The Heritage at Brentwood

What The Heritage at Brentwood does

The Heritage at Brentwood is a Type A LifeCare continuing-care retirement community (CCRC) located on a 48-acre wooded campus at 900 Heritage Way in Brentwood, Tennessee (Williamson County, near Nashville). Founded in 2007 by John Cooper, the community serves seniors across a full on-site continuum of care: independent living in apartments and villas, Winfield Assisted Living (11 private suites), Heartfelt Connections memory care, five-star-rated skilled nursing at the Somerfield Health Center, and a short-term Recover and Return Home rehabilitation program. It is the only Type A LifeCare community in Williamson County, with entrance fees starting at $428,000 and monthly fees starting at $5,990.

The community is operationally supported by LCS (Life Care Services), a national senior living management company with 50+ years of experience managing 140+ communities, which provides signature programs (Heartfelt Connections, Extraordinary Impressions, Health & Wellness Navigation), training, and brand standards. Technology deployment is limited to consumer-facing and sales tools: Matterport virtual tours, a myLifeSite-powered Financial Fit Calculator, Dakim BrainFitness cognitive exercises, NIFS-delivered fitness programming, and an on-campus Williamson Medical Group primary care clinic. There is no proprietary technology platform, software product, or AI/ML system; the competitive differentiation rests on real estate, service culture, and the structural financial protections of the LifeCare contract.

Revenue is generated through three primary streams: (1) non-refundable/refundable entrance fees for independent living residences, (2) recurring monthly service fees covering dining, housekeeping, utilities, transportation, activities, amenities, and on-site healthcare access under the LifeCare contract, and (3) usage-based fees for higher-acuity care (memory care at $16,260/month, skilled nursing at $542/day, rehabilitation at $495/day) paid by non-LifeCare residents or those exceeding covered services. The go-to-market is sales-led and event-driven, with campus tours, 'Redefine Ready' prospect events, and a partnership with LivNow Relocation Services handling the residential transition funnel. As a private company, financial figures are not disclosed.

Name

The Heritage at Brentwood

Legal name

The Heritage at Brentwood

Website

https://theheritagelcs.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

The Heritage at Brentwood is a private Type A LifeCare senior living community in Brentwood, Tennessee, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a 48-acre campus, managed by LCS and serving affluent Williamson County retirees.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Life Plan / Entrance-Fee CCRCs (HLADAEAA), Active Adult (55+) Independent Living Communities (HLADAAAD), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living services
• Independent living
• Assisted living care
• Memory care programming
• Skilled nursing facility

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Entrance Fees: One-time entrance fees ranging from $428,000 for independent living residences. A substantial portion may be refundable depending on contract choice.
2. Monthly Service Fees: Recurring monthly fees starting at $5,990 for independent living, covering dining, housekeeping, maintenance, utilities, transportation, activities, amenities, and future on-site healthcare access. Fees vary by floor plan, occupancy (one or two residents), and selected services.
3. Healthcare Services Revenue: Additional revenue from on-site healthcare services including assisted living, memory care, skilled nursing, and rehabilitation. LifeCare contract holders pay same monthly rate; non-residents pay market rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Heritage at Brentwood is a Type A LifeCare senior living community on a 48-acre campus in Brentwood, Tennessee, offering maintenance-free independent living apartments and villas alongside a full continuum of on-site health services including assisted living, memory care, skilled nursing, and rehabilitation. Residents pay an entrance fee (starting at $428,000) and recurring monthly service fees (starting at $5,990) that remain predictable regardless of care level under the LifeCare contract. The community is operated under LCS (Life Care Services) management and bundles housing, dining, wellness programming, transportation, and future healthcare access into one resident agreement.

Product overview

The Heritage at Brentwood is a Type A LifeCare senior living community offering a full continuum of care on one campus. The core offering is Independent Living through apartments and villas, supported by on-site health services including Winfield Assisted Living, Somerfield Health Center (skilled nursing and memory care), and the Recover and Return Home rehabilitation program. The LifeCare contract provides financial protection with predictable monthly fees regardless of care level. Lifestyle services include the Preferred Choice Dining program, HealthyLife wellness services, Health & Wellness Navigation, and Extraordinary Impressions hospitality standards—all tied together under LCS management.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free apartment homes and villas on a 48-acre wooded campus, offering residents freedom from home upkeep while providing access to community amenities, dining venues, and social activities.
• Winfield Assisted Living Personalized care in an intimate neighborhood of 11 private suites providing around-the-clock assistance with bathing, dressing, medication management, and mobility while maintaining connection to community life.
• Heartfelt Connections Memory Care Nationally recognized memory care approach at the Somerfield Health Center that trains staff to see the person, not the dementia, creating personalized care plans honoring residents' life stories.
• Somerfield Health Center Skilled Nursing Five-star-rated skilled nursing providing 24/7 medical care with RNs, LPNs, CNAs, and therapists in private suites with residential-style amenities.
• Recover and Return Home Rehabilitation Short-term rehabilitation program bringing together nurses, occupational therapists, and nutritionists providing physical, occupational, and speech therapies in private suites.
• Type A LifeCare Contract Gold-standard senior living contract providing predictable monthly fees that remain unchanged when transitioning to higher levels of care including assisted living, memory care, skilled nursing, and rehabilitation.
• Preferred Choice Dining Program

Quantifiable outcome

• Monthly fees stay predictable regardless of care level changes through LifeCare contract
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• LCS (Life Care Services)coreStrategic or Co-development PartnerLCS manages The Heritage at Brentwood as part of their portfolio of 140+ senior living communities nationwide. With 50+ years of experience, LCS provides operational expertise, training, signature programs (Extraordinary Impressions, Heartfelt Connections, Health & Wellness Navigation), and a 95% resident recommendation rate across their managed communities. LCS shapes programs and services based on resident feedback.
• Williamson Medical GroupcoreTechnology or IntegrationHealthcare provider operating an on-campus clinic at The Heritage for convenient primary care appointments, sick visits, and health coordination for residents. This partnership provides accessible healthcare without leaving the community.
• LivNow Relocation ServicessupportingImplementation/ SI/ Consulting PartnerSenior transition specialist coordinating every aspect of relocation including home sales assistance, professional downsizers, home improvement solutions, trusted movers, and financial solutions like bridge loans. Services provided at no cost to residents; only direct expenses like movers are paid by the resident.
• myLifeSitesupportingTechnology or IntegrationPowers the Financial Fit Calculator tool that helps prospects understand how The Heritage fits their financial picture by comparing current housing costs and assets with available floor plans.
• National Institute for Fitness and Sport (NIFS)supportingTechnology or IntegrationCertified fitness instructors from NIFS create personalized fitness programs matching residents' abilities and ambitions, including strength training, yoga, tai chi, aqua-fit classes, and dance programs.
• DakimsupportingTechnology or IntegrationProvides the Dakim BrainFitness program offering online cognitive exercises for mental fitness that residents can use solo or to challenge neighbors.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operates senior living communities including independent living, assisted living, and memory care across the US. Comparable business model with similar service offerings, though with a mix of CCRC-style and rental senior living properties.
• Acts Retirement-Life Communities: Not-for-profit operator of continuing care retirement communities across the eastern US. Uses similar LifeCare/Type A contract structures and offers independent living, assisted living, skilled nursing, and memory care on single campuses targeting the same resident demographic.
• Belmont Village Senior Living: Operator of premium senior living communities offering independent living, assisted living, and memory care. Comparable premium positioning, high-end service model, and target demographic of affluent active seniors in major US markets.
• Lifespace Communities: Not-for-profit operator of 16+ continuing care retirement communities across the US. Uses LifeCare contract model with entrance fees and offers the same continuum of care (IL, AL, memory care, skilled nursing) on single campuses targeting the same customer segment.
• Erickson Senior Living: Operates large-scale continuing care retirement communities with an entrance-fee LifeCare model very similar to Heritage. Targets the same active senior demographic with full continuum of care on single campuses, making it one of the closest direct comparables.

Broad incumbents

• LCS (Life Care Services): National senior living management company operating 140+ communities including Heritage at Brentwood. Directly comparable as the largest US manager of CCRCs and Life Plan Communities, with overlapping business model, service offerings, and customer segments.
• Sunrise Senior Living: Established senior living provider with communities across the US, UK, and Canada. Comparable service offerings including assisted living, memory care, and independent living targeting the same active senior demographic with similar premium positioning.
• Atria Senior Living: Major US senior living operator with 200+ communities. Offers comparable assisted living, memory care, and independent living services to similar affluent senior demographic, with strong brand recognition in the premium segment.
• Brookdale Senior Living: Largest US senior living operator with 650+ communities offering independent living, assisted living, memory care, and skilled nursing. Comparable service offerings and customer segments, though operates predominantly rental communities rather than entrance-fee CCRCs.

Regional players

• National HealthCare Corporation: Tennessee-headquartered senior care operator with skilled nursing, assisted living, and memory care facilities primarily in the southeastern US. Directly relevant as a regional peer operating in Heritage's home geography with overlapping service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheHeritageAtBrentwood
• LinkedInlinkedin.com/company/the-heritage-at-brentwood
• Instagraminstagram.com/theheritageatbrentwood
• Xx.com/HeritageAtBrent

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heritage at Brentwood