medpex

What medpex does

medpex is a German online pharmacy operating as a brand within DocMorris N.V., a Dutch public limited company listed on the Frankfurt Stock Exchange (ticker: DMRC). The legal contracting party for all medpex transactions is DocMorris N.V., headquartered in Heerlen, Netherlands (KVK-Nr. 14066093). medpex serves German consumers only, delivering within Germany through a multi-carrier logistics network (DHL, Hermes, trans-o-flex, DHL Express, Urbify) with cold-chain capability for temperature-sensitive medications. The platform addresses statutory and private health insurance patients, self-payers, health-and-wellness consumers, and telemedicine users via a website (medpex.de) and native iOS/Android apps.

The platform's catalog spans over 100,000 products across prescription medications, OTC drugs, dermocosmetics, wellness supplements, and medical aids, organized by therapeutic category (allergy, diabetes, cardiovascular, pain, etc.). Core technology includes e-prescription processing via health insurance card or QR code (with in-app scanner), a drug interaction checker, and an integrated Online-Arzt telemedicine service for remote prescription issuance. medpex operates a Bonusprogramm loyalty program, a Rezept-Vorteil benefit (up to €20 per prescription for private insureds), and zuzahlungsfrei e-prescriptions (100% statutory co-payment covered). The company runs an expanding private-label portfolio — medpex, DocMorris, PYUR (dermocosmetics), and SPLMNT LAB (longevity supplements) — alongside a content platform (medpex Magazin) for SEO and consumer education.

medpex generates revenue primarily through transactional product sales (Rx and OTC), with marginal contribution from private-label margin uplift, prescription-driven telemedicine fulfillment, and loyalty-driven repeat purchases. Marketing is multi-channel: content marketing through the medpex Magazin, email newsletter, organic social (Facebook, Instagram, YouTube), SEO, and a partner/affiliate program. The company is a member of the European Association of Mail Service Pharmacies (EAEP), reinforcing its regulatory legitimacy. No headcount, standalone revenue, funding, or M&A activity is disclosed for the medpex brand specifically.

Name

medpex

Legal name

DocMorris N.V.

Website

https://medpex.de

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

medpex is a German direct-to-consumer online pharmacy brand operated by DocMorris N.V., serving German consumers with over 100,000 prescription, OTC, dermocosmetic, and wellness products via its website and mobile app, featuring e-prescription redemption, online doctor consultations, and next-day delivery.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)

Keywords

• Online pharmacy
• Prescription medications
• Dermocosmetics retail
• E-prescription services
• Telemedicine platform

Headquarters

HQ city

Ludwigshafen Am Rhein

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Prescription and OTC Medications): Sale of prescription medications, over-the-counter (OTC) drugs, health products, and cosmetics through the online pharmacy platform. Prescription medications are processed through statutory health insurance or as private prescriptions. Revenue is generated per transaction with customers paying co-payments for statutory prescriptions and full prices for OTC/private prescriptions.
2. Eigenmarken (Private Label Products): Sale of own-brand products including medpex branded medications and health supplements (e.g., medpex Ibuprofen, medpex Magnesium), SPLMNT LAB (longevity supplements), and PYUR (dermocosmetics). Private label products offer higher margins and brand loyalty.
3. Online-Arzt Service (Online Doctor Consultations): Telemedicine service where customers can consult an online doctor and receive prescriptions. Revenue is generated through the prescription processing and product fulfillment following the consultation.
4. Bonusprogramm (Loyalty Program): medpex points program where customers earn bonus points on purchases that can be redeemed for exclusive rewards. This drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

medpex is a German online pharmacy platform operated by DocMorris N.V. that dispenses prescription and over-the-counter medications, sells health products, dermocosmetics, dietary supplements, and medical aids through medpex.de and a mobile app. The service integrates e-prescription redemption (via health insurance card, QR code scan, or paper), online doctor consultations, drug interaction checking, and home delivery across Germany. It also markets own-label brands (medpex, PYUR, SPLMNT LAB, DocMorris).

Product overview

medpex is a German online pharmacy platform operating as part of the DocMorris group, offering over 100,000 products across medications, dermocosmetics, wellness, and medical aids. The platform provides integrated services including e-prescription redemption (via health insurance card or QR scan), online doctor consultations, and next-day delivery for prescription orders. The product portfolio centers on the core online pharmacy with proprietary private-label brands (medpex, PYUR dermocosmetics, SPLMNT LAB longevity supplements, DocMorris), complemented by a mobile app featuring e-prescription scanning, a loyalty bonus program, prescription benefit rewards, and a health magazine. Additional value services include drug interaction checking and various shipping options including cold chain transport for temperature-sensitive medications.

Differentiator

Problem solved

Functional benefit

Brands

• PYUR: Dermocosmetics brand for weather-related skin stress, focusing on microbiome health for skin exposed to heat, UV radiation, and dry air.
• SPLMNT LAB
• DocMorris

Products and services

• medpex Online-Apotheke (medpex.de Platform) Primary online pharmacy storefront (medpex.de) selling prescription and OTC medications, health products, dermocosmetics, and medical aids to German consumers with home delivery and pharmaceutical consultation by phone and contact form.
• medpex Mobile App iOS and Android mobile application enabling prescription management, e-prescription scanning, order placement, bonus point tracking, and push notifications for offers.
• E-Rezept (E-Prescription) Services Service enabling customers to redeem electronic prescriptions via smartphone QR code scan, digital health insurance card, or classic paper submission, with statutorily insured customers receiving zuzahlungsfrei (co-payment-free) fulfillment and privately insured/self-paying customers receiving up to €20 Rezept-Vorteil per prescription.
• Online-Arzt (Online Doctor) Telemedicine service allowing customers to consult with doctors remotely, receive medical advice, and obtain prescriptions that can be fulfilled directly through medpex.
• medpex Eigenmarke (Private Label) Own-brand product line offering affordable pharmaceuticals and wellness products in proven quality, including pain relief and dietary supplements, sold exclusively through medpex.
• PYUR Dermocosmetics Own-brand dermocosmetics range targeting skin exposed to weather stressors such as heat, UV radiation, and dry air, with products designed to support skin microbiome health.
• SPLMNT LAB Longevity Supplements Own-brand dietary supplement range providing systematic nutritional supplementation, with the launch campaign focusing on concentration and cognitive clarity products.

Quantifiable outcome

• Prices up to 50% lower than local pharmacies for OTC products
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature4 records

Partnerships

One partnership is on record.

• European Association of Mail Service Pharmacies (EAEP)coreOthersmedpex is a member of the European Association of Mail Service Pharmacies (EAEP), an industry organization for licensed mail-order pharmacies operating in Europe. Membership signifies compliance with quality and safety standards for mail-order pharmaceuticals and provides a trust signal for customers. The EAEP logo is displayed on the medpex website under 'Sicher ist sicher' (Safe is safe) messaging.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Emerging players

• Amazon Pharmacy: Amazon Pharmacy is an emerging US-based online pharmacy that has expanded into European markets and represents a potential competitive threat to established players like medpex. Comparable on DTC e-commerce pharmacy motion and prescription fulfillment, with potentially massive capital and logistics advantages.

Direct peers

• Apotal: Apotal is a German online pharmacy offering prescription medications, OTC products, and cosmetics with home delivery. It directly competes with medpex for German statutory and private health insurance patients via a similar e-commerce and e-prescription proposition.
• DocMorris: DocMorris is the direct parent brand and a primary direct competitor of medpex in the German online pharmacy market. Both operate under DocMorris N.V. (Frankfurt: DMRC), target German consumers, and offer prescription medications, e-prescription, OTC, and bonus programs. The brand portfolio overlap makes it the most comparable peer.
• Shop Apotheke / Redcare Pharmacy: Shop Apotheke (now Redcare Pharmacy) is Europe's largest online pharmacy and medpex's most direct competitor in Germany. It offers a comparable proposition — e-prescription, OTC, beauty/wellness, next-day delivery, and own-brand products (e.g., nu3, Redcare). Closely comparable on assortment breadth, pricing, and DTC motion.
• Aponeo: Aponeo is a Berlin-based German online pharmacy with broad OTC, prescription, and cosmetics assortment plus same-day delivery in Berlin. It competes with medpex on price, assortment breadth, and DTC convenience in the German market.
• Sanicare: Sanicare is a German mail-order pharmacy serving statutory and private insurance patients with prescription and OTC fulfillment, comparable to medpex's core proposition. Operates with a similar model — licensed pharmacy, e-commerce storefront, and home delivery.
• Easy Apotheke: Easy Apotheke is a German pharmacy chain with both physical stores and online operations, offering prescription, OTC, and cosmetics with a value-pricing positioning. Overlaps with medpex on OTC and cosmetics assortment and German consumer base.
• Eurapon: Eurapon is a German online pharmacy offering prescription and OTC medications with home delivery, directly comparable to medpex's core mail-order pharmacy proposition and competing for the same German consumer base.

Regional players

• Pharmacy2U: Pharmacy2U is the UK's largest online pharmacy, offering NHS and private prescriptions plus OTC. Comparable business model — licensed mail-order pharmacy, e-prescription processing, and DTC delivery — though it serves the UK rather than Germany, making it a regional rather than direct competitor.
• Zur Rose / DocMorris (Switzerland): Zur Rose is the Swiss online pharmacy arm of the DocMorris group (now consolidated under DocMorris N.V.), serving Switzerland with prescription and OTC mail-order. Comparable mail-order pharmacy model, though operating in the Swiss market under different regulatory rules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@medpex_shop2655
• Facebookfacebook.com/medpex
• Instagraminstagram.com/medpex.shop
• Xx.com/medpex_apotheke
• LinkedInlinkedin.com/company/medpex-versandapotheke

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medpex