Rubenstein's
Rubenstein's is a Pacific Northwest commercial flooring dealer and installer, founded in 1967, operating nine offices in Washington and Oregon under a project-based sales model for architects, contractors, property managers, and institutional clients.
- Company typePrivate
- Founded1967
- HeadquartersEugene, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rubenstein's does
Rubenstein's is a privately held commercial flooring contractor and product dealer founded in 1967 and headquartered in Eugene, Oregon, with a Seattle Design Center showroom and a total of nine offices across Washington and Oregon. The company supplies and installs commercial flooring materials, including carpet (broadloom, patterned, and carpet tile), ceramic and porcelain tile, stone and terrazzo, hardwood, luxury vinyl tile and planks, resilient flooring, rubber, cork, and linoleum, and bundles these products with professional installation, project management, product consultation, estimating, and occupied-renovation services. Its customer base spans public spaces, healthcare and assisted living, education (K-12 through research universities), multi-family housing, casino and hospitality, corporate workplaces, luxury residential, transportation facilities, and occupied renovations, with marquee projects including a complete recarpet of Portland International Airport (75,000+ square yards), the Seahawks Stadium and Exhibition Center, the Nordstrom flagship in Seattle, and the University of Washington's Denny Hall.
The business operates on a project-based, quote-driven commercial model with no publicly disclosed pricing, generating one-time revenue from each flooring procurement and installation engagement. Go-to-market is sales-led, with field project managers and direct relationships targeting architects, designers, general contractors, and property managers; the company is also a charter member of the Starnet Worldwide Commercial Flooring Partnership, a member-owned cooperative of 171 independent commercial flooring firms with 360+ North American locations and $3.5 billion in aggregate annual sales, which extends its effective project-execution reach. Rubenstein's is licensed to operate across nine western states (Washington, Oregon, Alaska, California, Hawaii, Idaho, Montana, Nevada), and the website is copyrighted by BOWE Company, Inc., suggesting a possible parent or affiliated entity, though no ownership structure is disclosed in the source materials.
Rubenstein's firmographics
Firmographics- Name
- Rubenstein's
- Legal name
- Rubenstein's
- Website
- https://rubensteins.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rubenstein's is a Pacific Northwest commercial flooring dealer and installer, founded in 1967, operating nine offices in Washington and Oregon under a project-based sales model for architects, contractors, property managers, and institutional clients.
- Ownership category
- akta.pro rank
Rubenstein's industry classification
Industry- Product category
- Commercial Flooring Services
- NAICS
- Flooring Contractors (238330), Flooring Contractors (23833)
- akta.pro primary industry
- Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)
- akta.pro secondary industries
- Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG), Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
Keywords
Where Rubenstein's is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Rubenstein's business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flooring Products and Installation: One-time project-based revenue from providing and installing commercial flooring materials. Includes product procurement and professional installation services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Rubenstein's product offering
Product offeringCore offering
Rubenstein's is a commercial flooring company that procures and installs flooring materials (carpet, tile, stone, wood, resilient, terrazzo, luxury vinyl) for commercial and high-end residential projects. The company provides end-to-end services including product consultation, estimation, project management, professional installation, and occupied renovation solutions. It serves multiple sectors including healthcare, education, corporate, hospitality, transportation, public spaces, and multi-family housing across the Pacific Northwest.
Product overview
Rubenstein's is a commercial flooring company offering a single integrated service platform rather than discrete software products. The core offering combines physical flooring products (carpet, tile, stone, hardwood, vinyl, resilient, rubber, cork, terrazzo, linoleum) with comprehensive service modules including professional installation, project management, product consultation, estimating and budgeting, job site solutions, and occupied renovation services. These products and services work together as a unified commercial flooring solution serving multiple market sectors including public spaces, healthcare, education, multi-family, hospitality, corporate, luxury residential, transportation, and government. Rubenstein's is a charter member of Starnet® Worldwide Commercial Flooring Partnership, enabling them to manage projects through 171 member firms with 300+ locations throughout North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Flooring Products Comprehensive range of commercial flooring materials including carpet (broadloom, patterned, carpet tile), stone (terrazzo, natural stone), ceramic and porcelain tile, hardwood, luxury vinyl tile and planks, resilient flooring, rubber flooring, cork flooring, and linoleum for commercial and residential applications.
- Flooring Installation Services Professional installation services performed by specialized craftsmen with experience across diverse flooring materials. Includes installation of all flooring types with hands-on project management and quality workmanship for projects of all sizes.
- Project Management Services End-to-end project management providing knowledgeable, hands-on attention to ensure projects are on schedule and within budget. Includes estimation, layout options, material requirements, and ongoing accessibility throughout the process.
- Product Selection & Consultation Expert consultation helping clients select appropriate flooring materials. Staff provides guidance on how specified products and installation can impact building operations.
- Occupied Renovations Renovation services for occupied commercial spaces using professional modular furniture lift systems, allowing renovations to proceed virtually invisibly to customers and employees and minimizing disruption during the remodel process.
Quantifiable outcome
- Successfully completed complete recarpet of operational Portland International Airport with 75,000+ square yards of carpet while maintaining airport operations
- +2 more outcomes
Companies that use Rubenstein's
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles2 records
Rubenstein's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rubenstein's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Starnet Worldwide Commercial Flooring PartnershipcoreCharter member of the Starnet Worldwide Commercial Flooring Partnership, a member-owned cooperative of the largest group of independent commercial floor covering dealers in the industry with over 171 locally owned independent full-service commercial flooring contractors, servicing more than 360 locations throughout North America with $3.5 Billion in annual sales. This partnership enables Rubenstein's to manage projects through the network of member firms.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Rubenstein's competitors and assessment
Company assessmentOthers
- Starnet Worldwide Commercial Flooring Partnership: Member-owned cooperative of 171 independent commercial flooring contractors with 360+ locations and $3.5B in annual sales; Rubenstein's is a charter member, and the broader network represents both competitive peers and collaboration partners.
Direct peers
- Spectra Contract Flooring: One of the largest commercial flooring contractors in the U.S., providing product procurement and installation across multiple flooring materials; directly comparable to Rubenstein's in service model, customer base (corporate, healthcare, education, hospitality), and project-based revenue approach.
- Master Contract Flooring: National commercial flooring contractor offering product specification, project management, and installation services across healthcare, education, corporate, and public-sector clients—closely aligned with Rubenstein's full-service contractor model.
- Floorcon: Commercial flooring contractor providing material supply, project management, and installation services to general contractors and property managers; direct overlap with Rubenstein's service portfolio and project types.
Broad incumbents
- Shaw Industries Group: Largest U.S. carpet manufacturer and a major commercial flooring provider with vertically integrated design, distribution, and installation services; competes with Rubenstein's both as a product supplier and on turnkey commercial installation projects.
- Mohawk Industries: Global flooring manufacturer with broad commercial product portfolio (carpet, LVT, ceramic, wood) and growing commercial-services presence; competes with Rubenstein's in the same contractor and specifier channel across multiple material categories.
- Interface: Global modular carpet and LVT manufacturer with strong commercial specification presence in corporate, education, and public-sector markets; overlaps with Rubenstein's commercial modular carpet tile and resilient product offerings.
- Tarkett: Multi-material commercial flooring manufacturer (carpet tile, LVT, rubber, linoleum, wood) with a North American commercial contract channel; competes with Rubenstein's in healthcare, education, and corporate segments across multiple product types.
- Mannington Mills: U.S.-based commercial and residential flooring manufacturer across carpet, LVT, sheet vinyl, rubber, and hardwood; supplies the same commercial dealer/installer channel in which Rubenstein's operates.
Regional players
- FlorStar Sales: Midwest-focused commercial flooring distributor and Starnet-style cooperative member serving residential and commercial dealers; comparable to Rubenstein's as a regional independent flooring dealer with installer network model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rubenstein's social profiles
Digital presenceRubenstein's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubenstein's leadership team
Management profileNumber of profiles
Profiles10 records
Rubenstein's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubenstein's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubenstein's
What does Rubenstein's do?
Rubenstein's is a commercial flooring company that procures and installs flooring materials (carpet, tile, stone, wood, resilient, terrazzo, luxury vinyl) for commercial and high-end residential projects. The company provides end-to-end services including product consultation, estimation, project management, professional installation, and occupied renovation solutions. It serves multiple sectors including healthcare, education, corporate, hospitality, transportation, public spaces, and multi-family housing across the Pacific Northwest.
Is Rubenstein's a public or private company?
Rubenstein's is a private company. It is classified as unknown and is currently operating.
When was Rubenstein's founded?
Rubenstein's was founded in 1967. It employs 51 to 100 people.
Where is Rubenstein's based?
Rubenstein's is headquartered in Eugene, United States, in the North America region.
How does Rubenstein's make money?
One revenue line is on record: flooring Products and Installation.
Who are Rubenstein's's main competitors?
Starnet Worldwide Commercial Flooring Partnership is listed as an others. Direct peers are Spectra Contract Flooring, Master Contract Flooring and Floorcon. Broad incumbents are Shaw Industries Group, Mohawk Industries, Interface, Tarkett and Mannington Mills. FlorStar Sales is listed as a regional player.
Does Rubenstein's have an API?
No public API is recorded for Rubenstein's.
What industry is Rubenstein's in?
Rubenstein's's product category is Commercial Flooring Services. Its primary akta.pro industry code is IMAFANAH, Flooring Installation & Finishing (Tile, Wood, Carpet, Resin), with a secondary code of IMADAJAG, Concrete Flooring Systems (Polished, Stained, Overlays). Its NAICS code is 238330.