Ta-Ta Supermercados
Ta-Ta Supermercados is a Uruguayan supermarket chain founded in 1956 that sells groceries, household goods, electronics, and personal care products through physical stores and a VTEX-powered e-commerce platform with same-day delivery, serving mass-market consumers across Uruguay.
- Company typePrivate
- Founded1956
- HeadquartersMontevideo, Uruguay
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Ta-Ta Supermercados does
Ta-Ta Supermercados is a Uruguayan supermarket chain headquartered in Montevideo, founded in 1956, operating a multi-category retail business that spans groceries, household appliances, small electronics, perfumery, cleaning products, and home goods. The company serves individual consumers across Uruguay through a combination of physical retail storefronts and a VTEX-powered e-commerce platform that offers same-day delivery for orders placed before 3 PM, supported by dedicated iOS and Android mobile applications and a WhatsApp-based customer service channel.
The technology stack is conventional for modern omnichannel grocery retail and is built primarily on the VTEX commerce platform (assets are served from tatauy.vtexassets.com). Functional capabilities include online catalog browsing, multi-category merchandising (Hogar&Electro, Perfumería y Limpieza, Ofertas Imbatibles, Pequeños Electros, OPORTUNIDADES), promotional campaign management, and a PLUS loyalty rewards program. The company also operates Encomienda Fácil, a third-party logistics and parcel delivery service that leverages its existing distribution infrastructure. Ta-Ta has won the eCommerce Awards Uruguay consecutively from 2022 through 2025, indicating sustained digital execution capability.
The business model is traditional supermarket retail monetized through product sales across grocery and general merchandise categories, with pricing managed through category-level promotional offers rather than disclosed tier structures. The customer base is mass-market Uruguayan consumers with a horizontal segmentation approach. Headcount is in the 5,001–10,000 range, suggesting meaningful operational scale for a single-country market of approximately 3.5 million people. Ownership is not formally disclosed in available source data, though an ethics-line reference to "Grupo Vierci UY" suggests potential affiliation with one of Uruguay's largest retail conglomerates; no formal parent-subsidiary structure was confirmed.
Ta-Ta Supermercados firmographics
Firmographics- Name
- Ta-Ta Supermercados
- Legal name
- Tata
- Website
- https://tata.com.uy
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ta-Ta Supermercados is a Uruguayan supermarket chain founded in 1956 that sells groceries, household goods, electronics, and personal care products through physical stores and a VTEX-powered e-commerce platform with same-day delivery, serving mass-market consumers across Uruguay.
- Ownership category
- akta.pro rank
Ta-Ta Supermercados industry classification
Industry- Product category
- Supermarket Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
- akta.pro secondary industries
- Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)
Keywords
Where Ta-Ta Supermercados is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Markets served
Ta-Ta Supermercados business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels3 records
Ta-Ta Supermercados product offering
Product offeringCore offering
Ta-Ta Supermercados operates a Uruguayan supermarket chain selling groceries, household goods, personal care items, and consumer electronics through both physical stores and an integrated online store. The online storefront, built on VTEX, supports same-day delivery for orders placed before 3pm and is complemented by a mobile app, a PLUS points loyalty program, and an in-house package delivery service called Encomienda Fácil.
Product overview
Ta-Ta Supermercados operates as a supermarket chain in Uruguay with an integrated e-commerce platform. The core offering consists of the Ta-Ta online store built on VTEX e-commerce infrastructure, complemented by multiple product categories including Hogar&Electro (home and electronics), Perfumería y Limpieza (beauty and cleaning), Ofertas Imbatibles (special deals), Pequeños Electros (small appliances), and OPORTUNIDADES (clearance items). The company also offers a mobile application for convenient shopping, a PLUS loyalty rewards program, and the Encomienda Fácil package delivery service. Same-day delivery is available for orders placed before 3 PM, with limited daily slots.
Differentiator
Problem solved
Functional benefit
Brands
- PLUS: Loyalty program branded as Sumá puntos PLUS
Products and services
- Ta-Ta Online Supermarket Store Online supermarket storefront selling groceries, household goods, personal care items, small appliances, and consumer electronics to Uruguayan consumers, with same-day delivery on orders placed before 3pm.
- Ta-Ta Mobile Application Free iOS and Android mobile application that lets Uruguayan customers shop online, track orders, and access promotional offers from Ta-Ta Supermercados.
- PLUS Loyalty Program (Sumá puntos PLUS) Customer loyalty rewards program under the PLUS brand that lets Ta-Ta shoppers earn and redeem points on purchases through a separate Plus platform.
- Encomienda Fácil Package and courier delivery service leveraging Ta-Ta's logistics network, enabling customers to send and receive packages in Uruguay.
Companies that use Ta-Ta Supermercados
Customer profileSegments1 record
Ideal customer profiles1 record
Ta-Ta Supermercados technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Ta-Ta Supermercados partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Ta-Ta Supermercados competitors and assessment
Company assessmentDirect peers
- Tienda Inglesa: Tienda Inglesa is a long-established Uruguayan supermarket chain operating in Montevideo and competing directly with Ta-Ta on grocery assortment, private label, and price perception.
- Devoto: Devoto is another major Uruguayan supermarket chain serving the same domestic grocery market as Ta-Ta with a similar store-based and e-commerce model.
- Disco: Disco is a leading Uruguayan supermarket chain competing head-to-head with Ta-Ta in Montevideo and other cities, offering a comparable multi-category assortment and online grocery platform.
Regional players
- Coto: Coto is one of Argentina's largest supermarket chains with a comparable hypermarket/Supermercado-style multi-category model; relevant as a Southern Cone comparable for format, scale, and assortment benchmarking.
- Jumbo (Cencosud): Jumbo, operated by Cencosud, is a regional hypermarket chain across the Southern Cone with overlapping assortment and e-commerce strategy, useful as a regional benchmark for Ta-Ta's electronics-plus-grocery positioning.
- Supermercado Macro (Argentina): Supermercado Macro is a mid-sized Argentine grocery chain comparable in format to Ta-Ta's neighborhood and multi-category stores; useful as a Southern Cone benchmark for regional grocery operating models.
Broad incumbents
- Geant: Geant is a hypermarket format operating in Uruguay, offering a broader general-merchandise-plus-grocery mix that overlaps directly with Ta-Ta's Hogar&Electro and Pequeños Electros categories.
- Grupo Disco (holding): Grupo Disco is the parent operating the Disco, Devoto, and Geant banners in Uruguay; as a multi-banner grocery platform it competes with Ta-Ta across multiple price points and formats in the same footprint.
- Carrefour Uruguay: Carrefour Uruguay operates hypermarket and supermarket formats under the global Carrefour brand, competing with Ta-Ta on full-basket grocery plus non-food categories and on omnichannel service.
Emerging players
- MercadoLibre Uruguay: MercadoLibre's marketplace increasingly competes with Ta-Ta's online storefront for grocery, electronics, and home categories in Uruguay, especially for price-driven and cross-border assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ta-Ta Supermercados social profiles
Digital presenceTa-Ta Supermercados financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ta-Ta Supermercados leadership team
Management profileNumber of profiles
Ta-Ta Supermercados funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ta-Ta Supermercados M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ta-Ta Supermercados
What does Ta-Ta Supermercados do?
Ta-Ta Supermercados operates a Uruguayan supermarket chain selling groceries, household goods, personal care items, and consumer electronics through both physical stores and an integrated online store. The online storefront, built on VTEX, supports same-day delivery for orders placed before 3pm and is complemented by a mobile app, a PLUS points loyalty program, and an in-house package delivery service called Encomienda Fácil.
Is Ta-Ta Supermercados a public or private company?
Ta-Ta Supermercados is a private company. It is classified as unknown and is currently operating.
When was Ta-Ta Supermercados founded?
Ta-Ta Supermercados was founded in 1956. It employs 5,001 to 10,000 people.
Where is Ta-Ta Supermercados based?
Ta-Ta Supermercados is headquartered in Montevideo, Uruguay, in the Latin America region.
Who are Ta-Ta Supermercados's main competitors?
Direct peers on record are Tienda Inglesa, Devoto and Disco. Regional players are Coto, Jumbo (Cencosud) and Supermercado Macro (Argentina). Broad incumbents are Geant, Grupo Disco (holding) and Carrefour Uruguay. MercadoLibre Uruguay is listed as an emerging player.
Does Ta-Ta Supermercados have an API?
No public API is recorded for Ta-Ta Supermercados.
What industry is Ta-Ta Supermercados in?
Ta-Ta Supermercados's product category is Supermarket Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains), with a secondary code of CRAFAFAF, Omnichannel Grocery Click-and-Collect & Delivery. Its NAICS code is 44511 and its SIC code is 5411.