BlueVet

What BlueVet does

BlueVet is a B2B e-commerce platform that supplies animal medicines, medical consumables, and veterinary equipment to veterinary hospitals across South Korea. Operated by VetTec Korea Co., Ltd. (주식회사 베텍코리아) and headquartered in Suwon, Gyeonggi-do, the company positions itself as Korea's first AI-based e-commerce platform for veterinary pharmaceuticals, offering competitive lowest-price procurement with 24-hour nationwide delivery through a pharmaceutical-specialized logistics partner. The platform requires veterinary hospital business registration and veterinarian license verification for membership, restricting access to licensed clinics.

The underlying platform combines an AI-based recommendation and pricing engine with a transactional marketplace. BlueVet generates revenue through two streams: (1) transaction-based margins on product sales across animal pharmaceuticals, consumables, and medical devices, and (2) a usage-based prepaid deposit and loyalty points system (BlueVet Points), where users prepay deposits earning up to 3% additional points valid for 12 months (points) and 60 months (deposits). Distribution is operated through BlueVet's own storefront at bluevet.co.kr, with last-mile delivery handled by Yongmaro Logistics (용마로지스) and payment processing by NHN KCP. The company holds a pharmaceutical wholesale license (의약품도매상허가번호 제2022-3740106-00001 호) and a health functional food distribution license, which are regulatory prerequisites for legal operation.

The company was founded in 2022 (platform terms effective May 9, 2022) and is led by CEO Lee Seung-yoon (이승윤). It has raised two funding rounds from New Paradigm Investment (December 2022, lead) and a subsequent round in July 2024 co-invested by Kiwoom Investment and New Paradigm Investment. With only 1–10 employees, BlueVet remains an early-stage, founder-led private company targeting the South Korean veterinary hospital procurement vertical.

Name

BlueVet

Legal name

주식회사 베텍코리아

Website

https://bluevet.co.kr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueVet is a B2B e-commerce platform supplying animal medicines, medical consumables, and equipment to licensed veterinary hospitals across South Korea, leveraging an AI-based recommendation and pricing engine with 24-hour nationwide delivery.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals E-commerce

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

akta.pro secondary industries

Inventory, Procurement & Supplier Connectivity (Stock, Ordering, Price Catalogs) (HLAMAGAG), Animal Health Supply Chain, Procurement & Distributor Connectivity (HLAMAMAK)

Keywords

• Veterinary pharmaceuticals
• Animal hospital supplies
• Veterinary ecommerce
• Pharmaceutical distribution
• Veterinary procurement

Headquarters

HQ city

Suwon

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. E-commerce marketplace sales: Platform facilitates transactions between veterinary hospitals and pharmaceutical suppliers, earning margins on product sales
2. Prepaid deposit and point system: Users prepay deposits and earn points (up to 3% additional points on deposit). Points valid for 12 months, deposits for 60 months. Points cannot be cashed out or transferred.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BlueVet operates an AI-powered B2B e-commerce platform that supplies animal medicines, medical consumables, and veterinary equipment to veterinary hospitals across South Korea. The platform combines competitive lowest-price offerings with 24-hour nationwide pharmaceutical-grade delivery and an integrated prepaid point and deposit payment system. It is operated under a pharmaceutical wholesale license (의약품도매상허가) by VetTec Korea Co., Ltd. (주식회사 베텍코리아).

Product overview

BlueVet is Korea's first AI-powered e-commerce platform (블루벳) for veterinary pharmaceuticals and medical supplies, operated by VetTec Korea Co., Ltd. (주식회사 베텍코리아). The core offering is the BlueVet marketplace platform, which enables animal hospitals to purchase veterinary medications, consumables, and medical devices at competitive low prices with 24-hour nationwide delivery across Korea. The platform is supplemented by a loyalty program (블루벳 포인트) that awards points on purchases and deposit recharges, a new member welcome package (20,000 points + 16 discount coupons), and a prepaid deposit service (예치금) with auto-top-up capability. The platform requires business registration (animal hospital business license and veterinary license) for membership.

Differentiator

Problem solved

Functional benefit

Products and services

• BlueVet (블루벳) E-Commerce Platform Online B2B storefront enabling licensed veterinary hospitals to procure animal pharmaceuticals, medical consumables, and medical devices at competitive prices with 24-hour nationwide delivery across South Korea. Access requires animal hospital business license and veterinary license verification.
• BlueVet Deposit Service (예치금 서비스) Prepaid stored-value payment instrument issued by VetTec Korea that allows registered veterinary hospital members to fund their account balances via virtual account payment and use the balance to purchase products on the platform. Deposits earn up to 3% bonus points and are valid for 60 months.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Yongmaro Logistics (용마로지스)coreChannel Partner/ Reseller/ DistributorPharmaceutical-specialized courier service handling delivery and returns of animal pharmaceutical products. Provides last-mile delivery for BlueVet's e-commerce operations across South Korea.
• NHN KCP (주식회사 한국사이버결제)coreTechnology or IntegrationPayment gateway service provider (주식회사 한국사이버결제) handling credit card and electronic payment processing for BlueVet's e-commerce transactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vetsource: Vetsource is a US veterinary pharmacy and home delivery service that combines prescription management, manufacturer compliance, and an e-commerce storefront for vet practices. Its pharmacy/home-delivery model directly parallels BlueVet's pharmaceutical distribution and last-mile delivery offering.
• Wedgewood Pharmacy: Wedgewood Pharmacy is a US specialty compounding pharmacy serving veterinarians, offering prescription medications, preparations, and related supplies with home delivery. It overlaps with BlueVet in the pharmaceutical distribution and delivery category.
• Victor Medical Company: Victor Medical is a US-based wholesale distributor of veterinary pharmaceuticals, equipment, and supplies serving companion animal practices. Its B2B wholesale distribution model is directly comparable to BlueVet's e-commerce-enabled supply model.
• Midwest Veterinary Supply: Midwest Veterinary Supply is a US veterinary distributor providing pharmaceuticals, biologicals, equipment, and supplies to companion animal practices. It competes as a traditional wholesaler in the same product categories BlueVet distributes.
• Vetcove: Vetcove is a B2B e-commerce marketplace that connects veterinary hospitals with suppliers of pharmaceuticals, equipment, and supplies, allowing clinics to compare prices and place orders across multiple distributors. It is the closest US analogue to BlueVet's B2B procurement marketplace model.

Others

• Chewy Pharmacy: Chewy operates a B2C pet pharmacy and supply e-commerce platform in the US, with a built-in logistics network. It is not a direct competitor (B2C vs BlueVet's B2B), but demonstrates the digital playbook BlueVet is applying to the vet channel.

Broad incumbents

• Henry Schein Animal Health: Henry Schein's Animal Health division distributes veterinary pharmaceuticals, supplies, and equipment globally after acquiring Covetrus. As one of the largest incumbents, it represents the scale of competition BlueVet faces in the broader veterinary distribution space.
• Patterson Companies: Patterson Companies is a major US distributor of dental and animal health products, providing veterinary practices with pharmaceuticals, supplies, equipment, and practice management software. It represents the large incumbent model BlueVet is attempting to digitize.
• Zoetis: Zoetis is the world's largest animal health company, manufacturing and distributing pharmaceuticals, vaccines, diagnostics, and equipment. While primarily a manufacturer, its direct distribution relationships with vet hospitals are the upstream channel BlueVet relies on.
• Covetrus (now part of Henry Schein): Covetrus was one of the largest global distributors of animal health products and services to veterinarians, combining distribution, practice management software, and pharmacy services. It is a broad incumbent in the same B2B vet supply category BlueVet serves in Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueVet