Go Dance

What Go Dance does

Go Dance Studio is a locally-owned partner dance studio based in Austin, Texas, founded in 1995. The studio provides private and group instruction across Ballroom, Country, Latin, Swing, West Coast Swing, Argentine Tango, Salsa, Bachata, and wedding dance styles, operating a single 8,600-square-foot facility at 2525 W Anderson Ln #530 in the Northcross Mall Plaza. The facility is purpose-built with 12-foot ceilings and four specialized rooms — a 2,378-sq-ft Main Ballroom, a 1,595-sq-ft Gallery, a 1,254-sq-ft Showroom, and two Dance Dens (195 sq ft and 180 sq ft). Its customers span adult beginners, wedding couples preparing first dances, competitive dancers seeking UCWDC/ACDA/WSDC coaching, youth ages 6-10, and corporate/private event buyers in the Austin market.

The studio runs on a standard small-business technology stack. MindBody Online serves as the booking, scheduling, and payment-processing backbone. On top of MindBody, the studio has published custom-branded iPhone and Android mobile apps (App Store ID 1631389766) that allow students to check in for group classes, view schedules, make purchases, and request private lesson appointments. Marketing is organic-channel driven: an active Instagram account (@godancestudio), a low-frequency monthly email newsletter, SEO-optimized website content, Google Reviews, and on-site social programming (weekly Variety Social Dances, WCS nights, Salsa & Bachata socials, Contra Dances hosted with TAADA, monthly showcases, visiting-pro workshops). Demand generation is augmented by community events and word-of-mouth referrals rather than paid acquisition.

Go Dance derives revenue from a diversified mix of subscription-based and transactional streams with no outside funding, no parent company, and no disclosed financials. Recurring monthly memberships auto-renew on the first of each month and include 2-, 4-, 8-, and 16-lesson packs ($200-$1,600), unlimited group-class memberships at $145/month with practice-space and social-party access, and practice-space memberships at $50/month. Transactional revenue comes from private lessons at $115 per 40-minute session (10-packs at $1,050), group class cards ($20 single, $68 four-pack, $168 twelve-pack), wedding packages tiered from $440 (Silver, 4 lessons) to $1,260 (Platinum, 12 lessons), gift cards, studio rentals ($40-$320/hour depending on room), practice-space day passes ($30), Performance Team fees ($300-$500), and Corporate & Private Events ($275 per instructor first hour plus travel). The instructor team of 16 dance professionals is anchored by multiple world champions and competition-hall-of-fame inductees, which the studio positions as its primary competitive differentiator.

Name

Go Dance

Legal name

Go Dance Studio

Website

https://godancestudio.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Dance Studio is a locally-owned Austin, Texas dance studio founded in 1995 that offers private lessons, group classes, and wedding choreography in partner dance styles including Ballroom, Country, Latin, and Swing, serving adult beginners, couples, competitive dancers, and youth ages 6-10.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Ballroom & Latin Dance Shows (MPAGADAE), Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Partner dance lessons
• Dance studio services
• Wedding dance choreography
• Ballroom dance instruction
• Group dance classes

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Dance Lessons: One-on-one or couple instruction in various dance styles. Lessons are 40 minutes long and priced at $115 per lesson or $1,050 for a 10-lesson package. Can take place in shared studio space.
2. Group Dance Classes: Progressive 4-week session-based group classes. Students can purchase individual classes ($20), 4-class cards ($68), or 12-class cards ($168). Unlimited monthly membership available for $145.
3. Monthly Memberships: Auto-renewing monthly subscriptions providing bundled lessons and studio access. Plans include 2 lessons ($200), 4 lessons ($400), 8 lessons ($800), or 16 lessons ($1,600) per month. Additional lessons charged at member rate of $100.
4. Private and Corporate Events: In-studio private group classes (up to 40 people) at $150 for 40 minutes or $250 for 1.5 hours. Off-site events at $275 per instructor for first hour plus additional fees for travel and extra time.
5. Studio Rentals: Rental of dance studio spaces including Dance Den ($40/hr), Gallery/Showroom ($80/hr), Main Ballroom ($240/hr), or Whole Studio ($320/hr).
6. Practice Space: Access to floated wood dance floors for individual or pair practice. Day passes available for $30, or unlimited monthly membership for $50 including social dance parties.
7. Wedding Dance Packages: Custom wedding dance instruction packages: Silver (4 lessons/$440), Gold (8 lessons/$880), Platinum (12 lessons/$1,260). Includes music consultation, dress adaptation guidance, and tips for first dance.
8. Gift Cards: Gift cards sold for new student specials, private lessons, and class cards. New Student Special: $220 individual, $295 couple. Custom amounts available.
9. Performance Teams and Showcases: Dance teams (West Coast Swing & Country, Swing, Ballroom) with associated fees ranging from $300-$500. Spotlights and freestyles for student performances at showcases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Go Dance Studio is an Austin, Texas dance studio offering in-person partner dance instruction across Ballroom, Country, Latin, Swing, West Coast Swing, Argentine Tango, Salsa, Bachata, and wedding styles. Core deliverables are private one-on-one/couple lessons, progressive 4-week group classes, custom wedding first-dance choreography packages, and youth dance classes, supported by practice space access, studio rentals, performance teams, and corporate/private event services.

Product overview

Go Dance is a locally-owned dance studio offering a unified portfolio of in-person dance instruction services in Austin, Texas. The core offerings include Private Dance Lessons (individualized 40-minute instruction), Group Dance Classes (progressive 4-week sessions), Wedding Dance Lessons (Silver/Gold/Platinum packages), and Youth Dance Classes. Supporting services include a Go Dance Mobile App (iPhone/Android) for class check-in, scheduling, and purchases; Practice Space and Studio Rentals for members and external events; Private & Corporate Events for off-site teaching and DJ services; Performance Teams and Showcases; Competitive Dance Coaching; Visiting Pro Workshops; and Gift Cards. The business uses MindBody Online as its booking and class management platform for registrations and purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Dance Lessons Individualized 40-minute private instruction for individuals or pairs covering multiple partner dance styles, priced at $115 per lesson or $1,050 for a 10-lesson package. Targeted at adult students wanting personalized coaching.
• Group Dance Classes Progressive 4-week session-based group classes in Two Step, Salsa, West Coast Swing, Waltz, Tango, and more, taught with rotating partners and no partner required. Sold as single classes ($20), 4-class cards ($68), or 12-class cards ($168).
• Wedding Dance Lessons Custom first-dance preparation for engaged couples in Silver ($440/4 lessons), Gold ($880/8 lessons), or Platinum ($1,260/12 lessons) packages, including choreography, music consultation/editing, dress adaptation guidance, and first-dance tips.
• Youth Dance Classes Dance instruction for children ages 6-10, including Youth Hip Hop/Jazz and Youth Partner Dance group classes plus private lessons taught by youth-specialized instructors.
• Competitive Dance Coaching Expert coaching for Pro-Am dance competitions, amateur partnerships, and competitive performance preparation across Ballroom, West Coast Swing, and Country dance circuits including UCWDC, ACDA, and WSDC.
• Performance Teams & Showcases Dance performance ensembles including West Coast Swing & Country Team, Swing Dance Team, and Ballroom Dance Team, with spotlights, freestyles, and bi-annual showcase performances (fees $300-$500).
• Studio Rentals Hourly rental of dance studio spaces — Dance Den ($40/hr), Gallery/Showroom ($80/hr), Main Ballroom ($240/hr), or Whole Studio ($320/hr) — for events, classes, or practice.
• Practice Space Access to the studio's floated wood dance floors for individual or pair practice, sold as $30 day passes or a $50/month unlimited membership that includes weekly dance parties.
• Private & Corporate Dance Events In-studio private group classes (up to 40 people, $150-$250 per session) and off-site dance services including instruction, social dance hosting, DJing, and demonstrations for private groups and corporate events ($275 per instructor first hour plus travel).
• Visiting Pro Workshops Special workshops and private lesson opportunities hosted with visiting professional dancers, such as Bradford Whelan's West Coast Swing workshops.
• Gift Cards Gift cards redeemable for studio services including the New Student Special ($220 individual / $295 couple), private lessons, and 4-class cards, as well as custom amounts.
• Go Dance Mobile App Custom mobile application for iPhone and Android that lets students check in for group classes, make purchases, view schedules, and request private lesson appointments.

Quantifiable outcome

• Teaching dancers in Austin since 1995
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Traditional Austin Area Dance AssociationminorOthersTAADA hosts Contra Dance events at Go Dance Studio's facility. These community events bring additional foot traffic and reinforce the studio's position as a hub for Austin's dance community.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arthur Murray Dance Studios: Established national franchise of ballroom and partner dance studios offering private and group lessons in the same styles (Waltz, Tango, Swing, Salsa) at comparable premium price points. Directly comparable as the largest branded chain in the partner-dance instruction category where Go Dance operates.
• Fred Astaire Dance Studios: National franchise chain of ballroom dance studios offering private lessons, group classes, wedding packages, and competition coaching across the U.S. Operates in the same instructor-led, in-person, subscription-based model as Go Dance with overlapping curriculum in Ballroom, Latin, and Swing.
• Dance With Me Studios: Multi-location dance studio chain offering private lessons, group classes, and wedding dance packages in partner dance styles. Comparable to Go Dance on the premium-priced private lesson business model and wedding vertical focus.

Emerging players

• STEEZY Studio: Online-first dance instruction platform offering on-demand partner dance and choreography classes via subscription. Not a direct local competitor but competes for the beginner consumer's learning budget and attention, particularly relevant to Go Dance's Adult Beginners segment.
• CLI Studios: Online dance education platform providing live and on-demand classes across multiple dance styles with world-class instructors. Competes indirectly for the same hobbyist learner audience that Go Dance targets, with the differentiating factor of remote access.

Others

• TakeLessons: Online marketplace connecting students with private dance instructors across the U.S. for one-on-one lessons. Adjacent competitor in private dance instruction and a potential substitute for customers who would otherwise book private lessons at Go Dance.
• Mindbody: Software platform used by Go Dance for class scheduling, registration, and payment processing, and widely adopted across the boutique fitness and dance studio industry. Relevant as the technology backbone and an indirect strategic dependency for Go Dance's digital distribution.

Broad incumbents

• Life Time: National premium fitness club operator offering group dance, ballroom, and social dance classes as part of broader wellness programming. Competes for the same consumer leisure and fitness wallet but at a different price point and scale.
• Pure Barre: National barre fitness franchise offering movement-based group classes. Competes for the same adult hobbyist fitness/learning customer segment with overlapping studio-format subscription model, though focused on barre rather than partner dance.

Regional players

• Dance Spirit Studios: Regional dance instruction studio operating in comparable markets offering private lessons, group classes, and wedding packages in partner dance styles. Comparable business model and price points; operates in a different geography than Go Dance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GoDanceStudio
• Instagraminstagram.com/godancestudio
• Xx.com/godancestudio
• Facebookfacebook.com/godance
• LinkedInlinkedin.com/company/go-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Dance