WTH

What WTH does

WTH Technology, Inc., headquartered in Indianapolis, Indiana, develops and sells a vertically integrated Geographic Information System (GIS) software suite — branded as Think GIS — designed specifically for U.S. county and municipal government agencies. The company traces its origins to a 1967 civil engineering firm founded by Warren T. Hobson; Rex E. Jones acquired it in 1997, and in 1999 he formed WTH Technology, Inc. as a separate corporation to develop GIS products and services, beginning with the acquisition of City Map. The product portfolio centers on the Think GIS desktop platform (offered in User and Editor tiers) and extends into the ThinkGIS.com cloud platform, Think AVL for automatic vehicle location, Event Manager for real-time emergency event mapping, Crime Mapper, Think Library for georeferenced document storage, and a Work Orders module. An integrated Think GIS Utility Suite bundles the relevant modules for water, sewer, stormwater, electric, gas, and broadband operators.

The platform is engineered to operate with or without internet connectivity, to integrate with Trimble GNSS field hardware, and to interoperate with mission-critical third-party systems including Motorola Solutions command center software, RapidSOS, ALI forwarders, CAD systems, CAMA/tax assessment software, CAMEO/Aloha for hazmat dispersion, and LawSoft records management. WTH sells primarily through direct enterprise field sales with a consultative approach, supplemented by inside sales and remote support. Pricing is quote-based with no publicly disclosed rates; revenue is generated through annual software subscriptions, cloud subscriptions, professional services (NG911 data conversion, GIS consulting, data cleanup), and training. The company reports more than 15,000 licensed users across 1,400+ customer agencies in 150+ counties, with a 98%+ customer retention rate and 99.6% customer satisfaction since 2010. WTH is privately held, owner-managed by Rex E. Jones (President & CEO), operates with 11-50 employees, and has no disclosed external funding.

Name

WTH

Legal name

WTH Technology, Inc.

Website

https://wthgis.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

WTH Technology, Inc. provides the Think GIS software suite and cloud platform, along with NG911 data services, to U.S. county and municipal governments for public safety, land information, and infrastructure management, serving 1,400+ agencies across 150+ counties.

Ownership category

akta.pro rank

Product category

GIS Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Geospatial (GIS) & Network Digital Twin Analytics (EUAJALAM), Geospatial Asset Data Management & GIS/CMMS/EAM Integration (data capture, mobility, work management) (EUADAJAJ)

Keywords

• GIS software solutions
• Local government technology
• Public safety mapping
• NG911 data services
• Land information management

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses: Licensed software products including Think GIS, Think AVL, Think Library, Event Manager, Crime Mapper. Products offered in different tiers (User, Editor) with varying capabilities.
2. Cloud Services: ThinkGIS.com cloud-based platform subscription for accessing GIS via web and mobile devices.
3. Consulting Services: GIS consulting services, NG911 preparation and compliance consulting, data analysis, and technical advisory services.
4. Data Services: Data conversion, cleanup, maintenance and management services for GIS data layers.
5. Training: Training webinars (both free and paid sessions), extended training sessions, and user conference training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WTH Technology, Inc. provides GIS (Geographic Information System) software products and services for local government agencies. Its core offerings include the Think GIS desktop mapping platform, the ThinkGIS.com cloud platform, Think AVL for vehicle tracking, Event Manager for real-time emergency mapping, Think Library for georeferenced document storage, and Crime Mapper for law enforcement analytics, supported by NG911 data conversion, consulting, and training services.

Product overview

WTH (WTH Technology, Inc.) provides a suite of GIS software products and services primarily for local government agencies. The core offering is Think GIS, a comprehensive desktop mapping platform available in User and Editor variants. Think AVL provides Automatic Vehicle Location tracking, while Event Manager enables real-time emergency event mapping. The ThinkGIS.com cloud platform delivers web and mobile access to GIS data. Additional modules include Crime Mapper, Think Library for document storage, and Work Orders for asset management. Products are available as individual modules or bundled solutions such as the Think GIS Utility Suite. WTH serves 911 PSAPs, law enforcement, fire departments, emergency management, county assessors, treasurers, clerks, highway departments, utilities, and municipal agencies across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Think GIS: Cloud-based GIS software suite for local government organizations providing mapping and operational tools.
• ThinkGIS.com
• Think AVL
• Think Library
• Event Manager

Products and services

• Think GIS

Quantifiable outcome

• 99.6% customer satisfaction rating since 2010 based on post-service surveys
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Critical Response GroupcoreTechnology or IntegrationIntegration partner for the Shared Strip (formerly known as BioNav) platform that provides key facility information to first responders. WTH maps integrate with Critical Response Group's emergency response solutions.
• NearmapcoreTechnology or IntegrationAerial imagery provider. Nearmap provides current aerial photography that WTH integrates into their GIS mapping solutions for local government.
• Motorola SolutionscoreTechnology or IntegrationMajor public safety technology partner. Motorola Solutions provides two-way radios, mission-critical communications, and command center software that WTH's GIS integrates with for 911 dispatch and emergency response.
• SHI InternationalminorChannel Partner/ Reseller/ DistributorIT solutions provider and software reseller. SHI is a large IT solutions provider that may resell or distribute WTH software to government customers.
• TrimblecoreTechnology or IntegrationGPS/GNSS hardware provider. WTH's Think GIS software interfaces with Trimble GNSS products for accurate and precise field asset location collection.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Esri: Esri is the dominant GIS platform provider, including ArcGIS products widely adopted by local government agencies. Highly comparable as it serves the same county/municipal GIS market; WTH competes and complements Esri, with some WTH offerings positioned as easier-to-use alternatives for smaller counties.
• Tyler Technologies: Tyler Technologies provides enterprise software (including civic services, courts, and property assessment) to county and municipal governments. Comparable as a broader local-government software incumbent whose appraisal and tax products overlap with WTH's parcel and land information modules.
• Motorola Solutions (CommandCentral): Motorola Solutions provides command center and computer-aided dispatch software for public safety, including 911 systems. Highly comparable as a broad public safety incumbent that integrates with WTH's Think GIS mapping in dispatch workflows.
• Caliber Public Safety / CentralSquare: CentralSquare Technologies provides CAD, records, and public safety software to PSAPs, police, fire, and sheriff agencies across the U.S. Comparable as a broad public safety software incumbent whose CAD systems integrate with WTH's mapping platform; overlaps in municipal public safety purchasing decisions.

Direct peers

• Schneider Geospatial: Schneider Geospatial provides GIS, NG911, and land records software to county and municipal governments, including the GeoVision and iasWorld products. Direct competitor in the same local government GIS vertical, with overlapping NG911 and parcel management modules.
• GeoComm: GeoComm specializes in NG911 GIS data conversion, addressing, and public safety location services for counties, states, and PSAPs. Highly comparable as a competitor specifically in WTH's NG911 data services and PSAP-targeted offerings.

Emerging players

• Trimble (Geospatial): Trimble provides GNSS hardware and spatial data management tooling used in GIS field collection. Comparable through an active technology partnership with WTH (their GNSS hardware integrates with Think GIS for field asset capture); partial overlap in field-to-GIS workflows.
• Critical Response Group: Critical Response Group provides the Shared Strip/BioNav indoor and outdoor critical-infrastructure mapping used by first responders. Comparable as a niche emergency-response GIS vendor that integrates with WTH's Think GIS mapping platform.

Others

• Nearmap: Nearmap provides aerial imagery and AI-derived geospatial data widely used by local government and infrastructure agencies. An enabling ecosystem partner (WTH integrates Nearmap imagery into Think GIS); adjacent rather than directly competitive.
• Spatialitics (CSV-focused GIS consulting): Small GIS consulting and data services firms serving local government and utilities, providing parcel, addressing, and asset data services comparable to WTH's professional services line. Multiple regional firms operate as adjacent peers in the same niche (note: actual web site varies by firm; included as a class of comparable small GIS service providers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wthgis
• YouTubeyoutube.com/wthgis
• Facebookfacebook.com/WTHGIS
• LinkedInlinkedin.com/company/2277797

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTH