Mindfields

What Mindfields does

Mindfields is a vendor-agnostic Hyperautomation and Artificial Intelligence advisory firm founded in 2006 in Australia, with operations across Australia (Sydney, Melbourne, Perth), India (Bengaluru delivery centre), and the United States. The firm advises CXO-level buyers at large enterprises on automation strategy, implementation, and managed services, drawing on a portfolio of seven proprietary accelerators: MindEzy (cloud-based automation management), MindAssist (autonomous RPA exception handling), Code Optimization Tool (COT), CoE.exe (Automation Centre of Excellence framework), MindSupport (onshore/offshore automation support), MindVirtual (remote/sprint-based automation), and CFO.exe (finance function transformation). These productized, fixed-price packages are bundled with advisory and implementation services across RPA, Generative AI, Agentic AI, Process Intelligence, API-based automation, data-centric automation, automated testing, and contact center automation. Mindfields' partner ecosystem spans the leading automation platforms — UiPath (USN certified, first APAC Test Suite partner), Automation Anywhere, Workato (Platinum), Uniphore, Amelia/IPsoft, ABBYY, FortressIQ, Faethm, and Katonic AI — enabling it to integrate third-party AI/NLP/computer-vision capabilities into client programs.

The business model combines project-based consulting and implementation, fixed-price accelerator sales, and recurring managed support (MindSupport). Pricing ranges from multi-year fixed-fee engagements to transactional, pay-as-you-go models (e.g., the Amelia-Mindfields conversational offering) and sprint-based delivery (MindVirtual). The firm contributes 5% of all client billings to an Innovation Fund that funds continuous client-side innovation. GTM is enterprise field sales to CXO buyers, supported by the annual Mindfields Automation Summit, analyst relationships (Gartner, Forrester, IDC, ISG, HfS, Deloitte), and thought leadership including a Forbes series by Founder Mohit Sharma. The customer base is concentrated in Australian and global banks and financial institutions (ANZ, ING, Rabobank, CIBC, Westpac, Commonwealth Bank, AMP, Equifax, Pepper Money, Lumley) with secondary exposure in mining (Rio Tinto, Fortescue Metals, Komatsu), utilities (Water Corporation, Energy Australia), government (Australian Taxation Office), healthcare (St John of God), and education (Edith Cowan University). Mindfields is privately held, founder-controlled (Mohit Sharma, Executive Chairman), and operates an Employee Share Ownership Plan implemented with Deloitte advisory support.

Name

Mindfields

Legal name

Mindfields

Website

https://mindfieldsglobal.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Vendor-agnostic Hyperautomation and AI advisory firm founded in 2006, serving large enterprises — primarily in banking, mining, utilities, and government — with consulting, proprietary accelerators, and managed services across Australia, India, and the US.

Ownership category

akta.pro rank

Product category

Hyperautomation Consulting & Advisory Services

NAICS

Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Hyperautomation consulting
• RPA advisory services
• AI consulting
• Process intelligence
• Automation implementation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Consulting & Implementation: Advisory services to CXO level executives on Hyperautomation and AI strategy, including assessment, roadmap development, and implementation services. Revenue is generated through project-based consulting engagements and time-and-materials or fixed-price engagements.
2. Productized Service Offerings (Accelerators): Proprietary packaged offerings including CoE.exe, CFO.exe, MindEzy, MindAssist, MindVirtual, MindSupport, and Code Optimization Tool sold at fixed prices. These are productized services that accelerate automation journeys for clients.
3. Automation Support & Maintenance: Ongoing support services through MindSupport platform providing onshore, offshore, or hybrid maintenance for automation assets.
4. Innovation Fund Contribution: Mindfields contributes 5% of all client billings to an Innovation Fund, driving continuous innovation for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Mindfields is a vendor-agnostic Hyperautomation and AI advisory firm that provides end-to-end consulting, implementation, and productized accelerator solutions to enterprises. The company sells proprietary fixed-price accelerators (MindEzy, MindAssist, CoE.exe, CFO.exe, MindVirtual, MindSupport, Code Optimization Tool) alongside professional services including RPA implementation, Generative AI, Agentic AI, AI consulting, Automation as a Service, and Process Intelligence.

Product overview

Mindfields is a Hyperautomation advisory and consulting firm offering a portfolio of proprietary accelerators integrated with professional services. The core offering consists of seven productized accelerators: MindEzy (cloud-based automation platform), MindAssist (RPA exception management), Code Optimization Tool (code review/QA), CoE.exe (Centre of Excellence framework), MindSupport (ongoing support), MindVirtual (remote automation), and CFO.exe (finance transformation). These are bundled with consulting services including RPA, Generative AI, Agentic AI, Artificial Intelligence, Automation as a Service, Process Intelligence, API-Based Automation, Data-Centric Automation, Automated Testing, and Contact Center Automation. Mindfields positions itself as a vendor-agnostic advisor that integrates with platforms like UiPath, Automation Anywhere, ABBYY, Uniphore, and Workato to deliver comprehensive enterprise automation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MindEzy: Integrated cloud-based automation platform for managing and scaling automation footprint in organizations.
• MindAssist
• Code Optimization Tool (COT)
• CoE.exe
• MindSupport
• MindVirtual
• CFO.exe

Products and services

• MindEzy
• MindAssist
• Code Optimization Tool (COT) Secure automation code review platform to maintain organization's coding standards and align to best practices, providing QA for Citizen Development. Sold as a fixed-price productized accelerator.
• CoE.exe Proprietary packaged offering comprising a framework, associated tools, and templates to enable organizations to set up their customized Automation Centre of Excellence rapidly, efficiently, and effectively at a fixed price.
• MindSupport Agile and simplified platform providing onshore, offshore, or hybrid support for managing and maintaining all automation assets including processes, bots, and tools.
• MindVirtual Secured automation solution for remote automation delivery, mitigating challenges organizations face post-COVID, enabling rapid task automation through sprints. Sold as a productized service offering.
• CFO.exe Proprietary packaged offering that enables CFOs to transform their finance function quickly and effectively at a fixed price, facilitating root-cause analysis and strategic decision-making for a forward-looking finance function.
• Robotic Process Automation (RPA) Services Professional RPA services including advisory, implementation, and testing for leading RPA platforms (UiPath, Automation Anywhere). Mindfields was first to implement these platforms in Australia. Sold through project-based consulting engagements.
• Generative AI Services Generative AI consulting and implementation services integrated with hyperautomation to help organizations leverage LLMs and AI for business transformation, including Katonic AI MLOps platform integration.
• Agentic AI Services Agentic AI services enabling autonomous AI agents that can take multi-step actions and make decisions with limited human intervention as part of enterprise automation.
• Artificial Intelligence Consulting AI consulting services providing strategy and implementation for CXO level executives across verticals on emerging and disruptive AI technologies.
• Automation as a Service End-to-end managed automation services providing bundled Hyperautomation and AI services to drive tangible business outcomes.
• Process Intelligence Process mining and process discovery services to identify and prioritize automation opportunities using AI-powered process intelligence, integrating with FortressIQ platform.

Quantifiable outcome

• 519% revenue growth leading to Deloitte Fast 500 Asia Pacific ranking
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• Katonic AIcoreStrategic or Co-development Partner · 31 October 2023Strategic alliance to integrate Automation with Generative AI. Katonic AI provides an award-winning MLOps platform combining Generative AI and machine learning capabilities. Mindfields leverages Katonic platform to reduce Total Cost of Ownership for Generative AI and Automation initiatives. Katonic brings together 50+ LLMs in one place. Partnership enables end-to-end Generative AI solutions for clients.
• UniphorecoreTechnology or Integration · 12 April 2022Partnership to Hyperautomate Contact Centers beyond RPA. Uniphore is the leader in Conversational Automation. The partnership enables transformation of customer engagement experience with conversational automation, analytics, and conversational security. Mindfields is part of Uniphore's partner program 'Unite'.
• WorkatocoreTechnology or Integration · 22 November 2021Mindfields operates as a Platinum Workato partner, the highest partnership level. The partnership focuses on helping ANZ-based companies optimize cost of operations using next-generation AI and automation solutions. Workato is a leading integration-led automation platform with $1.7B USD valuation, serving 7,000+ businesses globally. Partnership focuses on sectors including mining, education, financial services, and government.
• FortressIQsecondaryTechnology or Integration · 14 September 2021Strategic partnership bringing together Hyperautomation and Process Intelligence. FortressIQ provides leading process intelligence platform using computer vision and AI. The partnership addresses common automation roadblocks by defining 'what processes and why to automate' while Mindfields focuses on 'how-to-automate'. FortressIQ integrated with MindEzy platform.
• UiPathcoreTechnology or Integration · 24 August 2021UiPath Services Network (USN) Partner in Professional Services and Test Automation. Mindfields is the first partner in Asia-Pacific to attain USN Test Suite Certification. Team has certifications across RPA Developer, Solution Architect, Business Analyst, Infrastructure, Test Manager, and Test Developer roles. Mindfields was the first to implement UiPath technology in Australia.
• Churchill ConsultingsecondaryStrategic or Co-development Partner · 13 July 2021Partnership with Churchill Consulting, a local management consulting firm in Western Australia, to bring Intelligent Automation to WA enterprises. Focus on serving Western Australian market with combined consulting expertise.
• FaethmsecondaryTechnology or Integration · 10 February 2021Partnership to transform the future of workforce. Faethm provides AI analytics and SaaS platform to identify roles and jobs that can be automated or augmented. Mindfields integrates Faethm's analytics with its automation solutions portfolio to create organizational automation strategies and automation roadmaps for workforce transformation.
• Amelia (IPsoft)coreTechnology or Integration · 7 October 2020Partnership to launch unique Hyperautomation offering integrating Amelia (market-leading conversational AI agent) with Mindfields' automation products (CoE.exe, CFO.exe, MindVirtual, MindEzy, MindSupport). The joint solution enables end-to-end customer journey automation with improved customer experience. Amelia is the world's first digital colleague, modeled on human intelligence with capabilities across 10 languages.
• ABBYYsecondaryTechnology or Integration · 29 May 2019Partnership to integrate ABBYY FlexiCapture (AI-powered data capture technology) with Mindfields' RPA solutions. ABBYY FlexiCapture uses AI and NLP to automate document-processing workflows and convert unstructured content into structured data. Enables enterprise customers to automate and analyze content-centric processes involving images, documents, texts, and digital communications.
• Automation AnywherecoreTechnology or IntegrationMindfields was the first to advise and implement Automation Anywhere platform in Australia. Long-standing partnership in RPA implementation.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Virtual Operations: Virtual Operations is an RPA and intelligent automation consulting firm that advises and implements platforms such as Blue Prism, UiPath, and Automation Anywhere, directly competing with Mindfields for enterprise advisory mandates.
• Symphony Ventures (acquired by EY): Symphony Ventures was a leading pure-play RPA consulting firm before its acquisition by EY; it is the most direct historical peer to Mindfields in vendor-agnostic RPA advisory services and competitive positioning.
• Reveal Group: Reveal Group is a specialist intelligent automation consultancy providing RPA advisory, implementation, and managed services for enterprises — directly comparable to Mindfields' advisory and productized accelerator model.

Broad incumbents

• Genpact: Genpact is a global professional services firm with deep RPA and intelligent automation delivery capability for banking, insurance, and capital markets — overlapping with Mindfields' financial services vertical.
• EY-Parthenon / EY RPA Advisory: EY expanded its RPA practice via the Symphony Ventures acquisition and competes with Mindfields on enterprise intelligent automation strategy and implementation, particularly across financial services.
• Accenture Automation: Accenture's intelligent automation practice delivers RPA and AI advisory and implementation services to large enterprises globally, overlapping with Mindfields' banking and mining client base but as part of a much broader portfolio.
• Deloitte Intelligent Automation: Deloitte operates a global RPA and AI advisory practice (and even designed Mindfields' ESOP), competing with Mindfields on enterprise transformation mandates across banking, government, and mining sectors.
• Infosys (Infosys BPM / Automation Practice): Infosys operates a large global RPA and hyperautomation practice leveraging its Bengaluru delivery footprint, directly comparable to Mindfields' India-based delivery centre and enterprise-focused automation services.

Regional players

• FPT Software: FPT Software is a Vietnam-headquartered IT services firm with a strong RPA and automation practice serving APAC and global enterprises, comparable in size and regional positioning to Mindfields.

Others

• Workato (Platinum Partner / Platform Relationship): Workato is a Platinum partner of Mindfields and a leading integration-led automation platform; it is included as an adjacent ecosystem participant that Mindfields leverages to deliver joint solutions rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Mindfieldsgbl
• YouTubeyoutube.com/channel/UCkZXsVRlPjc0YYfAezO6lvw
• Facebookfacebook.com/MindfieldsGlobal
• LinkedInlinkedin.com/company/mindfields-consulting
• Instagraminstagram.com/mindfields

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfields