Shop Eat Surf

What Shop Eat Surf does

Shop Eat Surf is a privately held B2B digital media and content publishing platform that provides daily business news, executive coverage, financial reporting, and industry analysis for the surf, outdoor, snow, and active lifestyle industries. Founded in 2007 and headquartered in Costa Mesa, California, the company operates as a niche trade publication targeting surf and outdoor industry professionals — brand executives, retailers, and investors — who need a centralized source of business intelligence specific to their sector. The product is built around a content-first website (shop-eat-surf-outdoor.com) with editorial verticals including News, Executive Edition (premium in-depth interviews and analysis), Press Releases, Sponsored content, Gear coverage, and Resources, supplemented by a daily email newsletter and an industry careers job board.

The underlying technology is a standard CMS-driven web publishing platform with distribution via website, email newsletter, RSS feed, and organic social channels (LinkedIn, Instagram, Facebook). The company does not disclose any proprietary technology, APIs, AI features, or platform integrations; its core asset is editorial content and audience relationships rather than software. Shop Eat Surf operates as part of the Emerald X media network (parent: Emerald X, LLC), which provides embedded distribution through co-marketing with major industry trade shows including Surf Expo, Outdoor Retailer, Collective Shows, and Overland Expo.

The business model is advertising- and sponsorship-driven: Shop Eat Surf monetizes its engaged B2B audience through display advertising, sponsored content, and event-related sponsorships sold to surf and outdoor brands. Specific subscription pricing is not publicly disclosed, though the Executive Edition vertical includes a sign-up flow suggesting at least partial gated content. The company operates with 11-50 employees and has no disclosed external funding, operating as a subsidiary portfolio asset within Emerald X.

Name

Shop Eat Surf

Legal name

Emerald X, LLC.

Website

https://shop-eat-surf.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Shop Eat Surf is a B2B digital media platform providing daily business news, executive coverage, and industry analysis for surf, outdoor, snow, and active lifestyle professionals and brands, operating as part of the Emerald X media network.

Ownership category

akta.pro rank

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: The platform generates revenue through advertising placements, sponsored content, and sponsorship opportunities for brands in the surf and outdoor industry.

Distribution channels2 records

Marketing channels6 records

Core offering

Shop Eat Surf provides a daily business news service for action sports, surf, and outdoor industry executives. The platform publishes news, Executive Edition deep-dive editorial pieces, press releases, gear coverage, and a daily newsletter covering surf, snow, outdoor, retail, financial, and people topics. It monetizes these audiences through advertising and sponsorship placements sold to brands and advertisers in the surf and outdoor industry.

Product overview

Shop Eat Surf Outdoor is a B2B media platform for the surf and outdoor industries, operating as a unified news and content platform with multiple content verticals. The core platform (Shop Eat Surf Outdoor News Platform) serves as the primary content hub, supplemented by the Executive Edition premium editorial section, Industry Press Releases for corporate announcements, Gear Coverage for product and equipment content, a Newsletter Subscription service for daily news alerts, and an Industry Careers job board. The platform covers topics including Surf, Snow, Outdoor, Retail, Financial News, and People across the surf, outdoor, and active lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Eat Surf Outdoor News Platform A B2B business news website covering the surf, outdoor, snow, retail, and active lifestyle industries with news, Executive Edition editorial, press releases, and sponsored content for industry executives, retailers, and investors.
• Executive Edition Premium in-depth editorial content featuring interviews, analysis, and industry executive perspectives on surf, outdoor, and active lifestyle sectors, available to subscribers via dedicated account sign-up.
• Daily Newsletter Subscription Daily news alert subscription service delivering surf and outdoor industry updates and headlines to subscribers via email.
• Advertise With Us (Sponsorships) Advertising and sponsorship packages sold to surf and outdoor brands to reach the publication's concentrated B2B decision-maker audience, including banner, sponsored content, and event-aligned sponsorships.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Emerald X, LLCcoreOthersEmerald X, LLC is the parent company and owner of Shop Eat Surf Outdoor. The company operates as part of the Emerald X media network which includes industry trade publications and events.
• Surf ExpominorOthersSurf Expo is referenced as a partner event that Shop Eat Surf covers and promotes. Surf Expo is a major trade show for the surf and action sports industry.
• Outdoor RetailerminorOthersOutdoor Retailer is referenced as a partner event that Shop Eat Surf covers. Outdoor Retailer is a major trade show for the outdoor industry.
• Collective ShowsminorOthersCollective Shows is referenced as a partner event that Shop Eat Surf covers and promotes.
• Overland ExpominorOthersOverland Expo is referenced as a partner event that Shop Eat Surf covers and promotes for the overland/adventure travel community.

Recent moves18 records

Expansion highlights6 records

Direct peers

• Sourcing Journal: Niche B2B trade publication covering the apparel and textile industry with daily news, executive interviews, and sponsored content. Closely analogous business model to Shop Eat Surf: vertical B2B media monetized through advertising and sponsorships serving a specific industry professional audience.
• Stab Magazine: Surf-focused media brand producing editorial content, video, and editorial coverage of the surf industry. Recently profiled on Shop Eat Surf's Executive Edition; directly comparable as a surf-vertical media outlet competing for the same audience and advertisers.
• BevNET: B2B trade media outlet covering the beverage industry with daily news, executive interviews, and sponsored content. Directly analogous to Shop Eat Surf's business model: a niche B2B publication monetizing through advertising and sponsorships targeted at industry professionals.

Broad incumbents

• WWD (Womens Wear Daily): Long-established B2B fashion industry trade publication providing daily news, executive coverage, and industry analysis. Comparable to Shop Eat Surf as a vertical B2B trade media outlet, but operating at much larger scale and broader category scope within fashion/retail.
• Industry Dive: B2B digital media company operating vertical trade publications across multiple industries. Comparable to Shop Eat Surf as a B2B vertical publishing business model, though at much larger scale and across many industries rather than a single niche.

Regional players

• Outdoor Retailer (Emerald X): Major outdoor industry trade show and media property operated by Shop Eat Surf's parent Emerald X. Comparable as a surf/outdoor industry media and event asset serving the same audience as Shop Eat Surf, though focused on the live event and exhibition format.
• Surf Expo (Emerald X): Major surf and action sports industry trade show owned by Emerald X, the same parent as Shop Eat Surf. Directly comparable as a surf/outdoor industry media and event property serving the same audience, even though the primary channel is the trade show rather than daily news publishing.

Emerging players

• Boardroom Magazine: Sports business media brand covering the commercial side of sports, including business of leagues, brands, and athletes. Comparable to Shop Eat Surf as a B2B vertical media outlet, though focused on broader sports business rather than surf/outdoor specifically.
• Twisted Wire (now TWR): Action sports and lifestyle media brand covering the business side of surf, skate, and snow. Directly comparable to Shop Eat Surf as a vertical B2B surf/action sports media outlet serving advertisers and industry professionals.
• Boardsport Source: Trade publication serving the surf, skate, and snow industries with business news, market data, and industry analysis. Directly comparable to Shop Eat Surf as a B2B vertical publication for the surf/outdoor industry, monetized through advertising and subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/shopeatsurf
• Facebookfacebook.com/shopeatsurf
• LinkedInlinkedin.com/company/shop-eat-surf
• Instagraminstagram.com/shopeatsurf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop Eat Surf