What 90min does

90min is a privately held digital football media platform founded in 2011 and acquired by Minute Media in 2021, operating as the world's largest football community under the legal entity Pro Sportority (Israel) Ltd. The platform delivers football news, transfer rumors, match analysis, player interviews, and fan-perspective opinion content across 11 language editions, reaching more than 50 million fans globally. Editorial operations are run from five newsrooms located in London (primary English-language), São Paulo (Brazilian Portuguese), Manila (regional Asia), New York (United States), and Tel Aviv (global operations hub), with on-the-ground journalists across Europe, the Americas, and Asia producing localized coverage of major leagues including the Premier League, La Liga, Serie A, Bundesliga, and Ligue 1, plus international competitions such as the Champions League, Copa Libertadores, and World Cup.

The underlying technology is a web-based digital media platform with multilingual content management and an RSS syndication feed (posts.rss); no proprietary AI, API, SDK, or application-layer technology is disclosed. The English-language edition has been redirected to Sports Illustrated FC at si.com/soccer under the Minute Media portfolio, while sub-brands (90min France, 90min Deutschland, 90min Brasil, 90min Italia, and SI Fútbol) continue as regional editions. The business model is exclusively digital advertising, with all content freely accessible to users and no subscription or paid tier; distribution relies on owned web properties, social media presence (X/Facebook), SEO, and RSS syndication.

Founded by Asaf Peled and Gilad Beiman, the company is headquartered in London and operates as a portfolio asset within Minute Media, an Israel-incorporated parent. No venture funding rounds, revenue figures, or financial disclosures are publicly available; the company has 101-250 employees and continues active content production across its global editions.

Name

90min

Legal name

Pro Sportority (Israel) Ltd. d/b/a Minute Media

Website

https://90min.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

90min is a digital football media platform operating 11 language editions across five regional newsrooms, delivering news, transfer rumors, and fan-perspective content to 50M+ global football fans. It is owned by Minute Media and monetizes exclusively through digital advertising.

Ownership category

akta.pro rank

Product category

Sports Media / Football Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Football news media
• Sports content platform
• Transfer rumors coverage
• Multilingual fan content
• Digital sports journalism

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising: 90min generates revenue through digital advertising on its platform, displaying ads alongside football news and entertainment content to its global audience of over 50 million fans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

90min operates a free, ad-supported digital media platform delivering football news, transfer rumors, match analysis, player opinions, and club coverage to more than 50 million fans globally. The platform produces editorial content in 11 languages through professional newsrooms in London, São Paulo, Manila, New York, and Tel Aviv, covering all major leagues and competitions including the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, World Cup, and Copa Libertadores.

Product overview

90min is a single unified football content platform offering news, transfer rumors, and fan opinion coverage across multiple regional editions (France, Germany, Brazil, Italy, and international English). The platform operates as a content-first digital media property with RSS syndication capabilities. All regional sites share the same core infrastructure and content management system, with localized editions serving different language markets.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Illustrated FC: Former branding for the English edition of 90min, now redirecting to Sports Illustrated.
• Sports Illustrated Fútbol
• 90min France
• 90min Deutschland
• 90min Brasil
• 90min Italia

Products and services

• 90min Football Content Platform The main 90min digital media platform delivering football news, transfer rumors, match analysis, and fan opinions in 11 languages to over 50 million fans globally. Includes regional editions for France (90min.com/fr), Germany (90min.de), Brazil (90min.com/pt-br), Italy (90min.com/it), and an English-language presence that now routes to Sports Illustrated FC (si.com/soccer). Content covers all major leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1) and competitions (Champions League, World Cup, Copa Libertadores).
• 90min EN RSS Feed XML-based RSS feed syndication service providing machine-readable access to 90min's English-language content updates, including football news articles, transfer rumors, and editorial coverage. Distributed at https://www.90min.com/posts.rss for content syndication and external consumption.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Minute MediaparentOthers90min is operated by Minute Media, a digital media company that owns and operates the 90min platform along with Sports Illustrated FC. The platform redirects English content visitors to Sports Illustrated FC at si.com/soccer.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GiveMeSport: Direct peer and sister property within Minute Media. Both are global sports content platforms monetized through digital advertising, with overlapping audiences and editorial approaches, making them the closest comparable to 90min within the same parent portfolio.
• Goal: One of the largest global football-dedicated digital media brands, covering transfers, news, and live scores across multiple markets. Directly competes with 90min for football fan attention and advertising budgets across international markets.
• Bleacher Report: Major digital-first sports media platform delivering team-specific and league-specific content to a global audience. Comparable to 90min in audience-development approach, content-led growth model, and social-driven distribution strategy.
• Football365: Long-running UK-based digital football media outlet covering Premier League and global football with opinion and analysis. Comparable in football-specific editorial focus, digital-first distribution, and ad-supported revenue model.
• The Athletic: Subscription-supported digital sports media outlet owned by The New York Times. Comparable in deep sports coverage, journalist-driven content production, and global football coverage, though monetized via subscription rather than advertising.

Broad incumbents

• Sports Illustrated: Legacy sports media brand now operated by Minute Media, which also owns 90min. SI FC specifically redirects traffic from 90min in English markets, making it both a portfolio peer and the platform currently absorbing 90min's English audience.
• Sky Sports: Major subscription sports broadcaster with substantial football rights and digital coverage. Comparable in football editorial coverage and audience engagement, though anchored in paid TV distribution rather than free ad-supported content.
• ESPN: Global sports media leader with broad multi-sport coverage and significant football/soccer content. Operates as a broad incumbent rather than a football-only specialist, but competes for the same advertising budgets and audience attention.
• BBC Sport: Public-service sports broadcaster with extensive football coverage globally. Comparable to 90min in covering Premier League, Champions League, and global football, though supported by public funding and operating as a broad multi-sport destination.

Emerging players

• Planet Football: Independent football-focused digital media outlet covering global football with articles, opinion, and multimedia. Comparable in football-specialist editorial positioning and ad-supported business model, though with a smaller audience footprint than 90min.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/90min_Football
• LinkedInlinkedin.com/company/90min

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 90min