What Stab Magazine does

Stab Magazine (legally Rolling Youth Media Pty Ltd, an Australian proprietary limited company) is a privately held, subscription-driven digital surf media publisher operating from Australia with a stated US presence in Oceanside. The company produces long-form editorial, films, and original series targeted at core surf enthusiasts and the wider surf industry, distributed through stabmag.com, a mobile app (Stab Premium), email, and social channels.

Its product portfolio is anchored by the Stab Premium subscription ($10.99/month or $79/year, with a 20% student discount) and a library of original IP including Stab In The Dark, How Surfers Get Paid, the Electric Acid Surfboard Test (EAST), Stab Highway, the Surf100 Challenge Series, StabMic podcast, Ferrari Boyz, Cheat Codes, the Chapter 11 documentary, and the Stab High aerial competition. Content spans news, cinema, travel, style, features, and surfboard hardware review, with flagship access to world-champion surfers such as Kelly Slater and John Florence.

Stab monetizes through two streams: recurring subscription revenue from individual members, and advertising/sponsorship revenue from surf-adjacent consumer brands such as Pacifico, Monster Energy, Vans, Red Bull, Roark, and Raen. The company is independently owned (no disclosed VC/PE backing or parent company), operates with 11–50 employees, and uses Memberful for subscription billing and Google Analytics for audience measurement. Strategic direction has shifted toward owned event IP (EAST Fest, Surf100), bundled co-branded products (Stab x Raen sunglasses), and deeper B2B sponsor integration across its original content franchises.

Name

Stab Magazine

Legal name

Rolling Youth Media Pty Ltd

Website

https://stabmag.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Subscriptions: Monthly and annual subscription revenue from Stab Premium membership offering exclusive films, editorial content, and member benefits
2. Advertising: Display advertising and sponsored content on the website and digital platform

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stab Magazine operates a subscription-based digital surf media platform that produces and distributes original long-form video series, documentaries, editorial features, and a podcast aimed at surfing enthusiasts. Revenue is primarily generated through tiered premium subscriptions, with supplementary income from advertising and brand partnerships across its website, mobile app, newsletter, and social channels.

Product overview

Stab Magazine is a media platform offering a subscription-based Premium membership (Stab Premium) that provides access to original surf films, documentary series, and premium editorial content. The core product portfolio includes original series such as Stab In The Dark (surfboard testing), How Surfers Get Paid (industry exploration), The Electric Acid Surfboard Test/EAST (shaper comparisons), Stab Highway (travel series), and the Surf100 Challenge Series (competition). Additional offerings include StabMic podcast, Ferrari Boyz films, Cheat Codes instructional content, Chapter 11 documentary, and Stab High aerial competition. Content spans news, cinema, travel, style, features, and hardware categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Stab Premium

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major and minor.

• PacificomajorGTM or Marketing PartnerPresenting sponsor of the Surf100 Challenge Series - a major competition series with $100K prize money
• Monster EnergymajorGTM or Marketing PartnerSponsor of Stab Highway East Coast and other content series
• RaenminorGTM or Marketing PartnerCollaborated on Stab x Raen x Mikey Feb signature sunglasses with bundled Premium subscription
• VansminorGTM or Marketing PartnerLong-time sponsor of featured surfers and associated with content collaborations
• RoarkminorGTM or Marketing PartnerBrand partner featured in travel content and collaborations
• Red BullminorGTM or Marketing PartnerCollaborated on No Contest surf series featuring international surf destinations

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huck Magazine: Huck is an action-sports and counterculture magazine (print + digital subscription) covering surfing, skating, and adventure. Comparable to Stab in its premium subscription model, lifestyle content positioning, and editorial-led video/feature output.
• The Inertia: The Inertia is a leading digital surf and ocean-culture publisher covering news, features, and video — directly comparable to Stab as a horizontally-positioned surf content platform monetized through ads and digital readership.
• The Surfer's Journal: The Surfer's Journal is a high-end, subscription-based surf publication known for long-form features and premium photography. Closely comparable to Stab Premium in monetization model (paid recurring membership) and enthusiast positioning.
• Surfline: Surfline is the dominant surf forecasting and media platform, combining premium subscriptions, video content, and editorial. Overlap with Stab is strongest on surf video/editorial and premium subscription monetization against a shared enthusiast audience.
• BeachGrit: BeachGrit is a surf news and commentary site with an irreverent editorial voice. Directly comparable to Stab's news and features vertical, though BeachGrit is largely ad-supported rather than subscription-led.
• Tracks Magazine: Tracks is a long-running Australian surf print and digital magazine covering pro surfing, surfboard testing, and travel — directly comparable to Stab's editorial mix and surfboard-testing franchises like SITD and EAST.

Emerging players

• Jenkem Magazine: Jenkem is a skateboarding culture publication with partial overlap into surf adjacent content. Comparable to Stab's lifestyle/underground positioning and digital editorial model, though primarily skate-focused.

Regional players

• Carve Magazine: Carve is a UK/European surf magazine covering surfboard reviews, travel, and pro surfing. Comparable to Stab's editorial mix but primarily serves the European market rather than competing head-to-head in the US/AUS core.

Broad incumbents

• World Surf League (WSL): The WSL is the professional tour for surfing and runs its own broadcast, streaming, and editorial coverage of pro surfing. Overlaps with Stab's coverage of WSL athletes and events, but operates at much broader scale as the governing body and rights holder.
• Outside Magazine: Outside is an established outdoor and action-sports media brand with subscription and membership products. Comparable to Stab in lifestyle/action-sports subscription media, though operating at much broader (non-surf-specific) scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Stabmagazine
• Facebookfacebook.com/StabSurfMagazine
• LinkedInlinkedin.com/company/stab-magazine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stab Magazine