Munson Lakes Nutrition

What Munson Lakes Nutrition does

Munson Lakes Nutrition LLC is a privately held livestock feed and animal nutrition company founded in 1944 and headquartered in Howard Lake, Minnesota, with approximately 80 years of operating experience. The company formulates and processes feed across nine animal categories — dairy, beef cattle, equine, poultry and gamebirds, swine, goats, sheep, calves, and companion animals — supplemented by a portfolio of branded minerals, salt blocks, calf milk replacers, and show livestock supplements. The core technology is conventional feed milling and nutrition formulation, augmented by proprietary branded products (Munson Lakes Elite 20%, Munson Lakes Special Kaff, Country Acres All Stock 14%) and a broad distribution partnership with Purina (Land O'Lakes) and other national feed brands that are resold through the Country Store.

The company's revenue model is sales-led and operates through three channels: direct field sales to livestock producers staffed by trained nutritionists and dairy production consultants, wholesale phone/online ordering, and a retail Country Store at 601 6th Street in Howard Lake. Pricing is quote-based and commodity-linked, not publicly disclosed. Customer segments include dairy producers and beef cattle operators as primary segments, with equine, poultry, swine, goat, sheep, and companion animal owners as secondary segments. The membership/ownership structure is cooperative — affiliated with the Glencoe Co-op Association network and governed by a board — with no venture capital, private equity, or institutional investor ownership identified. In 2025 the company underwent a generational succession event with the retirements of three long-tenured executives and the appointment of Tony Martens as General Manager.

Name

Munson Lakes Nutrition

Legal name

Munson Lakes Nutrition LLC

Website

https://munsonlakes.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Munson Lakes Nutrition is a privately held Howard Lake, Minnesota livestock feed mill and nutrition company founded in 1944, serving dairy, beef, equine, poultry, swine, goat, sheep, and companion animal producers across the Upper Midwest through direct field sales, a retail Country Store, and Purina-brand distribution partnerships.

Ownership category

akta.pro rank

Product category

Animal Feed and Nutrition

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Textured/Sweet Feed Blending (Molasses-Based) (AFADAIAE), All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Livestock feed production
• Animal nutrition consulting
• Feed mill processing
• Mineral supplements
• Country store retail

Headquarters

HQ city

Howard Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Livestock Feed Sales: Sale of formulated feed products for various livestock including dairy, beef cattle, poultry, swine, equine, goats, sheep, and companion animals. Products include complete feeds, supplements, minerals, and specialty show feeds. Revenue is generated through direct sales to livestock producers and through the Country Store retail location.
2. Commodities Trading: Trading of commodity futures prices providing market information and facilitating commodity purchases for feed ingredients.
3. Country Store Retail: Retail sales of pet foods, farm supplies, equipment, and branded merchandise through the Country Store location. Includes products from trusted brands like Purina, NutriSource, Red Flannel, Land O'Lakes, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Munson Lakes Nutrition formulates, processes, and distributes livestock feed and mineral supplements across dairy, beef, equine, poultry, swine, goats, sheep, and calves, plus companion animal foods. The company operates a feed mill and The Country Store retail location, selling proprietary branded feeds (Munson Lakes Elite 20%, Munson Lakes Special Kaff, Country Acres All Stock 14%) alongside distributed third-party brands (Purina, Land O'Lakes, NutriSource, Red Flannel, Exclusive, Fromm, Diamond). Services include nutrition consulting delivered by trained field nutritionists and dairy production consultants.

Product overview

Munson Lakes Nutrition is an animal feed and nutrition company with 80 years of experience offering a comprehensive portfolio of livestock and companion animal feed products. The company provides feed across multiple animal segments including Dairy, Beef Cattle, Equine, Poultry & Gamebirds, Swine, Goats, Sheep, Calf, and Companion Animals. Their product portfolio includes their own branded feeds (Munson Lakes Elite 20%, Munson Lakes Special Kaff, Country Acres All Stock 14%), major third-party brand partnerships (Purina, LAND O LAKES, Red Flannel, NutriSource, Exclusive, Fromm, Diamond), and specialized product lines including ration balancers for horses (Enrich Plus, Omega Match), show livestock supplements (Purina High Octane, Honor Show), mineral and salt products (Wind and Rain, 15%/12%/6-22% minerals), calf nutrition products (AMPLI-CALF, Calf Growena, LAND O LAKES Amplifier series), and companion animal foods (dog and cat foods from multiple brands). The company operates The Country Store as a retail outlet and provides nutrition consultation services through trained nutritionists.

Differentiator

Problem solved

Functional benefit

Products and services

• Munson Lakes Elite 20% Calf Feed Texturized calf feed that is highly palatable for young calves with medication for coccidiosis and scours control, formulated and manufactured by Munson Lakes Nutrition for dairy and beef producers.
• Munson Lakes Special Kaff Dairy Calf Feed Proprietary feed for dairy calves from 1-3 months up to 12 months, helping control coccidiosis caused by eimeria bovis and eimeria zuernii in cattle up to 800 lbs.
• Country Acres All Stock 14% Pelleted feed suitable for multiple animal types, sold under Munson Lakes' proprietary Country Acres brand.
• Munson Lakes Mineral Supplements (6-22 Mineral, 12% Mineral, 15% Mineral) Mineral supplements formulated for beef cattle, dairy cattle, horses, and swine, available in bagged and block formats to address forage mineral deficiencies.
• Purina Wind & Rain Mineral Line (Storm All Season 7 Availa4, Storm All Season 4 Availa4, Wind & Rain 4% with Altosid, Wind & Rain Mineral Tubs) Distributed Purina beef cattle minerals packaged in 225-lb weather-resistant tubs and bagged forms, with fly control options (Altosid) and Availa4 trace mineral fortification to address forage mineral deficiencies.
• Purina Stress Tub Free-choice supplement designed for young cattle prior to or after stress and breeding animals.
• LAND O LAKES Calf Milk Replacers (Amplifier Max, Cow's Match ColdFront, Healthy Edge, Pasteurized Milk Balancer, Doe's Match Kid Milk Replacer) Distributed Land O'Lakes calf milk replacers delivering protein, energy, probiotics, prebiotics, and feed technologies for dairy and kid goat youngstock nutrition.
• LAND O LAKES Calf Supplements (Calf Insure Probiotic, Electrolyte Complete, Electrolyte Base, Colostrum Replacement) Distributed Land O'Lakes calf supplements for gut health, dehydration, heat stress, scours, and immune system support through probiotic, electrolyte, and colostrum products.
• Purina Calf Feeds (Heifers Edge, Calf Growena, Rangeland Calf Creep, AMPLI-CALF Starter 22, Intense Calf) Distributed Purina calf feeds covering starter, grower, creep, and heifer development stages from 2 to 12 months of age, supporting rumen development and optimal growth.
• Enrich Plus Senior Ration Balancer Senior horse ration balancer with Activage prebiotic technology for immune function, Outlast Gastric Support technology for pH management, and easy soak technology for seniors with poor or no teeth. Launched in 2023.
• Enrich Plus Ration Balancer and Omega Match Ration Balancer Concentrated equine nutrition supplements providing protein, vitamins, and minerals to balance hay or pasture diets with controlled starch and sugar formulas; Omega Match balances omega fatty acid ratio with natural vitamin E and biotin.
• Purina Honor Show Cattle Feeds (Full Range, Full Control, Fitter's Edge, MUSCLE & FILL, Grand 4-T-Fyer) Distributed Purina Honor Show feed line for show cattle supporting muscle definition, bloom, fill, and energy intake.
• Purina High Octane Supplements (Fitter 35 Topdress, Heavy Weight Topdress, Powerfill, Power Fuel, Ultra Full, Depth Charge, Champion Drive, Golden Ticket, Fly Control with ClariFly, ALLEVIATE) Distributed Purina High Octane supplement line for show livestock conditioning including topdress, energy, fill, gut health, and fly control products.
• Purina High Octane Fitter 52 Supplement Distributed high protein Purina High Octane supplement for aggressive fat burning to define sleek frontend and promote muscle definition in show animals.
• Purina Goat Feeds and Minerals (Goat Chow Plus Up, Goat Grower 16 Plus Up, Goat Block, Wind and Rain Goat Mineral, Honor Show Commotion Goat DX30) Distributed Purina goat complete feeds, mineral supplements, and show goat feeds for all breeds and lifestyles.
• Honor Show Sheep Feeds (Showlamb Grower DX, Showlamb Creep Pellet DX, Flex Lamb TXT B30) Distributed Honor Show completely fortified feed, creep pellet, and highly-palatable feed formulations for show lambs.
• Purina Sheep Mineral with Clarifly and Purina Multi-Species Milk Replacer Distributed Purina sheep mineral supplement with insect growth regulator for fly control, plus multi-species milk replacer for youngstock across species.
• Purina Dairy Mineral Line (1-1 Mineral, Dry Cow Mineral, No Phosphorus HEIFERSMART DD Mineral, Dairy Micro Premix) Distributed Purina dairy mineral supplements for lactating cows, dry cows, heifers, and confined dairy cattle including trace mineral, dry cow, and confinement premix formulations.
• Red Flannel Dog Food Line (Prime, Canine Select, Hi-Protein, Adult) Distributed Red Flannel dog food formulas providing protein and fat levels for working dogs, adult dogs, and active breeds, sold through the Country Store.
• Exclusive Signature Dog Food Line (Puppy, Adult, Senior, All Life Stages, Performance 30/20, Healthy Weight) Distributed Exclusive Signature dog food formulas with chicken, brown rice, and lamb proteins across life stages including Comfort Care technology, sold through the Country Store.
• NutriSource Dog Food Line (Grain Free Prairie Select, Grain Free Senior, Grain Free Large Breed Lamb, Grain Free Large Breed Chicken, Senior, Super Performance, Performance, Turkey & Rice, Trout & Rice) Distributed NutriSource grain-inclusive and grain-free dog food formulas covering life stages and breed sizes, including large breed and senior recipes, sold through the Country Store.
• NutriSource Extended Dog Food Line (Weight Management, Lamb Meal & Rice, Beef & Rice, Large Breed Chicken & Rice, Adult Chicken & Rice, Adult Small Bites, Large Breed Puppy, Small & Medium Breed Puppy) Distributed NutriSource dog food formulas for weight management, multiple protein options, and breed-size specific life-stage nutrition including puppy and adult recipes, sold through the Country Store.
• The Country Store Retail Outlet Physical retail storefront at 601 6th Street, Howard Lake, MN selling pet foods, farm supplies, equipment, and branded merchandise including brands like Purina, NutriSource, Red Flannel, Land O'Lakes, Wrangler, Red Wing Shoes, Weaver Leather, Mazuri, and others.
• Nutritionist Consulting and Field Sales Service Personalized animal nutrition consulting service delivered through sales nutritionists, dairy production consultants, calf and heifer specialists, and dairy production specialists to help producers reach profitability goals.
• Custom High-Volume Feed Processing Service Custom feed processing service at the Munson Lakes feed mill enabling efficient high-volume production runs for livestock producers of all sizes.
• Commodity Futures Market Information Service Provision of commodity futures prices and trading information, plus facilitation of commodity purchases for feed ingredients.

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Purina (Land O'Lakes)coreChannel Partner/ Reseller/ DistributorMunson Lakes Nutrition is a distributor of Purina animal feeds and products. They carry a wide range of Purina feeds including dairy feeds, beef cattle minerals (Wind & Rain), horse feeds, poultry feeds, show feeds (Honor Show line), and swine feeds. Purina is owned by Land O'Lakes cooperative.
• Land O'LakescoreChannel Partner/ Reseller/ DistributorThrough Land O'Lakes subsidiary Purina, Munson Lakes carries extensive Land O'Lakes animal nutrition products including calf milk replacers (Amplifier Max, Cow's Match, Calf Insure), electrolytes, colostrum replacements, and dairy supplements. Also distributes Land O'Lakes goat products (Doe's Match).
• NutriSourcemajorChannel Partner/ Reseller/ DistributorMunson Lakes Country Store carries NutriSource pet food products including grain free formulas, performance recipes, senior formulas, weight management, and breed-specific formulas for dogs.
• Red FlannelmajorChannel Partner/ Reseller/ DistributorCarries Red Flannel pet food products including Canine Select, Adult, Prime, and Hi-Protein formulas for dogs.
• Exclusive Pet FoodsmajorChannel Partner/ Reseller/ DistributorDistributes Exclusive Signature pet food line including puppy, adult, senior, performance, healthy weight, and all life stages formulas with Comfort Care technology.
• Fromm Family FoodsmajorChannel Partner/ Reseller/ DistributorCarries Fromm pet food products including Puppy Gold, Adult Gold, Reduced Activity & Senior Gold, and Weight Management Gold formulas.
• Diamond Pet FoodsmajorChannel Partner/ Reseller/ DistributorDistributes Diamond pet food products including Performance, Premium, Maintenance, and Naturals lines.
• Taste of the WildminorChannel Partner/ Reseller/ DistributorCarries Taste of the Wild premium pet food including Sierra Mountain Recipe with lamb.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hubbard Feeds (Alltech): Regional livestock feed manufacturer offering complete feeds, minerals, and supplements across dairy, beef, equine, and other species; comparable to Munson Lakes as a multi-species feed mill with proprietary branded lines and dealer/distribution networks in the Midwest.
• Kent Nutrition Group: Iowa-based livestock and companion animal feed manufacturer selling complete feeds, minerals, and supplements across multiple species through dealers and direct sales; closely comparable to Munson Lakes in species breadth, branded portfolio, and Midwest dealer model.
• Poulin Grain: Vermont-based regional feed manufacturer and distributor with a multi-species portfolio (dairy, equine, poultry, companion) and direct sales nutritionist support; comparable as a similarly sized, privately held, multi-species regional feed mill.
• Bluebonnet Feeds: Regional livestock and equine feed manufacturer producing complete feeds, textured feeds, and supplements; directly comparable in business model, species mix, and dealer/distributor go-to-market.
• Co-op Feeds: Cooperative-affiliated regional feed manufacturer offering complete feeds for dairy, beef, swine, equine, and poultry; comparable to Munson Lakes given its co-op/governance structure and Midwest-style multi-species feed portfolio.

Broad incumbents

• Purina Animal Nutrition (Land O'Lakes): National animal nutrition brand and Land O'Lakes subsidiary with a deep livestock and equine feed catalog; serves as Munson Lakes' primary upstream supplier while also competing broadly in the same categories through its own dealer and direct channels.
• Cargill Animal Nutrition: Global feed manufacturer and premix supplier operating across livestock species; comparable as a broad incumbent competing for the same dairy and beef producer wallet, though at vastly larger scale.
• ADM Animal Nutrition: Large-scale animal feed manufacturer producing complete feeds, premixes, and specialty nutrition for livestock and companion animals; comparable as a broad incumbent competing for producer customers with deeper geographic reach.

Regional players

• Southern States Cooperative: Farmer-owned cooperative selling feed, farm supplies, and agronomy services across the Mid-Atlantic and Southeast US; comparable business model (co-op governance, multi-species feed, retail outlets) but operates in a different geography.
• MFA Incorporated: Regional agricultural cooperative offering livestock feed, farm supply, and grain services across the US Midwest; comparable co-op structure and feed manufacturing focus, though it serves a broader Midwest footprint than Munson Lakes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munson Lakes Nutrition