Painting to Gogh
Painting to Gogh is a Chicago-based DTC e-commerce company selling at-home acrylic painting kits with artist-led video tutorials. It serves individual adults, couples, families with kids, and corporate team-building customers across the US and Canada.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Painting to Gogh does
Painting to Gogh is a Chicago-based, privately held direct-to-consumer e-commerce company founded in 2016 that sells at-home acrylic painting kits paired with artist-led video tutorials. Its core product is a tiered kit line (Studio Kit $49.99, Essentials Kit $39.99, Refill Kit $24.99, Video Only $14.99) targeting adult individual consumers, with adjacent product lines serving couples (Date Night diptych kits from $49.98 to $99.98), children ages 6-12 (Junior Artist kits at $39.99), and parent-child pairs (Paint With Me collection). Each kit is hand-packed at the company's Chicago warehouse and includes pre-mixed custom paints, canvas, brushes, and 2-year access to a step-by-step video tutorial recorded by a professional artist, accessible via any web-enabled device.
The company operates a dual go-to-market: a self-serve Shopify storefront for individual consumers supported by organic social, content marketing, and verified customer reviews, and a dedicated corporate team events sales motion that has served over 1,000 companies including Apple, Facebook, Google, McDonald's, PwC, and Netflix with custom invoicing, multi-address shipping, and optional live virtual instruction. Revenue is generated entirely through one-time kit purchases, bundle sales, digital gift cards, and corporate add-on services (live instructor at $250 flat, wine add-on at $45/person), with free shipping over $60 and a 10% discount on orders of 4+ items. The business is bootstrapped (no disclosed funding), operates with a 1-10 person team, and has cumulatively served 200,000+ customers with a 4.9 average rating across 8,640 verified reviews, shipping to all 50 US states and Canada from a single Chicago fulfillment location.
Painting to Gogh firmographics
Firmographics- Name
- Painting to Gogh
- Legal name
- Painting to Gogh
- Website
- https://paintingtogogh.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Painting to Gogh is a Chicago-based DTC e-commerce company selling at-home acrylic painting kits with artist-led video tutorials. It serves individual adults, couples, families with kids, and corporate team-building customers across the US and Canada.
- Ownership category
- akta.pro rank
Painting to Gogh industry classification
Industry- Product category
- At-Home Painting Kits
- NAICS
- Paint and Wallpaper Retailers (44412)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Kids Crafts & Educational Craft Kits Retail (CRALACAG)
- akta.pro secondary industry
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
Keywords
Where Painting to Gogh is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Painting to Gogh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Physical Kit Sales: One-time purchase of painting kits containing supplies (canvas, paints, brushes, easel, palette, apron) plus video tutorial access. Multiple tiers from $24.99 to $49.99 for individual kits. Repeat purchases driven by new painting designs and refill kits for returning customers.
- Date Night Kits: Specialized kits for couples featuring diptych paintings. Includes double quantities of supplies (two canvases, two sets of brushes, two easels) for two people to paint together. Price range from $49.98 to $99.98.
- Kids Painting Kits: Junior Artist kits sized for ages 6-12 with kid-friendly brush sizes, smaller canvases (11x14), and simplified designs. Refill kits available for repeat purchases.
- Digital Gift Cards: Digital gift cards sold in various denominations, allowing recipients to choose their own painting kits.
- Corporate Team Events: Bulk kit orders for corporate team building events. Includes custom invoicing, multiple shipping addresses, and optional live virtual instructor ($250 flat fee) and wine add-on ($45 per person).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Studio Kit - Full experience with easel |
| One time/ perpetual license | Pay-as-you-go | Essentials Kit - Supplies without easel |
| One time/ perpetual license | Pay-as-you-go | Refill Kit - Returning customer option |
| One time/ perpetual license | Pay-as-you-go | Video Only |
| One time/ perpetual license | Pay-as-you-go | Date Night Studio Kit - For couples |
| One time/ perpetual license | Pay-as-you-go | Date Night Essentials - Couples without easels |
| One time/ perpetual license | Pay-as-you-go | Date Night Refill - Returning couples |
| One time/ perpetual license | Pay-as-you-go | Junior Artist Kit - For kids ages 6-12 |
| One time/ perpetual license | Pay-as-you-go | Jr. Refill Kit - For returning kids |
| Unit Pricing | Pay-as-you-go | 4-Painting Bundle - Individual |
| Unit Pricing | Pay-as-you-go | 4-Painting Bundle - Kids |
| Unit Pricing | Pay-as-you-go | 2-Date Night Bundle |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Painting to Gogh product offering
Product offeringCore offering
Painting to Gogh ships curated acrylic painting kits (canvas, pre-mixed paints, brushes, palette, apron, and optional easel) bundled with step-by-step video tutorials led by professional artists and accessible for two years. The catalog is segmented into Solo/Party kits, Date Night diptych kits for couples, Junior Artist kits for kids ages 6–12, and Paint With Me kits for parent-child collaboration. Corporate team-building orders add bulk multi-address shipping, custom invoicing, and optional live virtual instructor services.
Product overview
Painting to Gogh is an at-home paint night experience company offering curated acrylic painting kits with step-by-step video tutorials taught by real artists. The core product lineup consists of three kit tiers (Studio Kit, Essentials Kit, and Refill Kit) for individual adult painters, a Date Night line with diptych-format dual-canvas kits for couples, a dedicated Junior Artist line for children ages 6-12 with appropriately sized supplies, and Video Only access for supply-owning customers. Pre-configured bundles provide savings on multi-painting purchases. The company also offers Digital Gift Cards and a Paint With Me sub-brand for parent-child collaborative painting. All kits include artist-led video tutorials with 2-year access, non-toxic acrylic paints pre-mixed for specific designs, and all necessary supplies except where explicitly excluded by tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Kit Full painting kit including aluminum easel, set of 5 brushes, 16x20 canvas, pre-mixed acrylic paints, disposable palette, apron, and 2-year access to the artist-led video tutorial. Priced at $49.99 and described as the most popular kit option, targeted at individual adult painters.
- Essentials Kit Painting kit for individual adult painters containing a set of 5 brushes, 16x20 canvas, pre-mixed acrylic paints, disposable palette, apron, and 2-year video tutorial access, priced at $39.99. Excludes the aluminum easel included in the Studio Kit.
- Refill Kit Replacement kit for adult customers who already own an easel and brushes, including a 16x20 canvas, pre-mixed acrylic paints, disposable palette, apron, and 2-year video tutorial access, priced at $24.99.
- Video Only Digital-only access to the artist-led step-by-step video tutorial for 2 years, priced at $14.99, intended for customers who already own painting supplies.
- Date Night Studio Kit Diptych painting kit for couples containing two aluminum easels, two brush sets, two 16x20 canvases, pre-mixed acrylic paints, two palettes, two aprons, and 2-year video tutorial access, priced at $99.98. The two canvases connect into one artwork.
- Date Night Essentials Kit Date night kit for two without easels, containing two brush sets, two 16x20 canvases, pre-mixed acrylic paints, two palettes, two aprons, and 2-year video tutorial access, priced at $79.98.
- Date Night Refill Kit Refill kit for returning couples, containing two canvases, pre-mixed acrylic paints, two palettes, two aprons, and 2-year video tutorial access, priced at $49.98.
- Junior Artist Kit Painting kit designed for children ages 6–12 with kid-sized short-handled brushes, cardboard tabletop easel, 11x14 canvas, non-toxic acrylic paints, disposable cardboard palette, apron, and video tutorial access, priced at $39.99.
- Junior Artist Refill Kit Replacement kit for returning child painters, including an 11x14 canvas, acrylic paints, disposable palette, apron, and video tutorial access, priced at $24.99.
- Paint With Me Kits Parent-child collaborative painting kits with matching canvases and coordinated color palettes, designed for parents and children to paint complementary designs together. Released as a distinct Paint With Me collection.
- Digital Gift Card Digitally delivered gift card redeemable toward any painting kit on the website, sold in variable denominations so the recipient can choose their own painting.
- Corporate Team Events B2B bulk kit orders for company team-building events, including custom invoicing, multi-address shipping across the US, an optional live virtual instructor add-on ($250 flat), and a wine add-on ($45 per person). Sold via a dedicated sales motion rather than self-serve checkout.
Quantifiable outcome
- 4.9 average rating from 8,640+ verified reviews
- +2 more outcomes
Companies that use Painting to Gogh
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Painting to Gogh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Painting to Gogh partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Painting to Gogh competitors and assessment
Company assessmentBroad incumbents
- Blick Art Materials: Large specialty retailer of art supplies including acrylics, canvas, brushes, and easels. Competes indirectly as a source of painting supplies for hobbyists who might otherwise buy a curated kit from Painting to Gogh.
- Michaels: Largest North American arts-and-crafts specialty retailer carrying paints, canvas, brushes, and craft kits. Overlaps with Painting to Gogh on the consumer art-supplies category and DIY kids-craft demand.
- MasterClass: Online creative-education platform offering video lessons from professional artists. Overlaps with Painting to Gogh's artist-led video tutorial model, though MasterClass is subscription-based and supplies-agnostic.
- Skillshare: Subscription-based online learning marketplace with extensive art and craft video classes. Competes for the same DIY-learning consumer mindshare, although without the physical kit fulfillment.
Direct peers
- Painting with a Twist: Paint-and-sip studio franchise that also offers at-home kits and virtual events. Overlaps Painting to Gogh on the in-studio and at-home experience, and competes for date-night and team-building demand.
- Let's Make Art: Direct at-home painting kit competitor that ships curated acrylic paint kits with step-by-step tutorials to consumers. Closest comparable in product, target customer, and fulfillment model.
- Wine & Design: Paint-and-sip studio operator offering in-person and at-home paint experiences. Competes for the same date-night, group, and private-event demand that Painting to Gogh's Date Night and corporate channels address.
- Pinot's Palette: National paint-and-sip franchise with a similar at-home/team-building extension. Comparable on customer segment (couples, parties, corporate) and product format (guided painting with supplies).
- Plaid: Manufacturer of paint-by-numbers kits and craft kits sold through major retailers. Adjacent in the consumer paint-kit category and competes for the same at-home craft kit shelf and consumer attention.
Emerging players
- Craft-a-Faire: DIY craft kit and workshop provider shipping curated art projects to consumers and teams. Comparable on the kit-plus-instruction delivery model for social, family, and team-building use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Painting to Gogh social profiles
Digital presencePainting to Gogh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Painting to Gogh leadership team
Management profileNumber of profiles
Painting to Gogh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Painting to Gogh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Painting to Gogh
What does Painting to Gogh do?
Painting to Gogh ships curated acrylic painting kits (canvas, pre-mixed paints, brushes, palette, apron, and optional easel) bundled with step-by-step video tutorials led by professional artists and accessible for two years. The catalog is segmented into Solo/Party kits, Date Night diptych kits for couples, Junior Artist kits for kids ages 6–12, and Paint With Me kits for parent-child collaboration. Corporate team-building orders add bulk multi-address shipping, custom invoicing, and optional live virtual instructor services.
Is Painting to Gogh a public or private company?
Painting to Gogh is a private company. It is classified as unknown and is currently operating.
When was Painting to Gogh founded?
Painting to Gogh was founded in 2016. It employs 1 to 10 people.
Where is Painting to Gogh based?
Painting to Gogh is headquartered in Chicago, United States, in the North America region.
How does Painting to Gogh make money?
Five revenue lines are on record. Physical Kit Sales are the primary driver. The others are date Night Kits, kids Painting Kits, digital Gift Cards and corporate Team Events.
Who are Painting to Gogh's main competitors?
Broad incumbents on record are Blick Art Materials, Michaels, MasterClass and Skillshare. Direct peers are Painting with a Twist, Let's Make Art, Wine & Design, Pinot's Palette and Plaid. Craft-a-Faire is listed as an emerging player.
Does Painting to Gogh have an API?
No public API is recorded for Painting to Gogh.
What industry is Painting to Gogh in?
Painting to Gogh's product category is At-Home Painting Kits. Its primary akta.pro industry code is CRALACAG, Kids Crafts & Educational Craft Kits Retail, with a secondary code of THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture). Its NAICS code is 44412 and its SIC code is 3950.