Healthmaster Holdings LLC

What Healthmaster Holdings LLC does

Healthmaster Holdings LLC is a privately held software company founded in 1998, headquartered in Walled Lake, Michigan, with a stated headcount of 11-50 employees. The firm self-describes as "one of the largest software companies in the U.S." — a positioning that is not corroborated by the disclosed headcount or any other operating data in the source material and likely reflects legacy or aspirational framing. The company's primary observable web property is healthmaster.com, with an associated content directory at dot-health.org that functions as a multi-vertical health search directory covering fitness, nutrition, insurance, medical, mental health, treatments, and holistic wellness topics. The dot-health.org content is general consumer-facing health editorial rather than enterprise software, and includes topical articles such as a December 2025 cardiovascular exercise guide.

No products, services, pricing model, customer segments, management team, funding history, partnerships, revenue, or geographic footprint are disclosed in the available source data. The structured product, customer, GTM, and headcount fields are empty, and the ownership structure is explicitly noted as unknown. There is no evidence of an active software product line, a defined go-to-market motion, or any monetization mechanism (advertising, subscriptions, licensing) on the health content properties. The company appears to be either a dormant legacy entity holding domain assets, a very small content/media operation, or a software company whose actual product operations are not represented in the available data — investors should treat the absence of operational disclosures as a material diligence item.

Name

Healthmaster Holdings LLC

Website

https://healthmaster.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthmaster Holdings LLC is a privately held, small U.S. software company founded in 1998, operating the healthmaster.com domain and a multi-topic health search directory at dot-health.org; no products, customers, pricing, or revenue are disclosed in available data.

Ownership category

akta.pro rank

Product category

Health Information Services

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Software Publishers (5132)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Health information software
• Health content platform
• Search directory services
• Wellness content publishing
• Cardiovascular health guides

Headquarters

HQ city

Walled Lake

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Core offering

Healthmaster Holdings LLC is described in firmographic data as one of the largest software companies in the U.S. The associated online properties — healthmaster.com and the .Health search directory at dot-health.org — publish and aggregate consumer-facing health information content covering cardiovascular exercise, fitness, nutrition, mental health, wellness, insurance, medical care, and treatments. The source material does not describe any specific sellable software products, paid subscriptions, or distinct service offerings.

Product overview

No product or service information is available in the provided source data. The source contains a health article about cardiovascular exercise hosted on the.Health platform, which discusses general fitness and wellness topics. No specific products, modules, or service offerings for Healthmaster Holdings LLC are described in the available content.

Differentiator

Problem solved

Functional benefit

Products and services

• .Health Search Directory Platform Web-based comprehensive search directory at dot-health.org aggregating consumer-facing health, fitness, nutrition, mental health, medical, insurance, treatments, and wellness content for individual consumers seeking online health guidance.
• Healthmaster.com Consumer Health Content Health-focused web property at healthmaster.com associated with Healthmaster Holdings LLC, referenced in URL parameters of content distributed through the .Health directory; provides consumer health and wellness information.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Healthline: Healthline is a leading digital health publisher with medically-reviewed content across fitness, nutrition, mental health, and chronic conditions. It competes in the same health/wellness content and information-discovery category as the dot-health.org platform.
• Cleveland Clinic Health Essentials: Cleveland Clinic's Health Essentials blog publishes physician-reviewed content on heart health, fitness, nutrition, and wellness. It competes for the same consumer cardiovascular and lifestyle readership as the dot-health.org content.
• WebMD: WebMD is the dominant U.S. consumer health information destination, offering editorial content, directories, and tools across cardiovascular, fitness, and wellness topics. It is directly comparable to Healthmaster as a health information publisher and search/portal site targeting the same consumer audience.
• Mayo Clinic (Patient & Health Information site): Mayo Clinic operates one of the most authoritative consumer health information sites, organized by disease/condition topics. It is a broad incumbent that competes for the same informational cardiovascular and wellness search queries.

Direct peers

• Everyday Health: Everyday Health is a consumer health media company publishing condition-specific content (including cardiovascular and fitness) and operating a branded information portal. It is a direct comparable to Healthmaster's health-information publishing model.
• Medical News Today: Medical News Today is a health information publisher covering cardiovascular, fitness, nutrition, and mental health topics in a topically-organized web format. It overlaps with Healthmaster's directory-and-article publishing model.
• Verywell Health: Verywell Health publishes clinically-reviewed consumer health content organized by condition and topic, including heart health, fitness, and wellness. It is a closely comparable peer given the same content-publishing, SEO-driven, topically-organized approach.
• Drugs.com: Drugs.com is a long-running health information and search directory site covering medications, conditions, and wellness topics. It is a directly comparable consumer health portal/directory business operating in the same SEO-driven information category.

Regional players

• Krames (StayWell): Krames is a health content publisher that licenses patient-education material to health systems, employers, and insurers. It is comparable to Healthmaster as a health content/information services business, though it primarily serves B2B healthcare buyers rather than direct consumers.

Emerging players

• Sharecare: Sharecare is a digital health company that combines consumer health content, wellness tools, and virtual care. It overlaps with Healthmaster's health-information/wellness positioning while extending into interactive tools and telehealth.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/health-master

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthmaster Holdings LLC