IDNTT

What IDNTT does

IDNTT SA is a Swiss-domiciled, publicly listed AI-tech martech content factory that produces, localizes and distributes omnichannel content for multinational enterprises. Founded in 2010 by Christian Traviglia and headquartered in Chiasso (Switzerland), the company operates in 9 countries across Europe plus Azerbaijan and Tunisia, supporting 18 languages and employing over 200 people (per one source; another source cites 51–100). Its core service offering covers the full content lifecycle — strategy, creation, production, distribution and analytics — across social media management, video and TV production, influencer marketing, OTT/streaming metadata and playout, in-store digital signage, multi-language web/e-commerce publishing, UGC campaigns, omnichannel customer care and ESG communication. Named enterprise clients include AC Milan, Adidas, MediaMarkt, Technogym, Vodafone TV, Wind3, TIM, McCormick (Argo Tractors), FITA and the Italian Dipartimento per le Politiche Giovanili.

The group operates a layered sub-brand structure: Real Life Television (industrial TV/video and digital signage for Italian highways and airports; producing 3,000+ digital contents and 1,000+ video hours annually), In-SANE! (talent agency and Italy's first ComScore-certified MCN with 150+ exclusive creators and 1,000+ UGC contributors), Aldo Biasi Comunicazione (heritage creative agency with Cannes Lions pedigree, integrated with IDNTT Studios), C41 (fashion/design content factory publishing a magazine in 15 countries), and two JVs — Impact Alliance (ESG communications with Greek partner Admine) and Star Kitchen (Food & Beverage creator-to-brand with Kuiri/LMDV Capital). AI is embedded into content workflows across text, image, video, audio and multimodal pipelines, though no proprietary model or research is disclosed. Operational certifications include ISO 9001:2015, UNI/PdR 125:2022 gender equality, EcoVadis Bronze, and UN Global Compact signatory status.

IDNTT listed on AIM Italia (Borsa Italiana) in July 2021 and added a dual listing on the Frankfurt Stock Exchange in June 2023. Revenue streams are predominantly B2B professional and managed services, complemented by subscription/recurring revenue from the consumer-facing IDNTT+ platform launched in September 2024 (with a Season Pass offering). The company has executed an aggressive buy-and-build strategy since 2022 — acquiring stakes in In-SANE! (60%, 2022), Aldo Biasi Comunicazione (20%, 2023), Real Life Television (59% in 2024, increased to 72% in 2025), C41 (2024), and Gruppo Take (100%, 2024) — funded in part by a EUR 5 million Accelerated Bookbuilding completed in June 2026 and a EUR 1 million Banca Valsabbina minibond.

Name

IDNTT

Legal name

IDNTT SA

Website

https://idntt.ch

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

IDNTT is a Swiss-listed AI-tech content factory producing omnichannel content (social, video, OTT, digital signage, influencer, ESG) in 18 languages across 9 countries for multinational enterprises such as AC Milan, Adidas, Vodafone and Technogym.

Ownership category

akta.pro rank

Headquarters

HQ city

Balerna

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Content Production Services: Full-service content creation including digital content, video production, copywriting, social media management, and omnichannel content for enterprise clients
2. Full Outsourcing Communication: Complete management of multichannel communication for clients, including strategy, creativity, production and distribution
3. Consumer Platform (IDNTT+): Direct-to-consumer offerings including Season Pass for consumer market expansion
4. Influencer Marketing and Talent Management: Management of over 150 exclusive influencers and talent, UGC content creation, and MCN operations

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

IDNTT operates an AI-Tech Martech Content Factory that produces omnichannel content (digital, social, TV, video, print, PR, events, podcasts, newsletters) for multinational corporations under full outsourcing arrangements. The company integrates generative AI throughout its content creation pipeline and manages cross-media distribution across 18 languages and 9 countries. It also runs specialized sub-brands including talent management (In-SANE!), creative advertising (ABC – Aldo Biasi Comunicazione), fashion/design content (C41), ESG communication (Impact Alliance), and a consumer-facing platform (IDNTT+).

Product overview

IDNTT operates as a unified AI-Tech Martech Content Factory offering integrated content production and communication services. The portfolio consists of core production capabilities (Real Life Television producing 3,000+ digital contents and 1,000+ hours of TV/video annually) plus specialized sub-brands: In-SANE! (talent agency, 150+ exclusive creators, ComScore-certified MCN), ABC – Aldo Biasi Comunicazione (creative agency with Cannes Lions awards, integrated with IDNTT Studios), C41 (fashion/design creative content factory and magazine publisher), Impact Alliance (ESG communication JV, 2025), and Star Kitchen (Food & Beverage creator-to-brand JV). Services span social media management, influencer marketing, video production, UGC campaigns, multi-language publishing in 18+ languages, OTT/streaming management, in-store digital signage, customer care, and ESG communication. IDNTT+ (launched 2024) extends the offering into consumer-facing markets. All operations are powered by AI-driven processes for content creation and distribution, with ISO 9001 certification and an ESG commitment including carbon neutrality goals.

Differentiator

Problem solved

Functional benefit

Products and services

• IDNTT Core (AI-Tech Martech Content Factory) Omnichannel content production service offering full outsourcing of communication for multinational clients across digital, social, TV, print, PR, events, podcasts, and newsletters, powered by proprietary AI content production.
• Real Life Television Cross-media content factory with offices in Rome, Milan, and Azerbaijan producing 3,000+ digital contents and 1,000+ hours of TV and video annually, including digital signage for Italian highways and airports.
• In-SANE! Talent agency and Multi Channel Network (MCN) managing 150+ exclusive influencers, gamers and creators across 190+ YouTube channels; first Italian MCN certified by ComScore (2024); also produces customized UGC content.
• ABC – Aldo Biasi Comunicazione Creative advertising agency founded by iconic Italian communicator Aldo Biasi, holder of 6 Cannes Lions (2 Gold, 3 Silver, 3 Bronze); integrated with IDNTT Studios for TV commercial production.
• C41 Creative content factory for top fashion and design brands; publishes C41 Magazine, a leading international trend publication distributed in 15 countries.
• Impact Alliance First European ESG communication agency (launched 2025), formed as a partnership with Admine (a major Greek independent communication agency), serving companies and NGOs in sustainability communication.
• Star Kitchen Joint venture between In-SANE! and Kuiri (backed by LMDV Capital of Leonardo Maria Del Vecchio) developing the Food & Beverage market by transforming content creators into food brands via a Cloud Kitchen model.
• IDNTT Studios Television and commercial production studios integrated with ABC – Aldo Biasi Comunicazione, providing end-to-end creative production capabilities.
• IDNTT+ (IDNTTplus.it) Consumer-facing platform launched September 2024 marking IDNTT's entry into the consumer market; offers Season Pass subscription for direct-to-consumer content services.
• Social Media Management Development and management of Editorial Plans (PED) for all corporate social channels (LinkedIn, YouTube, Instagram, TikTok, Facebook, X), with curated content designed to activate real conversations.
• Influencer Marketing Creator ecosystem campaign management covering scouting, content strategy, contracting, compliance, and KPI measurement, drawing on 150+ exclusive talents via In-SANE!.
• Video Production Creative video content creation for social media, TV, instore, digital advertising, and branded long-form content covering concept, pre-production, shooting, editing, localization and cross-channel adaptation.
• UGC (User Generated Content) Micro-influencer and UGC campaigns leveraging a community of 1,000+ creators nationwide, producing vertical video content in reel and TikTok formats, product reviews, and emotional storytelling.
• Multi-Language Publishing Management Continuous digital content publishing across websites, eCommerce, and international platforms in 18+ languages with coordinated editorial flows, localized texts, images, and videos.
• OTT TV Content Management Complete streaming flow management for broadcasters and OTT platforms including content planning, metadata creation, real-time data normalization, and automated multi-channel distribution.
• In-Store TV & Digital Signage Digital communication for in-store and Out Of Home (OOH) screens with any Digital Signage system, including 24/7 playout management, hundreds of daily updates, and end-to-end creative and technical support.
• Customer Care Omnichannel Customer care, community, and conversation management across all digital platforms in 18 languages with 24/7 monitoring, moderation, real-time response, and CRM/escalation integration.
• ESG Communication & Brand Transformation ESG strategy communication, impact report content, digital campaigns, and interactive content supporting sustainable brand evolution from voice to reputation.

Quantifiable outcome

• Over 3,000 digital contents and 1,000+ hours of video produced annually
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Impact Alliance (with Admine)coreStrategic or Co-development Partner · 1 January 2025In 2025, IDNTT partnered with Admine, one of Greece's leading independent communication agencies, to create Impact Alliance (impactalliance.ch), accompanying companies and NGOs in ESG communication processes.
• Kuiri (LMDV Capital)coreStrategic or Co-development Partner · 8 October 2024Joint venture with Kuiri, a company backed by Leonardo Maria Del Vecchio's LMDV Capital, to create Star Kitchen Srl, developing the Food & Beverage market by transforming Content Creators into Food Brands.
• RCS Media GroupminorGTM or Marketing Partner · 24 July 2024Collaboration agreement for management of Gazzetta dello Sport's Twitch channel, signed in July 2023.
• C41coreStrategic or Co-development Partner · 11 June 2024IDNTT entered the capital of C41, a creative content factory focused on fashion and design, editor of C41 Magazine distributed in 15 countries.
• Engel & VöLkersminorGTM or Marketing Partner · 24 July 2023Collaboration agreement with international real estate company.
• Aldo Biasi ComunicazionecoreStrategic or Co-development Partner · 13 June 2023Agreement for 20% entry into Aldo Biasi Comunicazione, a historic Italian communication agency founded by Aldo Biasi (6 Cannes Lions winner), integrated into IDNTT Group.
• Somma&C (Gruppo Kiton) - SVEVOminorStrategic or Co-development Partner · 21 March 2023Agreement to manage SVEVO luxury brand as content factory for fashion sector.
• AlmavivAcoreStrategic or Co-development Partner · 1 June 2020Partnership with AlmavivA for the GIOVANI2030 project, creating a portal and social channels for Italian youth aged 14-35.
• LCA Studio LegaleminorOthersLegal advisor for IPO process.

Scale indicators11 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Accenture's creative, content, and commerce arm serving the world's largest enterprises with technology-led marketing transformation. Competes with IDNTT at the high end of the enterprise content outsourcing market with broader service portfolio.
• Publicis Groupe: Global marketing and communications group whose production arm (Tag, Publicis Production) competes directly with IDNTT's content factory model. Operates at a much larger scale but targets the same multinational enterprise outsourcing spend.
• Dentsu: Global advertising and marketing services group with a strong content production and CXM (customer experience management) practice. Has been investing in AI-driven content production capabilities similar to IDNTT's positioning.

Direct peers

• Monks (S4 Capital): Digital-first marketing and content production services group operating in 30+ countries with a tech-enabled, AI-integrated service model. Comparable in offering AI-driven content production and digital transformation services to enterprise clients globally.
• Hogarth Worldwide: WPP-owned global content production company that provides multilingual, AI-enabled content production at industrial scale for multinational clients. Closest direct analogue to IDNTT's full-outsourcing 'content factory' model across multiple markets and languages.
• R/GA: Interpublic-owned global innovation and experience design agency with strong capabilities in technology-enabled creative production and brand transformation. Comparable in combining strategic consulting with technology-driven content and campaign execution.
• Tag Worldwide: Publicis-owned global content production and adaptation specialist focused on delivering localized, technology-enabled creative content at scale for global brands. Operates a similar 'content factory' model with strong localization and production capabilities.
• Oliver (Inside Ideas Group): In-house agency specialist that embeds dedicated creative, content, and production teams inside client organizations. Comparable to IDNTT's full-outsourcing enterprise model with similar goals of integrating deeply with client marketing operations.

Emerging players

• Landor & Fitch: WPP-owned brand transformation and design consultancy with growing capabilities in content production and brand experience. Comparable as a peer that combines strategic branding with content production and operates globally for enterprise clients.

Regional players

• Different Communication: Italian integrated marketing and communication group listed on Euronext Growth Milan. Comparable as an Italian public martech/communications peer serving enterprise clients with omnichannel content and brand communication services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/idntt.ch
• LinkedInlinkedin.com/company/idntt-ch

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDNTT