What Etraining does

Etraining S.A.S. is a privately held Colombian EdTech company headquartered in Bogotá that designs, implements, and develops ICT projects for educational environments. Founded around 2003, the company employs 251–500 people and operates across all 32 Colombian departments, with a customer base anchored in national and regional public-sector institutions including SENA, MinTIC, the Ministry of Education, the Ministry of Environment, the Registraduría Nacional, and the Escuela Judicial Rodrigo Lara Bonilla.

The company's product architecture is organized around three proprietary sub-brands — Enséñame (a multi-tenant LMS with real-time analytics, knowledge management, and PWA/mobile support), Enventors (curriculum-aligned instructional design and interactive content production), and Emotions (a brand addressing the motivational and well-being dimensions of learning) — combined into five integrated service lines: data analytics and predictive BI, custom learning experience design, STEAM education and maker spaces, custom software development (including offline-capable PWAs), and full-stack educational services integration. The platform runs on AWS, Azure, Google Cloud, and Oracle Cloud Infrastructure, using Node.js, Python, Laravel, FastAPI, React, Next.js, and Angular with Kubernetes orchestration and Redis caching.

Etraining's revenue is generated primarily through project-based professional services contracts with Colombian government agencies and public institutions, supplemented by recurring SaaS subscriptions for Enséñame, custom software development engagements, and STEAM lab deployments. Pricing is quote-driven and not publicly disclosed. Go-to-market is sales-led and relationship-driven, leveraging direct procurement engagement with ministries, SENA, judicial institutions, and education secretariats, as well as co-selling relationships with hyperscaler partners and academic institutions. Notable scale signals include a SENA LMS serving 5 million users (2019–2024), 100,000+ youth reached through Tecnoacademias itinerantes, and approximately 80,000 entrepreneurs served via the Cámera de Comercio de Bogotá virtual campus (2025–2026).

Name

Etraining

Legal name

Etraining S.A.S.

Website

https://etraining.co

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Etraining is a Colombian EdTech company that designs, implements, and develops ICT projects for educational environments, serving primarily Colombian government agencies and educational institutions through its proprietary Enséñame LMS, Enventors content line, and STEAM education programs across all 32 departments.

Ownership category

akta.pro rank

Product category

Educational Technology Services

NAICS

Educational Support Services (61171), Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Higher Education Digital Courseware & Modules (EDAGAEAB), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)

Keywords

• Educational technology services
• Learning management platform
• Digital education transformation
• STEAM education programs
• Educational data analytics

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Educational Technology Integration Services: End-to-end implementation of digital education ecosystems for government and institutional clients, including LMS platform deployment, content development, teacher training, and pedagogical support. Revenue is generated through project-based contracts with public-sector entities (ministries, SENA, district governments) and private educational institutions. Projects range from national-scale initiatives (millions of beneficiaries) to regional or institutional deployments.
2. Custom Software Development: Bespoke software development services for educational and corporate clients, including web applications, PWAs, mobile apps, platform integrations (LMS/ERP/CRM), and process automation. Delivered as project-based contracts or ongoing retainer engagements.
3. SaaS Platform Subscription (Enséñame): Cloud-based LMS and analytics platform delivered as a subscription service, with multi-tenant architecture supporting multiple brands and projects within a single organization. Billed on an annual or multi-year contract basis.
4. STEAM and Innovation Programs: Design and deployment of STEAM labs, maker spaces, and innovation education programs in schools, including physical infrastructure (3D printers, robotics kits, interactive boards), digital content, and teacher training. Revenue is project-based, often tied to government education transformation contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Etraining designs, implements, and operates end-to-end educational technology ecosystems for public-sector and institutional clients, combining its proprietary multi-tenant SaaS LMS (Enséñame) with custom instructional content (Enventors), STEAM/maker lab infrastructure, bespoke software development, and data analytics. Its core deliverable is the digital transformation of education systems, sold via project-based contracts, multi-year SaaS subscriptions, and recurring integration services to Colombian government ministries, SENA, regional education secretariats, chambers of commerce, and K–12 institutions across all 32 departments.

Product overview

Etraining is a Colombian EdTech company operating a platform-plus-modules architecture built around three core sub-brands: Emotions (educational innovation), Enventors (instructional design and interactive content creation), and Enséñame (LMS platform with real-time analytics and knowledge management). The core product portfolio comprises five integrated service lines: (1) Analítica de Datos, BI y Modelos Predictivos — data analytics and predictive intelligence; (2) Diseño de Experiencias de Aprendizaje — custom learning experience design and content creation; (3) STEAM e Innovación Educativa — STEAM education and maker culture with robotics and smart classrooms; (4) Desarrollo de Software a la Medida — bespoke software including PWAs, mobile apps, and offline-capable tools; and (5) Integrador de Servicios Educativos — full-stack platform integration with cloud/hybrid infrastructure and multi-project deployment. Together these form a unified ecosystem for digital transformation in education.

Differentiator

Problem solved

Functional benefit

Products and services

• Analítica de Datos, BI y Modelos Predictivos Service that converts complex data into intelligent decisions using Business Intelligence, advanced analytics, and predictive models, covering the full data cycle from collection and analysis to visualization, targeted at institutional and government clients seeking data-driven decision-making.
• Diseño de Experiencias de Aprendizaje Custom-designed learning experiences built from real needs diagnostics, constructing learning pathways that combine content, activities, and continuous feedback across nanolearning, microlerning, eBooks, guides, motion graphics, gamification, videos, podcasts, and experiential learning formats.
• STEAM e Innovación Educativa Educational transformation service combining creativity and technology to create future-ready classrooms with a STEAM approach and maker culture, including smart classroom design, educational robotics, project-based learning, and active teacher training methodologies.
• Desarrollo de Software a la Medida Custom software development service building scalable, user-centered digital solutions including web applications, Progressive Web Apps (PWA), mobile apps, offline-capable tools for low-connectivity environments, platform integrations, and process automation.
• Integrador de Servicios Educativos Full digital integration service for educational ecosystems, covering LMS infrastructure (cloud, on-premise, or hybrid), technical and pedagogical help desks, secure scalable technology, and multi-brand/multi-project platform deployment supporting WCAG accessibility standards and ISO 27001, SOC 2, GDPR, CCPA compliance.
• Enséñame LMS Platform Etraining's proprietary Learning Management System delivered as multi-tenant SaaS, with real-time analytics, student-level tracking, administrator dashboards, AI-driven personalization, knowledge management, and support for multi-brand/multi-project deployments within a single organization.

Quantifiable outcome

• 5 million learners served through a single SENA LMS platform deployment
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is listed as a core technology alliance partner, providing cloud infrastructure for Etraining's SaaS LMS deployments and educational platform hosting. AWS cloud services support high availability, scalability, and secure data management for large-scale national education projects.
• Microsoft AzurecoreTechnology or IntegrationAzure is a foundational cloud infrastructure partner for Etraining's platform deployments. Azure services support secure, compliant, and scalable LMS delivery across government and institutional clients in Colombia.
• Oracle Cloud Infrastructure (OCI)coreTechnology or IntegrationOracle Cloud Infrastructure listed as a supported cloud deployment option for Etraining's educational platforms, providing enterprise-grade cloud services for government and institutional clients.
• Google CloudcoreTechnology or IntegrationGoogle Cloud is a core cloud infrastructure partner enabling Etraining's platform deployments and SaaS LMS operations. Google Cloud services support analytics, scalability, and integration capabilities for large-scale educational projects.
• SENA (Servicio Nacional de Aprendizaje)flagshipStrategic or Co-development PartnerSENA is Etraining's flagship public-sector partner, with multiple joint projects including a cloud-based LMS serving 5 million users (2019–2024), Tecnoacademias itinerantes (100,000+ youth), and the national STEAM Lab initiative impacting 3,380 institutions.
• Ministerio de Tecnologías de la Información y las Comunicaciones (MinTIC)flagshipStrategic or Co-development PartnerMinTIC is a key government partner across multiple Etraining projects including Tecnonautas (8,250 youth), Robóticos (850 students), Talento TECH bootcamps (27,000+ beneficiaries), and teacher training programs across 6 departments.
• Organización de Estados Iberoamericanos (OEI)coreStrategic or Co-development PartnerOEI co-develops national science, technology, and innovation strategies with Etraining, including the STEAM Lab initiative impacting 3,380 educational institutions and environmental governance programs with ~6,000 beneficiaries.
• Universidad LibrecoreStrategic or Co-development PartnerUniversidad Libre is a long-standing academic partner, collaborating on the Judicial School platform (40,000 users), Talento TECH bootcamps, and electoral diplomate programs with the Registraduría Nacional.
• Canal 13minorStrategic or Co-development PartnerCanal 13 partnered with Etraining and MinTIC on the Tecnonautas project (digital content creation and audiovisual production for youth) and the Robóticos reality show, reaching 850 students across 13 cities.
• Fundación Tecnalia ColombiaminorStrategic or Co-development PartnerFundación Tecnalia partnered with Etraining on Fourth Industrial Revolution commercialization tools for IT and Creative Digital industries, impacting 360+ companies.
• CISP (Comitato Internazionale per lo Sviluppo dei Popoli)minorStrategic or Co-development PartnerCISP collaborated with Etraining and OEI on the national STEAM Lab initiative, contributing to the digital transformation of 3,380 educational institutions across Colombia (2021–2024).
• Ministerio de Ambiente y Desarrollo SosteniblecoreStrategic or Co-development PartnerMinistry of Environment partnered with Etraining on national environmental governance and education projects, reaching ~6,000 beneficiaries including teachers, youth, and indigenous communities, with platform deployment and technology infrastructure.
• Ministerio de Educación NacionalcoreStrategic or Co-development PartnerMinistry of Education partnered with Etraining on the 'Me quedo en la escuela' school desertion prevention program, impacting 96 education secretariats, 1,200 teachers, and 2,600 rural institutions across 13 departments.
• ColcienciascoreStrategic or Co-development PartnerColciencias collaborated with Etraining on multiple projects including the digital content diplomate (2,252 youth in 9 cities), the Tecnonautas program, Robóticos reality show, and 4RI training for 220+ companies.
• Politécnico GrancolombianominorStrategic or Co-development PartnerPolitécnico Grancolombiano was an ally in the MinTIC digital content and advertising diplomate, contributing to curriculum development and execution for 2,252 youth.
• Comware S.A.minorStrategic or Co-development PartnerComware S.A. partnered with Etraining and Territorium Life on the SENA virtual education platform, contributing to platform integration and deployment for 5 million users.
• Territorium LifeminorStrategic or Co-development PartnerTerritorium Life collaborated with Etraining and Comware on the SENA virtual platform, providing learning management and competency tracking for 5 million users.
• Registraduría Nacional del Estado CivilcoreStrategic or Co-development PartnerRegistraduría Nacional partnered with Etraining and Universidad Libre to implement a cloud-based virtual education platform and electoral diplomate, training 1,380 civil servants in 2021.
• Cámara de Comercio de BogotácoreStrategic or Co-development PartnerCámara de Comercio partnered with Etraining on a virtual campus for entrepreneurs and businessmen, serving approximately 80,000 beneficiaries through an LMS platform (2025–2026).
• Secretaría de Educación de BarranquillacoreStrategic or Co-development PartnerDistrict Education Secretariat of Barranquilla partnered with Etraining on multiple projects: teacher well-being platform (5,000 teachers), 21st-century skills training (120–1,500 teachers), and curriculum development. Multi-year engagement (2017–2019).

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Crehana: Latin American online learning and corporate training platform with strong Spanish-language content library. Comparable as a regional competitor in the corporate and government upskilling segments Etraining addresses.
• Platzi: Latin American digital-skills training platform focused on technology, AI, and professional education with Spanish-language content. Comparable in the workforce digital-skills training segment where Etraining operates.
• Docebo: AI-powered learning platform focused on enterprise and government upskilling. Comparable as a modern SaaS LMS with embedded AI features that competes for the corporate/employee-training segment adjacent to Etraining's Enséñame platform.

Broad incumbents

• Globant: Large Latin American IT services and digital transformation company with significant custom software and EdTech-adjacent delivery capacity. Comparable for the custom-software and systems-integration portion of Etraining's business at much larger scale.
• Blackboard: Global LMS incumbent serving higher education and government clients, with a broader product portfolio. Comparable as an alternative vendor in large public-sector LMS procurements where Etraining competes.
• Coursera for Government: Large-scale online learning provider with a dedicated government and workforce-development offering that targets the same ministry-led digital skills programs (e.g., Talento TECH) where Etraining deploys.
• D2L (Brightspace): Established learning platform serving K-12, higher education, and enterprise training worldwide. Offers overlapping LMS and analytics capabilities to education buyers similar to those targeted by Etraining.
• Instructure (Canvas): Global K-12 and higher-ed LMS provider with strong institutional footprint. Competes for the same education-ministry and university customers that Etraining serves in Colombia.

Direct peers

• Moodle: Open-source LMS deployed globally in education and government, including Latin America. Competes in the same government-LMS integration niche as Etraining, often via local implementation partners offering similar SaaS-plus-content bundles.
• Territorium Life: Latin American learning experience platform and direct co-deployment partner on the SENA virtual education platform (5M users). Operates an LMS with competency tracking that overlaps directly with Enséñame, making it the closest one-to-one comparable for Etraining.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt0qxP3djWrKboGYMkGu6ww
• Facebookfacebook.com/etrainingsas
• LinkedInlinkedin.com/company/e-training-sas
• Instagraminstagram.com/etrainingsas
• Xx.com/etrainingSAS

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etraining