Name

Makro Argentina

Legal name

Supermercados Mayoristas Makro S.A.

Website

https://makro.com.ar

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Makro Argentina operates a 28-store wholesale supermarket chain across 10 provinces, serving final consumers, gastronomic professionals (Ho.Re.Ca.), and small merchants with private-label brands (ARO, M&K, Ternez) and no minimum purchase, monetized via per-unit pricing, bulk discounts, and banking partner promotions.

Ownership category

akta.pro rank

Product category

Wholesale Supermarket

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Grocery & Supermarket (Ambient/Dry) Wholesale Distribution (CRAOAAAB)

Keywords

• Wholesale supermarket
• Cash and carry
• Food distribution
• Private label brands
• Merchant supply

Headquarters

HQ city

Munro

HQ country

Argentina

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales — In-Store Wholesale: Makro generates revenue through retail sales of a wide assortment of food and consumer goods across its 24 store locations in Argentina. The model mimics wholesale pricing with per-unit and bulk discounts, targeting final consumers, gastronomic professionals, and merchants. No minimum purchase is required, and customers pay per transaction at the point of sale.
2. Gift Cards — Corporate Sales: Makro sells gift cards (GiftCard Cencosud) valid at any of its 24 branches, valid for 12 months, issued digitally via App or PDF, in amounts determined by the buyer. Sold directly to corporate/institutional clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Makro Argentina operates a wholesale supermarket chain selling food and non-food products across 24 physical stores in 10 provinces of Argentina, plus 4 Basualdo subsidiary stores. It serves final consumers, gastronomic professionals (hotels, restaurants, caterings), and merchant retailers with per-unit wholesale pricing and no minimum purchase requirement. The company sells three private label brands (ARO for gastronomy, M&K for retailers, Ternez for beef) and offers supplementary services including corporate gift cards, Rappi home delivery, and dedicated institutional sales.

Product overview

Makro Argentina operates as a wholesale hypermarket chain serving three primary customer segments: end consumers purchasing for personal use, professional gastronomic businesses (hotels, restaurants, caterings), and merchants (retail stores, warehouses, butcher shops). The company offers its own portfolio of three private label brands: ARO for the professional gastronomic channel, M&K for self-service and convenience stores, and Ternez for premium beef products. In 2009, Makro acquired Roberto Basualdo S.A., a wholesale company specializing in perfumery and cleaning products. The company operates 24 branches across 10 provinces, with Basualdo adding 4 additional locations. Shopping options include in-store purchases with multiple payment methods, Rappi app-based delivery in 5 branches, and corporate gift cards through Cencosud. Merchants also have access to B2B supplier portals and Makro Terminal services.

Differentiator

Problem solved

Functional benefit

Brands

• Aro: Own brand for the gastronomic channel launched in 1981, offering high-quality products from major suppliers with the best cost-benefit ratio for professional clients including hotels, restaurants, caterings, and bakeries.
• M&K
• Ternez

Products and services

• ARO (Private Label Brand) Premium private label brand for the gastronomic channel, targeting hotels, restaurants, caterings, and similar professional food service businesses. Offers high-quality products with practical packaging for professional handling, manufactured by leading suppliers under Makro's quality assurance.
• M&K (Private Label Brand)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Banco HipotecariocoreGTM or Marketing PartnerBanco Hipotecario is a key banking partner offering promotions to Makro customers. On Tuesdays, paying with Visa debit via MODO provides 25% discount (up to $30,000/month reimbursement for Búho One, retiree, and entrepreneur account holders). The partnership drives foot traffic through banking incentives.
• MODO (Play Digital S.A.)coreTechnology or IntegrationMODO is a mobile payment app through which Makro processes banking promotions including Banco Hipotecario (25% on Tuesdays), Banco Comafi (20% on Wednesdays), and general 20% reimbursements on Thursdays. MODO acts as the payment infrastructure for these promotions.
• Cencopay (Cencosud S.A.)coreChannel Partner/ Reseller/ DistributorCencopay is a co-branded credit card issued by Cencosud (Makro's parent group). Cencopay cardholders receive exclusive promotions including 25% discount on Tuesdays and Thursdays (up to $20,000/month reimbursement) and interest-free installments on Mondays, Tuesdays, and Wednesdays. Cencopay drives customer loyalty and recurring purchases.
• Banco ComaficoreGTM or Marketing PartnerBanco Comafi offers Makro customers 20% savings on Wednesdays via Visa and Mastercard credit cards through MODO, with a $15,000 monthly reimbursement cap. Additionally, 3, 6, and 12 interest-free installments are available for selected non-food products.
• Fundación PescarminorStrategic or Co-development PartnerMakro partners with Fundación Pescar to create employment training centers within Makro stores, supporting youth in vulnerable situations and facilitating their labor market insertion. This is a community/social impact partnership aligned with Makro's sustainability strategy.
• Banco de Alimentos (Local Food Banks)minorOthersThrough the Food Rescue Program (Programa de Rescate de Alimentos), Makro donates non-marketable but consumable products to local Food Banks, transforming surplus into meals for communities in need.
• LSA (Latinoamericana de Servicios y Auditorías)minorOthersLSA conducts supplier audits for Makro's own-brand products, with over 30 years of experience in the food industry. Audits are based on GFSI (Global Food Safety Initiative) standards, ensuring quality and safety of ARO, M&K, and Ternez products.
• Frigoríficos Exportadores (Export-Grade Meat Suppliers)coreOthersTernez beef products are sourced from export-grade slaughterhouses that comply with European Union quality and control standards, ensuring freshness, quality, and proper conservation of beef cuts.
• Banco Nación ArgentinacoreGTM or Marketing PartnerBanco Nación offers up to 18 interest-free installments on selected durable goods (air conditioners, stoves, ovens, vehicles, televisions) when paying with Visa or Mastercard credit cards at Makro.
• Banco GaliciacoreGTM or Marketing PartnerBanco Galicia provides interest-free installment promotions (3, 6, and 12 cuotas) on selected non-food products at Makro, paying with Visa, Mastercard, and American Express cards.
• Banco MacrominorGTM or Marketing PartnerBanco Macro offers 3, 6, and 12 interest-free installments on selected non-food products at Makro when paying with Visa and Mastercard credit cards.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Costco Wholesale: Global cash-and-carry warehouse club with a similar membership-driven bulk-buying model. Although not yet in Argentina, sets the strategic benchmark for the wholesale club format Makro operates.
• Jumbo / Disco (Cencosud Argentina): Sister brands under the Cencosud umbrella in Argentina — same parent ecosystem as Makro Argentina (via Cencopay, GiftCard Cencosud). Overlap in customer base and product mix, with shared corporate services.
• Metro / Makro International: Global parent of the Makro cash-and-carry brand and ORKAM SOUTH AMERICA AG's network. Strategic sibling providing procurement scale, format benchmarks, and potential expansion pathways for Makro Argentina.
• Carrefour Argentina: Multinational hypermarket operator in Argentina with a full grocery and non-grocery assortment. Competes for the same final-consumer basket and increasingly offers wholesale-style bulk and B2B solutions.
• Coto: Largest Argentine supermarket chain with extensive private label and bank-promotion infrastructure. Competes with Makro for final-consumer wallet share and increasingly for B2B/gastronomic accounts.
• Changomas (Walmart Argentina): Argentine mass-market supermarket chain formerly operated by Walmart. Competes with Makro for value-seeking final consumers in overlapping middle-class geographies.

Direct peers

• Yaguar: Argentine wholesale supermarket serving gastronomic and merchant customers with a similar broad assortment and multi-store model. Relevant direct peer in the cash-and-carry segment.
• Maxiconsumo: Argentine cash-and-carry wholesaler serving gastronomic professionals, retailers, and final consumers with a similar no-minimum-purchase model. Closest direct competitor to Makro Argentina in the local wholesale channel.
• Vital: Argentine wholesale chain with strong regional presence in Buenos Aires province. Competes directly with Makro for final-consumer and small-retailer basket share in overlapping geographies.
• Diarco: Major Argentine wholesaler with multi-store footprint and a comparable product assortment spanning food and non-food categories. Direct head-to-head competitor for Ho.Re.Ca. and merchant accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/makrohipermayorista
• Facebookfacebook.com/makrohipermayorista
• LinkedInlinkedin.com/company/supermercados-mayoristas-makro
• Instagraminstagram.com/makroargentina

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makro Argentina