Easy Apotheke
easyApotheke Bensheim is a single-location franchise pharmacy in Bensheim, Germany, serving individual consumers with prescription and OTC medications, cosmetics, supplements, and health products through in-store, e-commerce, Click & Collect, Botendienst delivery, and the easyApp.
- Company typePrivate
- Founded-
- HeadquartersBensheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Easy Apotheke does
easyApotheke Bensheim is a single-location retail and online pharmacy based in Bensheim, Germany, operated by sole proprietor Florian Meissl e.K. under the easyApotheke franchise network of easyApotheke (Holding) AG. The business serves individual consumers seeking prescription medications, over-the-counter pharmaceuticals, cosmetics, supplements, diabetic supplies, home care equipment, and health foods. Operations combine a physical storefront at Fabrikstr. 2 with a full e-commerce platform, the easyApp mobile application (iOS and Android), Click & Collect ordering, Botendienst home delivery, and E-Rezept electronic prescription processing via health insurance card or app-based upload.
The technology stack consists of standard pharmacy management systems with E-Rezept processing capability, the easyApp mobile application for prescription management and ordering, and a branded e-commerce storefront at bensheim.easyapotheken.de. No proprietary technology platforms, custom AI systems, or unique software products are evidenced; differentiation stems from the franchise brand, the integrated multi-channel fulfillment, and the digital prescription workflows mandated by the German E-Rezept rollout in 2024.
The business model is classic community pharmacy retail with digital extensions: one-time product sales of OTC and prescription items at regulated or UVP-discounted prices, plus service-based revenues from consultation, delivery, and prescription fulfillment. Pricing is publicly disclosed on the website with both UVP (manufacturer's recommended retail price) and AVP (pharmacy selling price) displayed, with periodic promotions offering roughly 20–23% off UVP on selected brands. Customer acquisition is driven by the website's health guide content (Ratgeber), Google local search, newsletter subscription, and network-wide campaigns such as easyAnpfiff. The geographic market served is Germany, with primary emphasis on the Hesse region.
Easy Apotheke firmographics
Firmographics- Name
- Easy Apotheke
- Legal name
- easyApotheke (Holding) AG
- Website
- https://bensheim.easyapotheken.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- easyApotheke Bensheim is a single-location franchise pharmacy in Bensheim, Germany, serving individual consumers with prescription and OTC medications, cosmetics, supplements, and health products through in-store, e-commerce, Click & Collect, Botendienst delivery, and the easyApp.
- Ownership category
- akta.pro rank
Easy Apotheke industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industries
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA), Health & Pharmacy Omnichannel (CRAFAEAK), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Easy Apotheke is headquartered
LocationHeadquarters
- HQ city
- Bensheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Easy Apotheke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Pharmacy Sales: The pharmacy generates revenue primarily through the sale of over-the-counter (OTC) products and prescription medications. Products include pharmaceuticals, health supplements, cosmetics, personal care items, diabetic supplies, home care equipment, and health foods. Revenue is generated through both in-store purchases and online orders with various payment methods including EC card, PayPal, credit card, and direct debit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | OTC products with varying discounts from recommended retail prices |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Easy Apotheke product offering
Product offeringCore offering
Easy Apotheke Bensheim is a retail pharmacy operating both a physical storefront and an online shop, selling prescription medications, over-the-counter (OTC) drugs, cosmetics, vitamins, supplements, homeopathic remedies, diabetic supplies, and personal care products. The pharmacy provides digital prescription management via E-Rezept, Click & Collect ordering, Botendienst home delivery, Notdienst emergency pharmacy location, and an easyApp mobile application for managing prescriptions and orders.
Product overview
Easy Apotheke is an online pharmacy platform operated by easyApotheke (Holding) AG, offering a multi-channel pharmacy experience combining online retail with local physical pharmacy locations. The core offering includes prescription medications (both traditional paper prescriptions and E-Rezept electronic prescriptions), OTC pharmaceuticals, health and wellness products, and cosmetics. Key service components include the easyApp mobile application (available on iOS and Android), E-Rezept digital prescription management, Click & Collect ordering, and Botendienst home delivery service. The product portfolio spans therapeutic categories including allergy, cold/flu, pain relief, digestive health, dermatology, vitamins/minerals, homeopathy, dental care, and personal care products. The Bensheim location serves as a local franchise under the Easy Apotheke brand, operated by owner Florian Meissl.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Rezept (Electronic Prescription Service) Digital prescription service allowing customers to submit electronic prescriptions via health insurance card in-store, printed E-Rezept, or photo upload through the easyApp or Click & Collect portal.
- Click & Collect
Companies that use Easy Apotheke
Customer profileSegments1 record
Ideal customer profiles1 record
Easy Apotheke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easy Apotheke partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Easy Apotheke competitors and assessment
Company assessmentDirect peers
- Sanicare Versandapotheke: German mail-order pharmacy with broad OTC, prescription, and health product assortment. Competes with Easy Apotheke in the same German consumer OTC and home-delivery market with comparable promotional pricing strategy.
- Medpex: German online pharmacy focused on OTC, beauty, and prescription delivery, part of the DocMorris/Redcare network. Comparable to Easy Apotheke's value-oriented online offering with similar product breadth in OTC, cosmetics, and health products.
- Apotheke vor Ort (independent pharmacies): Independent community pharmacies across Germany organized for local visibility and consultation services. Most direct like-for-like competitor to a single physical Easy Apotheke location for walk-in prescription, OTC, and consultation business.
- Linda Apotheken: Cooperatively organized German pharmacy network/brand with hundreds of partner locations offering OTC, prescription, and beauty products. Functionally comparable to easyApotheke as a marketing/brand coalition of community pharmacies with shared promotional systems.
- mycare Versandapotheke: German online pharmacy offering OTC, Rx, natural remedies, and beauty products with delivery. Comparable to Easy Apotheke's e-commerce and Botendienst value proposition in the German online OTC market.
- Apotal: German online pharmacy offering OTC, Rx, and pharmacy services with home delivery. Directly comparable to Easy Apotheke's online storefront, Click & Collect, and Botendienst offering, targeting the same German consumer OTC and prescription needs.
- Plus Apotheke (Bargstedt): German pharmacy chain with value-led positioning comparable to easyApotheke's discount-oriented brand. Both operate multi-location discount pharmacy networks with promotional pricing and similar product mix.
Broad incumbents
- DocMorris: Major pan-European online pharmacy (formerly Zur Rose) operating mail-order prescription and OTC distribution. Comparable to Easy Apotheke as a competitor in the German e-pharmacy OTC and Rx delivery space, but with substantially greater scale and a digital-only model.
- Shop Apotheke: Leading European online pharmacy (operating Redcare Pharmacy) headquartered in the Netherlands, listed in Germany. Competes head-on with Easy Apotheke's e-commerce channel on OTC, beauty, and Rx delivery across Germany.
Emerging players
- DocCheck Shop: Online pharmacy/health platform targeted at healthcare professionals, with adjacent consumer health and OTC offerings. Comparable as a digital pharmacy channel competing for the same online OTC and supplement basket in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Apotheke social profiles
Digital presenceEasy Apotheke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Apotheke leadership team
Management profileNumber of profiles
Profiles1 record
Easy Apotheke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Apotheke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Apotheke
What does Easy Apotheke do?
Easy Apotheke Bensheim is a retail pharmacy operating both a physical storefront and an online shop, selling prescription medications, over-the-counter (OTC) drugs, cosmetics, vitamins, supplements, homeopathic remedies, diabetic supplies, and personal care products. The pharmacy provides digital prescription management via E-Rezept, Click & Collect ordering, Botendienst home delivery, Notdienst emergency pharmacy location, and an easyApp mobile application for managing prescriptions and orders.
Is Easy Apotheke a public or private company?
Easy Apotheke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Apotheke founded?
Easy Apotheke was founded in -1. It employs 11 to 50 people.
Where is Easy Apotheke based?
Easy Apotheke is headquartered in Bensheim, Germany, in the Europe region.
How does Easy Apotheke make money?
One revenue line is on record: retail Pharmacy Sales.
Who are Easy Apotheke's main competitors?
Direct peers on record are Sanicare Versandapotheke, Medpex, Apotheke vor Ort (independent pharmacies), Linda Apotheken, mycare Versandapotheke, Apotal and Plus Apotheke (Bargstedt). Broad incumbents are DocMorris and Shop Apotheke. DocCheck Shop is listed as an emerging player.
Does Easy Apotheke have an API?
No public API is recorded for Easy Apotheke.
What industry is Easy Apotheke in?
Easy Apotheke's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.