Binion's
- Company typePrivate
- Founded1951
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Binion's firmographics
Firmographics- Name
- Binion's
- Legal name
- Vintage Vegas Gaming, LLC dba Binion's Gambling Hall and Hotel
- Website
- https://binions.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Binion's industry classification
Industry- Product category
- Casino & Hospitality
- NAICS
- Casino Hotels (721120), Casino Hotels (72112)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Urban Casino Hotels (THAGAJAB)
- akta.pro secondary industries
- Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA), VIP/Junket & High-Roller Casino Programs (MPAEAAAH)
Keywords
Where Binion's is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Binion's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Casino Gaming: Primary revenue from slot machines, video poker, table games including blackjack, craps, roulette, and poker. The property features over 800 slot machines and the Hall of Fame Poker Room.
- Hotel Accommodations: Revenue from 80-room Hotel Apache featuring historic haunted rooms and Benny Binion's VIP Experience suite.
- Food and Beverage: Multiple dining venues including Top of Binion's Steakhouse (24th floor gourmet restaurant), Benny's Smokin' BBQ & Brews, Binion's Café, Binion's Deli, Cowgirl Up Cantina, and Whiskey Licker bars.
- Banquets and Catering: Event spaces including The Longhorn Room (7,356 sq ft), Binion's Pool Deck, Top of Binion's Steakhouse, and Whiskey Licker Up Saloon for weddings, corporate events, and conventions.
- Sports Betting: Boomer's Sportsbook operating at Binion's, offering betting on NFL, NBA, NHL, MLB, and college football.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Hotel Apache rooms starting rates with Club 55 discount |
| One time/ perpetual license | Pay-as-you-go | Benny Binion's VIP Experience |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Binion's product offering
Product offeringCore offering
Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel offering slot machines, video poker, table games, poker room operations, and sports betting through Boomer's Sportsbook. The property also provides 80 boutique hotel rooms at Hotel Apache, multiple dining and bar venues, banquet and event spaces, and branded entertainment attractions such as the Million Dollar Display and Whiskey Licker Up Saloon.
Product overview
Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel operated by TLC Casino Enterprises since 2008. The property covers a full block of Fremont Street and encompasses gaming operations (slots, video poker, table games, poker room, Boomer's Sportsbook), hotel accommodations (Hotel Apache with 80 rooms), multiple dining venues (Top of Binion's Steakhouse, Benny's Smokin' BBQ, Binion's Café, Deli, and three bar/cantina options), entertainment attractions (Million Dollar Display, Fremont Street Experience partnership), and event/meeting spaces. The All Access Players Club loyalty program connects gaming, dining, and hotel rewards across both Binion's and sister property Four Queens. Financial services include Everi's FlexFunds check-cashing and Boomer's mobile sportsbook app.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel Apache: Historic boutique hotel originally opened in 1932, known for its haunted encounters and vintage Vegas atmosphere.
- Boomer's Sportsbook
- Club 55
Companies that use Binion's
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Binion's technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Binion's partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Boomer's SportsbookcoreBoomer's Sportsbook, led by President and CEO Joe Asher, operates sportsbooks at Binion's and Four Queens as Nevada's newest independent sportsbook operator. The sportsbook offers betting on NFL, NBA, NHL, MLB, and college football with fair odds. Boomer's Sportsbook was approved as the 17th and 18th location at Four Queens and Binion's, replacing William Hill at these properties.
- Four Queens Hotel & CasinocoreFour Queens is Binion's sister property located across the street, both owned by TLC Casino Enterprises. The properties share the All Access Players Club, allowing members to earn and redeem Comp Dollars and Cash Back at both locations using one card.
- Fremont Street ExperiencecoreBinion's is located in the heart of the Fremont Street Experience, a five-block entertainment district. The property benefits from nightly Viva Vision light shows on the world's largest LED canopy screen and free nightly entertainment and concerts.
- OpenTableminorOpenTable provides online reservation system for Top of Binion's Steakhouse, allowing guests to book tables digitally.
- TLC Casino EnterprisescoreTLC Casino Enterprises, Inc. is the parent company that owns Binion's Gambling Hall & Hotel (operated as Vintage Vegas Gaming, LLC). TLC Casino Enterprises also owns Four Queens, Chicago Brewing Company, Whiskey Licker Up Saloon, and other gaming properties.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Binion's competitors and assessment
Company assessmentDirect peers
- Four Queens Hotel & Casino: Sister property directly across Fremont Street, owned by the same parent TLC Casino Enterprises. Shares the All Access Players Club and offers the most apples-to-apples comparison for gaming floor, hotel rooms, and F&B benchmarking within the Binion's portfolio.
- Golden Nugget Las Vegas: Direct downtown Las Vegas competitor on Fremont Street with comparable gaming floor, hotel rooms, dining, and events. Operates at a similar scale and price point to Binion's and targets overlapping visitor segments.
- The D Las Vegas: Downtown Las Vegas casino hotel on Fremont Street owned by Derek and Greg Stevens. Directly competes for slot play, table games, hotel stays, and dining with Binion's in the same downtown catchment area.
- Circa Resort & Casino: Largest new downtown Las Vegas casino, opened 2020. Features the world's largest sportsbook, a multi-story casino, hotel tower, and pool amphitheater. Directly competes with Binion's for downtown gaming and hotel demand with newer facilities.
- Fremont Hotel & Casino: Direct Fremont Street competitor owned by Boyd Gaming. Competes with Binion's for value-oriented downtown visitors on slots, table games, and hotel rooms, and is part of Boyd's B Connected loyalty network.
- Downtown Grand Las Vegas: Downtown Las Vegas casino hotel offering gaming, hotel, and dining. Competes with Binion's for non-Strip tourist and convention attendees visiting downtown Las Vegas.
- El Cortez Hotel & Casino: Historic downtown Las Vegas casino and hotel with comparable vintage character to Binion's. Competes for heritage-seeking tourists and locals interested in classic Vegas gaming experience.
- Main Street Station Casino Brewery Hotel: Boulder Highway/Las Vegas locals casino owned by Boyd Gaming that combines gaming, hotel, dining, and an on-site brewery. Comparable scale and revenue mix to Binion's, particularly for F&B-led differentiation.
Regional players
- Sam's Town Hotel & Gambling Hall: Boulder Strip locals casino and hotel operated by Boyd Gaming. Comparable casino-hotel product offering, though focused on Las Vegas locals market rather than downtown tourism where Binion's competes.
Broad incumbents
- Caesars Entertainment (Horseshoe Las Vegas): Broader incumbent that now owns the Horseshoe brand and hosts the World Series of Poker (the tournament Binion's originally founded). Indirectly comparable via shared brand history and Strip-vs-downtown casino competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Binion's social profiles
Digital presenceBinion's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binion's leadership team
Management profileNumber of profiles
Profiles1 record
Binion's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binion's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binion's
What does Binion's do?
Binion's Gambling Hall & Hotel is a downtown Las Vegas casino and boutique hotel offering slot machines, video poker, table games, poker room operations, and sports betting through Boomer's Sportsbook. The property also provides 80 boutique hotel rooms at Hotel Apache, multiple dining and bar venues, banquet and event spaces, and branded entertainment attractions such as the Million Dollar Display and Whiskey Licker Up Saloon.
Is Binion's a public or private company?
Binion's is a private company. It is classified as corporate owned and is currently operating.
When was Binion's founded?
Binion's was founded in 1951. It employs 1,001 to 5,000 people.
Where is Binion's based?
Binion's is headquartered in Las Vegas, United States, in the North America region.
How does Binion's make money?
Five revenue lines are on record. Casino Gaming is the primary driver. The others are hotel Accommodations, food and Beverage, banquets and Catering and sports Betting.
Who are Binion's's main competitors?
Direct peers on record are Four Queens Hotel & Casino, Golden Nugget Las Vegas, The D Las Vegas, Circa Resort & Casino, Fremont Hotel & Casino, Downtown Grand Las Vegas, El Cortez Hotel & Casino and Main Street Station Casino Brewery Hotel. Sam's Town Hotel & Gambling Hall is listed as a regional player. Caesars Entertainment (Horseshoe Las Vegas) is listed as a broad incumbent.
Does Binion's have an API?
No public API is recorded for Binion's.
What industry is Binion's in?
Binion's's product category is Casino & Hospitality. Its primary akta.pro industry code is THAGAJAB, Urban Casino Hotels, with a secondary code of MPAEAEAA, Live Poker Rooms & Cardrooms (Land-Based). Its NAICS code is 721120 and its SIC code is 7011.