Social Circle Ace Home Center
- Company typePrivate
- Founded1956
- HeadquartersSocial Circle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Social Circle Ace Home Center firmographics
Firmographics- Name
- Social Circle Ace Home Center
- Legal name
- Social Circle Ace Home Center
- Website
- https://socialcircleace.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Social Circle Ace Home Center industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Hardware Retailers (44414), Outdoor Power Equipment Retailers (44423), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro industry
- General Home Improvement & Hardware StoresOutdoor Power Equipment Parts & Service RetailOutdoor Power Equipment Parts & Service RetailConsumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)
Keywords
Where Social Circle Ace Home Center is headquartered
LocationHeadquarters
- HQ city
- Social Circle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Social Circle Ace Home Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Product Sales: Direct retail sales of hardware, paint, building supplies, power equipment, sporting goods, clothing, and gifts from physical storefront.
- Installation Services: Home improvement installation services including windows, doors, spray foam insulation, garage doors, seamless gutters, shower doors, mirrors, and closet shelving.
- Equipment Repair Services: In-house repair service for outdoor power equipment, regardless of where purchased.
- Delivery Services: Delivery services to job sites for building materials and supplies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Social Circle Ace Home Center product offering
Product offeringCore offering
Family-owned Ace Hardware affiliate operating a single retail store in Social Circle, Georgia that sells hardware, paint, building supplies (including one of the largest lumber yards in the southeast), sporting goods and archery equipment with an indoor range, power equipment, lawn and garden supplies, clothing, and gifts. The store supplements retail with in-house outdoor power equipment repair, professional installation services for windows/doors/insulation/garage doors/gutters, and daily job-site delivery for contractors.
Product overview
Social Circle Ace Home Center is a family-owned Ace Hardware franchise offering a broad retail portfolio across seven departments: Hardware/Paint (tools and coatings), Building Supplies (lumber and construction materials), Sporting Goods/Archery (pro shop with indoor range), Power Equipment/Lawn & Garden (sales and repair), Install Sales Services (contractor-installed improvements), and Clothing/Gifts. The company operates as a traditional brick-and-mortar home improvement retailer without a unified software platform or modular product architecture.
Differentiator
Problem solved
Functional benefit
Companies that use Social Circle Ace Home Center
Customer profileSegments3 records
Ideal customer profiles3 records
Social Circle Ace Home Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Circle Ace Home Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Walton County Chamber of CommerceminorActive member of the local Chamber of Commerce supporting the business community in Walton County, Georgia.
- Walton County United WayminorBoard member participation in Walton County United Way, demonstrating community involvement and corporate social responsibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Social Circle Ace Home Center competitors and assessment
Company assessmentBroad incumbents
- True Value: Hardware co-op operating independent local stores with comparable product mix and customer base to Social Circle Ace, including building supplies, paint, and seasonal items. Direct channel-level peer.
- Lowe's: National home improvement chain overlapping on hardware, paint, lumber, and lawn & garden categories. A direct competitor to Social Circle Ace for both DIY and pro customer segments.
- Ace Hardware: The national hardware retailer co-op of which Social Circle Ace is a franchisee. Directly comparable in product mix, brand, and customer segment, but operates at vastly larger scale through thousands of independently owned stores and a national e-commerce platform.
- The Home Depot: Largest U.S. home improvement retailer with overlapping categories (hardware, paint, lumber, tools, appliances). Competes with Social Circle Ace for DIY and pro contractor share, but at massive scale and with omni-channel capability.
- Do it Best: Hardware/home improvement co-op similar to Ace Hardware, serving independent dealer-owners with shared branding, buying, and marketing. Comparable in target customer (DIY homeowners + contractors) and store-level operating model.
Regional players
- Blain's Farm & Fleet: Midwest-based farm-and-home retailer with hardware, tools, sporting goods, lawn & garden, and clothing — closely comparable in assortment and small-town customer focus, though operating primarily in a different geography.
- Rural King: Regional farm-and-home retailer in the Midwest/South with comparable mix of hardware, lawn & garden, sporting goods, and apparel. Comparable small-town and rural customer positioning, though primarily outside Georgia.
- Fleet Farm: Midwest-based retail chain selling hardware, tools, sporting goods, outdoor power equipment, and apparel. Comparable product breadth and rural customer base, though geographically distinct from Social Circle Ace's Georgia market.
Direct peers
- Harbor Freight Tools: Specialty tools and hardware retailer competing directly with the Hardware/Paint department on tool and accessory pricing. Relevant as a value-oriented competitor in Social Circle Ace's tool category.
- Tractor Supply Company: Rural-focused retailer serving small-town customers with hardware, tools, lawn & garden, and outdoor power equipment — directly comparable to Social Circle Ace's rural Georgia customer base and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Social Circle Ace Home Center social profiles
Digital presenceSocial Circle Ace Home Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Circle Ace Home Center leadership team
Management profileNumber of profiles
Profiles5 records
Social Circle Ace Home Center subsidiaries and ownership
Company hierarchySubsidiaries3 records
Social Circle Ace Home Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Circle Ace Home Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Circle Ace Home Center
What does Social Circle Ace Home Center do?
Family-owned Ace Hardware affiliate operating a single retail store in Social Circle, Georgia that sells hardware, paint, building supplies (including one of the largest lumber yards in the southeast), sporting goods and archery equipment with an indoor range, power equipment, lawn and garden supplies, clothing, and gifts. The store supplements retail with in-house outdoor power equipment repair, professional installation services for windows/doors/insulation/garage doors/gutters, and daily job-site delivery for contractors.
Is Social Circle Ace Home Center a public or private company?
Social Circle Ace Home Center is a private company. It is classified as family owned and is currently operating.
When was Social Circle Ace Home Center founded?
Social Circle Ace Home Center was founded in 1956. It employs 11 to 50 people.
Where is Social Circle Ace Home Center based?
Social Circle Ace Home Center is headquartered in Social Circle, United States, in the North America region.
How does Social Circle Ace Home Center make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are installation Services, equipment Repair Services and delivery Services.
Who are Social Circle Ace Home Center's main competitors?
Broad incumbents on record are True Value, Lowe's, Ace Hardware, The Home Depot and Do it Best. Regional players are Blain's Farm & Fleet, Rural King and Fleet Farm. Direct peers are Harbor Freight Tools and Tractor Supply Company.
Does Social Circle Ace Home Center have an API?
No public API is recorded for Social Circle Ace Home Center.
What industry is Social Circle Ace Home Center in?
Social Circle Ace Home Center's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 44414 and its SIC code is 5211.