRIVILEGE IS MINE is a privately held, founder-owned wedding and event planning firm headquartered in New York City with a secondary market presence in Toronto. Founded in February 2016 by Lara (Owner & Lead Planner, NYU Tisch-trained former dancer and stage manager), the company delivers tiered wedding planning services to couples, including Full Planning (starting at $22,500), Partial Planning (starting at $11,250), Custom Packaging (starting at $6,000), and Month of Coordination (starting at $2,640). The current operational capacity is 45-60 weddings per season, supported by a team of 7+ planners and administrators. The company employs an inquiry-based direct sales motion, responding to website and email inquiries within 24 hours with custom proposals tailored to client budget, style, and priorities.

The business is built on a service-led model with a creative, non-traditional wedding positioning emphasizing 'compassion, collaboration, and creativity.' Distribution is direct-to-consumer via the company website, Instagram (@theprivilegeismine), a Substack newsletter (altare.substack.com), and a content blog (The TPIM Journal). In February 2024, the company expanded its product surface by launching TPIM ONLINE, a community-focused, subscription-based wedding planning platform, powered by the sister company and app ALTARE, which also underpins the Month of Coordination service line. The company is bootstrapped with no external funding, operates without a disclosed parent or subsidiary structure, and has no publicly disclosed revenue figures. Vendor partnerships consist of a curated network of 12+ professional wedding photographers plus marketing service providers (Ideaction, Writefully Said).

Name

THE PRIVILEGE IS MINE

Legal name

THE PRIVILEGE IS MINE

Website

https://theprivilegeisminenyc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

THE PRIVILEGE IS MINE is a bootstrapped, founder-led NYC and Toronto wedding and event planning firm offering tiered full, partial, and month-of coordination services, plus the TPIM ONLINE subscription planning platform powered by its sister app ALTARE.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Partial Wedding Planning (HSACABAB), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Ceremony Planning & Officiant Coordination (HSACABAL), Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL)

Keywords

• Wedding planning services
• Event coordination services
• Wedding day coordination
• Online wedding planning
• Wedding vendor sourcing

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full Planning Services: Full-service wedding planning with comprehensive support from vision development through day-of oversight, including vendor research, recommendation, connection, planning, organization, and execution.
2. Partial Planning Services: For couples who have already started planning independently, providing guidance, recommendations, and strategic support at specific planning stages.
3. Custom Packaging: Tailored planning packages designed around specific client needs and requirements.
4. Month of Coordination: Final-stage coordination services powered by sister company and app ALTARE, for couples who need support in the final stages before their wedding day.
5. TPIM ONLINE: Community-focused wedding planning subscription platform launched in February 2024, designed to be accessible to everyone regardless of budget limitations, providing community, resources, and confidence-building tools for the wedding planning process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

THE PRIVILEGE IS MINE is a wedding and event planning firm that designs and executes personalized weddings in NYC and Toronto, offering tiered services (Full Planning, Partial Planning, Custom Packaging, Month of Coordination) and a subscription-based online community platform (TPIM ONLINE) powered by the sister company ALTARE app. The company emphasizes compassion, collaboration, and creativity over traditional wedding industry norms, providing vendor research, recommendations, timeline creation, and day-of oversight.

Product overview

THE PRIVILEGE IS MINE is a wedding and event planning service offering a tiered portfolio of planning packages. The core offerings include Full Planning (starting at $22,500), Partial Planning (starting at $11,250), and Month of Coordination (starting at $2,640). The company also operates a sister brand, ALTARE, a wedding planning app that powers their month-of coordination services. In February 2024, they launched TPIM ONLINE, a community-focused subscription platform extending their accessible, budget-unlimited planning services digitally. The products work together to serve couples from initial planning through day-of execution, with ALTARE handling logistics and TPIM ONLINE providing ongoing community and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Planning Full-service wedding planning with personalized guidance from start to finish, including vendor research, recommendations, timeline creation, and day-of coordination. Starting at $22,500. Aimed at couples who want a comprehensive, hands-off planning experience.
• Partial Planning Collaborative planning service for couples who have started planning but need guidance, recommendations, and strategic support at specific stages to complete their wedding vision. Starting at $11,250.
• Month of Coordination Final-stage coordination service powered by sister company and app ALTARE, providing final-month logistics, vendor confirmation, and day-of execution support for couples who have already planned their wedding. Starting at $2,640.
• TPIM ONLINE Community-focused wedding planning subscription platform that is accessible, budget-unlimited, and community-focused, providing online resources, community, and confidence-building tools for couples planning their weddings. Available at community.theprivilegeisminenyc.com.

Quantifiable outcome

• 100% of testimonials emphasize stress reduction and peace of mind
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ALTAREcoreStrategic or Co-development Partner · 1 February 2024Sister company and wedding planning app that powers TPIM's Month of Coordination services. ALTARE is a service that doesn't have budget limitations, is accessible, and is community-focused. Launched in February 2024 after 13 months of development, representing a reimagined planning service for everyone.
• Photography Partners (Credited Vendors)minorChannel Partner/ Reseller/ DistributorNetwork of professional wedding photographers including Forged in the North, Brian David Photography, Rachel Leiner Photography, Robert Wagner Photography, Chaz Cruz, Cheyanna DeNicola Photography, Gianna Leo Falcon, Kelly Brown Photography, Erica Reade Photography, Matt Agan, Eileen Meny Photography, and Sylvie Rosokoff. These photographers are credited on portfolio weddings and represent recommended creative partners for clients.
• IdeactionminorImplementation/ SI/ Consulting PartnerCopywriting partner credited for website copy, providing professional copywriting services for marketing materials.
• Writefully SaidminorImplementation/ SI/ Consulting PartnerBrand and website design partner credited for the company's brand identity and website development.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Joy: Digital wedding planning platform offering websites, apps, and planning tools; an emerging tech-enabled player intersecting with TPIM's subscription/community extension (TPIM ONLINE) and serving the same DIY and budget-conscious couples.

Broad incumbents

• Zola: Online wedding planning marketplace and registry platform with broad consumer reach; comparable to TPIM via the TPIM ONLINE subscription extension — Zola represents a much larger-scale, tech-led incumbent in the same end-customer category.
• The Knot Worldwide: Dominant wedding planning marketplace, vendor directory and content platform; comparable as a broader incumbent in the wedding planning journey that TPIM competes with for top-of-funnel consumer attention and planning resources.
• Colin Cowie Lifestyle: Nationally recognized luxury wedding and event brand serving high-end NYC clients; broader incumbent comparable to TPIM in NYC premium positioning and full-service planning, but operating at a much larger scale with a celebrity-tier brand.

Direct peers

• Jove Meyer Events: Boutique NYC-based wedding and event planner led by a high-profile founder with a strong personal brand — directly comparable to TPIM in geography, boutique scale, founder-led storytelling, and creative positioning toward non-traditional couples.
• Rafanelli Events: Luxury Boston/NYC wedding and event planner; comparable to TPIM in premium service tier, full-service planning model, and family/founder-led operating style.
• David Stark Design and Production: NYC-based event design and production firm serving weddings and corporate events; comparable to TPIM in NYC premium market and creative-driven event execution model, though broader in scope.
• Easton Events: High-end wedding and event planner based in Charleston operating across multiple US destinations; comparable to TPIM in boutique premium positioning, multi-market servicing, and full-service planning offering.
• A Good Affair: NYC-based boutique wedding and event planner with tiered planning services; comparable to TPIM in core market, multi-tier offering (full planning, partial, month-of), and emphasis on personalized creative weddings.
• Marcy Blum Associates: Long-established NYC luxury wedding planner with a strong founder brand and comprehensive full-service offering — a higher-tier comparable to TPIM in service model, NYC premium positioning, and founder-led creative reputation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/theprivilegeismine
• LinkedInlinkedin.com/company/the-privilege-is-mine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE PRIVILEGE IS MINE