My Lifesite
My Lifesite is a Raleigh-based information services firm operating a dual consumer-directory and B2B sales enablement platform (myLifeSite.net and MoneyGauge™) that helps U.S. older adults and Life Plan/CCRC communities evaluate, compare, and finance senior living decisions.
- Company typePrivate
- Founded2011
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What My Lifesite does
My Lifesite (MyLifeSite, LLC; formerly LifeSite Logics) is a privately held information services company founded in 2011 in Raleigh, North Carolina, by Certified Financial Planner™ Brad Breeding. It operates a dual-platform model targeting the U.S. Life Plan (CCRC) senior living market: a consumer-facing website (myLifeSite.net) providing unbiased educational content, a searchable nationwide directory of 1,799 Life Plan communities, and standardized community profiles with 50+ data points; and a B2B sales enablement platform (YourMoneyGauge.com / MoneyGauge™) that helps Life Plan communities evaluate prospective residents' financial fit. The firm also publishes founder-authored educational content, including the book "Your Best Path Forward."
Revenue is generated primarily through recurring annual subscription fees paid by Life Plan communities for premium directory profiles and access to MoneyGauge sales tools, supplemented by ancillary revenue from founder-authored book sales. The go-to-market combines a freemium consumer funnel (free directory access drives 160,000+ annual visitors) with a sales-led B2B motion targeting community operators. The company claims integration by "hundreds" of Life Plan communities and an average 36x ROI for MoneyGauge partners.
The firm is small (1–10 employees), bootstrapped, and founder-controlled. Its co-founders are Brad Breeding (Managing Partner, CFP) and Ken Taylor (Business Advisor, CPA), with Bobby Martin and Trent Pierce as investor/business advisors. Recent operational developments include a formal B2B platform launch in June 2026 and two senior additions—Katie Davis as Senior Advisor (October 2025) and Laura McHale as Operations & Executive Support Coordinator (June 2026)—indicating an early scaling phase.
My Lifesite firmographics
Firmographics- Name
- My Lifesite
- Legal name
- My LifeSite, LLC
- Website
- https://mylifesite.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Lifesite is a Raleigh-based information services firm operating a dual consumer-directory and B2B sales enablement platform (myLifeSite.net and MoneyGauge™) that helps U.S. older adults and Life Plan/CCRC communities evaluate, compare, and finance senior living decisions.
- Ownership category
- akta.pro rank
My Lifesite industry classification
Industry- Product category
- Senior Living Information Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industry
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where My Lifesite is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Lifesite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Community Directory Premium Profiles: Life Plan communities pay a reasonable annual fee for a premium profile listing on myLifeSite.net, providing free access to information for consumers. This is the primary revenue source mentioned in FAQ.
- MoneyGauge B2B Sales Tools: B2B sales enablement tools through YourMoneyGauge.com targeting Life Plan communities. Provides financial decision tools for the senior living industry.
- Educational Content & Book Sales: Revenue from Brad Breeding's book 'Your Best Path Forward' and premium educational resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Community Profile - Free |
| Subscription | Annual | Premium Community Profile - Annual Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
My Lifesite product offering
Product offeringCore offering
My Lifesite provides financial education, unbiased research, and decision-support tools for consumers evaluating Life Plan (CCRC) senior living communities, and operates a B2B sales enablement platform (MoneyGauge™) sold to senior living providers. The company maintains a nationwide directory of approximately 1,799 Life Plan communities with standardized profile reports and offers an educational content suite authored by CFP-founder Brad Breeding.
Product overview
My Lifesite operates as a dual-platform company offering a consumer-facing website (myLifeSite.net) for unbiased senior living research and financial education, combined with a B2B sales enablement platform (YourMoneyGauge.com/MoneyGauge™). The company provides community profile reports with 50+ data points, a nationwide search database of Life Plan communities, and educational content including articles, guides, videos, and a published book by founder Brad Breeding. All offerings focus on helping retirees and their families navigate complex CCRC/life plan community decisions with financial transparency and unbiased information.
Differentiator
Problem solved
Functional benefit
Brands
- MoneyGauge: Financial sales enablement platform that helps older adults evaluate senior living affordability. Claims an average 36x return on investment for partners and has been integrated by hundreds of Life Plan communities.
Products and services
- myLifeSite.net Consumer Research Platform Consumer-facing website providing free unbiased financial education, research, and a nationwide directory of Life Plan (CCRC) communities for older adults and their families evaluating senior living decisions.
- MoneyGauge™ Platform / YourMoneyGauge.com B2B sales enablement tool sold to Life Plan (CCRC) communities that helps senior living providers conduct financial conversations with prospective residents and evaluate senior living affordability.
- Premium Community Profile Listings Annual subscription listing product for Life Plan communities providing expanded profile details (price ranges, services, floor plan sizes, and 50+ standardized data points) on the myLifeSite.net directory for consumer comparison.
- Your Best Path Forward (Book) A published book by Brad Breeding offering concise, accessible guidance for navigating retirement living choices and senior living planning decisions.
Quantifiable outcome
- 36x average ROI for MoneyGauge platform partners
- +2 more outcomes
Companies that use My Lifesite
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
My Lifesite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
My Lifesite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Second Act Financial ServicesminorCo-authored the 'Funding Your Move to a Life Plan Community' guide with Second Act Financial Services, combining financial planning expertise for senior living funding content.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
My Lifesite competitors and assessment
Company assessmentDirect peers
- Seniorly: Online senior living marketplace and directory focused on connecting families with assisted living, independent living, and continuing care communities. Similar dual consumer/B2B model with operator listings.
- Caring.com: Senior care directory and content site covering assisted living, memory care, CCRCs, and home care. Competes with myLifeSite for consumer senior-living research traffic and operates a pay-per-lead B2B model alongside communities.
- SeniorLiving.org: Information and directory site providing reviews and resources for senior living options including CCRCs and assisted living. Overlaps with myLifeSite's content-led, consumer-research orientation.
- A Place for Mom: Largest senior living referral and advisory platform in the U.S., connecting families with assisted living, memory care, and CCRC communities. Closely comparable to myLifeSite's consumer-facing directory and B2B lead-generation model, though broader in scope and substantially better capitalized.
- Care Patrol: Senior care advisory and placement service helping families find assisted living, memory care, and CCRC communities. Overlaps with myLifeSite's mission of guiding consumers through senior living decisions.
- Where You Live Matters: Senior living directory and educational resource with a focus on helping families evaluate communities. Competes directly with myLifeSite for educational content and search traffic in the senior living space.
Broad incumbents
- Aline (formerly Sherpa CRM): Senior living CRM and sales-enablement platform serving CCRCs and assisted living operators. Comparable to myLifeSite's MoneyGauge B2B tool as a sales-enablement layer for the same operator customer base, though broader in scope.
- LifeLoop: Engagement and operations platform for senior living communities, including communication and activity tools. Targets the same operator customer base as MoneyGauge but addresses operational rather than financial sales workflows.
- Zillow Senior Living (Housing Solutions): Major consumer real estate platform with growing senior-living and 55+ community search functionality. Represents a potential well-capitalized entrant that could compete with myLifeSite's directory if it deepens senior-specific tools.
Emerging players
- Second Act Financial Services: Financial advisory firm specializing in senior living funding and CCRC transitions. Already a co-marketing partner of myLifeSite, and competes in adjacent whitespace around CCRC financial decision-making content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
My Lifesite social profiles
Digital presenceMy Lifesite financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Lifesite leadership team
Management profileNumber of profiles
Profiles7 records
My Lifesite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Lifesite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Lifesite
What does My Lifesite do?
My Lifesite provides financial education, unbiased research, and decision-support tools for consumers evaluating Life Plan (CCRC) senior living communities, and operates a B2B sales enablement platform (MoneyGauge™) sold to senior living providers. The company maintains a nationwide directory of approximately 1,799 Life Plan communities with standardized profile reports and offers an educational content suite authored by CFP-founder Brad Breeding.
Is My Lifesite a public or private company?
My Lifesite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Lifesite founded?
My Lifesite was founded in 2011. It employs 1 to 10 people.
Where is My Lifesite based?
My Lifesite is headquartered in Raleigh, United States, in the North America region.
How does My Lifesite make money?
Three revenue lines are on record. Community Directory Premium Profiles are the primary driver. The others are moneyGauge B2B Sales Tools and educational Content & Book Sales.
Who are My Lifesite's main competitors?
Direct peers on record are Seniorly, Caring.com, SeniorLiving.org, A Place for Mom, Care Patrol and Where You Live Matters. Broad incumbents are Aline (formerly Sherpa CRM), LifeLoop and Zillow Senior Living (Housing Solutions). Second Act Financial Services is listed as an emerging player.
Does My Lifesite have an API?
No public API is recorded for My Lifesite.
What industry is My Lifesite in?
My Lifesite's product category is Senior Living Information Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching. Its NAICS code is 624120.